EP 1000
Trevor Long 1000 Minute Live Stream
This week we’re celebrating the best bits from our 1000 minute live stream. Email us: hi@thedailytalkshow.com Send us mail: PO BOX 400, Abbotsford VIC 3067...
All Guests
Jules Lund
TV/Radio Presenter | Founder of TRIBE
4 episodesAug 2018 — Apr 2021
About Jules
Our good mate Jules Lund is an Aussie TV and radio presenter and also the founder of TRIBE, a platform which connects business with social media influencers. He's spent years working on shows like Getaway, Torvill and Dean's Dancing on Ice, was the host on short-lived game show Hole in the Wall and even co-hosted the Drive Shift radio show Fifi and Jules.
If he's not traveling the world, doing interviews or acting up on camera, he's probably at him sitting snug with a tub of Ben & Jerry's Ice Cream!
TRIBE:
www.tribegroup.co
Jules on Instagram:
@juleslund
Jules on LinkedIn:
Jules Lund
In Jules’s words
Verbatim from the transcripts — each quote links to the moment.
“Like literally you can make almost any mistake, but if you run out of money, they take you out of the game. It's over.”
“Annoyingly, the future always looks bright in my— so I'm a, I'm a long-term optimist, but a short-term pessimist.”
“The problem was no one was knowing if anyone was listening to it.”
“I think everyone should be a creator.”
“I want you to feel awkward. I want you to feel like you're annoying me, because guess what, Tommy?”
“What you want to be able to do is you want to be able to predict the future.”
“This guy ain't no chump. This guy's unreal.”
“The key is doing the things that doesn't feel as much like you're working.”
Jules’s advice on the show
How does startup equity dilution and fundraising work in practice?
Founders start with 100% ownership and gradually give equity to staff (since early-stage pay is low) and to investors who provide cash expected to fund a defined growth period (e.g., 18 months); failing to hit promised growth targets makes future fundraising rounds much harder because investors lose trust in the founder's forecasts.
How do you manage stress and find purpose running a startup?
Separate stress/pressure from being busy; get genuinely clear on what matters most (for Jules, family) rather than fame or fortune, and manage the tension between what excites you professionally and what you can realistically sustain without sacrificing personal priorities.
Is there a trick to getting a 5-star Uber rating every time?
Tell the driver '5 stars' as soon as you get out — giving them confidence upfront so they rate you 5 stars in return, even if you don't always rate them that well yourself.
Should an aspiring TV presenter pivot to making their own content instead?
Don't wait on traditional TV/radio networks — pick up a camera and create content directly, because the career path of 'TV presenter' in Australia is extremely limited, whereas building direct relationships with brands and audiences bypasses the gatekeepers entirely.
How can small content creators prove their value to brands and start charging?
Prove you can move the needle — i.e., that the engagement/audience value you provide outweighs the cost of the product you're given for free — using new platform insights (like Instagram's paid-partnership analytics) to demonstrate real ROI before asking brands for cash.
Stories Jules told
Jules describes a radio stunt where he was blindfolded and told to run as far as he could along the London Marathon route with a trainer and masseuse, ultimately running the whole marathon that day.
Jules recalls hearing that former guest Ash Williams stripped at a friend's hen's party, though Ash denied it when asked directly.
Jules Lund describes being badly scammed over a TRIBE-related domain name by a man he says he 'wants to hurt,' calling it one of the most embarrassing stories in TRIBE's history, though he declines to give full details.
Jules explains TRIBE's New York office ended up on the 85th floor of One World Trade Center at a steep discount because the woman managing the floor had gone to primary school with him and offered to match whatever cheaper budget TRIBE had.
Jules describes how Lisa Target, originally unaffiliated with TRIBE, helped them land early UK clients like Selfridges, then was initially turned down for the country manager role before being hired and growing the UK operation to outperform Australia.
The shoeshiner and the businessman
Ep 159Jules recounts a story Hamish Blake told him about a businessman urging a shoeshiner to work hard and build a business, only for the shoeshiner to point out the end goal was just to relax on the beach — which he was already doing.
Questions these interviews answer
Drawn from the episode transcripts.
How does startup fundraising and equity dilution actually work?
According to Jules Lund, founders start owning 100% of a company and gradually give away equity to staff and investors; investors give cash expected to fund growth over a set period (e.g., 18 months), and if the company doesn't hit growth targets in that window, it becomes much harder to raise the next round because investors lose trust in the founder's projections.
From episode 384→Why is TV losing its cultural power, and what did Tom Gleeson say about the Logies?
Jules Lund explains that TV used to command huge advertising dollars and talent because it had the eyeballs, but fragmentation from streaming services like Netflix and Stan has shrunk viewership, making shows that once rated 1.5 million now considered huge at a fraction of that. Tom Gleeson's widely discussed Logies speech called out that the award no longer represents the dominant cultural force it once was.
From episode 384→How is Instagram changing influencer marketing and e-commerce?
Jules Lund describes new Instagram features including a 'paid partnership' tag that gives brands rich performance insights (impressions, demographics) on influencer posts, the ability to boost top-performing organic posts into paid ads, and Instagram Checkout, which lets users buy tagged products without leaving the app—turning Instagram into a major e-commerce platform.
From episode 384→How did TRIBE detect and prevent fake followers for its influencer marketing platform?
Jules Lund explains TRIBE built technology over several years that scans a creator's account about 4 times a day across roughly 8 metrics, including historical follower spikes, engagement ratios (likes vs comments), and reverse image search to catch stolen or recycled content, blocking accounts that won't clean up fake followers.
From episode 312→Why did TRIBE expand to New York and set up in One World Trade Center?
After raising $10.5 million and seeing strong organic traction from North America (20% of brand briefs and 25% of creator downloads came from the US/Canada with no local presence), TRIBE opened a New York office. They landed a discounted space at One World Trade Center because the building's leasing manager had gone to primary school with Lund.
From episode 312→What does Jules Lund say is the key to staying motivated in a long career or startup?
Lund says the key is doing things that don't feel like work, noting his own career moved from graphic design to life coaching to radio to TV to social and that money can be made doing almost anything, but sustainable drive comes from pursuing what genuinely excites you.
From episode 312→Why did Jules Lund hire a CEO for Tribe?
Lund says he had no business background or brain and recognised early that to get the company off the ground he needed someone smarter and more experienced in business than himself, leading him to bring on Ant as CEO.
From episode 159→What is Jules Lund's company Tribe?
Tribe is an app/platform business Lund founded that connects content creators/influencers with brands; he describes designing the model and building investment rounds around it.
From episode 159→When Jules came up
Mentioned on 131 episodes Juleswasn’t on.
Mentioned as having introduced Josh to contacts including Matty, and name-dropped as a possible guest for Episode 1000.
Tommy references Jules Lund as someone whose anxious, intense approach created something amazing but who has since changed his tune.
Josh recounts a radio colleague whose café tab was secretly used by Byron Cook for months.
Mentioned as having built one of the most engaged Australian Facebook pages, which was wiped by the news ban.
Tommy tells the story of Jules Lund clogging the toilet in Mykonos by not reading the no-flush-paper sign.
Tommy cites Jules Lund as a fellow long-term cold sore sufferer who had to deal with them while on television.
Gave Tommy an Oculus for his 30th birthday, then borrowed it back and publicly thanked him.
Episodes with Jules
Every episode featuring Jules Lund on The Daily Talk Show.
EP 384
84:59TV Ain't Cool With Jules Lund
Jules Lund joined Tommy Jackett and Josh Janssen on Episode 384 (4 July 2019) — "TV Ain't Cool With Jules Lund". It's Fat Fridays, and we're joined by Jules Lund! We talk about his biggest learning, the stress of a startup, and what makes new media different.
EP 312
80:19TRIBE In NYC With Jules Lund
Jules Lund joined Tommy Jackett and Josh Janssen on Episode 312 (26 March 2019) — "TRIBE In NYC With Jules Lund". we're joined by our mate Jules Lund and TRIBE UK's General Manager Lisa Targett. Jules has just got back from the US with $10.5 million in funding for TRIBE, a marketplace where brands invite influencers to create thumb-stopping content. We discuss: - Jules being back in Melbourne - TRIBE's re...
EP 159
90:41Jules Lund - business, balance and being the boss
Jules Lund joined Tommy Jackett and Josh Janssen on Episode 159 (23 August 2018) — "Jules Lund - business, balance and being the boss". The Daily Talk Show — Friday August 24 (Ep 159) - Josh Janssen & Tommy Jackett Our mate Jules Lund has had a big impact on both of our lives. He's more than just a friend! Josh and Jules worked together on the Fifi and Jules national radio show in 2012, spending many hours together editing v...