Should people in public-facing creative industries have mentors?
Michelle recommends that anyone working in a public industry have a mentor to maintain perspective, especially regarding audience growth and feedback, since mentors can normalize the ups and downs of building an audience.
How should anxious people cope when they can't achieve an 'ideal' calm state?
Michelle advises that it's fine for anxious people to get through however they can and not beat themselves up for needing distraction or busyness; the goal should be maintaining some balance and calmness rather than aiming for perfect, unaided peace, especially during a crisis like a pandemic.
How do you grow an audience from zero with no marketing budget?
Be scrappy and strategic rather than relying on ad spend — print and distribute your own flyers, use personal networks, and make sure people actually find the content; 'fake it till you make it' and push through the discomfort of having almost no listeners at the start.
How should you handle negative audience feedback as a growing podcast/content creator?
Decide what feedback is actually productive versus just harsh noise; don't let a handful of critical comments change what you do if the majority of your large audience responds positively, but keep legitimate critiques in the back of your mind.
How do you manage guilt around heavy social media use when it's part of your job?
Let go of blanket guilt about phone/screen time if you are otherwise content, exercising, and engaged with life; recognise social media's genuine value for community and connection rather than treating disconnection as a cure-all.