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Matt D’Avella

Matt D’Avella

Minimalist | YouTuber | Filmmaker

11 episodesOct 2018 — Apr 2021

About Matt

Matt D'Avella is our good mate, a filmmaker, YouTuber and a podcaster with his own show, The Ground Up Show. He graduated college with $97, 500 in student debt and since then, has gone on to direct the Netflix documentary Minimalism.

He has since grown his YouTube channel to a massive 1.4 Million Subscribers, sharing content about minimalism, living an intentional life and the struggles of being a filmmaker.

Matt's Podcast 'The Ground Up Show'
http://mattdavella.com/podcast/

Matt's YouTube Channel:
https://www.youtube.com/channel/UCJ24N4O0bP7LGLBDvye7oCA

Watch his documentary 'Minimalism' on Netflix!

In Matt’s words

Verbatim from the transcripts — each quote links to the moment.

“I actually just played video games the entire time. I just like played 60 hours of, uh, Ghost of Tsushima, which was pretty great.”
Ep 968▶ 2:30
“It's like, it's like almost like tastes like gasoline. It's like, it's actually kind of smoky.”
Ep 968▶ 11:39
“if you're gonna swing your dick, you gotta joke joke about it.”
Ep 968▶ 24:29
“it doesn't matter how many views you get because it's like, it's a comparison to yourself and you cannot always continue to do better and better and better.”
Ep 968▶ 29:16
“don't compare yourself to other people because it's completely arbitrary and has nothing to do with your own happiness.”
Ep 968▶ 51:21
“Yeah, I think gambling is a great word for it.”
Ep 968▶ 59:22
“I like you guys that much that I held on to it because of the guilt.”
Ep 667▶ 0:38
“I think it's too early to tell in terms of revenue whether it will make a significant, significant difference.”
Ep 667▶ 3:07

Matt’s advice on the show

How should a content creator deal with negative comments and feedback?

Look at feedback only in the first day or two when it's mostly from loyal, encouraging viewers, and avoid weighing negative comments equally against positive ones, while still using feedback to avoid making bad content.

How can a creator avoid burning out from checking their own content metrics?

Set a personal boundary by removing yourself from the upload/metrics process entirely — Matt has his brother upload his videos so he doesn't see view counts or analytics.

Is the thumbnail or the title more important for a YouTube video?

Prioritize the title over the thumbnail — the title should act as the video's elevator pitch; if you can't summarize the video's value in 40-60 characters, the video idea itself may not be strong enough.

Should creators rely on a single platform like YouTube or Facebook?

Diversify across platforms (e.g., maintain a newsletter in addition to social media) so you're not dependent on one company's algorithm or policy changes, as seen when Australian news outlets lost Facebook distribution.

Should you compare your creative output to other successful creators?

Don't compare your output to others' — success and process look different for everyone (e.g., Peter McKinnon edits fast while Matt doesn't), and comparison is arbitrary and unrelated to your own happiness.

How much financial savings should I have in uncertain times?

Build a financial buffer rather than relying on social security or an employer; Matt aimed for and secured a full year of rent and expenses saved before quitting freelance work to go full-time on YouTube, since job security can't ever be 100% certain.

Stories Matt told

The Hotel Quarantine Balcony Dilemma

Ep 968▶ 0:03

Matt describes arriving in Sydney for hotel quarantine and being offered a choice between a room with a balcony or a larger suite, a decision that reportedly divided the police and military staff present; he chose the balcony and spent much of his two weeks playing video games.

The Kit Kat / Nestlé Mix-up

Ep 968▶ 9:08

Matt recounts mistakenly asking a shop assistant for 'that Nestle bar' instead of recognizing it as a regular Kit Kat, mispronouncing Nestlé in the process.

The Lucid Dreaming Video Title Change

Ep 968▶ 29:44

Matt's brother, who used to upload his videos, got visibly affected when a video (about lucid dreaming) was 'really tanking'; after they changed the title, the video ended up performing better.

The 'I Have Anxiety' Breakdown Video

Ep 968▶ 39:25

Matt describes making a video literally titled 'I Have Anxiety' after experiencing a severe anxiety episode where he thought he was being poisoned by carbon monoxide, which he attributes almost entirely to self-imposed YouTube pressure.

Paying Off Six Figures of Student Debt

Ep 968▶ 57:30

Matt explains starting out with six figures of student debt, paying it off within four years through freelance filmmaking, then building retirement savings to a point where he could stop contributing and still retire comfortably.

Postponing the Italy wedding

Ep 667▶ 11:08

Matt describes how he and Natalie tracked Italy's early COVID outbreak closely, sent escalating wedding-update newsletters to guests, and ultimately had the decision to postpone made for them once international travel restrictions hit, despite initial disappointment over delayed plans for kids and a dog.

Questions these interviews answer

Drawn from the episode transcripts.

What was Matt D'Avella's hotel quarantine experience like in Australia?

He quarantined in Sydney from early December, lucked into a hotel room with a balcony (chosen over a larger suite), celebrated his birthday there, had daily health and mental health check-ins, and spent much of the two weeks playing about 60 hours of Ghost of Tsushima.

From episode 968→
How does Matt D'Avella deal with YouTube-induced anxiety and negative feedback?

He limits his exposure to metrics and comments, has his brother upload videos on his behalf so he doesn't see view counts or YouTube Studio data, and tries not to weigh positive or negative feedback too heavily, while acknowledging some feedback is still necessary to avoid making bad videos.

From episode 968→
What does Matt D'Avella think about the FIRE (financial independence, retire early) movement?

He's largely achieved financial independence himself after paying off six figures of student debt and building retirement savings, and he admires FIRE's goal of giving people optionality and freedom, though he says he doesn't personally see himself ever fully retiring because he loves the process of creating.

From episode 968→
How did Matt D'Avella and Natalie decide to postpone their Italy wedding due to COVID-19?

They closely tracked the outbreak in Italy (one of the first places hit outside China), sent escalating newsletter updates to wedding guests, and waited until travel restrictions to Europe made the decision for them rather than choosing to cancel outright.

From episode 667→
What financial advice does Matt D'Avella give for uncertain times like a pandemic?

He says it's a wake-up call to take personal finances seriously and not rely on social security or employers; he personally kept a full year of living expenses saved before quitting freelance work for YouTube, and recommends being conservative with risk during uncertain periods.

From episode 667→
What dating advice does Matt D'Avella share for people using dating apps?

He suggests not answering questions straightforwardly (add humor instead), not stating the obvious (like pointing out someone's accent), not commenting on looks on a first date, and treating 'negging' as advice that only works on people inundated with compliments, not general daters.

From episode 667→
Why did Matt D'Avella and Nat Pidding get married in a Vegas drive-through?

According to the episode, they married in a Las Vegas drive-through primarily to secure work visa paperwork quickly and cheaply, intending to keep it private until their official wedding celebration with family in Italy — though Nat told her coworkers almost immediately.

From episode 512→
Is weed/edibles culture normalized in California?

Nat Pidding and Matt D'Avella explain that since recreational marijuana became legal in California (January 2018), edibles like gummies have become mainstream and less stigmatized, partly due to rebranding efforts by stores like MedMen, though they still don't consider themselves heavy users.

From episode 512→

When Matt came up

Mentioned on 94 episodes Mattwasn’t on.

Mentioned as the source through which Portuguese listener Lucas discovered the show.

Tommy references a YouTube video by Matt D'Avella about the reality of being a YouTuber.

Referenced in connection with a video where someone commented Josh looked like he was about to cry.

Tommy references appearing in Matt D'Avella's latest video, noting Americans' surprise at Australians standing close together.

YouTuber who filmed a collaboration video with Tommy and Josh, discussed throughout the episode.

YouTuber making self-development videos with comedic sketches; Tommy and Josh filmed sketches and a Great Ocean Road segment with him and his wife Nat for an upcoming video.

Friend in Los Angeles who filmed a video with Josh and Tommy during their 2019 LA trip.

Mentioned as a filmmaker whose early client was the video platform Vidler.

YouTuber Sean discovered, who had previously interviewed Tommy, leading Sean to the show.

Mentioned as an example of a YouTuber whose growth took a long time before success.

Upcoming guest on Screenplay Sunday who will need to perform a British accent for his character.

Named as a hoped-for first guest on the new Screenplay Sundays podcast.

Episodes with Matt

Every episode featuring Matt D’Avella on The Daily Talk Show.

The Art Of Being Dirty With Matt D'Avella
EP 287
61:42

The Art Of Being Dirty With Matt D'Avella

Matt D’Avella joined Tommy Jackett and Josh Janssen on Episode 287 (19 February 2019) — "The Art Of Being Dirty With Matt D'Avella". We discuss: - Matt's new documentary, The Other Side of Burnout - Jason Zook (Wandering Aimfully) and hustle bros - When to take your foot off the gas - The next phase of The Ground Up Show - Matt's interesting day as a filmmaker - Having multiple personas as a creator - An update on Matt's s...