- May 8, 2018
The Daily Talk Show — Tuesday May 8 (Ep 81) – Josh Janssen & Tommy Jackett
Tommy lit his hair on fire, fancy restaurants, businesses missing the mark when communicating and is it too late to start?
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The Daily talk show it's episode ID one on Josh Johnson told me jacket that season I'm Did you think my name is real and I'm sure you would have actually say actually you wouldn't know this but I was filling out a form you're working on a job with me at one of those months you fill in their name yeah there's a cover yeah I Thomas
yeah I just thought is if this idea you know like some people Dan take with days yeah no sign up with dude
I got booked flights to LA easy go under Tommy jacket my passport says Thomas didn't make a difference Oh interesting I never got the answer she yeah I think with us by please you might fuck you saw the snap you saw the Instagram story of maniacally fracking burning my hair off yeah but
not ideal well we were playing catch up because we had Craig Harper on yesterday
so we have an haven't talked about this you know what the things I you probably would have brought it up earlier but I saw you see it on my hands I saw you see it on my Insta fate I was just testing because if you said no I didn't say it sheet on the fuck out I saw you
yeah so you've burned your hair
What a fucking idiot I The thing is this is what happened painting the picture
candles lit around the house one in the bathroom promise it wasn't covering up the smell but it was everyone and I and we had the candle second little one next to the tap and you're always
have that lead to turn them off when you go out oh I blow them out yeah definitely some we've forgotten that one a few times yeah
but it's in a teen so it could last forever and it's in the bathroom next they're like in that last forever if it's not gonna break glass can smash the glass can crack won't last forever like
if you run out of fucking we don't last forever is may assign
it last forever It's like it will go into look fucking runs out of juice it's not
my marketing these candles they last forever they last for this thing will last forever yeah my dad and my 20 hours right I was it was a signing anyway I drink from the tap quite often and I put my head down to drink from the tap and the candle fucking cold my hair on fire to the actually light up
lit up and I said I put my head up and it was freezing and I could smell it I smelled it before I fucking saw it which was the worst thing Have you
gotten here do you were here product no good it would have been a fucking balls okay great oh god show you know sprays their hair well that happened with Michael Jackson didn't know that how he is a Pepsi commercial yeah and they had
fireworks and he got yeah but because he had so much
that's one is a probably a week to yeah my mom is it was hey we got a lot on next and bizarre dude that anyway affecting Bernice and then Amy can be counted in couldn't tell what was going on but could smell it it was fact hey it was like literally I was pulling it I've had like a big chunk of a and then the sync those just ash Do you see any aesthetics? And I said to me she goes into your she grabs oh my god what's the sweet spot and then she was just trolling me about my receding hairline haha it was a good jack I appreciate that. But no idea. Well I spent give them my doing we can catch ups.
I went away on the weekend Daylesford did the did spa treatment like I'm not much of a mess. RG guy do you? Do what?
I I didn't. I I should relax a bit more. Yeah. And get messages. But I don't know. I haven't. Really. Unless it's been because of an injury. I haven't down at for my relaxation. I can't help
it. Like start to laugh. Like, I just just the not not even though I just think of stories in my head. Just like come up. Or just so I'm like laying down flat in the bed. And you sort of have your arms resting underneath on on the Yeah, yeah. Arrest. If you've had a message. I know it's stable. And they she just comes along and just sort of puts like this fragrance. Just dab it on your hands. So it'll smells nuts. But so please, things were just really fucking funny. If You're overthinking the process. You fact it I was thinking the whole thing and the reason was because I decided to get a bamboo message. Have you ever had one of these so that what do they use? I'm guessing they use a roller and they year old on you. Well, I wasn't sure at first I I was expecting like big sticks that they sort of hit you with I didn't know like some sort of like
ceremonial sort of fucking stick thing but yeah, you're spot on. It was like a bamboo roll up but the thing was that I ate so much bread because you know you you staying away nice place I give you every way you go. Basically you open up a door it's like a fresh bread
like fucking everywhere you got given a gift which was very lovely from somebody and you would never stop it now you'd never pay doesn't back tonight. Yeah,
it was crazy. So I was um yeah there's from fresh bread with like little bit of butter and honey and shares and no doubt as you cheat day Yeah, it was cheap way can but the thing was like just lying there. I literally felt like dough and she was like, rolling me
felt like I was literally like, I was waiting for her to like dust me with file to drop my gun with that is literally I was meditating on the word don't
it's better than Don't cry out
to God. I feel like it's, um, yeah, I feel I felt pretty safe and not getting a hard on it just isn't that like your I feel like I'm too anxious about everything that's going on. Or just like thinking about things in my head. Like I told her I said, Is there anything I should know? I'm like, ah, if I get hot I get a hate rash sometimes. So if you say hives don't stress
you said that I said that. And there was a point where she didn't like bring over this fan like Asian here and there were she turned on and it was really nice cool air on me. So it was not spraying the room. Yeah, it was like a couple things she was getting a different experience but the really funny thing was working on her exactly for the fight the funny thing was that
I had told Bray about the bamboo sticks thing that's where I thought it was and she laughed said no it's not like that but the funny thing is they do have sort of this thing where it's like a message racist it halfway through where they do have the sticks and they just lightly like he with it. But the funny thing is he the sound and it sounds like exactly what I thought it was going to happen and I couldn't help but just apparently pray was laughing to just this idea. I'm flying there and they're whacking me with them. Bamboo she laughing Yes, she was she was hot she said she was holding it in and sort of doing her body was sort of shaking interesting I find with all of these different things that people tend to under communicate like in the sense of staying at really nice places or fancy restaurants the user experience for whatever reason is normally shift right back so for instance we had a three course meal included with the whole thing and you got to the fancy restaurant and shit like that but there's four courses on the menu right and so they never make it like I always feel like they under communicate what's going on so I'm like okay this for what do we do we pick the last one they
have these I think when people have money there's everyone's different so there's the person that's got money doesn't want to be spoken to yeah that just wants to read the menu and dine with their friend or partner whether and then there's you the thinker who wants to be nurtured and so they'd be restaurants that are fully like take you on this immersive journey I'll explain everything to you
I don't like that either. Like I fucking hate what I want to tell you though it's like yeah you go into the room you go into these fancy rooms and they show you around like a real fucking idiot like yo he's the the he's the window over explain everything in that regard but the restaurants and the message type of thing I feel like the what I would like so after the message finished that I can't thank you so much like we don't get into this little reception basin you like is you want sparkling will still and I got sparkling water and drinking it and they're like they sort of have the same thing with like I thanks so much did you enjoy it pop up that will have a lovely day and they sort of walk away and I said to pray I'm like do we do we just do we just go now it just wasn't clean I just feel like and fancy restaurants I think full for this to where it's like the user experience isn't always that great like they've gone so fancy that the Forgotten just the obvious shit like a overcomplicate stuff
yeah no no event
it's looking at the internals of a business like a restaurant at the top end yeah so much stress managing people so many different personalities waiters guests like you
fucking up what are I just feel like you know we're asking like what because we had our first night dinner included and then they said she some recommendations from some other places around they're all talking about hats like all this one has a hat or sell or this Yes, very close to getting a hat very close to get it and he's like, my, this one doesn't have a hat. But they should have had about
talking about why do I play with relevant than to actually get the first place? Why the fuck do I have they been listening to my podcast where I said that I no longer had guy because I don't know why they keep talking about it. I think
the easy bit is looking into a business and seeing the fucking floors and you know Gordon Ramsay he's got his own show about this. He just comes and tells people what the fact they're doing wrong is i would i would thrive in that scenario. Because it's, it's easy. throwing that out there. Yeah, and I'm not I'm not saying you shouldn't judge because I think your experiences
period but my experiences and where I'm you know, coming to the point is that I don't necessarily value fancy, like, if I think about all the you travel and you'll do one night at a really nice restaurants, stuff like that. We did that in New York or different different places. And the best experiences that I've had has been the hole in the wall fucking like taco joint in San Diego standing around dating yet. And so that's the thing too fancy. I do not value like you spend fucking a couple of hundred bucks at a at a risk at a fancy restaurant or you spend like $30 at some other place. I just don't think that there is a correlation between how much you spend and the experience that you can have. Imagine the people that are eating at restaurants that are those top in five days a week had delusional I become Yeah,
because you would and delusional not in a bad sense but just that's the reality versus not having to put a fucking napkin Anya on the Crockett. But
it's a I just find it all a little like it's a bit wonky.
It's a bit invasive, if I make
from your personality and bringing that in. It's quite intimate. Yeah, there's levels of bits where they're getting close. I don't know if that's
what they just all about. I think they just said something like they say something like, oh, let some I can't remember it. Just around like the wine list. It's all a bit wonky because we do
the theater of that. I love
them talking about the one I didn't even give a shit I'm more impressed that they fucking have this knowledge in there either. like would you like to take because we we had a red wine or whatever. And they were like drinking just just read. One is where I dropped because I I feel like I'm good. an addictive personality. And I'm sort of like it's a the red wine or methyl I did spirits.
I don't want to get there. So I've got one hand on the miso bottle. It's got the kids lock season. Open it Yes. So no. But they do the whole like, how would you like to try it? I'm just like, Nah, man, I trust I trust you. But I didn't know I think that it's
sometimes it's, it's this over complication of things. What I like is just really simple like simple menus to understand. I love I can so i love about In and Out Burger. It's like you've got like, double double your fucking cheese. But like you've got this really. You grow up in the suburbs.
A bit simple, guys. Fish and chips.
cannot keep it real soon. what's the what's the fanciest restaurant you've ever been to? I've been to hunt in New York that were quite fancy. I mean Donovan's is quite fancy
I haven't been to the you know 10 course digger station but i want to i would like that but I don't know man people would look at the places I've been and I haven't even been to the the top end yeah and think about how much money I've wasted yeah but I enjoy the experience if you don't enjoy the experience don't fucking waste your money nobody that's pretty insane. That's Japanese is a
champion I think they have one in London yeah yeah, I think we all might I had like a big ice crystal fucking thing but I like doing it once as an experience but then I'm happy just to go to regular regular places I just want to shift to gi
and show you something that might require us to put the audio is a pain in the ass but gone but I am a pain in the ass but I think it's interesting and this is a video that was created by Channel Nine which is in Australia one of the you know big networks TV network yeah I just think I've just missed the beat completely and that's all I'll leave you with this style with but I'll show you and
you don't have to do the just keep the mic on you. Okay Here it is. You want to know what I love about nine how much time have you been you know what I think I've got something for that it simple the people
I learned something new every day nine is really like a home away from home I love the phone vibrate coach. We all helped to create that no matter how big the company gets. It's
always felt like family. That's why I love being a part of the caliber staff we attract on all levels. He's inspiring. They sometimes he does remind me of having an annoying little drop off we're encouraged to experiment with the latest technology across the business means I'm
constantly learning and that's how you stay one step ahead and lead change and drive this industry for women to shape the future of the Australian media I'll give you yeah so this is the first comment on the video by a
guy who this is on LinkedIn mind you I so this is to give you give people context is first time I'm saying it but this is the standard sort of employer brand video which is like we we need to sell why we're a good employer we're going to have a bunch of people who work for a sigh what such a good place to work yeah, I
guess that's what the thinking is. And this is this is a guy named Ben Parsons he had been he wrote I'm lost as to why this was created. Feels like a combination of high end and on a promo, maybe follow Jules Lund and make it authentic. So what I was thinking is like, I don't know if like, so that's a polished video, high production value, polished video, I'm trying to work out if they if they can exist together this high production value and authentic Yeah, because they have not hit the authentic part there because all of that scripted. Yeah. Hundred percent. Yeah, it seems so in authentic. Yeah.
And that Ben's comment i think is all around how they've done the opposite. And it's come from one of the biggest networks, and maybe that's where it's like, there's no, maybe that's why it's happened. Yeah. Well, I guess that it comes back to what we spoke about on that episode around storyboarding and scripting and things like that. And it's like, having a script doesn't mean a high production value. I mean, what is production value in some of its getting an authentic
telling an authentic story? Yeah. So they've they've prioritized messaging and creating a script and making sure that it's all dialed in, versus the performance and the performance if it's an authentic one needs to be people saying things that I actually believe really, yeah, but not only believe that they're not being sort of told to say, yeah,
it seems like they got old told, decide what they just said. Yeah,
and even if they believe it, it comes across as a little bit scripted. So maybe
it maybe it's because of the landscape that we're in now. So
this is a digital ad, it's not a TV commercial, it's going to be shown on the format of TV maybe they've just missed the mark so much with it being on the unit within the digital realm with the way they've produced that
I think are you know, the and and the interest maybe this isn't interesting for other people. But I do think that everyone's striving for authentic content or at least real messages being shed that that are honest I find what I find more interesting is that been a sort of had to go I think, I think like it's pretty you know, going out there and knowing that someone within a team has created this there's a team that's created this and he's basically calling them out and sign this is fucking bullshit
did that moment now? Well, they haven't written back but someone wrote in response to him referring to jewels, ones, videos, jewels, lands, videos are authentic because he runs a business that thrives on everyone creating content This is authentic nine thrive on provide professionally produced content. So that's terrible advice. I say he's point but I think they're trying to sell it. So they're taking a it's like, maybe not everyone should approach content. You know, not everyone, not everyone's business should be trying to offer up educational style content?
Well, no, I think that authenticity is about being true to you. And probably that is what you'd expect from Channel Nine, to be honest. So I think that in that are they trying to
take an approach of a new age approach? Yeah, as I got that wrong? Well, I
think that they potentially that they creating, they bringing their personality, it's like, you've got a guy in a suit, doing a vlog, it's going to it's going to Casey nice.
But if you if you look at that, that's a specific. Yeah, there's a
at the moment when I think of blogging, we think that the person has this sort of certain aesthetic, they need to be casual. They need to be listening. How would the President of the United States what Donald Trump do? How could he used logging in an authentic way it would be really fucking hard wouldn't left leg and watch it The reason I bring up Trump up being watching this great fucking Netflix series that goes through his life and made like really amazing if you've got time it's we've gone through a couple of episodes because he's
you know, the how he basically took on New York real estate and the stuff they did in Manhattan and then later what he did in Vegas and what sort of thing but it
Shay so you're saying the format of law would be out of alignment with Hulu Trump is a brand Yeah, exactly. And so do you think this example from nine is out of alignment? Not for the sort of styles definitely not out of alignment is definitely the style of that video is definitely the what you would expect to see from
production company like challenge. I think there's there's two two parts, there's their style, their personality, and then there is the the realm in which they applying in so for instance, hi Mish like funny dude. Put him in a funeral talking at a funeral. He will be adapting to that situation that he's in. Right so comedian in a funeral environment, will they be cracking as many jokes will he be doing now you to sort of change change a time? And so potentially what's happened he is that playing it on online and there's a disconnect between their personality what's quarter them and where they're playing? So it's a tricky one. They, you know, maybe they need to adjust. Yeah, but the I mean, the other thing too is who was you got to ask who is their audience? Maybe they haven't even asked that. Right? And so maybe Ben isn't their audience. Ben's may be looking at from a broader point of view and saying, okay, is this
you know, he doesn't find it appealing, or he thinks it's not
should they listen for taking out of that is because I did think around the audience thing. I don't know if I've got that dialed in. Yeah. And so for the any start, it's like going should you create a blog, it's likely Donald Trump thing, people contact me about creating that kind of content. And then sometimes they are accountants. Yeah, and I'm not sure if that suits the style of business, they really know the brand I've got, because of the messages that I want to share. And in alignment with that style. Well, they need to hit their audience because I don't know who the audiences yet I
think you need to be you and whatever that is. And so that means you can't be adjusting too much. You know, I think that these specific styles enhance whoever you are. And so, you know, I've spoken about this, I remember doing a ton of your fucking text message, and you read it to the it's, I remember saying it on LinkedIn, it's like, video will enhance or elevate people's personalities in the sense of if you are addicted and you make a video, you'll probably look like more of a dedicated issue someone who's interesting, then that will come up to so I think that video has the opportunity to put a spotlight on people and it's polar hot. Yeah, I know why you share. And I think that the the other point to is, you've got to think about how these people might be just completely out of the depth. So who is being asked to make that video is HR being told, we need to make this HR sign, we need to make this video and they're producing it because they they don't necessarily have the chops, the storytelling chops to be able to, you know, to tell that story in that medium. And so that constantly happens even with video production companies, where it's like, what you're paying for when you come to full stack films is the fact that I've made a dozen of these types of videos and they're not just going to be a scripted piece will understand what the businesses and will tell that story and authentic in an authentic way. Someone's gonna be out for that, though, right. And they're the usually the ones that get the results being up for having someone along for the whole process. Because you can imagine someone has just gone right, we need this style done now. Yeah, go. But I could see that even though that that might not be that effective, and how much time they would have spent on that like getting all the different like scripting is actually almost harder because they're going through and saying, okay, we need this person to say that and that and I get it I actually think that it's a it's a hybrid what they've created and that's what's made a hot so they've created what would normally be a real that they would sort of a corporate real that they might be able to send to clients, you know, that advertise on their network and they've tried to merge it with an employer brand, which is going to be potential employees. I think, you know, everyone's trying to cater to the craving for authentic content yet, it's just making sure that
that is your authentic voice. Finding your authentic voice. Yeah.
And because I don't think that even having done stuff with
a neurosurgeon recently and filming him, he's not necessarily of logging style to he's got credibility he's got like, do you want your medical professional to be holding a camera and being a loose unit? And so I think that
Yeah, not the guys opening up your back. Yeah,
and so your head and so I think that that is part of it, too, right. So yeah, I don't know I think that it's um, this is their first step and now I think that we just say this so many times where it's like old school media coming in and trying to play this game and they'll they'll get it wrong initially. I think that it's a good step though I think that at least them doing this and the comment from Ben that that means that next time they'll do it they'll actually maybe do something that's a little bit better man it's the hardest thing about making is putting it out there because people will
not even that I'm criticizing them it's just like having thoughts around Yeah, their approach and it helps Yeah, if you willing to take the advice on board but what's harder is fucking it is it you know, someone else's press the button on that isn't 40 people involved in a video that whereas when it's your own piece of content, it's usually just you and yourself pressing go and doing everything, and that's hot. I think the other thing that's hard and that I've been thinking thinking a bit about is is that stashing bit and weather when it gets too light to start. So podcasting, for instance, you know, I, you know, I've spoken about this before I've started podcasting in 2005. I had my first podcast was fucking terrible. 1111 uS 15 years, 15 years old, creating,
you know, creating podcast then. And then I had a real crack at it in probably like, 20, 2011
where I was 21. So it was a little bit better. Yeah, and, you know, the daily talk show, we've started in 2018 and a part of me before we started on Mike, is it true light? Have we, is it too late to start? And we missed the boat? I mean, what's your thought on that type of thing?
I know, because I still think that people aren't quite there yet with it. Yeah, I was talking to my friend the other day about all the money that would have been wasted from investors, venture capitalists in creating platforms for podcasts back in 2012. Yeah. And that was too early. And I think, you know, there's some now that are coming on board. Maybe they're too early, but it is definitely becoming grind, like, show many more people maybe. So that we were into it. We have one Yeah, but so many more people. And now into like podcast, just knowing what it is, knowing what they are and what they bring. And when they place places when you driving. Or when you have, you know, when you go in a walk, or a run like this is now people are wanting to learn his stories in longer form more? Yeah,
well, I even think about it, I was, I think listening to game changes a bit, which is created by a guy named Craig Bruce, who, you know, and he's a, you know, one of the top content guys in the, in the radio world in Australia. He was one of the people who sort of discovered high mission Andy and all that sort of thing. It's interesting hearing them talk about radio. And one of the things that I've been taking from it is or what I've been thinking about and reflecting on his right, hey, mission, and he created a show in 2005, let's say around that time.
Radio has been around for how many factor means, right? Right. He is painting right. Like you can type in old radio and listen to fracking am shows from the 20s. And I was with him. So right.
Radio is a just a device. Yeah, right. It's a medium. So it's even on that medium. It's changed what's happened to it. So it's, yeah, it's a very long time. And so the thing is that it wasn't like,
ah, and I was saying odds with talking to light, like, the funny thing is that podcasting is what, 12 years old, something like that 14 years old. How, how funny is that, that we start thinking that's two factor might have missed the boat, right. And I think that YouTube in some regards, these sorts of platforms have started starting to even Instagram. Yeah, even Jules talks about it from tribe,
you know, create, creating that having that Instagram following that some people have just isn't there was an opportunity now, because of algorithms and stuff like that. So the lightness meaning because people will still be on these in be successful on these platforms. Yeah,
but more so on what was happening on the platform. So yeah, Instagram, it was just open. They had an open it was sharing itself. It's my basically, it's like LinkedIn video was doing really well for short period, because it was spreading the LinkedIn video feature. Yeah. And so if you could ride that, and so but I think consistency. We've talked about that long game with podcasting if you are actually up for it. Yeah, I don't think it's too late. Yeah,
I think that that's the key. It's like, what's the other option? If it's too late to start? What else you gonna fucking do? And so I think that it's like it's it
easy stipend to throw the talent to, like, Yeah,
well, and then what are you gonna do, right? Like, I think that we are around. And I think that, especially when you are an early early adopter, you can get quite jaded by the whole thing. In fact, your eyes get sort from just fucking rolling them back into your head as you think about like the fact of like, you hear people talking about podcasting and getting excited now. And I really do think about being 2004 when I started listening to them. Yeah, and just being like, a fucking kidding me. Like, how much things have changed? Yeah. And, you know, it's that I, you know, I wrote that I thought, I think one of the reasons we're doing this podcast right now is because of that note that I put on my desk at the beginning of the year, which was knowing isn't doing and so you can know that fucking podcasting is great. It's gonna be the next big thing and once I think, but why don't you fucking leveraging it? And so that's what I'm trying to do more of. It's like, if I believe in these things, I have these hypothesis around. This is what's going to be the future. Why the fuck am I giving all this information to clients or other people or coaching other people and getting them on the way and you also don't have to be number one. You think
maybe the thought around arts to light is or it's too late to be puberty pie on on YouTube? Yeah, the biggest youtuber in the world. 60 million subscribers. What if you had 110 percent know what, 10%? Yeah,
fucking 6 million ever. Do fracking math on this show?
1%? Yeah. 6000 subscribers. That's fucking good. Yeah. And so. But if you're trying to think about being number one, you're the first you got on the first boat. This plenty. A little ship sailing out. Yeah. Now you've got your back with them. Now. analogy medical. Hello, Maria back. But no, I think that it's like this, right? It's just going to one out me with
that. We just gonna say this was safe tattoos.
Listen to this. So tattoos, right? Jay tattoos became really popular in 2015. Yeah, the opportunity in 2018 is that you can get you have seen the trend. You've been able to hone it. You've been able to get something I've got a device that 25th day. Exactly. And you know what, now it's all about the bicep so you can take that knowledge. So for me, what I'm excited about is maybe if in Oh, five. We were doing a YouTube channel. Yeah, we would have had to do something a certain way. But now we're actually take it in a new direction. And we can only do that because of the context we have now. And when you start something starting something's almost putting a bit of a post in saying this is this is what we stand for. And I think that by starting now has opened up different opportunities than a podcast. And 10 years ago, the tattoo one fell flat. So I
still got the point that it's great that you can even just fall flat and one but still now I'm
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