#173 – Apple announcements & strawberry infused water with Trevor Long/

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Cross face

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conversation sometimes worth recording with Josh Johnson and Tommy jacket. It's a daily Talk Show Episode 173. TJ, we've got him a Trevor long in the building. Hey bro. Great to be here. Thanks for having me. When I say in the building, you are currently in California after a day of talking Apple products.

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Pretty much all I've done for for 12 hours is talk Apple ad nauseum non stop back and forth with radio stations all across the country. Which is fun. Yes, I'm in San Jose, which is working in 15 minutes from Cupertino, which is where Apple's headquarters is in boys. I gotta tell you, I know you coming to America. But even if you're just to a drive by you've got to see the apple headquarters is humbling. You posted a photo it looked unbelievable. It looks it looks like a futuristic Space Center or something like it seen a movie with a stumble across it in The Walking Dead. There's a scene where they come across this like science lab and they all go in. It's just high tech. It looks like that. There's two things about it that always struck me the building and Steve Jobs when he proposed this development to the Cupertino council back in 2011 said at Lu will look like a spaceship as landed two big ring the whole building 260,000 square meters. Messy fraud solar panels on the roof 75% of the whole energy. The joint is powered by solar. But then there's the Steve Jobs theater. It's on a on the top of the hill. And it's a 50 meter diameter circle building that's just glass. There's no beams, there's no would structure. It's just glass that holds up this carbon fiber and metal roof. You go inside this area. And there's just two discrete stairwells. But I'll tell you the My favorite thing is a lift. There's one lift, you walk, it's glass you walk in, but instead of going down and you have sometimes there's a there's a door on the other side. You have to turn around and go out. No, no, this one you go in. And as it goes down, it twists so twists as it goes down so that you're facing the right way. When you get to the bottom. I think

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I would have to have motion sick tablets before going to the Apple care

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to deal with

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and and so how far like how do you Is anyone allowed to drive past? Is it within a business district? Is it like an image in a way Joshua is with this few business districts.

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It's just in in the in the town of Cupertino. It's surrounded by houses essentially. But it is they bought basically multiple city blocks and they just built this thing there so you can actually drive it takes about 510 minutes to drive around the thing so you can see the building but it's this they've planted so many trees you can't really get a sense of the thing which is why the drone videos on YouTube of very popular it's a magnificent thing to watch the drone videos on YouTube. But yeah, every bit of it is manicured from every blade of grass to the States. It's all manicured, it's beautiful. Well, let's

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kings looking at the photo that we posted on our Insta story of you there. It actually looked like a 3d rendering behind you. I was actually like is taking that photo there or standing in front of some sort of wall it was like Yeah, yeah, it was inside.

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So that spot is is where and this you gotta remember this place is designed from the ground up. And so that theater the Steve Jobs theater is designed to hold these events. And so what they do is they construct we call it a broadcast platform but just a bit a bit a bit of construction platform it's temporary we're all the broadcast TV crews set up and so that's the backdrop that Steve Jobs theater that beautiful glass building is the backdrop to it every live broadcast from an apple event when they held at Apple Park

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before we get to what Apple have actually released today

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what's the food like they're always

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like I'm not

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the right person to cater yes good is

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it like is it from a catering point of to Apple go out there doing all this other shit you get like good brownies and shit like that like what do you what are you getting enough love and put it

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this way audio data thing so it was all fancy real fighters Nate and mental was fancy you know little canopies and all that kind of rubbish there was there was two two jugs of water one was strawberry infused and the other one was playing they call it plain water I just went the plain water but yeah that's where it's well catered it's not like there's a buffet but they call

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spatial non

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yeah that's right

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and trivia

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strawberries in your water for

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easy candy guy that that requests Kathy I I want just cafe style breakfast I had this kid I'm doing work experience from the country and he said I took him to a paleo cafe says what's this Can we just get cafe style food I don't know what that means but

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you know we just get bacon and eggs Australian store might America I hate Americans food I'll be honest American bacon and eggs the bike and his old crispy and the Bradys like Fike it's just not right. They don't know how to make bacon and eggs he I saw you made a quick trip to Johnny Rockets. Is that one of the few places that you like when you go there?

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Yeah, yeah. It's you know, it's just it's a chain burger joint. So you know what you get. It's like going in and out. It's not amazing. But you know what you're gonna get. Yeah. And that's the kind of person I am. I need to be able to get a plane burger and playing for us just to load up because I'm probably not going to eat two meals a day, let alone three. Well, I mean, talking about getting what you thought you'd get. What would you think of the apple event going into it versus what they are announced? It seemed like the leaks were pretty on point. What's your thoughts? Yeah, pretty solid lakes this year. It's probably one of the best leaky is they've had I bought from a Chinese factory about a month ago to what they called dummy phones, the mockups that someone makes, to insinuate what they're going to look like, so case manufacturers can build them and they spot on like, there. There, there are absolutely spot on what they were. The only thing they didn't have was the colors. So aside from not knowing what the colors of this iPhone 10 are, would be, pretty much everything was spot on. So iPhone 10 s, which is last year's phone just made better, you know, faster and better. Camera iPhone tennis Max, which is phenomenal. I mean, if you've used a plus size iPhone, you know, the big iPhone, I hate them. I'm not a big fan of the big phone. But it's about that size. But with the full screen like just it's it's intense. Great. I heard you say Josh the height the 10. I think Barry's got a 10. Obviously you're gonna have to get used to it. Because there is no new iPhone that has a button. There's no, the not put

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something. Do you think I'm gonna have to go to school or something? If I want sort of the fingerprint reader? Did they do that? Yeah, yeah.

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Yeah, I think fingerprint readers on the on the back of the pixels on the back of some wise on the back of the Samsung apples. Just going, you know what, we have face ID so good. You don't need it. And I 100% agree that face ID is rubbish for Apple Pay, because you've got a double click, and then you're going to stare at it. And then it's done. It's not as fast as fingerprint. But and I also hate buying apps downloading an app is just a weird process. You got a double click your thumb. But we but everything else you get used to so quickly and navigating an iPhone x or iPhone 10 star product is pretty good switching between apps and stuff. So there is no iPhone. So they're still stuck in the seven and the eight but the tennis tennis Max and ah, which is the I'm going to say dumb down. Like it's I wouldn't say this from the variety because Apple would call me but it's the dumbed down version of the iPhone 10. It's it's the screens not as good as an LCD screen instead of only the cameras not as good as a single end instead of Julian's. But like it's it's it looks, it looks the same. I played with it today. And when this is fine, it's pretty good. But it's still 1229 bucks. Yeah, shit. It's Yeah, I can update my phone in a couple of months I'm going to get I'm definitely gonna get one of the new ones is there a better camera on the on the new version, the 10 out of 10, if not better, megapixels. It's all about sensor and processing power. So I mean, it's it, they use terms like neural processing in the processor, and all these things essentially your ability to take and edit photos or enhance so you guys know depth of field better than most. And for the average listener that that sense that you taking a picture of someone and they are in focus, but the background is blood Apple have allowed you now with the iPhone, tennis and family of products. After you've taken the photo, you can go in and edit the desktop you can edit the depth of field to say you know what, I just want a little bit of blur or I will bucket loads of blur and then they made a big deal about this on stage. They're like this is there's no camera in the world that can do this. And several of us turned it because Jen is right we'll just finish other went pretty sure you can do that on a Samsung and uh. Wow. Why but that didn't talk about that. You know, but it is remarkable for an iPhone so on. I think you'd notice the difference from a 10 to a tennis with the average photo, but it's incrementally better. And it's vastly better than, you know, seven or an eight dcvc Tim Tim Cook the

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apple man

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Yeah, we had a chat not not I didn't chat to him but he's so straight after these events. So the Steve Jobs theater has a thousand seats squat small for an apple event. And it's underground. And as soon as the event finishes like it's just bloggers get up and run to try and get because they have a hands on area. There's probably I guess I'd say there's 30 iPhones and 30 watches sitting on tables each one of the manned by an apple stuff and a few to go and touch and hold take photos of every blogger and blogger in the world is taking photos of themselves and video and trying to get videos and stuff. But all the celebrities come out. I didn't see al gore today. He's normally at every one of them. But Naomi Campbell. I think he's a nine by a bunch of celebrities.

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Yeah, people send me later to see such and such see such as us. I'm like, I don't know who that is, like, from Mad Men. When never seen it

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didn't try the strawberry water. Man. I'd done

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similar.

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Trevor and I should we should do a segment called celebrity spotting. It's good

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review.

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It'd be it'd be awful. So Tim Cook's surrounded by broadcast camera so we could see where he was. And he was they just smoothing and chatting with Johnny I've. And they just try and make a bit I'd say 10 minutes of kind of FaceTime and not FaceTime Apple for us. But in terms of seeing people and then they bug are often I guess, drink heavily because they've had a successful day.

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What are we talking about the walkie talkie function did they that this wasn't a software, this was a hardware launch, isn't it? Because there was a new year this was

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this is hardware iOS 12, the new operating system will be out next middle of next week. So for anyone that's got an iPhone, they can get that. And so

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that will include the multi face time. So you can have like, what is it up to 3032, 32

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people on it. I think we need to actually give that a crack. I reckon we should do the daily talk show face time where we try and fill 32 spots people it problem is you get to this point. And it's like with a if tm we have a group of probably eight of us that are kind of normal, normal stuff that just, you know, parts of the team against the people that come to see us with us and whatnot. We couldn't do that because two of them are Android cross platform. So you're screwed unless everyone's it's basically a product they built for Apple stuff, because it's not like you mentioned Tim Cook sitting and meeting a video conference and you going Am I saw I got an Android phone. It's not gonna happen, right? So it's all about feisty for them. And do you think I message and FaceTime are eventually going to be standalone apps that Android users will be able to download?

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I think it's a massive oversight not to make I message Android compatible already. Yeah, the problem is, it's like I use it a lot. And I watch that an event like this, the apple staff of all, you know, got a little groups they chat and you can kind of see over their shoulder. But they WhatsApp is just better. Like, yeah, I just can't imagine anyone adopting it. Because WhatsApp is so much better already. And they would need to announce huge changes to it to make it better than that.

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Yeah. Hey, guys. Quickly, just need to know I got the Oculus, the Facebook's headset given to me by a stupid photo of you in a coffee shop.

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Yeah, you should see the video of my mom using the cafe hilarious. Anyway, I just want to know Apple Do you think this is a sabotage against the Oculus product I send a thank you message via Siri to Jules landed, I said, This is what I wanted to say. Oculus is seek I just sit up today and I'll have to bring it over for the girls to try. And then what it actually sent through Siri read read my voice and it said fuck you lose. I just have to keep pressing think that's Apple fucking with Facebook products because they're in there in I guess, you know, competition the things but

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I think it's machine learning. I think I think it's a great example of how bad series series so far to go in terms of voice recognition. Yeah. And it's also an indictment on on auto correct. The problem today is I keep texting like people going back to talk to saying he's the topic let's talk about the x R and the access and as soon as you stop access, it goes x apostrophe s as an auto correct exes. Actually,

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that would have been it because Apple a known for obviously incorporating their products. Like if you type in FaceTime auto correct it to be the capital to the iPhone. So I'm thinking about the leaks that happen. They obviously couldn't update. Could you imagine if they had updated the model set like everyone would be onto it. So they must have to like you have this complete rollout strategy.

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You're on holidays. I'm I'm hoping you don't read everything while you're actually at this time. But the like 12 hours. Yeah, it's obvious. 12 hours before the event. Maybe 24, some complete nerd somewhere in the world worked out a part of the app or website, the site map had references to access x an excess max. So that's how we knew the product names before the bloody launch. It's embarrassing, but happens does Apple actually do they address the leaks at all. And these events they talked to the hint to them, or do they just pretend they don't exist. The only time they ever did that was iPhone four, which is, you know, going back to like 2012 or 11, when do you remember this Josh? Remember this Tommy model might not. But Gizmodo in the United States found the new iPhone sitting in a bar. And they took it they took photos of it everything. And it was huge controversy. They they essentially in that in that keynote, they said something along the lines of you may have you may have already seen this or something like that. That's that's as far as they went. But nothing he gets gets close to mentioning leaks or confirming rumors. The pixel was wasn't that found recently in

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like a Lyft car. Do you think this was just so basically, can you explain what happened and do think that it was a official late from Google Hmm. So someone

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obviously these so for example, the pixel three, which is Google's next finally announced arc type of the night I think it is in the US that's been that device has been out in Google sense since March. I know telcos that saw it at a Google kind of briefing in in March in Barcelona, so it's been in development so let's say a month and a half ago I got to the point where they had to get into the real world there to get Google staffers to get out and actually make calls and take calls and everything they put them in a case they put them in a bumper some idiot has called a Lyft been have been on the road and left it in the car lift being another Ubisoft he and the Lyft drivers like a lot of these Lyft drivers that are nerds as well seen it and it's got all markings all over it they've taken photos of it they've returned it but then they've seen I posted it online Josh honor know the people talk about you know, planned lakes and stuff i i can tell you right now as best as best as I can Apple have never planned to the lake. Oh, I actually asked one of their senior executives in a in a meeting once I said do you like to follow the legs do you get kind of like keeping them up on a wall and say oh right wrong right wrong and he he like he looked at me as if to say might we hide it like genuinely height the lakes and I wish that never happened. Google on the other hand, I don't know the pixels big thing in the US. And so I think creating the hype the conspiracy theory is is rich with that one. It could be close but I don't think they'd be happy.

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It's hard to fabricate these things though. Because people call bullshit and everything and then conspiracy theorists will say it's a planned leak as it is humans have the problem here. I wonder if when it comes when I is around if they just end up just not they tell a name at the lake in info they computers can help themselves but to Lake shit.

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What I like the apple stuff was all like pictures that the the marketing picture of the iPhone was leaked like a week ago. How does that get out? They would be blowing up a trick that that happened. It's just amazing that it can happen. But it's

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a massive company. I mean, these companies are dealing with marketing agencies, design agencies, factories, it has to get out I mean, out on a Hey, you keep it internal. And it also does take the wind out of the sails. I think from the actual announcement I before I mean, totally Amsterdam at the moment. And just before I went to bed, I had a look at the

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apple is actually started doing these roundup videos, which I haven't seen before. Because normally we say promo videos where we say single product. But this is one of the first times that I saw that that incorporated all of the different elements. I was like, Yes, I heard about that. Yep. Okay. In the Apple Watch, are we going to save a Yep? Have you actually seen a difference in the way that Apple marketing on you know, sites like Facebook and on social media in general?

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Well, like, from my point of view, about a year ago, they started so at these events, you sitting there and we get nothing like it a Samsung of it. So three weeks ago in New York,

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you know, not to lift too much of the curtain back. But I get given the announcement like the day before we get taken to a briefing, we could shine the phone, we take photos, we and then I don't have to do anything at the press conference. I can just take photos and Twitter long printing stories down. I know what's happening here. We don't know ID. So you are literally flying blind. But during the event like the Aussie PR team will text us the Aussie prices which is useful because obviously they talk in US dollars. And these days they now send around animated gifts and social media assets so that you've got stuff to share because socials, the focus like they've got, you know, Instagram is here that they want to share these things. So yeah, I think their focus has shifted heavily to the short form easy, shareable content, because mate, so many people are lazy, lazy, they want to share whatever they can get. And do you think that that strategy having seen the Samsung sort of strategy and the apple strategy, do you think that it's actually beneficial holding off and doing all of this sort of the charade of you know, texting you through at the time do you think Apple would be better off actually moving towards sort of, you know, pre briefing and things like that

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now, I'm okay with the way Apple do it. My it's it's very egotistical thing. But the problem with the Samsung approach and many others is

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it's not wanting all in. So I've been to events, like, you know big auditoriums, we sit down, you got your laptop ready at the start of the press conference, and then bing bing, bing, bing bing tweets come up from every tech site in the world who've got the heads up they've got embargoed relates, it's frustrating as hell to be, you know, in the percentage of people who don't get the release, as opposed to being in the smaller percentage of people who do and so like the Samsung thing, they'd be plenty of people who have filthy that, you know, people may publish the story the minute the press conference starts, because we got jumped on it. So I think Apple takes a uniform approach. There's no doubt that if they could control the leaks that could create more hype about their products that today lacks hype, because we already knew what was coming. I mean, I was on the radio before the event you know, I'm standing at the front of the event with PR people and me going well, today we're expecting the iPhone 10 s and the tenants Max and it's just it's kind of embarrassing that I'm, I'm already aware of it.

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Josh, you said to me yesterday that you were potential thinking about going to Android and then I bloody so my missus on the on the DMZ with you one incident to my dams. As soon as I mentioned Android, she was always Yeah, but what what are the things that have that could be the last straw for Apple users to make the shift to Android,

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you are sorry, sorry,

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sorry,

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right away that he didn't give a fuck about what I thought,

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I still think Android struggles to find a way to convert iPhone users. Because as much as anyone wants to bag on Apple for this, that and the other the finds a finance feel better, they work better than almost seamlessly reliable, whereas every time I switched to Android, or I come up with some sort of issue, and just things that work the same way or whatever. So unfortunately, it's electronic. And meet somebody is always on a Mercedes to get a get a Lexus, which might be a polished luxury car, but it's still a bloody Toyota, right? So I really struggle with how to convert someone from iOS, Apple to any Android other than things like so for example, that that depth of field effect I was talking about a two years ago while we did that, I'm telling you, that was a was amazing. Take a photo and you could choose the focus point, not even just the depth of field, but the focus point, stuff like that is really cool, I reckon, genuinely, and Josh, you know, bring back the Melbourne geek in you or whatever. But I'm happy to hook you up with like, I think so. Why, why, for example, are announcing in London on the 16th of October, their next big thing, and it'll be the Wow, I might 20 I'm pretty sure it will be all in. I think you should try that phone. Because you know, you've got a photography, you love your video. Yeah, I think it'd be very interesting to see you play with a phone that actually does have as good if not better camera than the iPhone.

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The problem is, you need least two weeks to get used to Android before you can make a proper judgment on it. Yeah,

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so Josh, as long as we have a work phone that is Apple, so I can still FaceTime you and messages

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or is eg I actually saw tribe your gum tree

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branded pace that you did. It's funny because I am a shocker when it comes to selling my old phones. I literally have every, like, I always end up giving it to family members or having some sort of real tokenistic like are you just give me 150 bucks for this because I I can't be bothered with it. But I yeah, so I think that even if I was to get an Android, I'd probably still have the iPhone, I actually liked the idea of having a phone that's specific for different things where how I've been sort of thinking about social media of light is I want to be able to create content and stuff I that but I, I almost want to separate the two I don't want to be creating all the time, and then also sort of falling into consuming. So I like the idea of having a phone which has everything that I use to create Insta stories to do you know, posts on social media. And that is that phone so I can be deliberate when I'm sort of, you know, creating

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it's a dick move. Having to funds right. So

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how many how many phones do you have? How how big of a dick move if you if you got one for

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I've got about 100 finds that I carry with me. Okay. I'm talking about using you've got it they have there was times when I switched to Android. And I'd keep my iPhone with me. So whenever I travel, know if like if I'm on a Samsung of and I switch to Samsung. You going all anywhere the watch or whatever. Yeah, but I always take my iPhone because my kids have my kids at 11. Seven and six, right? They have iPods and they have iPads. So for example, today, my youngest six year old sent me a text was during the keynote. You might be able to say it, but it's here with his last his last His truth. And he sent me a text. It's a whole bunch of love hearts that I lost my tooth. And I got $2 if there's no, there is no physical way for a kid with an iPod to send a message to someone on an Android phone. Because WhatsApp requires a phone have a bunch of reasons. Yeah, but that's the only reason I can't go all in on Android. Whereas you Josh, you just need to list one of the app. You talk about creating content stories, whatever. What are

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the app to use?

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Yeah, and then a pitch there when they crossed my mind on Android? Yeah, I think you guys talk about I message and FaceTime. You can do that. on WhatsApp.

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Yeah. Yeah, I actually

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normal I don't like What's that? Why don't

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you like WhatsApp?

26:51
Because I kept the fact that I haven't backed up my phone in seven in seven months. So I'm not probably the best

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you've got an iPhone lies. Yeah,

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this know, sensational

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lazy, lazy tray of Listen to me. I've ran out of space on my MacBook Pro and a cat workout. This is

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how I just

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don't understand how any of these things are related.

27:19
I The funny thing is, I you know, I love subscriptions. And, like, for the for the longest time for what it like I cloud like, I can't. I think he's an iTunes. I think like apple in general. When it comes to iCloud and iTunes. It's actually not very good in the sense of I can't if I can't communicate to people how to actually use it. I think there's a problem with the product. Do you find it easy to talk about these things travel? Or are there certain things that you even start to be like, actually, this isn't so easy?

27:55
Oh, look, I think my biggest challenge because most of the mainstream stuff I do you got to remember is aimed at what I describe his moms, dads and grandparents, right. So it's, it's pretty easy to talk to you about the cloud. But it's, it's kind of like talking to Tommy about the cloud

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cloud,

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which is why it's

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hard to explain, you know, but I say to people, like a lot of people ring me and go, I've got this problem where my fucking email this or I'm like, get GMO. It's the best thing on the history of the planet. I pay 20 bucks a month to Google for Gmail and storage. And it's like, it's next level. I've got every email have sent received since 1995. I've got all my family photos are in the Google Cloud. They are so powerful these tools, but it's really gonna rewind, you're raising your

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receipts for five years, but you've got 95 time to

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get rid of texts. I can find those emails from back in the day and it's great way to embarrass people who sent me resumes. Lucky, Noni, Noni said

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some live troubleshooting. Is there a way for me to back up my iPhone on to next year? No hard drive that has the spice to take the data? No, no,

29:04
there's no but if you back it up to the cloud. You sweet I don't know what your problem with the clouds might just the money

29:09
serious money might.

29:12
It might be right. You aren't big media companies? I mean. Maybe Hello. sorted

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the.

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Yeah.

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So what WhatsApp

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EFT and sponsorship

29:27
SDM provides our iCloud with the daily talk show with WhatsApp WhatsApp, your main like do you spend more time in WhatsApp than say Facebook Messenger and things like that is your sort of number one chatting tool.

29:43
So you guys talk about screen time a little bit and you got us the crazy boring Petrie app to do that when next week, when iOS 12 comes out. There's a feature called screen time. And it is next level monitoring. So I can tell you that today. I have looked at my phone for five hours and 39 minutes. I've used messages for 56 minutes. Notes for 41 and Instagram for 39. It's an unusual day because I'm an event I've got 209 Twitter notifications, right. I picked up my phone 217 times. This is the information you get right when you use screen time. So my most used apps though, on across a week, our Twitter, Instagram inbox and WhatsApp. I like because WhatsApp and my most notifications come from WhatsApp, we so any if tm we have we have our CES group, which is a wider group of boys like six or six or eight of us. And then there's individual messages. And then there's some kind of smaller niche groups like editorial or cars or whatever. And it's just a great way of just sharing messages, chiffon photos, whatever. It's awesome. It's a great app

30:57
being in the apple bubble. Have you seen the I've only seen the headline about Google's inbox.

31:05
You heard about this? Oh, yeah. What I'm so pissed off. I don't know, because I don't use inbox on the web. I use Gmail on the web. But I use the inbox the app. Yeah, because I like just swapping away emails and getting rid of them. So you know, Google's got a massive problem. they've bought so many products that they've then just walked away from ways Google Plus I mean, that's just too and now inbox that it's just creates this real stupid uncertainty around everything they do. You can't commit to a product launch it so embarrassing.

31:41
Yeah, you wouldn't expect it. And TJ who's looking sort of confused Google have they've just they just continuing. I haven't actually read the article. But what's the specifics on a tour of their discontinuing the app.

31:59
Yeah, this continuing inbox. So if you're a gmail user, and you go to inbox.google.com, it takes you to a very different looking Gmail and it's all about, you know, snoozing a message for, you know, three days, instead of just deleting it or keeping in your inbox. It's about managing your inbox, better clustering groups of emails together in the same way that a lot of that happens in Gmail. Now, if you use the tabs, and they're essentially going to wipe that out, and it all goes back to the original Gmail, they say the best features are going to be in Gmail rubbish. She just, you know, kidding, no one's using it. So you're walking away from it, and you're frustrated, annoyed the hell out of people who were using it. And there's a lot of strong fans of inbox target people who used inbox love inbox, and it's, it's controlled their whole sort of life. And the way they do I'll give you another example. There was an unbelievable app that three years ago called sunrise, not to be confused with the rubbish breakfast TV program,

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it was a great app, because you had your calendar, right, it was a calendar up and you can normal calendar, whatever. But when you wanted, like, if we we talked for about two hours about sitting up this conversation. And what I could have done with sunrise was say, I could have said, Okay, I've got this gap, this gap in this gap and sent you a link and you choose the answer, you choose the meeting time. And it was a great way of of me saying, These are the gaps and you saying, here's the one I'll take, instead of having an email back and forth and stuff, it was bought by Microsoft, what did they do to shut it down,

33:34
shut it down. So didn't incorporate any of those cool features into buddy outlook. I just got rid of it. And that's what it's going really good. That's not gonna take is it's going to take, say, a company like Google to actually incorporate a feature like that, like, if that was in Google Calendar, we would 100% be using it for the problem that I find is like, I was using a service called mix Max, which would do something similar would also tell me anytime someone opened up one of my emails, which would just be a bit of a head fact. Because you'd constantly be you'd be looking at you if you'd be looking at the feed. And I would say, Oh, my gosh, shit, that clients just opened up that email, they're going to fucking follow up about this thing. And so I'd front foot Shin a new micro managing

34:15
yourself. Yeah, this

34:16
is a couple of years ago. And I was literally just in my mix max all the time, being like, that person opened up a proposal from two or three months ago, I'm going to email them and they would say shit, like, I felt like a bit of a crate. Because I'd say, Josh we would she

34:32
would just thinking about you. Well,

34:38
the best thing trade I knew that he had this and he also got notifications if anyone and clicked on URLs or YouTube or Facebook or little little links. And so I would just not gonna bag him heavy notifications about

34:52
stuff going on.

34:54
Yeah, so. But the thing is that, so mixed max had a feature like that. But the problem is that all of these these siloed apps, I find just a little bit of a pain in the ass to to have to deal with that. What apps do you actually have on your Mac that you use that aren't sort of your standard vanilla wraps?

35:15
Now I'm pretty much web based. So I could I could probably get by with a Chromebook. Most days I live in Google Chrome My life is in Google live on the web, you know, my invoicing all that kind of business operations happens yeah via the web so you know the only app that I miss if I'm switching computers is WhatsApp WhatsApp Web app that I can download too cuz I chatting See I work alone

35:40
you know it's when in November where we're sitting we've got an office we're setting up it's still going are you going to be a couple of us there but you know that collegial you know yelling across the office at someone or whatever we do that on WhatsApp like if there was ever got published we I'd be in jail. Let's just get

35:55
right. I think most people I think that's

35:58
what's that would be like fuck all the other ones. Snapchat fact you know, Tinder I reckon if WhatsApp groups were published I think the amount of people that would be out of jobs I think he just wouldn't be able to make has

36:11
nothing on the sheet and I say now private groups

36:16
the nugget in that grip

36:20
100% I add me the

36:24
you have to pass a stringent criteria to to know that you you you're part of the crew does it include

36:30
your phone Yeah, that's what I need to do to get in my iPhone you

36:35
have to show proof of it the so that today it's pretty late in California. Now Dr. Talk us through the day what sort of interviews Have you had if you had any awkward moments really dumb fucking questions what's what's sort of the scope that you're dealing with in regards he actually haven't been trolled about the strawberry water either like we have? I think No,

36:58
no, this is this has been the most hectic for the guy for sure. I mean, it sound like a prima donna but it's a long day and like, and we talked about this last time we chatted, you know in terms of like money in revenue and stuff like today I made $250 that's that's my my revenue from today.

37:20
But I've worked you know, like 16 hours to get up Billy, you get a bus to this buddy thing. You gotta stand around drinking strawberry infused water and I finally let you in. You can't go in the lift that goes down you gotta walk down the stairs because it's 1000 people cannot get a seat because it's full and you end up sitting at the front which is awesome and I spent the first half of the keynote testing at a camera gun oh man I can I can take really good photos he's Zoom In I was crazy but you got to pay attention to the keynote while writing a story because it's a rice every once in a while we're writing we're all going to publish it the same freakin thing but you know you wanna you want to get your article up so you rotting during the thing going to take photos with a good camera then you got a trance via Wi Fi and then a drop into your friggin computer because you forgot your SD card reader yeah she goes wrong and then you got to make sure you don't miss any important parts of the announcement and then you go under the buddy hands on where you try and get two seconds with a thing now I was lucky enough Apple paid for Channel line cameraman to come with me this time because in the past I'd have to leave like straight after the event and drive an hour north to San Francisco to a studio so instead channel on Cameron is with me and we were able to do a live cross from that the event yeah so it was a bit bit more relaxed for me were able to get him in and take some video of the products and stuff none of which went to wear on the live cross which was stupid but anyway she happens and and then essentially Oregon from 6am Sydney time which is a

38:51
I don't know what time over here but anyway one o'clock in the afternoon yeah 6am Sydney time through till now which is I guess five or 6pm Sydney time I would have got three phone calls every half hour and within that time I was also trying to film a story which will go to air on the Today Show this weekend do the live cross you know walking around getting the bus back to here and you know it's just kind of non stop so probably did arkin 30 radio interviews today and the questions were are all the same it's what are they actually they cost

39:30
the top of the Apple Watch the one of the features the Apple Watch is that it can detect a fall so if you fall over it knows that you felt you didn't trip it's very different difference between tripping and falling over and if you're if you're yeah if if you're if you don't move for a minute it rings triple out. So if you fall and then you don't move from enable ring trip below and SMS emergency contacts in your phone. Your location. So think of your elderly family. That's that's a big deal. Hopefully not going to be used by people who were drunk on Saturday night. But that's cool. And for people with heart issues. The new Apple Watch has great advances in the white to take your heart rate and has a fucking a CJ built in. And when I showed this, you know, you put your finger on the dial and it doesn't ECG. Yeah, and I thought these guys calm down on the hall getting people excited here. But you can't really say it's an ECG. And then they will add a block from the American Heart Association. And they announced that it's FDA approved. This thing is a legit ECG on your wrist. So when I tell people that that that got a lot of traction today, people pretty excited about that. And people are pretty free backseat. Plus I thought they'd be blowing up about the price of the thing that actually pretty blahs I wasn't really a big issue for people. I mean, how many people are actually buying the phone outright versus getting them getting them in a plan? Does Apple give you that sort of data? That's exactly why I don't think people are outraged. No, we don't get the data. telcos don't tell you that either. But what I can tell you is that I think it's 53 up nearly 60% of people now are on a prepaid so they are buying phones upfront gonna be hot fire whatever the rest or other on contract or in between contracts are do some calculations once I work at their 6 million phones being sold every year in Australia. So if you say three to 4 million of them are bought out right and there's two to 3 million are on a contract the majority of the ones on a contract all the expensive ones you Samsung's you apples and so most people Tommy I'm tipping is going to walk in betrays with Telstra, a battery is going to go to Telstra and say I'm off contract. Give me a new phone. Give me the best one Give me the biggest one he's going to win all the storage capacity is going to what 512 gigabytes it's going to what the biggest screen he's going to spend $2,300 on a phone but he doesn't know that because he's going to sign a 24 month contract to spend at least $100 a month on on on his contract. Yeah I've been playing basically bent over by Telstra and and Libra because if he just went and bought a slightly cheaper version and went with my Cogan mobile, he'd saved probably 50 bucks a month but he doesn't care because he just wants a new fine I mean

42:10
I liked the economy as a good person because I was just going to pull an insurance scam inside

42:16
the 149 for the upgrade as well is that

42:19
you actually think that will see like It Will the telco price actually shift that match will we will we see the equivalent shift in whatever the cost of the phone is to, you know, a percentage of you know what we're going to be paying every month. So I look at the you know, think of the 40 5060

42:38
and $100 plans going up all look at where the zero dollar hand cities. So last year for a $999 iPhone eight. I don't know off top my head I'm just going to get. But let's say the zero dollar was at $80 for Telstra, Telstra is the benchmark because they always charge so much. So he had to sign up to an $80 plan to get a free fun. Yeah,

42:59
I kind of imagine you're going to get a free phone at IDEO less, you're gonna have to be spending more than 90 bucks and the telcos will love it. Because business people will know there's a great thing called ARPU, the average revenue per user and everyone who wants one of these phones is going to sign up for big plan and that's going to lift the average revenue. The telcos are going to absolutely love it. But what the telcos don't love is the new iPhone is juul Sim. Now dual sim phones are not new means you can have two SIM cards and you can have your Telstra seem and a bar or Cogan mobile, and you use one for phone and one for data because you got a crazy good data deal they've never, the telcos have never sold dual sim phones and Orrick and Apple has shocked the hell out of them. And I think in Australia they'll block it. I don't think the telcos will allow the juul seem and that's just another way out telcos control the market it's well this is us we haven't you haven't

43:53
really touched on it yet. So just explain that so basically the phone will be able to accept two SIM cards did they actually give any indication of I'm guessing this is a popular thing I think in India or other parts of the world

44:08
Yeah, it's huge in the US because in the US you gotta remember they actually call their their numbers lines they so you can have two lines you can get a second line people want to numbers there's great call deals and there's great data deals so you put two SIM cards like the Samsung Galaxy you can put two SIM cards in and what happens is you say I want all your calls come through on both so you got two numbers but you say my when I make a call it should should by default use this SIM card and when I use data should by default use that SIM card the apple one doesn't physically have to seems one of the seams you you actually slipped into the phone the other one is what we call an ECM it's built into the phone and it's programmed by the software to be for a certain telco weirdly though in China they can't do that and they've got a SIM tray in the side of the iPhone that that has to nano nano seems one on either side it's like strange between China slightly different phone so in Australia the you put a like a Cogan mobile semen and you get Telstra to activate the ACM portion of the phone I just I just don't think they'll allow it and I'll be interested if I do it'll be groundbreaking because cool new deals coming our way yeah

45:16
they I remember an old school fun back in the day that had juul theme and it was just a gimmick back then and that was they were the big seemed that the two of the old school big

45:28
I have no use for it but I know a lot of people that get a work issued phone and but they want to keep their personal number so juicing phones mean you can you can keep it personal number but only carry around one fine dual sim phones. For people with relatives overseas you sign up this crazy little telcos you've never heard of that have got cheap as chips international minutes you put one of those in for your international calls. And then there's you know like Tommy is going to sign up to a rubbish Telstra plan that gives him 60 gig of data, which is just crazy on how much you're spending it worries me but you like what am I can afford iCloud

46:07
Drive you get the same amount of data with Vodafone. So you might put a Vodafone see me and just for the data. That's what people will do. I just don't know if that's gonna come to Australia, and it certainly won't come this year.

46:18
I think. So what did you know? Did you get any indication from the telcos like I guess if there was government regulation that said that they couldn't be anti competitive and that they needed to allow this do you think stuff like that would actually happen? Is there actually a reason to do that? Do you think

46:37
the only reason is that I want you to have to sing cause

46:41
any competitive but I think that when the argument because you can buy the things in JB hi fi and have the juul seem the telcos is just greedy. I actually think they'll be forced into doing it, because if Apple's doing it globally, the can't really just shun them. So the other cool like about four years ago, you started in some countries to be able to have two SIM cards but one phone number so you have a SIM card in your car and a SIM card in your phone and with someone rang you and ring on both like the watch a Cincinnati, right, exactly. So when Apple announced the Apple Watch this time last G, they forced the Aussie telcos to enable this juul sim one number feature, it cost 10s of millions of dollars for the telcos to do Vodafone did it faster. Telstra have still not enable it for business customers, but it forced their hand. So I wonder if this jewel cm iPhone will force the telcos hand with allowing a juul seem fine. But no matter what happens, I'm confident that it won't work this year. Because the telcos have got to physically do work on their systems to make it work with these ECM so I don't think it'll be available this year it'll be a mid next year thing I think and could just one telco a lot. Like what's the buying going to be for? Well, it mean we have a master see him and then you need or is it the the telco that allows he seems like who actually needs to move their tech and to enable it or is it across the board, everyone, they sort of sight, you know, we we going in this ocean,

48:18
think, think of it this way. The little telcos love bar, and just little tiny telcos that don't have a SIM, they never going to have it. I only ever get the SIM card from the, you know, from the server. So we rely on the big telcos telescopes and Vodafone to enable a seem as a technology. And so they will control the ECM and they'll leave the vacant sim tray. So what the telcos need to do is just be so competitive, that the ACM becomes a really easy way to set up a phone. So you take an iPhone out of the box, you can do it now, with an iPad, if you've got an iPad for the last few years, it's got an ACM built into it, you can actually buy a data plan on the device. So you can buy a phone from a shop, open up, go, I want to be with Vodafone and I want to spend $20 a month and so the whole transaction occurs on the phone. So there's huge advantages for them there. But the disadvantages, it leaves this little sim tray open and vacant for someone to go, actually, what are they gonna get some more data of that company over there, and they just prepare better data. And I look, I think the talk I was just gonna bite the bullet let it happen. But I think that fought it for as long as I can. So I

49:24
just think this is a win win for Kogan because he's gonna he will use this

49:31
nobody is my number one recommendation I make for mobile is Corgan mobile. But if our network it's fast, it's good. And the daughter is super cheap and might you pay 12 months in advance with Cogan you get massive discounts and any change they make to the planes within that 12 month they give to the people who've already paid for the 12 months in advance. So if they add data they give to everyone buddy like they do a good job.

49:55
I think this integration of a live raid amazing crave.

50:01
Unbelievable, the sinister Roseland and he's gonna fucking pi out

50:06
I think, yeah, let's double your to 50 from the day to 500.

50:11
The Vodafone I think come a long way I remember you know they were called voter file for a while there you know the 2010 if with it with the phone reception and stuff like that. Have they actually have they done things to the network over the last few years that are actually making them better or is it a PR thing yeah all I can remember

50:35
I don't know when it was but I'm going to say four years ago I'm on to you in Sydney taking calls someone rings up and they go which took it recommend guy with an off couple questions. So I listened it's really simple tells us the best Optus is in between and Vodafone don't have the best network left the studio and my phone rang and it was the head of PR Vodafone. And she was totally lovely she said did you have reception I was like man I can't hear you

51:00
now I was with all the time and she rang me to sit listen let's let's have a burger well that's a straight way to my heart I did that Johnny she said listen I I hear what you're saying. But can you just give us a try now that's a fair point right I'm bagging them essentially but not never been with them so I switched and for the first six months it was it was good not amazing but they would they kind of kept me in the loop and I email them and say I really bad service here really bad service there or whatever and they would tell me about the roadmap and over about a year and it month they invested I $3 billion dollars bottom line then it works excellent electro they got more customers in Sydney than Telstra in Metro Sydney Melbourne Brisbane everywhere and big areas like ship it in and Walter and all that big right on the highway between Timbuktu and wherever the hell else it's rubbish yeah sighs Optus and who the honey to phone up there so 90% of Australians they say to me are but all Telstra is great in the regions I'm like when was the last time you drove past grown grown and they go where's that I go well there you go you got no idea you never been to the region so

52:09
they actually

52:12
thought you had a fish at the moment that you said that

52:19
he said why why is growing growing is is about 20 times out of Miranda so arena New South Wales

52:26
Trevor the big question you gonna get one of the the lightest phones if so which one

52:34
so what can I tell you are you mean just me if I was a buyer yeah if

52:37
you're

52:39
yeah like I think like what is it going to be your daily driver going forward whether that's provided by Apple or you you know fork out the money itself will definitely be provided by Apple because I bought a finding like seven years um but

52:55
so what let me tell you what will happen he so the event was today and it's about to be midnight

53:00
on a mine Sainty that tomorrow. At some point, I'll be we still way in a bus to a room somewhere. And they'll give me off to sit down for about 45 minutes and listen to them. Tell me everything I just heard today in the keynote, but just kind of for me, and then they'll probably give me a device they might I don't I don't know that for sure. They might. And then I'm the lead on No, I won't be allowed to, you know, use that device or show anyone that device until a certain point in time. So next week, or the week after there'll be an embargo that will lift and my review will come out so we'll everyone else's at that point. I'll probably go listen, I wouldn't mind the blue one instead of the red one or whatever. So if they if they were to give me a yellow iPhone. Yeah, I'd use it for the review. And then I'd ring up and say any chance I get the blue one goes you know that kind of thing. I reckon the iPhone 10 are so hard with the names the x's and all that kind of stuff arc and the iPhone 10 is a cracking good fun it's cheaper than the 10 it's colorful the six colors the screen is LCD but it's still looks great. Cameras still good. It's not amazing. But the

54:06
iPhone is a

54:07
choice.

54:09
No, definitely not. It's it's the iPhone 10 without an OLED screen and without a dual lens camera okay is it replacing the essay in this isn't like the way that you're saying it in the sense of it's a strip Nah. So the he he was why he was stripped back like a lot further than that a long way back. Really the iPhone 10 are replaces the iPhone eight. It's it's the first point of entry into the iPhone market. But the iPhone seven and eight will remain on sale because they've got to have phones that are slightly cheaper in price. So yeah, I think the I think the colorful iPhone 10 hour will sell very well because a lot of a lot of people will want a red or yellow or blue phone. I'll probably just go black. Yeah, but Eric and a black iPhone 10 s or tenor. Perfect. Fine. Yeah.

55:01
One. One last question. Yeah. When you get whisked off tomorrow, can you just ask them if there's any way of backing my phone up to a hard drive off my plate?

55:15
Is there I

55:15
have asked and answered

55:17
is the Is there a sense of sort of, to wrap things up? What I'm really curious about ease this

55:26
relationship with Apple and sort of not knowing what's going to happen and sort of just, I guess you sort of fingers crossed that each time you get invited back? I remember. And Trevor, you probably have, you know, consumed similar content back in the day, but I remember Leo Laporte, who is on the network. One day he was invited to use invited to the Apple event. He said something I can't remember what it was, he pissed them off and he was never sort of invited again. Yeah, what's what's your take on on that sort of stuff? And how much is that in the back of your mind

56:01
applied to wise I respect the fact that they've invited me here and they brought me he about it doesn't change what I say to anyone about their products. Yeah, the good thing is I'm pretty big fan of their products. And let's not kid ourselves they not stupid they essentially visit people over many years to work at who they're going to bring. The Australian team only get to bring X number of people and we never know who's going to be here. I get my itinerary and I go on my car that speaking about the airport is also going to be vow he's from sunrise. So Val is going to be there you never know until dinner. Who's going to be one of my best mates didn't get invited this time round and that's really heartbreaking. But I can't control that it's not my nothing I can do. All I can do is kick getting on the Today Show. Yeah, slideshow they want to bother me anymore. I

56:48
thought you're gonna say update him through the whatsapp group.

56:53
Sending photos. Haven't had the strawberry waters. Delicious. Yeah,

57:02
I've I've only ever had it had a had a really bad phone call from Apple once. It was when the iPhone six plus came out. Yeah, like all day on the radio called stupidly big, stupidly big phone and they just come home and I said listen, can you stop calling it stupid?

57:18
I guess so. But it's just my view.

57:22
Trevor thanks so much for staying up and chatting to us because I know that it is fucking light and we are very low down on the the media spectrum or whatever the fuck you want to call it. But my day has peaked with this exactly this is this is going out strong but you're gonna have it the problem with doing it so light is you'll you'll be dreaming about so not it's just gonna constantly you know have dreams of Strawberry Strawberry Fields and fucking we should like that.

57:56
What do you back when you back at when you back in Australia. You back on flight tomorrow. I leave tomorrow night. I arrived Saturday morning. So I got to see my son plays baseball amazing very quickly. Baseball. Like I've seen a few mentions of baseball. Is there a big sort of culture starting up with baseball playing in Sydney Is it is it a big is it because I think it's just a bit nation in our kind of Northern Sydney area. There's there's a bit of it goes on. It's a good alternative summer sport. The means you have to sit there and watch kids play cricket. Old fucking Yeah, I like it.

58:26
I used to play table and it was sort of the

58:30
amateur sport. I think it's a great team sport for kids. Because everyone plays a role. Yeah,

58:36
no, I love it. Awesome. Trevor. Have a good one. today. They talk sorry. We'll see tomorrow guys.