#175 – Ryan Jon & what’s best for your child/
- September 17, 2018
The Daily Talk Show — Monday September 17 (Ep 175) – Josh Janssen & Tommy Jackett
Donate to MND 300: https://www.mycause.com.au/page/148766/mnd-300
Our mate Ryan Jon is in our office in Melbourne today, so we thought we’d get him back on the show! We chat raising money for charities, owning domain names, having a manager and where to spend your creative time.
Ryan’s Facebook page: https://www.facebook.com/RyanJonOnline/
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Episode Tags
0:07
Cross face
0:11
conversation sometimes worth recording with Josh Johnson and Tommy Lee Talk Show Episode 175. TJ Yeah,
0:23
it's Ryan. JOHN here. Yeah,
0:25
bit of a flashback from Episode 65. That's when we had you online.
0:29
Yeah. Okay. Am I the first returning champion carry over champion know Derek he beat No. Oh,
0:38
second second returning champion. And hey, they're giving out awards. They should for everything these that. So I'll take it you will give you one for when you come back for the 10th time as well because there's no last place. I pray that I really what do you actually think about that? You know how kids these days of gaining just awards? It's a participation award.
1:01
What do you think about that, right?
1:02
I don't like it. And actually on the show this morning. We had this like, fight during song because we had like Taylor Swift tickets to give away and we realized we only had enough time for one competitor. And I was like, all right, if you mean the quiz, you get the Taylor Swift tickets. And we're like, oh, what if they don't win? So we just give them to him anyway. And I was like, No, 100% not because it makes the whole quiz redundant. And it's just a waste of time. If they don't win. Tell them bad luck. You don't win and we keep the ticket. Yeah.
1:27
And did they when they did? Yeah.
1:31
Last that last.
1:33
Could you imagine investing a minute of your life listening to a quiz? hearing someone lose, and then I just get gifted the prize? Yeah. Why did I just listened for a minute? Yeah, it's it's classic. Right? Yeah. And that's why I got from this show my bosses
1:46
Joshua we should follow Trevor's instructions and actually tell people who Ryan is if you haven't, if you've just come to this show after Episode 65.
1:58
Josh you can he can handle this interview all the way for you guys. I was gonna say bad luck
2:04
for the people who are listening now because it's it's a bad in jokes and just fucking understanding the podcast and getting on board now. But no, Ryan he
2:18
knows much about me
2:20
my fucking know everything. Life of Ryan is these podcasts. But you probably have heard him on Perth's Is it 999? It is Yeah, the breakfast 9299 Earth he's on the Breakfast Show. I feel like you've had if you had a slightly revolving door in
2:37
like the hardest serves have been quite consistent on Haven't I think I am the new entrance in the revolving door. So we'll and Woody finished at the end of last year. So I and Xavier replace those two guys with Heidi who's been there for a while. But it's one of those ones. I think over the last 10 years, they've gone through a couple of breaky shows. But hopefully this is the one that stays for a while. And I think it's interesting. I feel like on your show, there's a lot of when I used to work in commercial radio chat and all the guests like I listened to the jewels and it was like our back in the commercial radio days. Yeah. And I've been listening like, I'm still in the commercial radio.
3:11
You're in that bubble yet. I'm in the bubble. But hey, I liked about what so you've but people might recognize you from being the guy on the project. Opening up about the fact the journey of trying to find your biological mom when we had you on last time. You were doing the rounds on you were on what
3:33
studio daily was it what's the daily stripe from CHANNEL SEVEN last time and and ironically, I've just come straight from CHANNEL SEVEN today. Yeah, so don't feel like every time I come to Melbourne, your second choice now it
3:44
was our It was our idea to get him on the
3:48
spot. And so the the reason you're here is because you've made a video with TJ a few months ago
3:57
with a mate who's just done 300 K. Do you want to give everyone a rundown of what actually happened? Yes, I my best mate dive he his mother passed away to me. And a motor neuron disease. Which if you remember the Ice Bucket Challenge ALS, it's the same disease that because it's a horrific disease. And it's really expensive if you have it, hence why the ice bucket challenge and and Dave said I wanted to raise some money. So he said, I'm going to run 300 kilometers in five days. We all said you're an idiot about good on you. So we need it taught me and I will walk we're not going to run. But we can help make a video and get the message out there. Yeah, so we did that. And they aim for $20,000. And I can come in here today and say I have 20 grand. We're on 23 or 24,000. And I just you know Dave and I both did CHANNEL SEVEN before I came here so hopefully
4:44
the kind of audience that watches in an afternoon newsy the magazine show the types of might want to kick in 10 or 20 bucks senate beside the podcast listeners yet podcast
4:53
listeners
4:54
if it's 2020 and the runs over Yeah,
4:57
successfully complete it and you can't donate anymore but I'm sure there's a fund out they're actually here's a challenge. Well, I'll put a link up some way of the we can find it with the that light up but if the in the comments because it's you know, good luck dive wild. I might say I heard about this on the daily talk show, right. So we can attribute the money that way right in this podcast episode. So we really want to make sure that we attribute that get with that type of
5:20
Yeah, it actually
5:23
puts in $2 just for the joke of the podcast that would make my day
5:28
we want to know when we're moving the needle and it could come through this but no, hang on you spoke to someone from MND the charity yep and what they say about the video that you made that that I helped you with that
5:44
no no they said a lot of fundraisers they're really proud of make a couple hundred couple thousand dollars for a trivia, nada, something's of God's want to put on but they said we've never had more views and engagement on our page in the week after we posted that video. And the guy actually came down yesterday and said these fun rises, you know, exceeded everyone's expectations. We've never had more clicks to our website to find out what the deal is and stuff like that. And I think you know, as much as it was a bit of a joke that I can't run that far. Well it's not a joke I can't but i thought you know if we can tell a really good story and do it justice you know, we can get a good result so yeah, as much as we're proud of dive doing around I think Tommy with your help we can be pretty proud of us getting the message out there so nice good result around
6:26
it's um, what I like about you Ryan is you said you are one of the people who sees you say you Ryan like that it sounds like you're saying you Ryan
6:38
sort of buddy
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you Ryan yeah you you run you run anyway now I'm just thinking about a glass of view Ron anyway no but you we talked about this you you paid me money to make the video for you yep and I don't want to seem like I'm the tide us when it comes to the charity I did give him a discount Yes Can
6:59
I do appreciate discount
7:00
but in saying that it's like you made such great sense when you go I invested X amount of dollars which essentially is going to rise shitload of dollars through your 200 plus thousand people on Facebook. Yeah, did
7:16
well, I think that they're up to three or 4000 before we posted the video. And two days after we posted their up to 15. 16,000.
7:24
Oh, man. Yeah, I think kind of what I suppose more like waking get more value me putting a bit of money and time into a video than the actual money I have on me to get to the core. So I thought if I can give 200 to the cause I'd rather give it to you make a bit of a video how much of it I'm pretty sure was me is actually 15 grand. So they made one grand
7:46
It was a very good return on investment. So um, it's it is actually a good even though this is charity and not business. Like, yeah, investing in making quality stuff does have a return.
7:58
Well, you see, I think the good thing about I mean, the the interesting thing from a if you've got a content Brian and you're into seeing what works because you'll see stuff working a lot more when they has got a charity element to it. And so, like when I did those Obeid t shirts, we sold like nearly 90 or something which was crazy, if I tried to sell a T shirt just with some weed looking thing on the list. It won't sell any might sell one we my mom or Josh, because Josh always buys anything I do what a guy, he's a great guy. I try. But you do see people do really act on this on the charity side of things. It's like, I think
8:35
that that's the risk as well. Right? Yes. The like, or the question. Question is, is if if a company is trying to add a charity element purely for the sake of leveraging the charity or getting more of an audience is that okay? Or not? I mean, the thing is that a lot of charities do spend a bit of money like our members, charities can spend 100, $200,000
9:04
on a film a product like a complete product, but the thing is that they know that they're going to get $2 million back so it's that whole thing of like, it makes sense to have a bit of a business mind with this sort of thing and because you're actually gonna make more money than if you didn't do that yeah,
9:22
yeah, absolutely. And but do you think it'd be hard decision to make if you're you know, the marketing director of a charity you call you guys and say I want to make us wait video It must be risky to go Yep, we're gonna spend $200,000 and hope we get it back and then a lot more like it that could you imagine spending 200 grand on a film not making it back and then going Oh, you've just cost the council Council of Victoria this much money either be terrifying
9:48
Yeah, you feel
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even this I am
9:52
having said that do it. Investment
9:56
I saw someone recently talked about it on like a online for whether I was saying how they're talking about a specific not even like a charity. There's like a real mix now of those sort of social enterprises or things that are a bit of a mix. And they'll saying how this specific campaign they, they bring in it with something like four and a half million dollars, and they end up giving about $1.2 million rise. So that end up spending so much money on the actual thing that they're doing. But if you think about it, if it's like what you're talking about, Ron, if it's a bad invest, if it's about actually building awareness, then the goal isn't always just to to make coin. Sometimes the goal can be like, Okay, if more people within government know about this disease, or whatever it is, and then it can create sort of more opportunities to help people financially. It's got that whole follow on the internet's a weird place. I remember I did the ice bucket challenge in shepherding on radio. But it was very much like you're thinking about what you should be doing? Where is, you know, you've got a connection to Dave who, yes, you know, you knew his mom who passed away from this. And so there is a real connection, I didn't really have a connection as much as I could try and feel empathetic for people. I know more about it now from meeting Dave making a video and hearing about his mom. And it was heartbreaking hearing about this thing, right? And it's, and it's funny, I remember ice bucket challenge was not funny. But if there was people getting funny about it, you know, again, you know, are you just kind of exploiting it, or there was some we thing? Well, the thing was that if you pulled them the water over your head, you didn't have to pay I was a bit like, oh, like, it obviously was a great challenge. But like, also, I still pay
11:52
I, I've got a I got a question for you guys. Just thought I'd throw into the mix. Do you often hear from people saying, cuz dives had this idea for a very long time and it took him a while to get around to actually doing the rotten him. I'm scared of running 300 cases. Well, I wouldn't. But he's had the idea for a while. Do you guys die to die? come across a lot of people that have the idea and then don't do it. And then I guess the follow up question is, someone else does it and they get real shooting feel like they're a victim? And it's a bit like, no, like,
12:22
it's not about having the ideas about doing the idea. Do you guys hear me to this man? It's it's constant. I even but I haven't have to catch myself. Which is like, if I have an idea and I don't act on it. I need to accept in that moment of non action that I'm not going to. I can't get pissed off and someone else does it.
12:43
Yeah, yeah. Right. Well, and it's a similar to last time we were you were in Melbourne last time you did the show. Yep. We're talking about the 711 stuff. Yep. And then you tagged me in and the thing that we did on this show with Peter Schiff where we gave him a a blind taste test which coffees which one from 711 or one from a fancy barista, and it was about which one he could you know, my point was that I don't think he could tell the difference. And he picked the 711 one coffee spoiler alert, but you tag me Ryan in a post from news.com.ai you have them doing like this high production exact test with baristas. Exactly the same thing mine came before this but it's one of those things it's like if I could have done the high quality version you know Yeah, but I even said you must mine was better
13:34
many of those ideas though, like going to get done because the thing is, I think a really good idea it's got that design guys to element where like it's on people's mind and it's only a matter of time like I'll give you I'll give or threaten ID and we can quickly workshop it
13:52
the the idea that I've got at the moment I've got the domain name personal brand.com Oh, sorry, not personal brand. I'm no personal rebrand.com and even know the name of my own content. So what is social rebrand.com? Can you guess what are these Ryan I'm will listen to the show. So I've heard you joke about it. But I think there's a couple different ways to look at it sometimes with you. You like I'm a hat guy now or I'm a health guy now and I guess the biggest one because for me I think I'm a bit of a rebrand because I used to be an accountant and consulting banking and stuff like that and I feel like as a you know a radio host and a podcast or and the fact I'm wearing jeans on a Monday I've done a rebrand from accountant insert into casual clothes wearing media doesn't it's not like the same thing Oh
14:38
yeah, I reckon and I think that there's so many people I reckon 50% of people at least go through a massive rebrand in their life How many have you done I've done I would have done at least for I remember you know in like six or seven years ago having a Pinterest six years ago having a Pinterest board for one of them were specifically was putting a different looks but it goes like as you were mentioning, it goes beyond the look because it it turns into what your occupation is going to be like there's gonna be people who go from will look at people like Glenn Robbins. He was a school teacher Yeah. went from being a schoolteacher to being now Russell coin. Yeah,
15:21
he counting Kim for the internet. Surely Sean McHale if it was an insurance the way for 10 years before he did comedy full time assurance lawyer yeah
15:29
How boring yes yeah. So um. Have you You said you got the domain name Have you got the Instagram for personal rebranding that
15:36
I have I haven't got the time like
15:39
I don't know the thing is that there's a change because I know that you don't like to pursue an idea unless you've had if you unless you've got everything covered quick check now because if if someone's listening now will definitely get it yeah
15:52
well I think the thing is that the maybe I've had a little bit of a push back on some of that stuff like I think that our main brand brands like our personal YouTube stuff out like the daily talk show it's amazing to have all of them but I don't know if I want another looking at my Instagram I've got that many account when I click like like change accounts I can't even add another account anymore so it's I don't know but I'm chopping it in a personal Ray brand is actually take you fuck is
16:31
this is this is your this is required some level
16:35
you have any intended planning
16:38
this rate is three at least half and Josh let's let this play out yes well so I've just I've just typed in personal rebranded some factor with some profile, but hang on a second that hair way. And it it says an account on by Ryan john purely. So just chancing
17:00
the fact. So me and Tommy. Tommy was around at my house yesterday. And we were always talking about re brands and how it could be a podcast. And he was like, oh, Josh has that idea. So we did the same thing. We said, I wonder if anyone's got the Instagram handle. And they didn't claim it. And then out of nowhere, you brought up personal remember? Like, how can we bring it up casually, so you won't know it's a stitcher and then you started talking about it. We're kicking each other,
17:23
but it's getting better
17:28
things to talk about
17:31
that so funny. Well, no, because I think that there definitely is a not like what I'm thinking about. If you look at most shows, they're sort of rework some old shows. And one of my favorite shows growing up was MTV made, were you ever watch that Ryan made as in like, made it or? Yeah, so it was, it was called made, and it was what they did, it was exactly that, like, as if you'd made it and they were, would take kids on this summer breaks. And they would basically they'd be like, the fat kid who's like, I want to get into, or like a girl, which is like, I want to get into the cheerleading team or a guy, like, I want to lose a bunch of white, and then they take the summer and they like, give them a taste. Or if it was a cheerleader, that would be like, okay, you can go to a college game, and you're going to be mentored by all these people. And by the end of it, when they get back to school, they're fucking like, if it's a fat kid is completely jacked,
18:33
and stuff like that.
18:34
So that is an example of the personal rebrand. And if you think about what cat fish was catfish, essentially, in my mind was like the New Age cheaters. Do you remember the show? Cheers? Yeah.
18:47
Yeah. And they've had some good runs. They had that one way or was like
18:52
getting predators online. And then I'd like set up some mock situation in a hotel room, and then they'd come in like, we got ya. You dirty. She goes, really? We were talking to a 10 year old girl, but it was name Yeah. Crazy how they got permission to actually use the phrase,
19:10
by the way, we're just added you can you to sign He's great. Yeah, yeah.
19:15
Back when they had real clap. So
19:18
sorry, what are we going to do now? Right. And I think like, I just Trump's Instagram. Yeah, definitely. I
19:25
let's talk about ownership of domains and things of such. I was telling Ryan after we spoke about getting it after he just got your domain. He's like, I got it.
19:36
We could have got meetings here. We actually
19:38
could have a Dropbox situation on our hands. Josh, do you know the the backstory of the dropbox domain, I'll tell you. So Dropbox used to be get dropbox.com in the guys started it, they couldn't get Dropbox. com, because someone had dropbox.com, and they started investigating into who had it. And they moved ahead with the funding. And the nine they got, you know, they landed the funding, and they were thinking, you know, people just like change the name if you can't get it. And I found the guy who had it. He was just outside of San Francisco. And they called him and he was like, now look, I'm not interested in selling it or giving it away. And so they ended up just going Fuck it. Let's go rock up on his doorstep. Because you can access and find people where they believe based on your domain information. Sometimes, if you're not hiding it like me, which is why I get all those fucking SEO call anyway. So they rocked up at his house with a bottle of wine. And then they said, Look, we want to buy this from you. And he's like, Okay, let me think about it. and came back and said, wine bottle is really good. Because when he says, Now you can smell
20:50
and the red the red wine makes it really visually anyway. So what what they did was went back again the next week. And they said, the guy said, Nothing, not doing it, don't want to whatever. And then they launched drop get Dropbox. com, the beta version, and they started getting shitload of traffic. And what I noticed was that most of the traffic was going to dropbox.com. And there's sneaky bastard set up an AdWords account that was basically selling ad space on dropbox.com to the competitor of Dropbox. And so at that point, they're like this is this is fact. And so they sued him and they found this breach of like some some, there's something in there where you're not allowed to. If you don't intend on making money with the name for the namesake and you just doing something sneaky, like profiting from someone else's business or being a smartass for a line podcast joke Yeah Yeah, exactly. Exactly. There's a there's some way you can sue them anyway the guys like look I don't want to go through with the case can you What can we do? And long story short 300 grand they he sold the name to drop box.com and the owner of Dropbox now said that they offered him a share option and if he took that share option now it'd be worth a couple hundred million dollars
22:11
so he sure was a couple hundred million as you said that number just then you see like sort of trip to capital A
22:17
couple of hundred
22:19
Julian's. Yeah? I
22:20
almost said billions. Which
22:23
how much is Dropbox worth? If you don't know the answer shitload of money? Yeah.
22:28
Hang on. Let me ask Siri.
22:30
I feel like Dropbox.
22:33
Let's say if I know this is gonna be great.
22:36
Oh, yeah. Here we go. 10th of August. filed for bankruptcy. Now.
22:41
This is what I annoys me about Siri. It doesn't actually she's the might who when you ask a question. She just says just google
22:52
expected to bring a number of unicorn IPOs. All right. Series. Really? Fucking we have a revenue is nearly doubled from 2014. Yeah.
22:59
say this is the problem with all these companies?
23:01
I don't know. Yeah. Dropbox. market cap right now is $10.49 billion. Yeah, right there with a bit of money? Yeah, sure.
23:10
Get on with it. Yeah, they're worth a little bit. But I think I wonder where all these platforms or go, I even think about
23:19
the different software that I install on my computer. And over the weekend, I was at a a big Expo where it was like, media technology, and you're looking at all the different, you know, software and hardware, and I just get overwhelmed. Because I'm like, we know what happened to my space. We know there are losers in any winning game. Yeah.
23:42
And so I think about like, or not, if you're in primary school, and you're in a running race, because every
23:47
Brian Jones radio, so
23:50
I think Dropbox is ok, because they have paying customers that pay every month forever, on ongoing kind of deals. And it's not like a platform and community. It's a that's a real, that's what how I send stuff Dropbox is, is that in that category? Does everyone's gonna win or lose some way? Yeah,
24:07
I think it when, when they do have that paying sort of market, it does change things a bit. But I at the same time, I wonder when I choose like, say, you know, a file management tool, or whatever it is, I want to make sure that like, I go way too deep in the sense of working out, are they actually how much are they, you know, that eating like I because TJ, you remember this when I was using a service called Webster, which was like a tool to be able to, um,
24:37
give to client like, give a video to clients and that'd be able to annotate the the video on specific areas, right, there were a company out of New Zealand, basically, they change their business model from being something that was $50 a month unlimited videos to up to five videos. And then you had to paying additional like five bucks per video. So when you're talking about say, I for one client did 100 small videos, it was just going to become so expensive, and they wouldn't budge on it. So I ended up having to move my whole platform that I was using over to frame IO. But I saw in real time on Facebook, all of these people saying how they were going to leave and they were purely doing it because they wanted to, you know, bump up their their cash flow for their for their investors, do you think I've heard a few people say that they don't think there'll be worth any in the future. But domain names are now you're the king of domain names in my world, Josh, but thinking about my son's domain name,
25:46
you know, should you buy them? Do you think there will be as what they're worth now in the future?
25:54
Yeah, it's I reckon it's a hard one to tell. I think it's still a.com I think you still the top type of domain you can get I think what's changed is all the different domain name extensions. So we have I haven't redirected that yet. I mentioned the other day we have the daily talk show which I think can be a little bit confusing because if we just add on all these other extensions until we value more the dot Meteor extension, or do we value the.com? I think the.com has the prestige do on Ryan. JOHN calm I own Ryan john calm, although I don't think I ever I couldn't tell you the last time I've updated it. And when I was there that often, but I just lost it Josh. He's definitely
26:39
climate. But I have this I keep renewing and every year because I have this deep fear of all but it's my name. I can't let anyone I'm having it. So no one else can have it. Really. Because no one the Facebook stuff people watching on Facebook Instagram stuff they watch on Instagram. Very rarely would I ever go to a comedians website just to see what that token about something. So yeah, there really know why I've got it other than just so no one else can get it. Yeah, true, if that makes sense. But yeah, again, you don't want the trends to change. And then I regret Yeah, not that expensive, either. It's really cheap. You
27:13
know, it's like, Yes,
27:15
yeah, you're talking. And the thing is, when you buy it at the start, it's like $6. And the annoying thing is they up at the second like, especially GoDaddy ups the domain to be like 20 bucks. So I get reminded every few days of dumb shit that I've registered a year ago.
27:33
I'll just get reminders at a cape and then a sucky and then they fuck you. Yeah. Ryan, I want to ask. It's early in the morning here. When I say early. It's actually not early at all. Now it's like quarter to eight. When I cut off. It was 630. And I was waking up multiple times during the night. It's been happening a lot since going to the airport a bunch and like having to make sure I don't miss a flight. And then also with this podcast, I want to get a sense a breakfast. How much does a breakfast show? just destroy your sleep?
28:10
Yeah, it does destroy a slave. And I think people go through phases of you so tired, you want to nap. But then if you nap too long, then you can't get to sleep that night. And it's like a really bad cycle. And you've really got to be it sounds sorry, line. But just like disciplines, like just because I've had stages where I've been going out two or three times a week. And sometimes it would be to stand up and I wouldn't get home till after midnight. And then you got to get up at 435. And it just, it's awful. It's horrific. Why significantly more than I did when I started. And I think because that's trying to make up for it. I'm just so tired. I want to do not, yeah, do extra coffee and stuff like that. So it's it's kind of hard. But you just know when I'm disciplined going to sleep. And it's a lot. Yeah, I guess you're looking you're looking great. Because you've lost five kg. Congrats. It was it was that like, super, super hard doing breakfast and trying to be on a diet at the same time. Yeah, because I don't know about you Tommy. But because you're awake so early, you kind of ended up just having another meal because you'll have breakfast at 5am. And then by 9am, you sort of hungry so you can have like a second breakfast or an early lunch. And then it means that you have a lunch and then dinner and suddenly, you know, it's one extra meal. But if it's one extra meal every day for a year, and that's an extra 300 meals, you fat. I think the thing about breakfast radio is it's very regimented that you structured around time. So you're on from, you know, six to nine. And what I did, I reckon I lost white because I stopped white training. I definitely just got a bit, you know, smudgy,
29:40
a bit, like, you know, a bit softer. But what I did was, I got to work and I had this like this routine of like a smoothie. And I had it all good to go in this thing. It was almost like a neutral bullet. Yep. So I had it all ready to go the day before. And then straight after 9am. I'll do like a
30:01
whatever ball. Sweet potato. You know, I got I got this routine happening. Yeah. And then I go home. And then that's where I'd start drinking heavily because I didn't like being there.
30:11
I definitely live and managed I've managed to also get the food diary happening. If you've noticed, I know you have to talk to you about you
30:22
know, I think yeah, if you treat it like that. And but I was also thinking at the same time if you speaking about your food of there should be a this this as soon as you hit a certain amount of money that you're earning per year. You actually can't talk about the issues of the job. Bang hot. Yeah, you're probably not there yet. But the Melbourne can find
30:42
the one thing that he's tricky
30:44
Josh is most don't sue him. He's got he's got Brad Marchand. He saw I saw that, I saw that Brad started following me on Instagram. And I was like, does that mean he manages me?
30:55
Yeah, manages the chaser Jackie O. And Josh. That's easy. He's great. But I think that the hardest thing for breaky radio people with the exercises The classes are in the morning before work for the average Joe and you can't go to those because you're at work in the morning and then they have the afterward crowd and that's like 6pm and 7pm and by then you want to really one down and and so at first I was doing I think six o'clock class and finished at seven and you bodies your juiced up you fill it will not juice juice but like he was always gentle and stuff and then you can't sleep so you're awake longer and it kind of messes that way. But um now you kind of just got to figure it out and like Tommy was saying, even though you're sort of joking like when it's the job that you choose to do and you get paid for you can't really complain about the hours because you can cover I really want to do breakfast radio. It's my number one goal in life but
31:44
I'm not starting work til 10am HD is that cool I mean actual performance though I wonder about like I've I feel like it's almost the anxiety of being tired and saying the wrong shit or not being super connected in a conversation Do you feel the first hour Do you feel like you sort of start off really low energy and then work is so far no I it sort of depends it's this month online but I actually get energized by what's on the show like if there's a bang and segment at 630 you're up you're like oh I can't wait to do that segment I'm ready to go and so that usually gets you going it's and you just know that that's your job so you just
32:21
if you're not full of beans that day just pretend like you are and a lot of the times on the opposite will get to nine o'clock and I'm just gonna fall off spent on down but I've got three the show because I've used on energy this morning actually fell asleep on the show because he realized that they're going to give the tickets away regardless yeah the tickets to Taylor Swift I will slave I will say well it's actually nice during the show and Melvin because it starts at eight in the morning I guess is not such
32:46
a good organized maybe that could be something that you could wheel and deal now
32:51
actually really against that I'm like if if you can commit to Perth then how can you expect people to commit to you true having said that
33:01
this morning and Melvin really yet because funny Sydney breakfast is Brisbane there's a God who in Adelaide there's the actual Melbourne Shylock to everyone just chatting and hanging out what's going on?
33:12
I want to get a sense like, what is it like having a manager what, who should have a manager what has having a manager changed for you having a manager or it's a bit weed and it's hard to explain I told me would understand because you know, Brad quite well is a Brad and I would like mates way before we were like managing client because he is just like a lovely guy loves talking about radio, AFL, man. So wait, catch up and talk about the footy cuz he goes for this one's and Hawthorne and Sydney have had a big rivalry over the years. So he was always like a friend first. And what I get from Brad is that it's just like having a coach and a mentor with some managers don't do any of that. And they probably don't need to. Because they would argue that's not their job. And they would say, No, my job is to get you work. And I take a cut. And then that's how I get paid. So I've said to Brad, I'm not interested in a you know, you get like a 10% cut from a $500 Instagram post. It's like, it's for me, I get more value out of you. Just telling me your thoughts on the show and getting it inside. so dizzy, I
34:11
check you
34:13
a check just seems like a real sort of formal word that he would just listen from time to time ago. And just give you some thoughts. But it's a tricky one, because he's not the boss of the station. And he knows that and the bosses know that. But you know, when you've got an experienced radio guy who's willing to, you know, tell you what he thinks then, like, you'd be silly not to listen. He was also the boss of the stereo for
34:34
at the time in Australia,
34:36
and I think of radio today did another one of their lists. And it was like the best paydays of all time and he was number one very good. He so when he says, All right, I think you're talking too much about this, or what have you mentioned that you go Yeah, good point.
34:51
The reason Josh and I can't have managers because would tell them to get fucked. Yeah,
34:56
well, what I'm curious about isn't like, not necessarily the manager thing, but definitely not even mental coaching sort of thing I'm starting, you know, we've heard it so many times. People like Craig Harper, who we've had on the show talking about and you know, Lisa Stephenson like talking about the benefits of having a coach
35:18
Do you think what is it that say what I'm curious about the moment isn't learning from people who are older and more experienced? What are some of the areas that you think that
35:30
we can learn like as you cross from into podcasting into sort of more new media? What is it that podcasters Do you think can learn from the older school successful radio dudes Welcome, welcome podcast. Live from old school radio, dude. Well, I think radio and whether it's a good thing or a bad thing. I think radio is very good at the sizzle and to him it up and to really show Ibiza. It's not the quiz, it's the biggest $10,000 quiz Evi and then really they know how to get a bit of sizzle, which sometimes can be over the top. But they know how to, you know, get a good headline and make it sing. And so I often listen to podcasts that well, the start of this podcast, you know, you said this is Ryan and blah, blah, blah. But I've tuned into some podcasts where you listen for five minutes and go. So Who's that guy? And what are they talking? Yeah. And so I think in most radio breaks, you will hear pretty much from a song You know, this is the topic this is what we're talking about. And it really just brings you up to speed real quick. Well, they also have to because they for everyone yet,
36:32
right. So they're on a platform that you know every Joe Blow in the car at home back in the day now, as most people don't have right now. In the house. Yeah. On they find maybe. But um, yeah, they are for everybody. So they need to be very Yeah, and explanatory in there. Yeah,
36:49
I think
36:50
I mean, at any time as well. Yeah. And I think that show, you know, that like, what I hope is that jokes that we make, you know, three quarters in a related to the ones at the start. And we can do that because we know that, you know, those people who are listening later on, I started to stop. Yeah,
37:08
I think it's like a really lame little technical thing. But when radio we're talking about like, re setting, you know, because new people are tuning in and tuning out and they'll quickly go, yep, so we're talking about this, blah, blah, blah. And I think with some podcasts, I always try to remind myself that this might be the first podcast that someone's listened to, of mine. Sorry, even instead of saying, so, Bridget, I'll say sorry. My girlfriend, Bridget, and just those little things and you just I think radio is good at just resetting and reminding everyone wears podcast, you are part of a community it could be a real small do you say niche or niche we're excited as our nation
37:40
is a really small a new nation to spending an extra couple of seconds on a couple of explain was and pretending up. This might be the first episode. That's always it's interesting because, like I, I had that same thought. But I think that we've almost an odd love for you to give us a bit of an air check. Tell us what you think. Give us some feedback. Because part of the things that I think about what the daily Talk Show and Tell me and I've spoken about it, which is like once like after episode one. And we've mentioned Bray and Amy we don't reset because we're like, people will eventually figure it out. And maybe it will create a bit of a jolting sensation where people are like, okay, who is this? Who is Bodie? What are these connections and creating those sort of unique pathways versus handing everything out with your ears when you're listening to what we do what stands out in regards to you know if you were if you're producing the daily talk show as a podcast what would the the feedback and be harsh um
38:46
well i think what we were just talking about that I wouldn't say it's it's bad because you're not it's not really it's not too many in jokes that even if you know when you hear an in joke and you don't quite know what it means but then you kind of think about it's pretty obvious I guess and like so you catch up pretty quickly that sort of thing I'm just trying to think of episodes and listen to
39:07
now it's all explained pretty well like you always mentioned that you know you guys do a similar jobs and you might be teaming up you know bits and pieces and it all makes sense I think it's just these if you have huge assumptions and I can't think of any of that you've had but just huge assumptions like everyone obviously already knows the speed so I can skip to the next bit because always think of her Jesse McCartney's
39:28
Sam Mac episode
39:29
yeah well I think even when you listen to a true crime podcast or watching a documentary there's always that note like previously on but there's always that quick little yeah so add ons in jail for this reason I need and and all those little bits and pieces and I don't know if you guys are bad at that but I just in podcast in general there's a lot of things and I guess one thing to keep in mind is that cereal and through crime are designed to listen from Episode One till the finish in order Where's your daily talk show people won't discover you and cool Why can't stop now 200 episode hundred 55 off to go back to the start like they want that just say
40:05
oh Jules land is on an episode I'll listen to that one and so they might What is your listening habit in regards to podcasting in general and on house do you pick out guests violas with all
40:16
the headline the one I go that's a topic I want to know about so at least it into
40:22
one of the headlines was the podcast charts and you have these people have been manipulating and artists all your name Josh he got he got him podcast chops and I went on you know about cast shots heard about for me personally I'm a bit of a node for lack creativity and creative process and some other blokes figured out four steps to come up with the great idea and I'll if it's your podcast or other ones I get suckered into those on the back or what other 14 so I'd love a great new way to come up with ideas and they get there and there's actually not full yeah and I'm talking about that fucking Josh has had Ray brand and get back to the creative process but you know and and I guess that's the difference between even with a team Ferris or a lot James altitude it is the head I just looked through the you know, the last 10 episodes and go Oh, that one looks good. I won't just listen to all of
41:08
its weed what the platforms in like the the habits, platforms will have you creating in your life, you know, like even just with ads and skipping past stuff. Like for instance, I have it with podcasting jump on Joe Rogan's podcast Eric and they'll be six minutes of ads. I'll just skip, skip, skip, skip, skip to get done. And so we're looking at things to make it easier for us or just, you know, add I mean, ads is one thing, but then your headlines, how do you how do you see it? Are you looking for a guest and the cert Yeah, I mean, so many of these things and there's so many people, but there are similarities in people's habits. That format of these platforms. Yeah,
41:50
I listen to this. Who's that guy is it. Noah Cogan, Noah Kagan used to everything got sacked from Facebook or something, and that's like he's taglines calls employee 31 and I got sacked.
41:59
Yeah. He's got app Sumo. Yeah.
42:02
Yeah. So he he's pretty good at those headlines of his for ways to be more productive in the morning or something. And then at the start of every episode, he's like, and it's sad to click Buy it. And I hate that I get sucked into it. But he's like, yep, got four great tips. The third one is going to be the game changer. But anyway, let's get started. And he striding so straightaway in 20 seconds. I'm like, Fuck, I gotta listen to this. Whereas if he comes out and goes, Hey, guys. Yeah, just, you know, another day in the office. Thought I'd recorded podcast. I'm like, Fuck, I've gone. So I've left already. Do you think it's
42:30
a good? Do you feel good, as a listener hearing that, that sort of tease?
42:36
What's more, if I'm looking for it? Because I want to know what the answer is, then you want to know, like, you never Google something, and then not your what's the answer to these before when we looked up the dropbox market? Dropbox you wouldn't like I wouldn't, I would just keep looking until I got the answer. Yeah.
42:51
And so if I want an idea for a great episode,
42:54
Episode 175 or Ryan a Google things,
42:58
but how much do you think because I'm think maybe one of the tactics that we've had, and I say, hey, because everything's very fucking Lucy. Yeah, but do you think that there's, I've tried to attach because I just really quickly write out the like, my strategy for when it comes to getting these live yet is I'll you know, just basically process the audio or that sort of thing. Export. And then I'll play random sections on QuickTime Player. And then I would just like write three words. Rachel and Mike are there we're talking about money and charities or money in charities, and then I take the best sort of headline, yep, and put it there are two pencils Listen, because some some podcasts I would listen to. And when I listen to a Tim Ferriss or those ones, you kind of like you want to learn something or hear something new will be interested. And so you'll pick that that little bit. But having said that, I listen to Katy and Marty most days on their podcast for 20 minutes while I'm driving. And for me, it doesn't matter what the topic is where I start the episode where I finished I just like
44:02
that's like an entertainment podcast. So I guess I don't know if that's a chat. You guys need to have a way away entertaining? are we teaching we informing? Are we doing all of it? Like Yeah, because I guess the reason you listen will depend of sorry, will affect how you promote it. And the
44:16
the one the business podcast like how we say sorry,
44:20
what category you guys in? Yeah, what are we wearing society and culture culture and society
44:25
sometimes I feel like it could be a business one even if you're talking about marketing and you know how you guys go about you
44:30
know what i want to sit the lowest expectations possibly can Yeah, in the sense of like, if we can if we can do that
44:39
like I just don't want anyone to feel like when they listen to the show that we they can hate us they can not like our personalities are like our content but I'd like to think that when people listen to us they're getting sort of what they expected in the sense of when not trying to sell anything too grandiose in the sense even like writing about digital content producer advice
45:03
my god I got suckered in by that Ellis can find on the web. I mean, and how do you feel listening to what do you think like the reward since has actually gone up like this is sort of like half baked This is just them answering some questions well, I think when you guys do it, it's like he's kind of the topic we're discussing and I just find like that nice chatting and interesting it's not like you've said this is the number one thing yeah to do a podcast producers should not do or whatever so I think I think I said that's the reason I listened and I listen to the whole episode and you know it was easy to listen to you guys feel weird saying this now but you know it sounds it sounds nice you guys have a nice flow
45:40
long flight from Perth in you got a lot of podcasting history
45:42
between Melbourne and Perth. No doubt about it at all what ways video with what you guys are doing in radio world um, I mean, I sort of have this one's a fight but it's like an ongoing conversation about with fits because there's a lot of measurement of we've got this many views this week or this much engagement so they measuring it and you wouldn't match right if he didn't care but then they're very much like, you know, radio ratings they're important and I would argue that if you spending how many thousand dollars on a billboard that some people might drive possible when you spend that much thousand promoting a video that's on people's phones that you can target people in Perth between the ages of 18 and 39 that's a good advertisement and if its content even better because then they are these guys are great. I think that might be a better investment than just putting a billboard up but um, yeah, when it comes to writings you don't see the Facebook and YouTube views However, if you see a funny video on Facebook and that what makes you fall in love with the guys it's it counts towards a writer writing so it's for me it's should be counted as like almost content marketing. Yeah. Alrighty. I say
46:50
I wonder if they spent dollars like I'm sure it's a hell of a lot of money. There's been, you know, punching into TV ads and billboards if they spent that on like highly specific targeted ads. Like they treat it like a you know, a product that you know, is trying to get click through to a website to purchase something, but they they did it for each personal brand on the show to target and build this, like within Perth. Yep. And I wonder what if there would be a reward it just probably wouldn't make sense to the people at the top with be hard to measure. So I did this video a few weeks ago. But that's the thing that maybe they're not that I
47:27
want to see them but you have to commit to see if you can measure something because of my work wife. Like I said, I spend more time looking at my phone and then I do looking at billboards. Yeah.
47:37
Fact. But I use them a billboard wonder if you're the classic different listener of radio in the sense of like, I guess billboards makes sense with the idea that people listen to radio in cars. Yep.
47:54
So I guess, you know, part of the question is, is there a sense that you're building a radio brand, a media brand? How do you describe what the show product is? Good question. The answer would be I if there's a conversation about that I probably wasn't involved in it. But yeah, I think the differences and I agree with the billboards and bus stops in that you listen in the car and so they're putting advertising where you can listen so you can see the sign and got all those guys in Juneau, and however, you're pretty sure radio writings aren't based on what you actually listen to their based on what you can remember that you listen to and I reckon, yeah, I reckon you would remember a great piece of content 10 times more than you would remember a great Billboard and when I say great deal, but most of them just like he's their names and this modeling well, having said that, there's a new billboard campaign coming out in Perth early next year, and I'm very excited about it. And it has music lyrics involved. And I'm actually it's a bit different because they're using music lyrics instead of just being like, he's hot. He's Adrian, run by Yeah, it's sort of like a karaoke kind of vibe of luck yet. We're singing like your favorite bangers and that sort of thing. So yeah, yeah, the cover myself
49:00
there, you're jumping on the Baby Shark bandwagon. That song Baby Shark to do
49:06
just replace it in? Yeah, I got a question for you about video for both of you that I've written down here because I wanted to get your thoughts. So yeah, I've got like, you know, we've all got a limited time and resources and whatever, as a fact of life. And so I do the breakfast show every morning. And I've got a limited amount of time to do other stuff. And so my conundrum is if you had to choose one, or advise me on one or the other, the difference between me making three or four little fun, quick, easy videos, you know, me holding my phone going, Hey, guys, it's Ron quick story, or doing one video a month that has Vox pops and includes an expert and it has this big epic thing. And it's like an undercover prank. And it just is one big epic story would I rather do want to try to connect with and what platform you're using, um, I think for let's say Facebook, just because that's where the majority of the people
49:58
in general, but then for me to hear that's probably like, my biggest audience on Facebook and then secondary. It's like people on Facebook in Perth, because, you know, if you people in Perth watching your videos, they're probably more likely to listen to the show and stuff like that. And so I'm always like, oh, if I can put the time in, do I put it into making this one big, epic thing every couple of weeks. I'm hoping people will really enjoy it. And you can actually tell an interesting story
50:19
that see, you know, that you might remember. And it might stick around for a year people like, I remember that one versus, you know, a very disposable quick 42nd. What do you guys think of this? Comment below with a GIF? So it was the conversion going you wanting it to be the them listening to the radio show? Like, what do you what are you wanting the result to be? Well, I think what I get my pride in is at the end of this year, I'll look back and go Tommy, and I made an awesome video for Dave and we raised $20,000. And that's a big memorable moment that for the whole year, we can look back and go, that was an incredible thing Dave did and we did a great job supporting it. And for me, it's like those big ones you remember. Which is why I kind of think maybe, maybe I should just go big or nothing, because no one ever gets the end of the year and go Hall. Remember that mean? That was like tag a friend who said this. I mean, what a great 28 same way had on the back of that. However, when you think of Facebook, and even what you guys are doing it, it becomes a habit. If you do it every day. I just know there's gonna be a new episode. And, and, you know, you get to know the host to get to know the people because it's so consistent. And it's daily. And you can depend on the daily talk show being here that you can depend on uni. Lot of having something funny can depend on us.com having something there every day. And so I know I think that is important. Same as, you know, radios on every day become a habit. Yeah, so I'm like, do I want to focus on the habit? Or do I want to focus on just those one or two big dogs? Yeah, well, you're already you're already creating three hours of radio day, five days a week and getting paid for it. We do the assignment, but we're just we're not getting paid for it. But do you reckon I own more from my daily show than you and from your daily show you?
51:54
Absolutely. There's two of us, we have to split, we have to split zero dollars to
52:01
what's up literally half of nothing.
52:05
The Yeah, well, I think like, you look at say, Jason, page, I whatever, in Melbourne. And one thing that they've always done pretty well is incorporated, they show content. So like, for instance, I think that if the if the goal is to get people to listen to the show, I think having integrated content around the show is important. So actually using things like the studio as a character or using, you know, benchmarks that are within the show and extending them beyond, it's not just saying, Hey, what do you think it's actually saying, okay, here is a mini benchmark that is in the style of the show that we're doing in, you know, in the stuff in the studio, but it's a video versus saying Academy, you want to build a general brand and you want to create some buzz, which might mean actually not doing things that are like it actually is the reverse it saying you're going to produce content that you can talk about on the show versus creating content that gets people to listen to the show. So like, and I think that Tommy and I talked about that too, which is like it's a common advice which is like, if you want to be you know, your role as a breakfast show host is to have an interesting life and have something to talk about. And so I think that if you just make your interesting live your next full time job is just creating content and all of that stuff then becomes what you talk about on it using Tommy as an example Obama talking about the doing the Obeid videos and then being able to go on in on the Breakfast Show and say, Yeah, I
53:52
did this thing. Yeah, I've got coverage here and blah, blah, blah, I mean, does that make does Does that sound like the direction that you're going in? before you answer that, I think one of the hard things and the that I empathize with about being in a team that is on a radio show is getting the others on board with your idea or trying to integrate something a benchmark like it needs to then 15 with what they are wanting for the direction so that's just a challenge right?
54:22
Yeah, absolutely excuse I think number one would be definitely the show and you want it to be good and you're not to involve one of all of the whole team and because you know as that kind of chemistry of you know in Hamish is getting stitched up by Andy it's not just me going out and doing a thing that you know, you can associate that with the show, but I guess and to come full circle to what we talked about before the thought of having an idea and not being able to do it that really kills me and sometimes like oh, it's not really up their alley. The show is not really interested. The station doesn't like it but I've just got this each I need to scratch so I'm just going to go make it on my own. And that's I'm probably not I don't know if that's a bad attitude. But I think you always want to be leaning towards if it's 5050 of make it or don't make it just find a way to make it Yeah,
55:04
definitely. Yeah, I think the big pieces you've had some wins with and I think it's you know, because if it came back toward you doing it forwards it sounds it's more for you than the numbers because you get a lot of you get a lot of joy I say out of creating your stuff but you've also had the byproduct of that which is gaining those numbers yeah and so it's a it's a hard game are you feeling at all now with some numbers that are high
55:37
do you feel that that's kind of creeping into the thoughts and the feelings around just the joy that comes from creating you wanting to do it because you need to get those numbers up create a high now all the numbers feel nice it is nice ego boost and I can say I've spoken to a lot of especially Facebook people who always said I just love making the content just about the content the numbers don't matter but then Facebook changes their algorithm them and instantly those same people I don't really know Facebook's for me anymore I'm not get well again I gotta come back to you like why are you doing it is it for the number by all means like numbers get you paid and if that's what you want, then don't be ashamed of it
56:14
that I don't know sometimes just not even numbers get you paid I can be testament to that
56:19
says the numbers the daily talk show Josh
56:23
even even just the I mean the thing is, with YouTube, you know, you can have I had one video not to like that crazy. But I had one guy that got 150,000 views. And I'll still make zero dollars on that video. And if you were to monetize and you would be making like a few bucks. So I think that the other thing too is it's less about the numbers and more the influence that you're dining. And so I just I reckon part of the thing with what you're doing which I guess is a slight challenge is trying to work out how to
57:00
how to align what you're doing with radio to online so that then you're doubling down because I even think about that with the podcast and things like that. Like if I'm doing two things and I'm putting in heaps of energy but they're not completely going on the same path it feels less like hedging my bits and more just stretching myself too thin and not doing one thing Yeah, best cycle my sweet spot is when I do like it on the road you know Vox pop type interview thing
57:31
that can be a part or all of a great video but then it also edits out really nice to be a great radio segment and then if the topics right you'll probably get a decent web article and it's like six out of 10 people from Canberra reckon this about this topic and suddenly the same activity that same I went out once radio great segment we'll play that video back she had a bunch article goes great and everyone's a winner so that's like the the creme de la creme bed sometimes work on some and not others yeah well
58:02
what's hard about the two platforms is one lives on one doesn't yeah as much as you put it into a podcast on the radio show you've said it and it goes over people's head yeah and then that online piece of content just will hang around you can repost it in you know the latter a play it that's the one thing I do that I'm actually jealous of filmmakers and even musicians who make those banging songs that last for decades and decades because of film last forever You make the castle
58:28
and surely you go to bed every night being happy being locked I've made something right that's last the test of time but no one ever goes oh Ryan that radio show you did on April 26 and 2014 I mean that was a one of the great shows Bob
58:41
let's go out again. Stephanie that's when I got
58:46
to me like my first kiss was to Episode 170
58:50
wedding podcast which is
58:52
only this little prestige in some of these
58:56
forms of media but I think everything like the one thing about what you get to do every day it's it easier training you know one of the gym you training creatively at the radio station yep and so that it does you might do like think about the the video you and I made of you know that first one looking for you or not even looking for breath I'm saying yeah you know Happy Mother's Day to all the mothers out there and I didn't get to meet mine and you should watch it it's had 11 million views do it on my page 300 old total just saying yeah yep and so but if he didn't do that and you know that's like one of the pieces along the journey from doing the all this other stuff some stuff sticks sometimes stuff doesn't yeah
59:40
yeah
59:42
What are you up to at the moment Ryan like what's what's creatively what's the stuff you've got in the pipeline
59:49
I like stuff that's real that sort of so at the moment I'm I wanted to do a thing about how expensive it is to have a baby because I'm thinking the bridge not trying for a child and my friends just had a kid in he's locked the baby shaped to lock 300 bucks and lock the court is and Pramod thousands of dollars just outright mean it's outrageous. Just
1:00:07
fucking get a big shake, cut it up for ways and then sell the
1:00:11
right yeah, so that's. So a few years ago, I would have been like, oh, let's do a skit about baby process or something. And I was like, sort of if I'm past that, but just it doesn't excite me as much as doing something real. So what we've done is not telling you about this just started a brand called the best for your child. We've printed t shirts. We've got the dough or do we I think we got the domain name. But we've got a damn it. Damn it. As soon as I can feel it coming out of my mouth. I was like, You can't drop it down the main question in front of Joshua expecting for every domain from every word you say the last man. So basically, we're going to literally sell jars of air. We're going to set up a little trestle table at the front of that baby Bunting or something. and sell jaws of a to parents and it's cold the best for your child. Because I just think of that marketing. Excuse me. So you need a new Dad? Yeah. Do you want the best for your child? Yeah, of course, I do a great job for 20 bucks. And then the thing is when someone because everyone's got that kind of which is a little bit of fear. If you don't want to be a bad luck, you could never live with yourself if you weren't the best dad you could be and if you say no, I don't want to buy it and then the person goes so you're saying you don't want the best for your job
1:01:18
and so it's a bit of a test on your like those fuckers from Oxfam who hang out like do you what do
1:01:26
you I wrote an article about this this one lady was locking you have some money it comes to money I was like no and she's like what so you want the kids in Africa to da da I know you're getting on this month I think you care about Africa he was trying to pay yourself it's not you know
1:01:39
your your idea needs charity connection. If I've ever if
1:01:44
I have any experience it's linked to that well I think I just want to I just make a state a statement piece about how much people charging for baby stuff Yeah, I wanted to also just really add to the corporation's for like, we know you scare tactics. You're not trying to serve your customer. You're trying to scare them. And the best way to prove how easy it is, is by doing it. Yeah. So I'm still figuring out how to capture the video and how to play it out on a maybe. But I just know that that would be quite funny to say some guys in T shirts. It says the best feature called selling jaws via the toughest job asking you parents. Do you want the vast future? Yeah, when
1:02:18
it comes to Ryan, I think what's interesting about what you're what you do commonly as well, is you're not necessarily having the conversation within the content, you're using the content as a way of sparking the conversation. I think that that's like a interesting distinction. And something to focus on ease the sense of like, Okay, this is this is sparking a conversation to then have that conversation on mainstream platforms, through news and things like that. And I think that that's a, that seems like a strength of yours to be able to, to expand something to go beyond just the, you know, the current platform, which I think's interesting. Yeah, I find that interesting. And it's especially interesting when, like, he can kind of plan for it, but he's also don't know what's gonna happen. And this is this is a really boom, Tish sort of example about once I did a late night Vox pop asking about dick pics, because you always hear stories about God sending defects but you never ever, ever hear a girl say that they actually want one. Or like you're HTC girls in the office being like this gross, dude, send me a picture of it. So I was like, I'm going to ask those. Honestly, after they've had a few bees. It's too I am. Do you actually like getting them? So I asked people and few yeses if he knows. Then I started asking the guys who do you send them to? And they were like, girls now you send the clicks the max. Like, that's really fun. And I was like, What? That's ridiculous. And they're like, yeah,
1:03:42
and then I was like, All right, let's go and do the whole thing again. But we're going to ask blokes Who do you send them to? And probably spoke to 20 people and 17 block go sell them to you boys. And one actually, God said, if you don't send dick pics to you, lads, they're not your lads. And another guy said, if you don't send a picture of addictive you're gay.
1:04:02
So so obviously
1:04:04
really a trend is this something because that's
1:04:06
the thing we didn't know. But we just got on the street and ask the question, and we stumbled on it. And then we It was a trend and so we sent the head and that's the headline boys actually send more dick pics to the max than girls. So news dot coms, like yeah, that's a juicy headline will take a slice of that. And then on the news.com the Facebook page all the comments from blokes being like did you don't know this, but they were
1:04:29
shining that way. We shot
1:04:31
it now. Yeah,
1:04:32
Tommy. I feel completely normal about our friendship.
1:04:37
You guys have been validated.
1:04:38
I've been getting from a random number dick pics. Was that you? Sorry. That was. Yeah, that
1:04:43
was. That was my
1:04:45
phone. Yeah. And it's funny. Cuz you say you go and use common and I get run sheets from the other breakfast shows in the company then that everyone was doing that phone or the next morning. That's nothing like you were just saying before. I actually thought of it in that context. Josh, but it was the the starting point for the you know, to become a topic of conversation rather than the conclusion, I guess. Yeah.
1:05:05
collective noun from Queensland. Yep, did that in a massive way with their recent Uber Eats delivery drivers eating some of the food, which I saw every go everywhere. It was amazing. Hearing the the status of that and saying that on social media and then seeing it develop over time. I think it's a really powerful way of doing things as someone's on a video where the Uber Eats driving just can't find your house and you like halfway down the street and you pajamas gone
1:05:33
boy over here. And they're like, Oh, what? But the map says this and I'm like, No, it doesn't matter
1:05:37
number 14. And here I am. That was that was my not only was that my life, but I was a beta tester of Uber Eats and basically at the beginning they said that the Uber Eats driver had to come to your door Yep. And every time they didn't come to your door they would actually credit you so I ended up like my apartment was really hard to get to
1:06:00
every single order never got to my door and I like I started on like $200 of credit and just ended up like I took like, if you look if you look at the back end of my account on Uber Eats I'm sure there's like a big red flag
1:06:18
so let me put this to you because I've had a similar fight with Domino's because they've got this thing like you're paying extra $2 for a 20 minute guarantee I saw this as a good yeah and if any they don't make any in 20 minutes you get a free pizza the pedal bastards
1:06:28
are on bikes yeah
1:06:29
but here's the thing for me it wasn't paying for to get it faster for me it was me paying $2 for my next day I didn't want him to make it on time because as soon as I was like oh it's a free patriots day and so my question to you Josh is did you prefer them to get lost and you get credits
1:06:46
just want the food yeah or
1:06:47
CD i don't know i i definitely I was all about that credit arm a bit like we had one case where our food like we ended up like splurging on this place it costs us like 80 bucks for delivered food and it came cold and but it was wrapped because I was like my brain enjoy the fucking pulled base because it's fucking on me
1:07:13
for shit you know we got we got fancy cold ship food but we didn't have to pay
1:07:17
for it yeah the reality talk show everyone I was just gonna say the reality is that if you're starting a business or you have a brand This is what you're up against people looking for content opportunities in your business model and so I mean I am Josh will be those content opportunities so look out so the warnings down a
1:07:38
fucking crediting shit with mine I'm literally just the troll that's trying to get these Frey Frey beef I'm not even filming it so I'm the I'm the the lowest of the scam
1:07:50
Ryan mate thanks for popping in what how often he coming into Melbourne he going to be back here again soon yeah be back soon. And footy finals is my Christmas so being in Melvin's at I love it so I've got a survey back in two weeks I'll be back for a bit doing that Collingwood's going to when I saw our may be max been posting since probably April or something calling what's going to win the Premiership I'll tell a mappings got six more days to go until I get eliminated in the trailing by Richmond
1:08:21
on the daily Talk Show Episode 171 7175
1:08:27
you say you fact I told you it's a hard work talk show you have a good one.