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#426 – Zoë Foster Blake On Business, Branding & Superpowers/

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  • August 16, 2019

Zoë Foster Blake – Founder of Go-To and Break-Up Boss, Australian beauty editor, and one of Australia’s favourite authors!

She has combined her vision of accessible and easy skincare and makeup with considered branding and industry leading copy.

After taking off in the Australian market as a direct to consumer e-commerce business, Go-To announced that they were expanding into the US with beauty giant, Sephora.

This year, they’ve expanded their reach into retail with a strong relationship with MECCA in Australia.

Amongst Zoë’s massive business achievements, she’s also had a huge amount of success as an author, with her book, The Wrong Girl, having been adapted into a television drama.

On today’s episode of The Daily Talk Show we discuss:

– Our Fat Fridays order
– Founding and expanding Go-To skincare
– Zoë’s relationship with social media
– Creating a business through Instagram
– Cold sore remedies
– Deadlines and over delivering
– Having and committing to simple routines
– Earning the ask
– Branding and tone

Zoë on Instagram: https://www.instagram.com/zotheysay

Zoë’s website: http://www.zotheysay.com

Go-To Skincare: https://gotoskincare.com/

Break-Up Boss: http://www.breakupboss.com.au/

Small Giants by Bo Burlingham: https://www.goodreads.com/book/show/100467.Small_Giants

Three Women by Lisa Taddeo: https://www.goodreads.com/book/show/42201100-three-women

Euphoria: https://www.hbo.com/euphoria

Watch and listen to this episode of the The Daily Talk Show at https://thedailytalkshow.com/426

Email us: [email protected]

Send us mail: PO BOX 400, Abbotsford VIC 3067

A conversation sometimes worth recording with mates Tommy Jackett & Josh Janssen. Each weekday, Tommy & Josh chat about life, creativity, business and relationships — big questions and banter. Regularly visited by guests and friends of the show! This is The Daily Talk Show.

This podcast is produced by BIG MEDIA COMPANY. Find out more at https://bigmediacompany.com/

Show episode transcript

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