How do you decide what to focus on when everything feels urgent during a crisis?
Ask yourself 'what's the most important thing to focus on?' and resist the urge to chase every problem; focus on the critical few rather than the trivial many.
How can I combat feelings of isolation while physically distancing?
Recognize that physical isolation doesn't require social isolation; proactively reach out and build connection through your 'weak ties' network, becoming the host or connector who gathers people together (e.g., via regular Zoom hangouts).
How do I pull myself out of a negative emotional spiral or funk?
First notice and name the feeling (using core emotions mad/sad/glad/ashamed/afraid), use physical movement or stretching to shift mood, build in small gratitude rituals, and avoid 'double time' self-criticism for feeling bad in the first place.
Am I responsible for how other people feel?
You cannot control other people's emotional states, only your own behavior and how you show up; set personal boundaries to protect yourself from others' negativity rather than trying to manage their moods.
How do I show up as a thought leader or leader without seeming tone-deaf or self-serving during a crisis?
Walk the line between acknowledging real pain/anxiety and holding space for optimism and possibility; avoid both doom-mongering and toxic positivity, and check that your public content is genuinely serving others rather than self-promotion.
How should I approach a product or book launch during a crisis?
Treat the launch as a start line rather than a finish line by committing to a long-term (e.g. 12-month) marketing effort, define an early 'win' condition so you can celebrate regardless of short-term results, and experiment with creative campaign ideas rather than relying only on launch-week hype.