How should a creator approach transitioning from solo work to building a business?
Surround yourself with amazing people, try to 'punch above your weight,' and recognise that building anything is partly about who you spend time with—whether they work for you, with you, or are people you aspire to be like.
What should founders focus on besides the product itself?
Focus on 'the other 50%'—building community even when you're not actively shipping the product—by connecting like-minded people and bringing together both those earlier in their career and mentors further along.
Should a growing business expand quickly?
Don't expand too early; make something small and beautiful, get it great, and let expansion happen organically rather than growing at all costs.
When is the right time to hire someone to help manage a business?
Wait until the pain of not having help becomes real before hiring, and recognise that managing people is a very different skill from being the creator—so find someone who complements you if you're not a natural manager.
How should someone approach building any creative pursuit or business long-term?
Expect to stumble, expect to learn as you go, and be in it for the process rather than for an end-result fantasy—loving the process is critical to sustaining the work.