Grandstanding On Fat Fridays

Tommy: Wait a minute. Frostface.

Josh: The Daily Talk Show, a conversation sometimes worth recording with Josh Janson and Tommy Jack. Happy Fat Fridays, everyone.

Tommy: Episode 229.

Josh: It's the Daily Talk Show. Yeah, you got stuff in your teeth.

Tommy: Yeah, I know. Today we decided, well, if you knew every Friday we do something called Fat Fridays. Last week was, that was pretty fun. We did it from a train carriage elevated up into the sky that has a burger restaurant in it. This today, where are we? Paint the picture, J-Dog.

Josh: So it is currently 1:05 PM. It's the last day of the month here in Melbourne.

Tommy: Oh, summer tomorrow. Is that first day of summer?

Mason: Is that when it starts?

Tommy: Yeah. 1st of December.

Josh: The voice you're hearing, Mr. 97 joins us today.

Tommy: And he's from New Zealand, so he's not across the the seasons.

Josh: He's our—

Mason: It's actually the same in New Zealand.

Tommy: Is it? No, no, that's the joke, mate. You've got your inters— a 97 interscore or ATAR, and you didn't know that December 1st was the first day of summer.

Mason: Yep.

Josh: So we're currently on a grandstand. Is it grand?

Tommy: Yeah. This is the old Collingwood Football Club, which is Australian Rules football.

Mason: Yeah.

Tommy: This is their old training ground. On just off Punt Road. It's, there's a lot of history in this place. And this is like, it's pretty cool. 'Cause you can just come here and walk up into the grandstands. It's, this would be like 1,000 seats, I reckon, at least.

Josh: It's actually a fun game is knowing how many people could sit in this sort of thing.

Mason: Yeah.

Josh: But what makes it grand, do you think? What's it? 'Cause there's a difference between a piano and a grand piano.

Tommy: That is true.

Josh: Do you know the difference?

Tommy: Maybe it is the size of it. I don't know. Mr. 97, you don't have your computer here, so we can't throw to you.

Josh: You don't know that. I think maybe a grand piano has the bit at the back. Okay. So I think a grandstand, different between a grand— like, are we on bleachers?

Tommy: No, this is bigger than bleachers. This is a grand. It's big. Grand meaning huge, if that's what it actually means.

Josh: Well, people are going to care about the food that we're eating.

Tommy: Yeah. So yeah, it's Fat Fridays. How did we get here? We, this was, we probably ran into it. It's our, it's our first. So Fat Fridays happened because it was, it was by accident.

Josh: Yeah. We were just being fat on Fridays and we're like, well, if we make this part of the show.

Tommy: And last week it was pretty much fully produced.

Josh: Yeah.

Tommy: Thanks, Russ Keys. And today almost fell apart. Mason, you had a question for Josh, didn't you?

Josh: Yeah.

Mason: Yeah. So we were, we were sort of Figuring out what to do, where to go, what to do Friday.

Josh: Can I just quickly say before you say anything, this is what happens. I go set up the gear, I leave you fucking idiots to go get the food.

Tommy: Yeah.

Josh: And then you start talking. What's being said?

Mason: Yeah, so we were just wondering, when you get real hungry and real tired, is that when your social anxiety starts to sort of pipe up?

Josh: Yeah, yeah, probably.

Tommy: I think because, I mean, we like to preface it as a question, but it's more of a statement that we've noticed your social anxiety goes through the roof.

Josh: But then when you're hungry, but Tommy, then he has, I feel like, his own anxiety.

Tommy: Well, I've got mine, just is more of I've become a grumpy bum, but we noticed.

Josh: Oh, a little grumpy bum. But yeah, I can't take you seriously with the amount of food in your teeth. You're looking amazing. Mr. 97, look at his teeth, smile.

Mason: Yeah, you got a fair bit going on there.

Tommy: Okay, hang on.

Josh: You just did a—

Tommy: done. Yeah, but I think what was clear is that the anxiety starts to raise. At one point you were like, oh, I don't want to go anywhere where there's lots of people. Oh, I can't be bothered doing that. Let's just Uber Eats it back to the office. And I'm happy that we're out, but it is clear. And I'm just like, frustrated with that. It's clearly because we're hungry. I think we need to really either eat before we, like, eat in the morning because I fasted up until now.

Josh: Did I fast? Yeah, I guess I did. I had a coffee if you don't count that as eating.

Tommy: Yeah, no, we won't count that.

Josh: Mr. 97, your question is, my question is, do I, do, do I think I get a bit anxious when I'm hungry?

Tommy: Or does your social anxiety heightened?

Mason: Does it get worse?

Josh: Yeah, I think so. I think that as I, maybe I just get to a point where I just can't be fucked going out. I definitely hit a ceiling with things where it's like, we either need to make a decision straight away. If a decision hasn't been made, I then chuck in the towel and will default to something that doesn't require me.

Tommy: To Uber Eats?

Josh: Yeah.

Tommy: And yeah, so you outsource the actual getting of the food to myself and Yeah.

Josh: So it turned up in an Uber Eats bag, what you ended up getting.

Tommy: Yeah. Do restaurants pay for the Uber Eats bag or Uber supplies them?

Mason: I think it'll be free.

Josh: Yeah.

Mason: You think? They take 22% of each sale made. Yeah.

Tommy: It's crazy that Mr. 97 knows that fact but doesn't know when summer starts.

Josh: Yeah. So summer's December 1st. Yeah. In Melbourne here in Australia. Yeah. What I want to know How do seasons work?

Tommy: We've asked this. We don't know.

Josh: Yeah. Like, because how does the Earth know that December 1st is summer? Yeah, mate. I don't know. But so what we've had, let's describe our food. We went to a place called— or you guys.

Mason: Yeah.

Josh: So this was, this is another thing about my anxiety. The thing with where we ended up going was I used to go there every like second or third day. And I haven't been there since I got back into Melbourne last month. And so, my concern was that I'm worried about the banter that I have to have.

Tommy: What? Because you think that they would notice that you weren't there?

Josh: Well, we'll try it now. We'll see how it sounds. Okay. Yeah.

Tommy: Ding, ding.

Josh: I've walked in. Yeah.

Tommy: Can I help you? I think you, I think you're pretty important.

Josh: No, no, no, you're treating me like a stranger.

Mason: Oh my god, they have so many cars, like they've got so many people passing through there, so I don't know if they'd—

Josh: Oh, Mason, she was 97. I went there every second day. Yes. Yeah, I think so. Yeah. Did you get the vibe that she remembered you?

Tommy: Yeah, she was super smiley, super friendly. She's like that all the time. I don't know if she knows me or, or if she doesn't, but I—

Josh: but when you've always said you have a presence though, you've just got a presence about you.

Tommy: She's got a presence. She's a lovely woman and she, um, yeah, that didn't come out right. Yeah, it didn't. Uh, she makes good sandwiches, all right? Yeah, that's all.

Josh: That's all. Can we say the name of the company now that you've sort of— I guess no, it's fine. I think that's fine. It's nice. Kelsos on Johnston Street in Collingwood, they do a tuna melt, which I've just smashed. Yeah, it's all sitting right in my tummy right now. So we've got probably about 25 minutes before— not that I need to shit or anything, but just before I probably fall asleep. Yeah.

Tommy: Yeah. We weren't taking it there. Yeah, we were. Most people would have gone the sleeping angle before the other angle.

Mason: Are you—

Josh: how do you guys feel about being locals and getting into a rhythm and getting to know the per— the people behind the, the coffee machine.

Tommy: It's comfy. That's my only problem with it. So because I sometimes am like, I feel like I need to shake the shit out of myself to get out of it.

Josh: Yeah, because it can become very familiar.

Tommy: Yeah, well, it's what's happening. You walk in, oh yeah, I'll have my coffee, thanks. You don't even have to— and we were talking about it's like the trap for people that do fall into routines and you, and like not having to sort of think that hard because, you know, you've systemated everything.

Josh: So is that a word? Systemated?

Tommy: Systemated.

Josh: Systematized?

Mason: Systemized.

Tommy: Systemized.

Mason: Systemized. Yeah, I think it's systemized. Systemized.

Josh: Yeah. We used to have a segment called Word of the Day. We'll bring that back in 2019. Yeah, let's bring it back in December.

Tommy: We didn't—

Josh: look, end of the month, you make a lot of commitments on the show.

Tommy: Let's just talk about it outside of the show.

Josh: Talking about commitments.

Mason: Oh yeah, I was sorry, I was going to bring up something.

Josh: Just, uh, the toes?

Mason: No, not the toes.

Josh: It was, um, I've got something on there.

Mason: I was listening to an episode the other day and you guys were talking about— he's a big fan, a big fan, a huge fan. And, um, now you guys were trying to figure out the best, the best way to describe the podcast and you're going to put it up on Reddit to get feedback on it.

Josh: Not on social media.

Mason: I am— oh, it's Tommy's fault, is it?

Tommy: Yeah, I know.

Josh: Well, I didn't say that, but you jumped to that conclusion and I'm willing to listen to you. Was it your fault, Tommy?

Tommy: My fault. But here's the fuck up with the kid who has the ability to actually post on our Reddit.

Josh: Mr. 96.

Tommy: Yeah, he could have done that. Well, what's wrong?

Mason: No, no, no, no. It wasn't an Asana task.

Josh: Sorry, Josh. Yeah, we're using a project management tool. What do you think describes the show? How could we describe the show?

Tommy: Did you actually think when you saw that you went to Reddit for a reason? Was it just to see if it was there or not or to actually say something?

Mason: No, I was, I was No, I saw Matt's podcast, the YouTube video.

Josh: Which I actually ended up posting. Yeah. Even though, because I asked Tommy, I'm like, is this social media? And he said no. So I just posted it.

Mason: Yeah, no, I went back and I tried to look through it because I remembered that I heard that.

Tommy: But yeah, it wasn't there. No, my thought was, did you go just to cheque if we'd fucked up or you went there to actually give us some input and write something about the show?

Josh: It's a 50/50 with us really. Reddit can sometimes, I think BK's spot on with Reddit. Yeah, it's a clusterfuck at the moment.

Mason: I think you just need more of a schedule on there. Just—

Tommy: yeah, I'm sniffing out that you're identifying a solid role for yourself at big media company and the daily talk show.

Josh: Yeah, managing the— because I'm sick of refreshing and seeing that fucking pancake parlour eating competition video. I don't have social media, all I've got is fucking our Reddit.

Tommy: Yeah, so here is a a problem that I have— I'm facing. If I leave social media in, in some capacity, there's a lot left on the table. But we need a correspondent, and Josh and I spoke about this. Yeah, and we may need you to be our social media correspondent.

Josh: I just saw, um, uh, you do a bit of a gulp, a little gulp, a little guy, a little gulp. What do I mean? The idea of, like, What's your perspective as an 18, 19 now?

Mason: 19.

Tommy: When did you turn 19?

Mason: November 1st.

Tommy: We missed his fucking birthday.

Josh: No, but I was—

Tommy: Happy birthday.

Josh: No, was I? There was some reason behind just missing it.

Tommy: Well, Josh didn't tell me, so I missed it. I don't— You're not on Facebook.

Josh: Yeah, I can't. So as a 19-year-old, how do you see me retiring from social media? Tommy even mentioning that now about like, oh, maybe I'm not going to be on social media, which is a bit of a change of tune. Over the recent years. What's your take on all of this bullshit?

Mason: Uh, I think, I think it's, um, I think, I think it's fine if you've, if you've just, if you've already established all your network. Yeah, like if, like, like you guys, you've already got, you've already got people and you've already got a following in a network, whether it be for Big Mania Company or the Daily Talk Show, um or the joshjanson.com blog. Yeah, joshjanson.com blog.

Josh: Yeah, real cut through. I got actually someone added their name.

Mason: Signed up to the newsletter.

Josh: Yeah. Yeah. I haven't worked out what I'm going to do yet with it, but they, um.

Tommy: Clunky. It's a clunky sign up process.

Josh: Well, I just see it as like it's the VIPs because at the moment there is me, which is just signed up automatically when you create a Mailchimp list. There's Bri, which was me testing it.

Mason: She used her sign up.

Josh: There was Jesus, which is actually connected to Tommy's email address.

Tommy: Yeah. It asked me for a name. I said, Jesus.

Josh: And then, uh, there was one guy that was a, um, a very hot lead, if you could call it that, because he's the only person who I don't know. And so I did, uh, there was a part of me that was like, maybe if he wants an email from me, what would it be like if I actually just sent an email personally to him?

Tommy: Yeah, that'd be nice. Do it.

Mason: You write a custom blog post for him? Yeah, his own personal blog post.

Josh: Yeah, just been like, I have been thinking Yeah, I don't know. Anyway, so have you got a name for what we could call, like, a description? Because the feedback has been from Danny the Train Driver, who, to close the toe loop, sent us what could only be described as quite a disgusting photo of his toe, which I believe was once ingrown, but now it's just, um, it was as Coldplay says It was all yellow.

Tommy: Definitely was.

Josh: But, and he had a— the best part of it was he used one of our stickers.

Tommy: Yeah, to, um, because he wants his $50 that you promised, which I don't think—

Josh: the deal with the $50 was you get $50 if you send a photo of your ingrown toe, currently ingrown, currently ingrown, with infected, extra points. Yeah. The Daily Talk Show. Yeah, with the Daily Talk Show as like a piece of paper.

Tommy: Yeah. So here's the thing. I had so much pushback on this originally, but I'm really wanting you to lose $50. So I'm actually now pushing it. Yeah.

Josh: How about this? What about— I was mentioning it to Tommy rather than just giving $50 cash wherever the person lives. No, no, no.

Tommy: Of course he is.

Josh: I'll give a $50 voucher to get a mani pedi.

Tommy: I think—

Josh: where?

Mason: What place?

Josh: They're local.

Tommy: Mate, they don't need mani pedi. They need surgery.

Josh: Maybe a Little alcohol wipes and some— yeah, I did think about the daily talk show Band-Aids. That'd be fun, wouldn't it?

Mason: Just use a sticker.

Josh: Use a sticker.

Mason: I thought you were going to say that when he had the ingrown toenail and he's just wrapping it up in the sticker.

Josh: It almost looked like, because of the adhesive and it's in a transparent sticker, it sort of looked like one of those petri dishes that like scientists use and they've got like all the mold. Like, oh, Tommy has nearly fell off the ground. That was— So what should we call us? What's the tagline?

Mason: Oh, I don't know. I think—

Tommy: Well, how do you actually explain our show to your mates? You've been on, so you've obviously— and I know Andre, Andre, he's copped a few stickers in his inbox, in his letterbox.

Josh: Yeah.

Tommy: So what do you expect? Did you onboard him by telling him you should listen to this thing? And if so, how do you just explain it to a mate?

Mason: Yeah, well, Andre was sort of just It was more just a natural progression of, of like just working with you guys and then me talking to him about it and then just getting involved with the podcast.

Josh: And then it sounds like a coming out story. So it happened slowly, you know, we went out to dinner a few times.

Mason: Go on. Um, no, but I think, uh, probably the best way to describe it would just be— here we go, it's sort of just It's, I guess it's simply put, is two blokes just talking shit about this, the stuff that they see and experience during their lives.

Josh: Am I blokey enough to be considered?

Tommy: Take it, mate.

Mason: I reckon.

Josh: I'm taking it.

Mason: Don't complain. Yeah, no question.

Josh: Just the boys.

Mason: The boys.

Josh: Yeah, the boys.

Tommy: But is that so? Maybe his problem is that he's facing is that it's not good enough. It doesn't actually explain his like for our show. I won't say love. Yeah, it's after you sung that Coldplay lyric about his tone, that would hurt.

Mason: No, I think, I think this, like, the topics are so broad that you guys discuss, so there's so much to encompass in that, in that description. So it's like, I don't know, that it's sort of, if they, if they didn't know that you, you had big media come, like, if you were looking at a description on on the podcast app, having like— they're not going to know that you guys run your own production company in your own business and stuff like that. That's only found out through following the show. So it's hard to encompass all the topics you talk about in that one description.

Tommy: Well, you start to see the trend in topics. Conspiracy Jimmy, he's always trying to sort of place us, and I think it's just because he loves us and he's trying to help us.

Josh: He also walked in the day after I did the Current Affair episode and said, did you know Tracey Grimshaw wears a wig? Yeah.

Tommy: True to the conspiracy.

Josh: Which is 100% a conspiracy. I definitely don't think that that's true. I think she's got very styled hair.

Mason: You never know. They're pretty good. The wigs, the wigs that they got now.

Tommy: The wigs these days.

Josh: Yeah. So everyone, now we're doubling down. Now we're part of the problem. I don't believe that to be true, but TJ, when we were at Stud Park, our first Fat Fridays at Donut King, there was a lady who was there with her son. Yeah. And you gave some stickers and then she did ask, she said, "Oh, so what is the podcast about?" Yes. Do you remember what you actually said?

Tommy: Yeah, I remember the conversation after to you saying we really need to sort of work out.

Josh: I think it was a bit like, oh, sometimes marketing, but just some friends chatting. Yeah. All right, bye. Yeah, yeah.

Tommy: Which it's really hard because you've got to know the person you're talking to is an audience member in a moment. So it's understanding them. So you need to— suppose you can't just say talking to a woman is the same each time. Yeah. It's like talking to a woman who is a mother, who is also a business owner. It's like having some context. Around it. It's— you're excluding people saying we're an animal show and we specifically talk about spoodles. Yeah, like, that's a very massive lie as well, basically.

Josh: But you can't just—

Tommy: I've had one today, actually.

Josh: A spoodle?

Tommy: What is it? A toy spoodle?

Josh: A toy spoodle? Yep. As in—

Tommy: no, as in a toy, like, just a soft toy? No, just the small ones. Toy ones, like toy poodles, toy spoodles.

Josh: But they're real.

Mason: I don't know if that's real. Are they actually called toys or is it just a poodle?

Tommy: You're not calling it a mini poodle. It's called this toy poodle.

Mason: Miniature Schnauzer.

Tommy: Mini Schnauzer.

Mason: Mini Schnauzer.

Tommy: Yeah. Anyway, we're not a dog show, so clearly.

Josh: But you couldn't then say, oh, she's a mother. So say it's just a couple of girls chatting about motherhood because it's not quite what we're talking about.

Tommy: No, we wouldn't though. But I think, I guess what I'm saying for anything, any specific branding, comms, you need to have an understanding of the person you're talking to. In a room full of corporates, we would— in room full of corporate marketing people, definitely drop the Seth Godin and the fact that we're business owners and we create videos.

Josh: But then companies, they might fall on a Squeegee episode.

Tommy: Yeah, yeah, episode 14.

Josh: Yeah, yeah, good double down.

Tommy: Um, Yeah, I get that. But then if you're talking to just a couple of blokes who drive trains, how do you explain it?

Josh: Yeah, well, because train driving—

Tommy: Episode 14 is funny as fuck.

Josh: Yeah, yeah. Or is it? I don't know. Maybe they're not— they don't like that sort of stuff. No, I don't know. I mean, you've been questioning a few things lately this morning, and this is not a coming out story. It could be. It did sound a bit like that. No, it's the equivalent. It's as big as that. It's the trying to reconcile what me being off social media means for you?

Tommy: Yeah, it has flow-on effects. Cause I hadn't thought about this. This is where I think the fascination for people is because it's become so ingrained in our lives. You know, the emails, the multiple emails we've got this week from Malaysia, from Kyle Dundas. The reality is if I get off social media, and I'm— and I miss something based that, um, Amy needed to see. There's a—

Josh: what's an example?

Tommy: Uh, birthdays, or like, say, if— okay, so two partners get off social media, two partners that sort of disconnect from a bunch of people where they are. There is social groups online, not everyone. Uh, so there's a lot of people who have group chats going.

Josh: Sure.

Tommy: Um, you're not one of them?

Josh: No, I used to have a few WhatsApp groups and stuff and sort of shut them down.

Tommy: Yeah, but so that's, that's, I guess, for you and I, I'll be clear on this because I wasn't clear on anything.

Josh: Well, I just, I want to, I'll mention the fact that, uh, last night I got a text from you saying, did you see so-and-so's, uh, tweet?

Tommy: Yeah.

Josh: And I said, uh, how the fuck would I see that? And so what ended up happening is you then, I called you straight away and then you just read me the tweet and all the responses. So it sort of defeats the purpose in some. And then what I said this morning, I said, hey mate, any more interactions on that tweet?

Mason: You've just—

Tommy: you've said social media has found a way to rob 30 minutes of your time from our conversation and you don't even have the apps anymore. It is full-on. It is so full-on. But I think it's like when you, when you, um, when you go down the rabbit hole, you, you can't stop, you can't turn around. And so when you start thinking about all these things and really taking them on board and applying them and seeing someone in your world that does this. Yeah. It makes more sense as to how impactful this has become. I wrote, I did this thing, Mason, today. I got a piece of paper, I wrote all the platforms I've got.

Mason: Yeah.

Tommy: I then like spanned out from each one of those platforms and put all the accounts I have.

Josh: So it's like Instagram, Twitter, Facebook, LinkedIn, and then Next to that, it's big media company, the daily talk show, Tommy Jackett, Spoodles.

Mason: Yes.

Josh: Community Spoodles.

Tommy: Spoodles Podcasts are us. 14. 14. 14 accounts outside of my YouTube channels, my, the podcast we do and my personal website. It's 14.

Mason: Are they, would you say active use?

Josh: About as active as Reddit.

Tommy: Once in a while.

Mason: Yeah. No, but some of them are just like old ones.

Josh: Yeah.

Tommy: No. Yeah. These are, these are new ones.

Josh: These are like, these are kids you've got to be feeding.

Tommy: These are kids you've got to be feeding and you don't feed 14 kids well. There's always a bit of neglect.

Josh: Yeah. There's always going to be one runt. Is it a runt?

Tommy: Yeah. The runt isn't necessarily based on how much food the parent's giving them. Sometimes it can just be a runt of the litter. It's not a, not a good quality, just something I had a, It's not a runt. You wouldn't call it a runt. I had a snake who was a bad one of the litter and it died. Just died.

Josh: Wait, you had a snake?

Tommy: I had a snake. I had two snakes.

Josh: And they had babies?

Tommy: No, I bought the baby snake.

Josh: You bought the runt?

Mason: I bought the runt.

Tommy: But the runt looked the best. The runt had the best looking colours and then died 3 months later.

Josh: The reason it had those colours was because it was fucking slowly dying. It wasn't meant to look like that.

Tommy: So when you look at it like that, how can you say that you can spread your time effectively across that many channels versus doubling down. Like, that, that practice, like, just do it. Get out a piece of paper, write all the platforms, span it off, like, create some look tree thing, and you realise how deep you're in and how many fucking accounts you've got if you're doing the similar stuff to what Josh and I doing. I mean, we haven't even thought about it, it's just we've got—

Josh: it just took It took me to jump off for you to be like, ah, so now I'm managing it. Yes.

Tommy: So I'm managing all of BMC, all of the daily talk show, the Reddit that you really pushed for.

Josh: I think I've posted more on the Reddit since I've left social media than you have.

Tommy: Yeah, you've got a bit more time on your hands.

Josh: It's more hurtful. It's good.

Tommy: But I even— yeah, it's— but then I've got to— the fucked up thing is you get a few inbox messages from people and then you're like, it's just a little tingle. It's fueling, you know, that I saw this thing. Yeah, that was great. It's like, but then if you actually stop, so in the past I've probably gone, oh, that's nice. And it's fueling something, maybe ego, validation in some area. But then you go, if I didn't get that, would I be any different? Probably not.

Josh: Or would they have just found you through like emailed you or done something like that instead. The most interesting thing that you did though was after we talked, when we walked from recording the show, was it yesterday we did the park? No, 2 days ago we did the park.

Tommy: Park in the city. Yes. Yes.

Josh: And when we're walking back, we're talking about like the just deconstructing the numbers. And I loved this morning you went to someone's Instagram account. Yeah. And we looked at how many followers they had. They had 10,000 followers and they're legitimate followers. This person would have a brand this size, no doubt. They're a broadcaster.

Tommy: Yep. Yeah, they've done quite well in their career. And what I did, Mason and everyone else, was—

Josh: Are we sticking with Mr. 97?

Tommy: Oh yeah, sorry, I was getting serious. Mr. 97. Yeah, I love Mr. 97.

Josh: 97 for short.

Tommy: 97. What I did was I went through a few posts, and I showed Josh how many likes that post had had, and then I gave him the percentage engagement based on those likes. And what do you reckon the percentage engagement, just on someone who's got 10,000 Instagram followers and posts regularly, would be? Like, just an average.

Mason: Uh, definitely under 10%.

Tommy: Mate, it was 1—

Mason: I was about to say like around 3.

Tommy: Yeah, 3 at some points. But then I was thinking about how much time and effort and sort of energy it does zap. Like, and, and I guess people who get bigger followings, they start feeling like it's like, I've got to fucking do something with this. I need to be posting. There's 10,000 people that want to be hearing from me. That's what you think, but it's, it's, it's not always true. And then you look at the reality of it, but then you could go, if you sent 100 emails in a month, that would be more powerful.

Josh: Yeah.

Tommy: Than 100 likes.

Josh: If you reach out individually to people, like if you've got an average—

Tommy: What do you reckon? One, so in, we've looked at it like YouTube views versus podcast listens. You kind of said, oh, it's about the 10 views to—

Josh: Oh yeah, I was crapping on making up numbers, but the idea being That the quality, the amount of effort it takes to listen to this podcast than it does to have a YouTube video view or having someone like something on Instagram, like it's way harder. So, I feel like the quality of a number, like a 1 listener is like 10 of that, of a video view or something like that, which I think makes sense.

Tommy: So maybe it's just me building a case as to why, um, you don't need all of them. You don't need all the 14. I'm not saying you don't have any.

Josh: Um, so when do you pull the trigger? Yeah, I just did it on a Sunday night where I was like, all right, that's it, I'll, um, go through. A lot of people, it's some sort of dramatic exit, but I don't think that— I don't think it needs to be a dramatic exit.

Tommy: No, you do not need a dramatic exit.

Josh: I mean, so what would it be? You would— would you just go through— would you archive everything, all your Instagram posts?

Tommy: No, because I don't think that— I don't think that's necessary.

Josh: I think that's part of it.

Tommy: I mean, then you'd be thinking if someone lands on your profile, oh, this person hasn't posted in a while. Well, that doesn't matter for me. I quite like the photos.

Josh: I like the cut-through of someone landing on my page and me being very clear about it.

Mason: See his bio. Yeah, I've retired from social media.

Josh: Yeah, but I think people would be more likely to click through than if I just didn't post for like this. He's a dog.

Tommy: He could have put the Daily Talk Show.

Mason: Yeah, I know.

Josh: .com in there.

Mason: You could have plugged a bit.

Josh: No, I'm—

Tommy: yeah, find me here. Or did you put the email?

Josh: I'm building my empire. No, I have one, joshjansen.com. Yeah, which I've been— I've been consistent every single day for 5 days. Yeah, it's good.

Mason: It's a good start.

Josh: Yeah, for 5 days.

Tommy: For 5 days.

Josh: Yeah.

Tommy: And I'll say it at 10, I'll say it at 20. And I think from this podcast, you sort of regurgitated our approach with this podcast today for your new stuff that you're doing, which is like, that's exactly what we've done with our new one about building slowly, not being upset or anxious or worried about the fact that you don't have a big audience yet, because that is like detrimental to having a clear mind to execute a strategy because then it just becomes a fucking reactive. And so for this, it's like 1,000 episodes in. If we have one new person listen each episode, that's 1,000 people listening 5 days a week. That's 5,000 people listening to the show.

Josh: Do you understand these numbers that he just said? How did you get to the 1,000?

Tommy: Oh, well, yeah, no, I probably need more context. It's basically from the start, basically the—

Josh: if you had a fit, yeah, if we did 1,000 episodes and we we gained 3, only 3 listeners per episode. By the time we get to episode 1,000, we'll have 3,000 people listening every single episode.

Tommy: I mean, we did talk to Seth Godin about this and he did question you.

Josh: He pushed back hard.

Tommy: Mathematical equations on that.

Josh: But he was pushing in a good way, which is like, no, you've got more people than that. Like if you work it out this way, it's actually those people are coming back, blah, blah, blah.

Tommy: Another way to reset it is saying if you could be assured something and one of them is you do 1,000 episodes of a podcast and what you can be assured is each episode you post after that 1,000, you'll get 1,000 listens every single episode versus here's a platform, sign up to it, try and build something. No, you could blow up. You could have hundreds of thousands, millions of people following you, but there's no certainty.

Josh: So think about it this way. I was on Instagram. For 7 years, right? I was on Instagram for 7 years.

Mason: Yeah.

Josh: Um, let's, let's do some math. All right, so 7 years. Australians say maths, don't they? Americans say math.

Mason: Math. And Aussies say maths.

Josh: Yeah.

Tommy: What do people from New Zealand say?

Mason: Myth.

Josh: Yeah, probably a bit of myth.

Mason: Yeah, we adopt the, uh, America— we say malls as well.

Josh: Oh, do you?

Mason: Malls, like the shopping mall, like Doncaster Mall.

Josh: We say shopping center.

Mason: Yeah, I know.

Josh: Or Endeavour Hills.

Mason: I get a lot of pushback on a mall.

Josh: More, yeah, you fucking would.

Tommy: Okay, so get some out so you can calculate it.

Josh: So, let's think about this. So, say there's 250— we do 250 episodes a year, roughly, of the podcast. 250 times 7.

Tommy: Yep. That equals 1,750.

Josh: So, that's nearly 2,000 episodes. So, let's say in 8 years, that would equate to 2,000 episodes, right? In 8 years. If instead of doing the Instagram, I had done a daily podcast, I would have at least 5,000 listeners an episode. Like, based on the math that we've seen, like very conservative numbers, that would be so easy being able to get a couple of extra listeners, you know, doubling your audience, all that sort of thing. So then you look at how many people actually had on Instagram and it's, I only had like 1,700 followers for all of that work. And also like people don't, that follow me don't actually want to necessarily see my shit.

Tommy: Yeah, there's probably a bunch of your mates that are like, fuck, I've got to follow him. He'll call me out.

Josh: What I'm curious about—

Mason: send me an email, he'll message me on LinkedIn asking why.

Josh: Yeah, he did that.

Tommy: Oh yeah, yeah.

Josh: What did he call you?

Tommy: That guy you—

Mason: it was a YouTube video. YouTube.com/JoshJensen. Is that right?

Tommy: Yes.

Josh: No, I— there was a guy who deleted me off Facebook back in 2010, and I didn't understand why, so I sent him an email about it.

Tommy: Yeah, I never heard from anyone.

Mason: I wouldn't do that.

Josh: Yeah, yeah, I wouldn't do it now.

Tommy: We wanted to get him on the show at one point, I think.

Josh: I know, we doubled down. Do we think that the— do you think I'll end up losing if you if you were to not know this story, like what I've said, I'm retired, and you just landed on my page, you're like, what's Josh Jansen up to? And you go onto my page and you saw that I retired, would you unfollow me?

Mason: Uh, no, you'd be intrigued.

Josh: But don't you think that I feel like—

Tommy: yeah, I think there's a chance of you being called a wanker, there's a chance of people unfollowing you, but then again, then probably not the ones you want.

Josh: Exactly, but it's perfect. I'm like, color, but The other thing too, I really don't give a fuck because I'm not going to be posting there. So you know what, go and— if you follow me right now, read my blog. Read my blog.

Tommy: Actually, I'm unfollowing you.

Josh: Are you really going to unfollow? No, don't do that. You say some silly shit. We can't— I can't have my business— I can't have my business partner not following me because then people will look into that and say, what's Tommy and Josh have had a blow up? Which isn't for another two weeks.

Tommy: The board members would be calling, you know, Conspiracy Jimmy would be onto it. We need a Emergency meeting.

Josh: Yeah, big media company. The Daily Talk Show, everyone. Uh, I'm wrapping it up.

Tommy: Yeah, Fat Fridays. I think we have to plan it a lot, a lot more so that we don't slip into aggression because we're hungry and social anxiety because we're hungry.

Josh: Well, I think that—

Tommy: oh my God, yesterday I'm going to tell you a quick storey before we finish. Speaking to a mate, he's saying that he knows a guy who needs to be he needs to be told when he's grumpy, hey mate, you're a bit grumpy, have you gone to the toilet and taken a piss yet? Because get this, he forgets that he needs to piss and gets grumpy. And but every— all of his mates know.

Josh: But has he fucking— if he's had to tell his mates, guys, if I'm grumpy, just ask if I need to piss.

Tommy: I don't know that detail, but someone worked it out. And so he's known as if he's grumpy, he probably needs to to take a piss, just remind him because he's probably forgot.

Josh: I can relate to that. I think I can relate. I think that there are, if I need a piss, if I'm hungry, if I'm— we're just like big babies, all of us, aren't we? Are you a little bit, Mr. 97?

Mason: Yeah, a little bit. When I get hungry, I get cranky.

Josh: A little cranky. Yeah, a little cranky. The Daily Talk Show, hi@thedailytalkshow.com if you want to send us an email like a toe. That might be having ingrown for $50.

Tommy: Please.

Josh: And, and yeah, Tommy's on board now.

Tommy: I know, I want the $50 gone, but then I just thought, what if someone just sends you a photo from the internet?

Josh: No, because it's got to have the Daily Talk Show.

Mason: Photoshopping it.

Tommy: Yeah, not even a sticker. I think you could just write on a piece of paper the Daily Talk Show.

Josh: Yeah, and we've said, hey, stickers.

Tommy: It needs some sort of branding.

Josh: What we also do is, um, uh, over the last few months, uh, at specific times, we just open up the doors for stickers where We give away a bunch of stickers and people send us their address and we send them. We had one recently. So if you've received those stickers, we sent out like a dozen or so stickers.

Tommy: Yeah, Luke sent through a photo of stickers, Carl.

Josh: So if you have received the stickers, show us where you're putting them.

Tommy: Yeah.

Josh: The email address again, hi@thedailytalkshow.com. Friday we are going to be at, I think, Grand Trailer Park.

Mason: Yeah.

Josh: Next week. Our mate and avid listener, Russ Keys. Has already dialled it in.

Tommy: Show producer, event manager, event manager, hype man, manager of food.

Josh: Like, I could imagine maybe I'll be a full wanker and on joshjanson.com I'll have for all restaurant bookings, please contact russ@joshjanson.com. Maybe that could work. Today on The Talk Show, everyone, have a good one. We'll see you Monday.