#477 – Sarah Grynberg, A life Of Greatness/
- October 6, 2019
Sarah Grynberg – Podcast Host of A Life of Greatness & Producer of the Hamish & Andy podcast.
Sarah is an accomplished radio producer, working alongside some of the biggest names in radio as campaign ideas manager, campaign activation manager, and executive producer. She now produces PodcastOne’s biggest comedy, true crime & entertainment titles including the Hamish & Andy podcast.
Sarah also hosts her own podcast, A Life of Greatness, where inspiring individuals talk about overcoming challenges and self-limiting beliefs, and what life of greatness means to them.
On today’s episode of The Daily Talk Show, we discuss:
– Remote podcasts and radio shows
– Sarah’s podcast, ‘A Life of Greatness’
– Going from producer to podcast host
– Inside the radio bubble
– What makes a good producer
– Brands taking the podcasting industry more seriously
– True Crime podcasts
– Building the ‘A Life of Greatness’ brand
– What success looks like
Sarah’s podcast, A Life of Greatness: https://www.podcastoneaustralia.com.au/podcasts/a-life-of-greatness
Sarah on Instagram:
https://www.instagram.com/alifeofgreatnesspodcast/
Email us: hi@bigmediacompany.com.au
Send us mail: PO BOX 400, Abbotsford VIC 3067
The Daily Talk Show is an Australian talk show and daily podcast by Tommy Jackett and Josh Janssen. Tommy and Josh chat about life, creativity, business, and relationships — big questions and banter. Regularly visited by guests and gronks! If you watch the show or listen to the podcast, you’re part of the Gronk Squad.
This podcast is produced by BIG MEDIA COMPANY. Find out more at https://bigmediacompany.com/
Episode Tags
0:03
It's the daily Talk Show Episode 477. It's
0:07
Sarah Grynberg and
0:11
with Sarah,
0:14
from the life of greatness. I
0:18
nearly got it right. We did you just forgot the app
0:21
yet. Did I say
0:24
you did. So we're just talking. Because that's your podcast and we're saying how Josh has a memory of a goldfish. And you can't remember stuff when you trying to remember it.
0:35
Online, Josh as well, okay. Like, honestly, if I'm told to remember something, I've get really nervous about it. And then I forget it. It's really hard, but then I'll remember like, other facts that are completely insignificant. Okay.
0:47
It's like, like, it's a delayed memory type of thing. I can remember how to say Daskal, Lou, we had a guy named Nathan on I fucked up. He's lost nine. But now it's in my mind forever. Yes, I need to have a fun today. We're back on the show.
1:01
So you can get it right, I would say is the number 82. And at the end, I'm going to ask you which number I said at the start. So what does that measure? The number that I just said, but I can't say that. So don't you say it again used to get that once? The test is to see if Sarah can remember by the end of the 75 forget to bring it up. Can I bring it up?
1:26
brought up a number as well with me so 97 reason he's you know why he's called missing it said hey, he got an A 97 inter school.
1:34
That's amazing. We think it's amazing.
1:37
Imagine Sarah you would get quite high
1:40
would you say I got 9497 over there. But 94 Zara?
1:47
Yeah, man. He didn't produce for him. So he's just I'm so Sarah. I remember. I remember seeing you. When I was trying to slither my way into SCI. I know, which I eventually did.
2:00
Did so it works slimy little second.
2:02
I am. But I think the last time I saw you was when your belly was way out here. around the office.
2:10
That's right. I did because you did some work on the rush hour and stuff. Yeah. So
2:13
I was I worked from level two and I got my way up.
2:17
Because you're a straight Teamer as well. And you the straight team that did work for me because I was inactivation. Exactly. Love to you one of my favourites yet. Thank you. Thank you.
2:25
But I will have a note that I did the rush hour first. And then I went district it wasn't straight into Russia.
2:34
Is that good?
2:36
Yeah. But no, I don't want to be seen as this slimy, slimy street team that tried to weasel his way on so I just took more income from over here. And then your
2:48
entrepreneurial like an internal.
2:52
So you so you had your hand in the straight team stuff? I feel like the straight team attracts an interesting type of character
3:00
it does. I was never in the straight team. I went straight into activation.
3:06
Nothing was anything wrong with that? No,
3:08
I did some of the best faithful and SCI seven crystal stereo started in the street team. And they're like the biggest producers in the country now or, you know, big celebrities and stuff. So I was an activation person. And then that's how I met you because you were hanging about you were very good at your job.
3:28
Well, memory wise, I might not have a good short term memory. But I do I feel like I'm good at remembering things are further why we met. Actually, do you want to say how? Yeah, how do you remember I
3:42
remember that we were I think I was coming after I was on maternity leave. And they asked me to help out on a Fifi angels like a stand. And Fifi was actually on maternity leave. So we had so few man controls. And so we travelled with Sophie man controls to Adelaide. Yes. And you were there as well. And that's how I met you. And we did this. We did this thing with where we parked a car in a random person's houses
4:09
are key tasks walk Yes.
4:10
And and basically they they had into the competition but a zillion people had so that you know that they were going to win. And then they walked outside and one and the the the young girl was blonde are do remember that. And basically they sold that there was a new car in there in the garage. It was amazing. And we did that all in the middle of the night.
4:33
Yeah. I just remember. When I remember is just the foot. I think we had toasted sandwiches. I remember that. Me too. Yeah. So we had status with Virgin Australia. And it was a real top dog. And I think we went he
4:45
went left together was only the two of us.
4:48
And I remember having a toasted sandwich. That's the main thing.
4:51
Well, I remember. So basically, we went to the airport, everyone else was like staying on. And that's when we became kind of like we bonded because it was just the two of us. And I was needed Instagram. And he said, Sarah, I'll show you how to take an Instagram photo. And you put out boarding pass and then the toaster. He took a photo and then you put a beautiful filter over it and you like post that post there. And I was like, oh, okay, and then I posted it. And then basically I think he left the company a couple months later. That's how I remember you,
5:26
sir. Do you still have that Instagram? I don't want to have a look or did you actually
5:31
took it down?
5:34
Gone Home call you did?
5:35
No, I think I did I think it
5:40
had lifted on. I think it could have been Instagram or Facebook or Instagram.
5:45
took it down many years ago. But it was a good introduction on how to like place things nicely with a nice steady view and putting filter
5:53
but obviously the wrong subject, because it went down. Yeah, you did everything else. Because
6:01
that's basically all I remember. Was that being on a flight and I was very excited about the toasted sandwich. Yes, potentially.
6:07
And I remember also we would just chatting and we nearly got a flight and I'm calling us we did to run
6:13
during remember that we're running
6:16
into that I can just imagine touch the sandwich in head comes out. So we've all sort of slithered away from the level two.
6:25
Because then you came back. And then was that pre producing for him? Yes. So basically, I've been at Osteria for nine years, and I was inactivation and then I moved on to doing producing as I was doing the weekend Breakfast Show, I was producing that for a while. And then I went on to produce the Sydney Morning Breakfast Show for a while and then I moved into podcast one. And then when I moved into podcast one which was two years ago, that's when I started producing for Hamish and Andy. Yeah,
6:58
yeah, as well as a few the things producing a breakfast show from Melbourne for Sydney. I is it that's an interesting thing because we had Kate made on who does a show in morning ball but it's centred around Victoria. So it's not like a regional Breakfast Show where it's in your region. It's Cinderella. Right so she has people coming to radio station up in Wenger rata delivering, hey, this is for this is for cake. Can you please pass it on to her? Oh my god. I mentioned doing it at the scale of a metro station.
7:33
It was completely high tech. So basically the studio that we actually do a lot of the podcast productions out of was turned into their breakfast shoot studio, so they just push, you know, push a button, the blinds went down. It's like five different studios. Hey, mission, ND today, film breakfast podcast one. Anyway. So then they there were cameras all above the top of the studio. And we had a link to all the people that were in Sydney because we still have the newest person in Sydney, some other producers in Sydney, all the phones were done out of Sydney. That was brilliant. So it's producers in Melbourne, we never do phones, and but the talent were in Melbourne as well. So it was like between each break, we'd all kind of go into the studio and talk and talk and then we'd come out and then at the end of the show, we'd have a meeting but it was all like looking at the content director in Sydney through the cameras. And it was Can I tell you it actually worked pretty well, considering you know that we're in two different states.
8:30
Do you think we'll get to a point because I've got a dream of one day doing a podcast where I'm live remotely? I don't see anyone I've got like a booth and I go into it and Tommy somewhere else? Okay, the show? Yeah. Do you recognise that? Like it? Do you think that that is positive for the future? Or do you think that that takes away from from,
8:48
I mean, I personally feel and I'm sure you guys are the same that having an interview face to faces, you know, it's so much nicer in the you can just write the people's cues better and
8:59
I'm ready to I'm wrong either way.
9:02
But majority of the interviews that I do for a life of greatness advisor because I interview a lot of overseas people. So look, it's it's still a great way to chat to people and have them on.
9:13
Is there a way of building rapport when you're not in the same room?
9:19
Harder, I find it's harder, like you know, you've got the kind of few minutes to chat before and sometimes the person just wants to get straight into me. So you're like, Okay, let's do this. And then afterwards accomplish just want to get off. So. So it is harder, but it depends on the person as well.
9:36
Yeah. Hey, Gretchen Rubin.
9:37
I did have Gretchen Rubin that was over the over
9:39
the phone. That one
9:41
was via Skype. Okay. And that's when before we discovered zoom, have you discovered zoom? Or we
9:46
tried everything and then went to FaceTime. It's actually one of the greatest things is really the hundred shows Josh was remote throughout Europe. And we do
9:57
try to IP down the line, which is bucks a month. Yeah. Right. Yeah, because they're trying to do low, high, low latency, high fidelity. But the problem is that it requires gronk internet connections, where FaceTime has made it work, where even if it's a bit of a ship connection, it still does pretty well. Like there's actually studios, like in the UK, or whatever, they have, like a bunch of Mac computers that are all connected into the studios and they just run FaceTime anyway, that's a little inside baseball. But anyway, so zooms
10:31
I've done quite a lot of these round series three of the life of greatness that will be at in a few months, all the overseas interviews I've done via zoom, and they've been really, really good.
10:42
And really by quality and I guess it is that there is so much in the in the room rapport building, you do find rapport throughout a conversation to 100% with with someone like Gretchen, how do you go in, you're trying to build rapport be doing like you wanting to start it out to try and slowly rolling
11:05
here and I were emailing directly before that. So we kind of feels a bit of rapport on that level. You signed off with XO, then yeah.
11:17
And then, throughout the interview, I suppose you know, when someone's talking about your work, and how much they appreciate it and all that kind of stuff, then you you know, you're going to start really liking them and what they're talking about anyway. So the rapport is naturally built, you know, so I think it's, it's a very natural thing when you're focusing on, you know, the fruits of their labour.
11:40
What she's, you know, mainly, a lot of people like to indulge at times when they because they having to use brainpower to think about their experience in life, a life of greatness. Yeah. And I'm in the pocket, you're exploring what it means
11:55
what greatness means to them. So basically, I interview people who have achieved greatness in their life, or just living a life that is great, all their fault leaders, bestselling authors who give tips and tricks on how to lead a great life.
12:13
And so what's a great life for you?
12:16
a great life for me is a life of humility, a life of speaking your truth, a life of service, and just being able to do good in the world. That's a life of
12:32
greatness. That was my motto in the straight team, to be honest. But I love it. Obviously, it's something you've thought about and particularly before, yes. Do you think that the people you speak to the wide range of people have thought about what a life of greatness means to them? Well,
12:50
it's actually really nice. I think some of them have, and a guy that I interviewed on series to His name's Bruce Lipton. He's just an absolute dude. Anyway, he's, I think he's in his 70s. Or
13:05
what is an episode, dude,
13:07
such a good guy, you know, like, you know, when you meet someone via zoom, but you just have a rapport with them. And you know, and he was just calling me. I think it was dialling throughout the interview, and I just, I felt like I'd known him before I've met him. You know.
13:23
Don't start dialling down. Because
13:27
he can't do that. He's an older
13:29
man. So
13:31
that's why that's why I thought like, dude, I straightaway went to imagined he had a skateboard, but
13:37
you can call on been for them. And dude, Yeah, dude, he just exudes just I love that man. I want to be
13:45
Yeah, I want to do what you do. You know, like, I've never heard someone being called a dude, have you?
13:50
Yeah, but not not. It's interesting to hear. I appreciate you asking why?
13:56
interrupt?
13:57
That's okay. And it's a good question. So he's just such a beautiful soul. And I asked him What a life of greatness was, and it was not dissimilar to my answer. And then I saw that he had posted it. By the way, Bruce Lipton is kind of one of the godfathers of exploring, like epigenetics. So, so then I saw that he posted on Facebook, and he does a lot of posts on Facebook, a life of greatness to him. And I thought, I he's listened to the interview, go Bruce, and be he's obviously listened to his answer, and really liked it and thought it was a really good question. So yeah, that was
14:34
my boarding passes. No toast?
14:37
No, no, Facebook?
14:38
Well, I think it's a simple question. But it's usually the simple questions that we don't work out how to articulate. Well, that's
14:44
it. And you know, what, Neely? Because that's the question that I finish with every person that I interview, what is a life of greatness to you? And nearly every answer has those kind of similarities of what I mentioned to you.
14:56
Have you found that it takes a while to warm up when it when you're interviewing.
15:01
And
15:04
I with some people, let me think about this. Actually, not really, there was someone I interviewed the other day who I absolutely love. And I thought to myself, is he in a bad mood? Did you have that? Where I was like,
15:25
a little bit grumpy, but then five minutes in, he was fine.
15:28
So to take a group like that, do you I guess the style of what you're doing? Have you come up with the questions and you going through them in sort of a sequential order to get to the main one? Or do you have a
15:42
will basically, I don't know what you guys do. But I take a lot of time to write. So
15:51
if you're listening,
15:52
I will spend at least a dive researching the past and will obviously know about them before hence why I asked them to come on. And then not a lot of research into them. And I do have questions in front of me. But I'm sure as you guys do, I like to just speak about whatever they're, you know, based on what they answer, then I'll start talking and it's, you know, an interactive chat. And one thing is as well, that I make sure I do is I listen. So I don't sit there thinking, Oh, God, I gotta ask this question next. And I also don't need to have all the questions said, you know, it's just there as a guide. You know, your biggest fear is that they'll answer you in like one word. And then you go, Okay, I got a half man. So, but you know what, that's never happened. So I do have a few questions always set at the end, that I will definitely make sure that I get to, but otherwise, you know, it's just a nice chat. But I am always so taken aback at the amount of information people give me. And sometimes, you know, how humble and how beautiful and roll some of the interviews I've had have been like, I walk away, and I think, God, I've got a good job like
17:06
this is this is really nice. Did you know that you wanted to be behind the mic early on? Or is that something that through producing, you've sort of got a taste for more lately
17:14
through producing and one of the telltale signs in case we see Mr. Nice.
17:19
He takes his mic up. So that's Yeah.
17:22
Okay. He's all good. I can tell.
17:26
No threat.
17:29
I know, I didn't always want to be behind the mic. I think as a producer, basically, you watch people being interviews, and also editing interviews, I've noticed that people, sometimes host would talk over the other person a lot. And I think I'll, why don't they ask them these question or, you know, that kind of stuff. And I, I don't watch so much of it now. But as a young one, I was obsessed with 60 minutes. I just love 60 minutes. And I just love the way that they would interview people. And I love the in depth. So subject matter. And RA, just as me as a person I remember a lot of people would always say, God, you're really good listener. And I, my friends would always say How How did he know that about that person? I'd be like what they told me like people would open up to me. And so I was reflecting on how I got to this point in my life. And I remembered all that stuff. So it completely wasn't something that I wanted to achieve. It kind of just came out of just a conversation with my boss one day, and it was like, Yeah, do this podcast, you should host it because you know all about this subject matter. And bang,
18:39
there you go. We were actually talking about that today. Where positions or things or jobs that people who were in them, it's not necessarily like you said, I want to be a podcast host and then you're working towards and you become the podcast, I sort of could be you know, because you can get the job as a podcast host or you can become the podcast host in a completely different way. Yeah, to be a journalist doing music writing. It's like the person that ends up doing it might not be the person obsessed with music, right? Like most people go into the course to do you know, journalism for music or something, you know?
19:14
Well, that's it. And I'm, like, genuinely fascinated to hear the storeys that these people tell. So I think I always think I'm going to ask the questions that I think everyone else would love to hear. And that's basically what I've done.
19:27
You have a favourite question that you always go back
19:30
to? would be what is a life of greatness to you? But I also, and I asked it first. Yeah, exactly. Um, I like to start off with the history of the person. So basically getting an understanding of why they moved into the area that they're in or what their family life was like, because I think a lot of the time that kind of starts forming who the person is now. So it's usually those kind of storeys that I think are really interesting for the listener to hear as well.
20:00
When did you know that you wanted to get into radio? And how did you even get there?
20:03
It's funny, you know, because I worked at a lot of corporates before. So I was at the NAB, I was at real estate.com I was at census working Yellow Pages, doing all this marketing kind of stuff. But when I was young, like during school, I loved acting like all I want to do is be an actor. And so I did data studies and drama and all this kind of stuff. And then I got an agent. I think just after you 12 and I did all these TV commercials, and you know, I was next door neighbours and all these really cool roles. And you're not MTB.
20:38
You want I know, I definitely wouldn't know where you will be because we do the daily talk show we have an IMDb, so you'll be a guest appearance will be
20:46
amazing. Thank you. And so that was, you know, that's probably where that kind of things started from anyway, so then
20:56
we can't remember scripts a that. So that would be
21:01
thank God, I didn't go into doing film that I remember anything. So then I studied a post grad and pay. And I did pay off for a little while and an entertainment payoff. And it was horrendous. And I was like, No, this is not for me. And then I fell into marketing somehow
21:18
was horrendous about it too much. Right? Right.
21:20
He was the lady wasn't very nice. That ran the PR firm. And she used to scream at us all day. So and that was my first job. And I thought, this is obviously what it's like to just be in the workforce. Like no joke. That's what I that's what I felt. And I was doing my post grad and PR at the time. I think I was like 1809 No, no, I would have been older. So that might have been like in 20 or something like that. And I just thought okay, maybe, you know. Anyway, so that was just that occasion, because I haven't found that ever since. And it will stop myself. And then I was basically working marketing for ages. And I was working at mark in marketing at real estate.com which used to be not far from where these studios are. And I would walk past the Nova Nova used to be there on I think know, Bristol, it. I just walked past the door at NOVA and I was just looking and thank God, it would be so nice to work there. And then just walk away. And then a friend of mine said, God, I can imagine you working there. I felt so you can I and then one thing led to another went on an overseas trip, I came back and I was like it's time for a new job.
22:35
What year was it?
22:37
Oh, God, I cannot remember it was it was like about 10 years ago.
22:43
So sorry, it would have been early debt like early tech thing. And it was so at that time was it was tech not because I guess it's the things are starting to shape. It's definitely
22:54
not glamorous there. And it is really glamorous now and that business is unbelievably successful. And the people they're divine. It was just that I I yearned for something more, right. And then I thought you know what, there's one guy I know that works at all stereo I'm going to just email humans safe there any jobs and IDs. And he said, Oh my god, there is a job that's completely in the area that you're you know your passion lies and what you want to do email me the job description I applied and bang, I got the job.
23:24
And so you did you end up doing with the Nova stuff? Did anything come of that? Or? No,
23:29
it wasn't? No, it was just the place then moving towards stereos that was the kind of equivalent
23:37
What do you think? What was it that excited you about the whole radio,
23:41
I just loved entertainment. So the first PR firm I ever worked in was the the entertainment payoff and I loved and that was where the acting thing I think was as well I've just since I was four years old, I love the world of entertainment. So there was just something about it that I just I just got to keep from my throat this is you know, when you know this is supposed to be your place like, you know, it's like your soul is supposed to follow this direction. And that's kind of what I felt now doing producing it and interviewing people like I have no doubt this is the path that I was always supposed to be on. Do you remember what the first tactic or thing that you worked on? I don't remember the first one but I remember the biggest one. Yeah, it was German the Tommy for mother energy drink where your
24:30
bread? No, we're pretty. Yeah.
24:38
Yeah,
24:39
so I we were actually talking about it the other day, we did this amazing promotion for mother energy drink. And basically, we all were given different tasks that we had to do and mine was we had to go to a shooting range and it was with the peanut gallery. Do you remember that? Yes, yes, the two guys that did that. And so you dinner I had to get these costume made and I had to like run across people was doing paintball. But it was out and these amazing paintball place in whoop, whoop somewhere. And then another one of the activations was these giant size duck. Have you seen them before?
25:16
Yeah, I've seen giant ducks.
25:17
Like literally like it's because the ceiling like giant size decks and they and one of my colleagues got that and put her on the yera and we did all these amazing things. It was it was like the glory days.
25:29
And one thing I find with radio is I feel like I had an extremely unhealthy lifestyle radio the free all the free cake. Every time Master Chef had like a primary that would send cupcakes. Yes. And I remember the salary being not great as a digital content producer back then
25:52
was like us fucking eight whatever you give it to max Brenna downstairs, I would have to tell you
25:58
that actually went out of business the year after left. correlation. How do you keep your health and diet in check when you're working in a radio style? Tell
26:08
you what doing the breakfast show that was the hardest I've ever gone through as far as like keeping your dad in check. Because you're waking up at 4am you're exhausted. You get to work event in your breakfast by five. What would you have for breakfast, I usually have measly fruit.
26:25
yoghurt is being very consistent. You have that today as well.
26:29
Not many things. And then you know, by seven o'clock, you're really hungry. But it's most people's normal breakfast time, except you kind of would then ate more and more meals, and then have five gazillion coffees as well. It was we were we were all very unhealthy at that time. I know another guest who feels Christian Hall, who's a very dear friend of mine. He was the digital producer at the time. That's how we became best buds. And he struggled a lot as well.
26:57
Yeah. And so what would you absolute? What would be the second meal, then when you had yours, then you would get into the office, what would
27:04
be going there was a salad place. It's also closed down. But we'd all go to the salad place at like 10am way everyone else was getting like the breakfast smoothies and stuff like that we will ready for lunch?
27:14
Yeah, it's a weird experience, isn't it? It's weird. So for people that have never had any interaction or any experience in a radio station? I think there is a it's a bubble. Right. Yeah. And so you're talking about entering into the bubble. But then I think there's some exclusion for the older people outside of it that you don't experience until you leave the bubble. Right.
27:37
Yeah. What do you sell in the buff?
27:39
Yeah, I know. And that's why I want to get some insight because I'm not what do you think it is about the inside of the bubble? That people on the outside don't know? Like, what's the charm? What's the glamour of a radio station? Because I think it is very much radio is the thing. There's a real bubble in Australia for radio.
27:57
Yeah, I agree. I think it's just the pzazz which you know, you didn't get over after you've been there for a while. And now being in podcasting. We're actually like, we're still in the same building, but we've got separate office
28:08
or any pzazz in podcasting.
28:11
There's definitely not as much present no,
28:14
podcasting is the best. But I think with radio, you know, you've got two people who care about these kind of stuff. There are a lot of celebrities constantly walking through the building, there's, you know, you getting the biggest singers coming through and people who were huge in film, and so there are all these people passing through 24. Seven, you know, it's this, it's this big, who hiring, you're just like in the coalface of it. So when you're in it, you think, wow, this is like the best thing in the world. And then they throw all these parties that you get free tickets to and you know, all that kind of jazz. I think you also, just remember me reminded me of second floor. I said, I remember
28:55
where the second floor was triple m
28:57
Yes. Yeah. And so I remember, is it isn't there? Yeah.
I just like to say that we've got a three storey office floor, which is ground floor, which is studio third floor, which
29:17
he would tell pit when we got our office feels like it's a three storey MI office, I still cannot make it. But it's embarrassing. When people come in, we have
29:24
sales loft, can I say this? We've got three levels. Can I say that? Yeah,
29:29
you do. Because it guarantees like if you were selling your place, you'd be like there's a garbage on one level. Yeah, that's true. Okay, so
29:36
three level not ready better office under selling, and then over delivering, like, wow, Yes, it was.
29:42
Triple Aim was located up from the ground floor, which according to them is faithful. Yes, it was no.
29:50
It's truthful, MG
29:53
was cold.
29:59
But it's still it's a ground floor. It's so then my point was not from the ground floor is level one, which is
30:05
MMOs.
30:07
It was it was level one. So level one I'm walking through. And I'm listening to the radio. And as I'm walking through, something was going on, I look to the right. And you can see into the studio and then you hear the people in the studio starting to speak and it's coming through the radio. So then you're getting this live sense. So everything's good around, or maybe even the people tapping their computers in the sales area is like it's looking inside. I see the energy that that live Yes, show on level one road.
30:38
So podcasting, not live less energy, do you think?
30:43
Well, no, I actually don't. So I love podcasting because it isn't live. Because you can have a really decent amount of time to think well, to basically if you do something new, I know you guys don't. But you can edit it out. If necessary, you can become very polished, which can be really nice. And also there's no pressure. So you know, producing high mission ND that's the most fun and energetic podcast that you could probably work on. And that's not live and it gives us time to kind of we stopped for lunch, we relax, we do like one shoot one show. And then we'll do the next and we have a laugh in between segments. And it just you don't have that pressure. And I love that
31:27
is there's something in the pressure though of the like 6am we're all on, we know that we've got the traffic, we know that people are in cars right now listening in the phones.
31:38
I didn't know I didn't recognise like as a podcaster. I think a podcaster you know, a host and producer, I think he can get the same thing out of it.
31:49
So is there a way of faking it then within like, the internal sort of dynamics of the team to say, we're going to start at this time, or we play the intro music or we do something to sort of break that?
32:00
I definitely think like we've had a mission Andy, where you play the intro music every single time you know, so you've got that feel. But at the same time, it's not like you have to stop for a song and it's it just flows really, really nicely. You didn't have the traffic coming through have to do a live rage. You know, all that kind of jazz. I think
32:19
they because if you try to like work out, reverse engineer, what is the the live thing? What is that the 6am thing that you have listeners there? I think that you have to show up because it goes live. And if you're not speaking, you've stuffed it. Because you can you can also do with the podcast where you go every day like we have. Yeah, we have what you can't miss a day. So there's a pressure on us. And the pressure of doing live radio is it's a pressure.
32:46
Yeah. Because pressures Yeah.
32:48
And so we're just looking at how do you how do you enforce the pressure
32:53
that you're actually do it?
32:54
Show actually do it? Because that is the greatest thing about radio is that it's you get to do some five days away.
33:01
Will you much of a listener of podcast before you started yours?
33:04
I did. Oh, before I started before I moved to podcast one I listened to a few podcast because that was still I mean, podcasting has just absolutely grown in the last few years. So I listened to a few but yes, I was a big listener podcast before but I like you know, Oprah super soul. That would be my favourite song. My wife was listening to it. I got into it.
33:26
Yeah, the other day on the way to work. That's that's
33:28
my sort of podcast, you know?
33:30
Yeah. What I like it. She does it from all these different you know, we're now place in Miami. My she's got places everywhere.
33:37
Yeah, she does. She's usually in Maui. Maui. She has a beautiful I think ranch in Maui. And she interviews people under an oak tree. Josh is thinking of doing
33:47
actually so I watched no thinking I watched the video she does. She had Malcolm Gladwell on and it was awesome. And they were just like chilling out. And it was it was a very nice spot over the outside.
34:01
Remember that? So I'd say I'd be not
34:03
nice. It's a great life. Yeah, I guess
34:06
I remember once she has it, the dogs were barking.
34:09
Second, okay.
34:12
They shot? No, no, not recorded at least.
34:19
And yet all the dogs are barking and next door neighbor's dogs were barking. So I don't think there's much editing going on in their podcast data, which is beautiful thing. I like it.
34:28
How do you do your asks, How do you what's a good ask when it comes to trying to get a guest on your show?
34:34
So many people ask me that they're like, how do you get all these awesome people?
34:39
Well, had to I it's basically a really good email. Is that what you do too?
34:46
Yeah, yeah, we Yeah, we do a mix? It depends, obviously depends on the guest. But he's a Have you actually template it anything? Or do you have like, I have written this out. And now I don't have to reinvent the wheel, I can
34:57
basically do that. And I do the copy and paste. But a lot of the time it is sometimes through connections I have that I get some people on. And otherwise, you know, I know them. So that's why they've come on. But yeah, I think it would be a copy and paste it. And as you would know, I don't know if it works actually so much for these podcasts. But the more people you have on that are in a similar field to the person you're asking on, the more they go. Oh, hey, they were on. I should come on to that. Don't say that. But I think I am thinking I think that helps.
35:34
Yeah, absolutely. And what makes a good producer, do you think?
35:39
I think a good producer has to be organised and I'm a very organised person. So that works. Well.
35:44
Yeah. I heard someone say that the other day. What is it all? they do? They watch it you don't say you're not organised. Now. I have a wear Merino t shirts. You can go 20 like 30 days. And they're all good.
35:58
Really? Yeah. Nice wedding.
35:59
Yeah. Nice. No, he's still
36:02
there less smelly.
36:03
smelly at all. Have you ever thought Josh has been I was
36:08
recently actually
36:10
sure it wasn't my socks, because I don't think they'll find
36:12
me. Maybe? I can't remember. I just I just anything. Just let him sit in it. But I do. Think. Yeah, they're not anyway.
36:23
No, I think it's good to know.
36:25
I mean, I'd hope someone would tell me I don't really sweat much. But
36:31
that's one thing organised.
36:38
I think, you know, you take I also am producer of the true crime podcast that we don't wear too. So I think being organised definitely. And also just having a good knowledge of whatever you're working with, coming up with good ideas.
36:54
Being a people's person as
36:56
well. So what are the tech like for the organised but the tactics like it you in your calendar on all the time? Are you writing to do lists? Like what is it actually,
37:06
I haven't posted night and night. And I kind of might write a loose to do list but like say example for hang mission end, there's like five gazillion things to always organised for them, which is so much fun. So I just have to ensure that it's all done before our next recording, making sure I've like look through the email boxes and worked on whatever kind of big stunts they're doing. spoken to them about, you know, whatever, whatever we're kind of working on. It's, it's making sure that you're always in communication, but you're also able to handle things on your own. And you have a good insight into what the listeners would want to hear. And you're coming up with content as well. You have rooms,
37:48
but you set yourself so I've, I've got to clear my inbox By this time, or I need to make sure that every single thing I need to do today, is he on that post at night
37:57
all make sure that I hit if I know that there's definitely things that I need to do and finish that day, I'll ensure that I don't think they'd be a day that I didn't do it. So I will make I'll give them priority as well. How do you do that? Well, usually how you should end my priority. Yes, I say anything that needs to be done for them gets done. And then the true crime stuff. So that's also fascinating. But then producing is a little bit different. Because sometimes like I work with a guy that our crime reporter and we were looking at a case that we didn't, we may end up rolling out one day, but basically like we went to this site where one of the girls got abused and went basically around the house and looked at the entry point, which the person who is still has never been caught, would have jumped over and all this kind of stuff. And it's intriguing
38:51
was anyone in the house?
38:52
I think I think the parents were at the house, Oh, God. He's just walking around. And then we went up and down the straight. It was like we do very different things to what a normal kind of producer we do. But I love that like it's a different NM for our crime reporting as well. Like, it's kind of like working in film. Like, we sit there and we all play characters in a script. And it's like me, I'm the producer. And then they had a podcast one and our audio producer crime reporter and we sit and we read the scripts, and then we literally go through what needs to be changed and what doesn't. And then we'll go through it again and again. And we storyboard. It's it's like a it's a piece of artwork.
39:33
It's amazing. What do you think for the just on the crime stuff? Because I know how big crime podcast Yeah. What what's the goal of the podcast? So in the creation of it, the producing of it, what is the goal?
39:45
So for example, we did this podcast in plain sight of that Jonathan dick, who was a guy that was has just been caught. And literally the podcast went out this guy was on the run he'd like, killed his brother with the samurai sword. Pasta found in Santa Yeah. Yeah, just around the corner. Fitzroy. Sorry. Yeah. And he was like, in the he had been camping out in a tent, but they found him. Found him somewhere else anyway. So we put that podcast out about this guy who was like on the run it we caught it in plain sight, because it's like, how can a guy behind lyst for like two years or however long and no one has found him like, he has no money? No assistance. Like it was bizarre. It was a fascinating storey. And anyway, about a week after the podcast launch. They found him so we think maybe a lot had to do with the podcast, because we know that he had gone and been reading newspapers and stuff. And maybe had they found a radio knee him so he'd been listening to interviews that are crime reporter done potentially. So could have been agitated, but a lot of that stuff, we hope that they are able to find the person that's out there that's committed the crime because we do mostly, not always but mostly unsolved cases.
41:00
Isn't it crazy? It's like the this world of podcasters is created these almost police officers like investigating these unsolved
41:11
mysteries. I have to say the podcast down tonight. Yeah, cuz this goes to the court now. It's gonna go back up. Once the meta is finished, then Yeah.
41:20
Have you learned a lot about the ethics of this sort of stuff?
41:23
Yes. I have. Like I still not 100% of the ins and outs. But I have an also, you know, do you we have to get people to sign waivers every time they come on the podcast. Yeah, we're,
41:35
we're sorting out release form. Yeah.
41:37
So that also can be quite full on like, I've had people that just wouldn't sign that release form. So I can't interview them. I mean, specific scary about the release form.
41:47
Now there isn't. But it's the difference in the conversation. What are you talking about? Like what we're talking about now is like, yeah, very level in comparison to reflecting on a crime you saw or something? Yes. Okay. You are completely completely
41:59
Yes. The thing with I think, talking about the release form stuff. It's definitely something as we start going outside of our circle and stuff, it becomes more and more important. But then there's also the cut, like, there's the legal and then there's the ethical. So like missing it seven, and I were talking about it, where it's like someone asked if we could edit something of the podcast, and we did it, and it prompted the release formats. Like, to be honest, if the even if we had a release form, we would still do make that edit, because it's like, we were in the relationship game, this sort of style of show that we're doing. If you came on our show, signed a release form. And then you said, hey, there's this big in the podcast, it's really like ruining my life or whatever, at the moment. Can you cut it out? I mean, it takes a certain time and ruining life
42:47
is key word
42:48
that yeah, it's always like, if it's a massive issue, then it's like, Okay, well, you could you would take that out, you think?
42:55
What about if it's low level when they still want you to take it out? So I guess it's like,
42:58
well, if you say yes to one thing, that I just think I think the thing is, it's like you I think what we're doing it's okay, you learn you if we think that us doesn't make any sense. And they want to remove it's like lesson, take it, take it down, lesson learned.
43:16
But then just flip it on its head and go, if you didn't think was do you? So the question is, do you push back
43:23
you say, Hey, this is actually like a massive issue for us. If we take it down yet done, you know, 400 odd episodes. So this is a massive edge case and something that we've never done before, it's going to put us out? And if they do it, then I think,
43:38
yeah, I mean, what's the bet you're putting ethics back on to them? It's like, so you're saying empathy, right? That you're showing empathy, this person that they didn't want it? And I'm not talking about the rule in life that
43:48
I guess it depends on, like, say, the crime stuff, you can actually have people who, like, it's a lot more touchy, and you are shuttering into that game. So you've got to be willing to like, you need to get released. Once you do that, more interviews and shit like that. I think the licencing stuff is more in regards to like, ownership of content, we want to know that we own it so that we can use it and yes, exam whatever way you want. Have
44:12
you ever faced these outside of the crime stuff? Because I can imagine it probably happens also. Yes. You know, was feeling confident in one moment, not the next. Well, that's it. What about, for the other shows you've been about?
44:27
For Life of greatness. There's been one case, no one's ever asked me to edit anything out. It's always been fine. There's never been any problems with the recordings. But I make sure they sign their lease before they come on the podcast. And there was one guest, who is quite famous and American person and they wouldn't sign it. Like, because of X y&z it and I sent it to our lawyers, and they could only make a few changes. And it was, you know what you kind of think I mean, this is my way of thinking. It's if it's not supposed to be, then there's obviously a bigger reason for that. And I would never push it. And that's fine.
45:04
So you've had them on the show? No,
45:06
I never came on. Because I wouldn't talk is
45:09
I need them to sign the release. And if they don't sign the release, then I can't have them on. Yeah, that's interesting. Because all of these things, I guess I just risk assessments. Well, that's it. Yeah. When you Lucy goosey over here, and do what we want.
45:23
Yeah, that's Yeah, it throws a spanner in the works either way. But I, I always think about anything you do, there's a bunch of stuff you're signing up for. So if you open a business where you sell candles online, where you have to ship them, you're actually entering into the possibility of it going pear shaped, and I suppose losing your candle, and having to face that a part of the podcast landscape is someone says, take this down. If you're doing a shitload of episodes
45:49
direction, it's a big deal. No, I like, you know, maybe you did one episode and that was to go down. That would be sad. But if you got a few hours in whatever fit know, it's never happened to me. There's anyone pulling anything up for an interview? No, not at all. To be honest, I'll just be pissed that I didn't get that day off.
46:07
Yeah, you know,
46:09
we had to, I had to put in the work. And now we're
46:13
going to the beach, what's what's some new empathy that you've gotten from doing, like being behind the mic that you didn't get when you're a producer,
46:20
ah, so much. So I think like I kind of touched on before, it's just listening to people's storeys, and seeing how beautiful how beautiful their storeys are, and what I've learned from them, there is not one guest that I haven't learned anything from. And it's funny, I did interview someone the other day, and it's just these key moments, that they'll say something, and it just resonates in it. And then I'll think about my own personal life and how I can kind of use what they've spoken about to my benefit into a situation that perhaps, that I mean, it there is just another level when you're behind the mic. And, you know, the storeys that is sometimes shared with me, like I mentioned a deep and really powerful and a lot of the time these people haven't spoken about that stuff before. So I find that to be unbelievably beautiful. And there's not, there's no part of me that isn't grateful for that.
47:19
Do you look long term when it comes to the podcast? Um,
47:23
yeah, I do. I obviously want to keep producing, and I'm doing that as well. But I love being behind the mic and having a life of greatness and and just doing really, really, really well. So series three, I've nearly nearly kind of wrapped that up still doing a few interviews, and then I'll put that out. It would just be kind of expanding more and more from where I am. So I kind of I'm not looking to long term, I'm just still getting the interviews and then seeing what kind of comes from there.
47:57
What about personal brand? Do you think about that much, ya know, so we have a, we say head shot on your social media? Well,
48:03
there's already been one and I am in, in, in the process of developing a website and someone that's doing that now, it's just because I've started to get asked to do like a lot of gigs as far as like, you know, either talking about myself or being the moderator and, you know, when you're getting paid gigs, then you start to think, okay, maybe I could get some more of these. So, but that's just a natural progression from doing what I am doing now. So it's been such a beautiful thing. And I think then one of the nicest things as well. And I'm sure you guys get these, I mean, your subject matter is slightly different. But for a life of greatness, the amount of people that contact me, and tell me like I you know, this one girl contacted me, she's just beautiful saying that, you know, I just want you to know that my, my good friend is in her last days, and she's been getting so much comfort from listening to the episodes in your podcast. And we just want to thank you so so much. I mean, it's you know, people who tell you me that really listen and re listen to take notes so that they can use these strategies in their everyday life, like so many beautiful messages from people. And that is that keeps me wanting to do more and more as well,
49:13
being a podcast one, you'd have a lot of people coming to you and saying got a podcast idea. I want to do a podcast,
49:20
every second person, like no joke. Yeah. And it got to the stage where we were all laughing like all of the other producers. were all saying, I can't take it anymore. We all know. So just go to the website, there's a form, fill out the form because at first I'd be like, yeah, sure, email me, like, I'm so happy to do that. And I still am. But it's just gotten too much. And as you would know, like, everyone's got an idea about something for a podcast. So we get, I think they get hundreds and hundreds of people riding and they select it. bare minimum amount.
49:54
And what's what's the misconception? Or what's the bit that you think most people are missing? When they're split thinking about starting a podcast?
50:01
I think they have an idea, which is amazing. But maybe they haven't thought it out properly. So there's no real plan. Like they may have thought about their first episode. But from there, they're not quite sure, or they just want to interview people, but they have no real subject matter that I want to interview them on. I think, look, there are a lot of podcasts that do such similar things. But I think you also have to have a point of difference to an extent. So maybe they haven't thought about that. Or they have absolutely no experience in any of these areas, which is fine. I mean, start a podcast, but maybe, you know, try and get some interviewing experience, or try and do something in that area first, before you kind of dive in.
50:43
What's your view on monetization?
50:46
I think monetization is a fabulous thing.
50:49
Yeah, where do you Where do you think it is like having your experiences within sort of podcast one and saying the landscape? What do you think it's,
50:58
I think it's getting better. Obviously, we have a sales team that sells for us. So seeing what it was like two years ago, when I started where I sold that it was hard for the sales people, you know, they were going to clients and clients kind of didn't understand what podcasting was to now they going to clients and they selling so well. And you know, prices for ads have gone up. Because it does now this being demand and as as well, you're getting targeted audiences. So basically, I know when they sell, you know, they can go into selling for cooking podcasts, and you know that you're getting a certain amount of people who, male female, but they love cooking rather than if you're doing a radio show. It's like people from all over the shop. Like it's really targeted, like I know that people are there's a lot of different people that listen to a life of greatness, because I don't just kind of focus on one thing. But it's that, you know, good feeling, wellness, mental health perspective as well. So you know, the kind of brands that would be right for that. So I think I think companies are really starting to come on. Come on board with podcasting and sales now. So I think things will really pick up.
52:14
Do you think like in regards to where podcasting is right now? Do you see anything on the horizon? In regards to the next trends? Obviously, crime is a real popular one. I was following the odds pod. And everyone was talking about crime, it feels like there's going to be a tipping point where we've gotten too much in certain categories. Yes, you thinking about that?
52:39
I look at the categories that I think do well, and it is the crime, the comedy. The wellness, though, is that and cooking is also big. Like that's also kind of being a genre that I think is kind of quite successful. Yeah, and I mean, look, it's it's also depending on what you live, I podcast, one's tagline is there's one for everybody. And that's so true. You know, like, well, everyone's got one could be also
53:06
could be another tagline.
53:07
Yeah, that's true. And so I love listening to interview style podcast. So that's what I listened to. But I have friends that love comedy podcasts, and they listen to them. So you know, it's really dependent on the person as well. People are obsessed with crime, they listen to crime I was, I used to be, I still love crime. But I think working in it now I try and detach myself from actually listening to it because it gets into my psyche too much. What do you think you mean, what do you think? Well, I'll never forget, when I first started doing the crime, podcasting, and I got given this file, and the file just had all these. It was a rundown of all these bits and pieces that had happened in the case, and it was horrific. And I, I got scared. I was like, I remember going for girls weekend, because you know, these people haven't been found. And I was like, in my room, the country thinking, What's that noise? And I was never like that before. But I was like, Oh, good lord, like, you know, when I would come home, and I, you know, like the with the keys in the door, make sure I took all the keys out of the door in case something happened. You know, you get a bit paranoid. And I thought, Man, this is I love working in that area. But then if I'm consuming it outside, too, it's too much. Yeah, I mean, this is the thought that you know, the media and this mass spread of information, increases our worrying paranoid around these things. So is it is crime on the increase? You know, all these things that are happening? Is that on the increase? Or we just under hearing more of what is going on?
54:41
Potentially, we're just hearing more of what's going on? Well in depth.
54:46
That what the interesting but you know, the note from that girl who was on last day,
54:51
a friend
54:52
what would these people doing before? podcast? You know, because I think there's a lot of people are contacting podcasts, we Hey, people to contact me. Yes. There was not an outlet to do that. Or where was the outlet? Was it radio, the pin? box? Block bag?
55:12
Yes, it's a deeper connection that you're building.
55:15
Just inspiring people to contact, which is
55:18
amazing. How cool is that? I think it's beautiful. I that play as I said, that is the element that I take out. And I think, Wow, like if I'm making a difference in these people's lives, that to me is so special. Like, even when I talk about my experience of getting into podcasting, and you know, working in these big corporates, and then going into my dream job in radio, and then podcasting. I did that the other day, these women's in business talk and I had these girls come up to me after and they're like, you know, I'm in that corporate job now. And I hate it and listening to your talk. It's so inspiring what you what you're doing what you got to do. And I feel like now that I'd be able to get there as well, like, you can you just need to know that. You know you have a goal and allow yourself to basically be taken on the journey. It's a beautiful thing. So I think doing the podcast and having these people come back and give these kind of messages to you. I mean, it's lovely.
56:20
Are you thinking about video at all?
56:22
Well, we do I video, the podcasts will I don't personally but the social media guys do. We use our studios that we have kind of set up already. So that's pretty lucky. I think video is a really good thing for the third series. Even via zoom, I think nearly every single will hopefully when I did the next few as well, every interview will be filmed. I think that change the dynamic of how you do the conversation. Do you become sort of more self aware? I feel like I'm not sitting up straight right now. I Yes, definitely. And through zoom as well. You can see yourself in the corner if you do the split screen. Well, if you did split screen you're not in the corner use you're looking at yourself. So I noticed that like suddenly all via to look at look okay, yep. And it was hilarious the other day to this interview, and the guy was overseas and I came in it was eight o'clock at night. And there was no one around. And we were doing the interview via zoom. And suddenly the air conditioning went off because like why would they needed on there's no one in the building. aggressively, I get more and more flushed in my face as the interview goes on. And it wasn't till the next day with a like on the back of a car. It was so hot. Like the aircon goes off. And funnily enough, in the middle of the interview, this absolutely through me, the door just opens up the studio and I'm like, Oh my god, I turn around and cleaner. Like, I'm sorry, I'm in the middle of an interview. Thank God, we hit it. And he's like, oh, okay, just one moment. And then he starts like emptying the be
57:58
like, Hi, with an interview with these huge guy from I to say is not that. I'm really sorry. It's just a cleaner.
58:05
Is it? Do you find that the conversation has changed even internally when you started working at podcast one versus today in regards to how serious businesses are thinking about podcasting? Oh, definitely.
58:17
I think sci fi Southern Cross was stereo was a business text podcasting very seriously. Not that they ever did them. But they realised that this is an area that's absolutely growing and growing. And so I also think people around the business listening to the podcast that podcast one produce, and it's taken very, very seriously. It's really lovely to it's a right, as you guys know, it's a great place to be being a podcaster.
58:45
Yeah, well, you're saying you're, you're talking about the conversations and where you get to the depth. It's like it you you are in a vortex so you get to experience that with somebody. Right?
58:55
Yeah, it's, you know, I did this interview with Kaitlyn Brooke. And he just blew me away. It was one of the most beautiful interviews that I've ever done. And it was just hearing it in a room. And the cameraman did set everything up and then walked away. He didn't obviously need to be there. So it's just the two of us. And it was like we'd gone out. I would even say it was I felt like I'd just gone to her house. And she was just opening up about her whole life to me, you know, through growing up in a Jehovah's Witness family to her son's battle with leukaemia, you know, they would tease and I walked out and it was like, that was such a beautiful interview. And I was so taken aback with how much information and how beautiful she was in sharing that with the audience. And since then, people were I laughed, I cried during that interview. Kate is such a special person. And I've felt so grateful to have spoken to her and have her share her storey,
59:53
how many podcasts are you producing, as in like actual different shows. So I do
59:58
Hey, we should NDRG the truth crime, which can be we do an at large series as well as our interstate series. So that understand is the more you know, the actual big crime unsolved murders to the at large series is will interview base, we just did one, about Kerry Packer, and he's stolen gold. And I'm all I also produce one called the alternative truth, which is a medical podcast with the doctor. And basically, we get two sides to a storey. They're not in the room at the same time. And they talk about a subject matter. So for example, we had cancer as a subject and we got an oncologist and then we got a guy who has cancer, but he does alternative therapies as one and we do the same for what do we do one on skincare, and we got a guy, a woman that does organic skincare, and a guy who was a dermatologist. So that's really fascinating. So I go from comedy to crime, to you know, me talking about how you can achieve greatness to medical, we couldn't get a better range. Dr.
1:01:03
Do you think that you'll do another podcast? Or is your current one like the one that would you want to keep on building?
1:01:11
The current one is the one that I want to keep on building, I've actually never thought about that, like as in to do another one that I post. Potentially, I'll never say no to anything. But I love building the brand of a life of greatness for the moment. I think that's kind of what I'm focusing on, as well as my own personal brand. That's, that's what I've got in in the next couple
1:01:33
of months. I love like the motion graphics and stuff that would like, how was that a big part like it does is that the podcast one touch where they've come to you and said we've got this resource will do it? Or is that something you say? I want to do this?
1:01:46
Well, we've got this animator who works out of Sydney, and she's just absolutely brilliant. And her and I had a discussion and basically, we were like, okay, for, you know, the animation for when we launch should be look kind of similar to this. It was mostly her like, I gave her ideas. And then she created the whole thing. She's unbelievable. And then we did them a lot of the guests and stuff. But now that we've got video, we've kind of introduced more video for the third series, it'll probably be that will kind of be the main thing I would say.
1:02:20
Is it. What's the feeling when you're doing all of this work, but not pushing it out? I guess with something like HNA you do ever saw? Is it? Yeah. What is that feeling? Cuz I guess you're doing all this work? Yeah, people saying, hey, when
1:02:34
I know, I know. And then there's part of me that's like, still battling in my head what I want to do. So I've obviously got a bunch of podcasts and I still need to do a few more before I release them, which will be in the next few months. And there's a part of me also is like maybe I should just released one or two, you know, to give the audience something so I'll do another series and then I don't know where I'll go from there like I'll def I'll hundred percent do more. But will it be a full series or will live a life more? I still need to kind of work on my strategy? What I mean, you guys obviously do.
1:03:08
So. I mean, I'm always fascinated by people who have series within their podcast. Are you saying that CR seasons? Yeah. Theory season and I'm trying to work out what why? I haven't worked it out completely.
1:03:20
I guess it's like a tissue break. Like you're able to sort of set that up. And
1:03:26
then then so the point is, if it's a be here, is it if you see a season two podcast is it mean that they've all been released at one goal or they Yes, trickled out
1:03:34
or so? Well, the way that I've done it for a life of greatness is this spin to season one, season two, and then also like people then can just be so instead of maybe listening to one and then going on, it's not one for ages, and then they forget about you. They can just go and listen to nine and then they can go and listen to the next season and the next season like this all water content that you just
1:03:57
listened to the nine and then I forget.
1:04:00
Now we've got a season of 470 toes. Yeah, how many seasons would we have?
1:04:10
is under know you probably want you to 12? Were like last? Yeah. Tonight? We don't know the point of it by the end. Like do you have Is there a strategy Tammy sitting down with people externalising this sort of
1:04:22
not real it for a lot of greatness, the strategy team would be me. And you know, the head of podcast one who's been amazing in being able to bounce things I've often, you know, having him there and baby I will discuss different topics and stuff. But basically, I think with the slide, let me just kind of broad it. I find all the guests myself, and it's kind of produced and done by me. And if there's anything that I need to speak to him about, and I do run this series thing past him, but we thought a third series is a good, good strategy. And then kind of a whatever I want to do from there. But no, there isn't these big stress RG meetings about how we're going to release it.
1:05:03
And what what does success look like?
1:05:06
Success to me is I mean, look, downloads is a good KU success. That is obviously the biggest thing in podcasting. And just knowing that I've built up a beautiful audience base that are getting a lot of good messages and being able to use them in their everyday life I success really for me is being able to, and I really do mean this being able to change people's lives. Like I've seen how these work has changed my life. And if I'm able, the reason behind the podcast was to be able to let other people change their lives to if they're able to do that, then, you know, take jobs done
1:05:44
it. I mean, it sounds like you enjoy the process to
1:05:47
love the process. I mean, you know, there's that beautiful saying, you know, enjoy. It's not all about the outcome. It's not all about the destination. It's it's how you how you get there. It's the journey. And I always say think of that, like, I love when I interview people. Do you love it?
1:06:03
Yeah, yeah. Yeah,
1:06:05
I love when I interview people, I get excited. And that is a huge part of it. And it's not just about the day that we launch. It's everything in between like the I find the social media really fun as well. I quite enjoyed doing that bit. Everything around at sitting with the audio producers. And when we were doing the music, and when I read out the intros and I brought all the intros myself,
1:06:27
that sound like the voice of God when you're doing and I think it's like very dodgy. Yeah, it's got like a real authoritative sort of sound to it. Um,
1:06:35
I actually was sitting with my audio producer not long ago, and I, I looked at him and I go, you know, this is sitting here when I have to read the intros after I've written them. And it takes me a while to write them sometimes, because I want to make sure they're perfect. And I very respectful of the people that I have on to interview. And when I write about them, I want to ensure that I've mentioned all the best bits of whatever they're doing and teaching. And then when I read it, I didn't know there's something in me where I, I just absolutely love that. And I love seeing how he brings it to life from an audio perspective. It's beautiful.
1:07:09
So the next season, when are we what are we thinking? What what what date Do we have a day? I know I can put a date on it. And I have a strategy tension. We can do this.
1:07:20
It's gonna be January sometime January 5, because that's when people are on holidays and they listen a lot II about January 10.
1:07:28
Far away from Australia. You don't want to get muddied with.
1:07:31
Yeah, that's true. That's true. Yeah.
1:07:35
Janssen. Well,
1:07:38
yes, yeah. I don't want to question us and Christmas and all that. Yeah,
1:07:40
yeah, you want people back in the workplace where they're not doing much. And they might be wanting to listen to podcast.
1:07:47
what's what's, what's the argument for not putting them out sooner?
1:07:52
Well, I want to collect a bank them?
1:07:56
Is it that you want to do them? Like, do you think if you started releasing them below?
1:08:01
I mean, I'll tell you one thing as well, like, not, obviously, the daily talk show is not like this, but I find sometimes maybe people like they didn't interview anyone. Because they're just like, Oh, I gotta release one in like a fortnight. Oh, God, I can't find anyone to interview. And I am so you know, I think so much about who I'm going to interview and I'm really picky with who I interview. I don't just interview anyone. So that is a big thing for me, too. I think if I had to do one once a fortnight, I mean, there's only that many people in Australia to that might be the kind of creative who I want to introduce them all on this
1:08:42
is interesting, because
1:08:43
it's something I'm very specific about. So that's what takes a bit of time as well.
1:08:48
Yeah, because it's interesting because I think Tommy and I were talking the other day about some of the guests that we haven't necessarily like had that much enthusiasm with whatever have been the best guest and so what like what I feel like through scale and by doing hates just suddenly realised that the people who you think you're going to be amazing might be really good, but then yeah, the people who are like, I don't know necessarily what their storey is, that then becomes a platform because we're actually discovering it for the first time rather than the people that we love and that we really want to have on we have actually heard every single storey from six different shows yes
1:09:26
I'm I'm also very aware of that I sometimes like to get people that you know that don't have to be big names been and and maybe they've never told this storey before I find that to be something that I think is pretty significant. Yeah, but I'm very I think a lot about who I'm going to interview before and I make sure that I pick the right mix of people as well
1:09:47
you can definitely tell I think that in a world where there's Iran wants to create a podcast not everyone's doing it I think like it's amazing like when it came out and I saw it it's so good saying people who have worked hard behind the scenes for so long helping other people shine go out and do it. I think it's really cool.
1:10:05
Thank you But if missing it seven you try that shit on
1:10:07
absolutely no doubt if you start some photos live a life of really great.
1:10:14
And I have to bring up what number Did I say started the show?
1:10:17
82 Got it?
1:10:19
I was actually
1:10:21
it wasn't about you met
1:10:25
a whole podcast you can leave us a review. What do you think of Apple podcast reviews?
1:10:29
I look if they're nice thing.
1:10:35
So, Sarah, nice.
1:10:37
five star reviews place to daily talk show hi the daily talk show.com his email address if you want to send us an email. Otherwise, we'll see you tomorrow. Say go