#426 – Zoë Foster Blake On Business, Branding & Superpowers
Zoë Foster Blake – Founder of Go-To and Break-Up Boss, Australian beauty editor, and one of Australia’s favourite authors!
She has combined her vision of accessible and easy skincare and makeup with considered branding and industry leading copy.
After taking off in the Australian market as a direct to consumer e-commerce business, Go-To announced that they were expanding into the US with beauty giant, Sephora.
This year, they’ve expanded their reach into retail with a strong relationship with MECCA in Australia.
Amongst Zoë’s massive business achievements, she’s also had a huge amount of success as an author, with her book, The Wrong Girl, having been adapted into a television drama.