#058 – Storyboarding your video/

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Split daily talk show everyone brought to you by fresh nine not I'm just drinking a fresh the ground coffee from 711 hashtag cup rescue What is it? What does it say on the it's probably because they're selling so many fucking caps a coffee that they're now having to do their bit in actually not contributing to land for now I think this is it's something to do with over 1 billion caps end up in landfill this year because they are not recycle. That's by seven Eleven's partnering with simply caps to establish kept recycling in Australia. So it is it's funny, I didn't even read that I saw like a few headlines while I was getting the coffee. The coffee cups of change grains Episode 58. By the way,

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we don't have a sponsor yet. It's definitely not seven live in fact, man there is a lot of wastage when it comes to coffee cups. Yeah, yeah,

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there is. Plastic bags are being Fuck it. I was literally walking.

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I just had a vision that you would have plastic bags slapped in the face from the wind. No, no, I was I was walking today and I had a plastic bags and

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coffee cup. And I just felt like a bit of a scam. But I'll give you a little bit of an insight. Don't off this.

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It's like it's not personal. It's not personal. I had someone I posted a picture of me

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with a coffee cup and one that you just dumping Yeah, exactly. And the person wrote like Instagram dm to me and said stop killing the planet nice oh and you know what the thing was I didn't respond not only that but it's you know I have you accumulate friends that all of a sudden they don't say that they've got anything like that they've got an issue with you Yes I might

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I'm noticing that the only time you fucking reach out

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is to have a guy says like fuck this guy like I've never seen projecting is hard as that like the way not not blocking delight. Like be nice to his face. Like, I've got no second problem with him. But I was just like, are you know what? This probably like me posting a nice photo of me having coffee with my girlfriend on the weekend. Like, I don't sort of need that negativity. I understand. I understand the rationale behind it. But I think if you'd if someone had said it, who if you said it. I know that you've probably being tongue in cheek Yeah, but now there is that thing where it's like I think people reveal how they feeling about someone by sometimes the way and that I feel like is a common a common thread.

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I had a I think a person delete me. Yeah, posted a photo I was at the bond markets have been Sydney awesome. Saturday mornings. They've got like the food fresh produce. It's fucking awesome. Very hipster. And you get a little coffee and sit down on the grass and then walk around. So I walked took a photo of a beehive his company was selling beautiful Honey. Yeah, lovely. Honey. took a photo because I thought fact this is cool. This kind of looks this is funky. a post on Instagram. That's disgusting. keeping bees in cage like that. She's a vegan and very feisty. Okay. I think related me she's dating. One of the Australia's best cricketers are really actually she's married to him now but I don't think she she her tone was I am totally ended it there yeah with me on instagram but I

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just think it's also being empathetic like I think that there's empathy to the world and there's empathy to people as well I just think that that specific one actually had more to do with a may sort of framing that and being like a it's it's just picking the moments that you communicating it's just like bro I don't need like I said don't like if you see something it takes a lot to get me to write something like that it's

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I didn't write back to that girl yeah like you didn't yes person but if I don't think there's much there's not much I can say so well you kind of write their little basic a was gonna say I was like oh yeah

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I probably should not use a cup that's you know, that's not fucking reusable. But also you could stop being accounting Get out of my instant direct messages

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that maybe just feel like that's the essay calling stakeholders you know what might do something else like I

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don't like so but anyway maybe it worked because when I was walking from the shops this morning I am I had plastic bag and yeah a coffee cup but then the classic push back of me I'm like

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I don't want to get another fucking cape top because fuck this guy I know what like it's it's it's a thing of I'm definitely you know what, like if I was gonna get a cape cod if I was gonna go fucking you know I'm doing it two weeks later because this this guy but then I seriously he really got you know, a slight East anybody's game. He didn't. He didn't get to me by just sort of the hypocrisy. I was thinking. I was like, I might have you drive a car. You do all the like, what annoys me is the hypocrisy in this sort of thing. So people like

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the cops, the cops killing, like, Go fuck yourself. Yeah, the The reality is that it's probably like you driving a pitch like, oh, there's so many variables. Why the earth is fact he he eats meat. So that it's like

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water consumption. Yeah,

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all of us not to not to play the fucking vegan advocate.

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But

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yeah, I just felt that in that moment. That's why I didn't wasn't a I didn't take it personally. But it was like a very obvious thing where it's just like, and I think that you'd probably get it from your personality type two, which is I think, is when you get to a certain level of public content creation or when you're just sort of out there I think that people are way more willing to do impersonal things where they're not actually thinking about you and then

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thinking about all the other night I'm the guy that's just pulling back from the river remember that you have like specialist I had people messaging me I might what you're doing to the environment so great. I didn't go into it thinking at all about the environment. That was fun and funny. Yeah. And and then now you're now it's be hitting the more Josh environmental warrior, but just on that thing, just closing closing the loop the bags that I think today in Australia, in Melbourne, at least Coles and Woolies it's if it's just for one bag that don't give it to if you've got multiple bags that you need to feel that will give them too so it's like they just try another one. Use bag. Fuck off. You don't need to take the chocolate home. You know. Fucking plastic bag. I think it's good. Yeah, well, what when I was thinking about too is it's like the cafes, right? Like, I know that I was being criticized by having a fucking coffee cup. Go fuck yourself again. But the

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cafe I don't care that much. But I'm enjoying playing this time later. Exactly. Well, back in will copy them

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do the classic cup.

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No, but I think cafe cycle Why do we

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you know all these cafes it seems like they have a responsibility to to be providing other solutions. Maybe Maybe I'm just completely you know, you can like what battle Do you want to stop because there's multiple areas to attack. I just think that it's it's that thing of it. That it's like yeah,

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I don't know. It's It's everything porn if you think there's an issue there. Yeah. Look at the camera. dude's filming that fucking about camera people. It's your fault. Yeah, you're pressing record on the porn. Yeah,

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I like the analogy there. Yeah, the

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so many analogies when I read this. Your book your new books, Matty analogies, smarty metaphors. But I tell me Yeah, yesterday was my orgy man was a very, very similar to what's going on.

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So this article which is something that I would do and it's almost like doing stuff out of spite. Right. So an example would be

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me buying a bunch more coffee cups and taking a fucking Instagram photo just like photo of the coffee cups in a beam

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on your desk. Okay, Damn my desk is getting so clouded this seven cycle a coffee cups couldn't fit them all in the bin

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just to be clear I like care about the environment yeah and I'm making steps but just

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Are you friends with the iRobot guides exactly

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you're doing your part the part for both of us anyway the saw this article go doing something out of spot I thought it was quite funny and something that I would 100% yeah

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so I don't want to read the headline because actually read the headline a teenager fat shamed at a bakery spent $73 buying every cupcake in the store to spite the woman who wanted her Vega blossom was waiting in line at her favorite bakery in Indiana on Saturday when she overheard a woman in her 40s standing behind her say let's hope the fat bitch doesn't buy all the cupcake

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that's funny like the 19 year old I had originally planned on buying and least within decided to purchase the shops entire stock of 20 that is good the $73 to teach the route onlooker lesson that he's the bass She's awesome. It's a good way to handle it because it makes like it's it's not aggressive but she definitely feel like she got a victory she might be larger than you know she she could be but fact that I enjoyed

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what a legend you think of anything that you've done at a spot like that black

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only taking cast bots or something like that. But I don't know. That's pretty like he can't top that. Yeah, that's present. so personal. Like an attack at your weight. Yeah. For her. She would feel like fuck, and she's there to buy cupcakes. And she's probably feeling like, I probably shouldn't be like, at your heaviest. Yeah. What did you think about like, yeah,

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shop or

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I think that you're probably it depends of what the I think you're in a stage of acceptance or just willingness of like, this is who I am okay. And you almost have joy in that so I like you. I'm going to get a thick shake. Like when you if you're if you're not being sort of

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connected to this as an issue then you don't necessarily think about it but like I know a bunch of people who are overweight who you will fucking the hang out with them. They'll eat fat call and the thing is, it's like what's the thing like what you put on your lips goes on your hip so it's like all the shit that you wait outside outside? Yeah,

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I know someone that's just literally on the streets. I have hardly ever seen the mate maybe once a salad and always rejecting food but i don't know i think you have you got something you spot in spite you've done though I think it's a very it's a huge thing. Yeah, I very much appreciate the stories that come from it.

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No, I just remember it was actually yesterday I was thinking about it. I remember I knew I had some friends that that I went to school with and they had a band and for whatever reason they were like so disconnected from them and then I decided to go like this would have been 10 years ago nearly I decided to

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search for the domain name for their band the.com and it was available so I bought it but the weird thing about it was I don't know why I did this but I forwarded it to Josh jansen.com anyone I forgot about it and like eight months later I get an email from their manager be like hi Josh I believe you know the band members and you have the domain name so the

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forward means that if they go to whatever the band was it will take you into Josh Josh johnson.com so

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it was like What do that anyway so I sent them an email Mike sorry I just like I made up this bullshit story where I said that I am I just automate basically common phrases on Facebook mentions and I buy domain names that are available around those common phrases that must have come out that's a business model said happy to give it to you though so went from being light and do even spot to that when when was that that was yeah that would have been like own or nine or eight It was a while ago and the thing is it's

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life is this weed thing because even these are even the relationships that we have with people example old cafe well cafe that I've been going to for the last probably three or four months to and flat whites for brain I costs 12 bucks for the for the two of them six backstage and doing well. Yeah, there's a there's a place down the road. Same almond milk, really delicious $9 for the two coffees. Same ones, probably a bit beer. So I've started going to them. Now the problem that I'm facing is this is a fucking classic radio gi You know, it happens with hairdressers, pts, yo, was the breakout However, when I'm trying to work out is it's like you have this moment where you can choose to still be friendly with the other cafe or be a fucking weird unit. And what I noticed is today I just like I saw the girl from the old cafe like through the window I just sort of walked past quickly with like, really what I should do is I should like smile and say hi and just keep walking. But then the internal voice in my head is like then she's like, look at that fucking smug piece of shit. I think

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they're too busy from working cafes though I worked on one that was like a corner and then on the opposite corner there was it like a bakery cafe they did really well and I'm just trying to think about if I was to see someone over there I think you actually if you become friends with people because I became friends with dudes that came into the coffee shop one being Andrew okay yeah Deal or No Deal yeah

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very hand gestures

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I yeah. I'd I'd interviewed him on radio and I bumped into Iran so we became friends but like I would think if I saw him over there I'd be like yeah I want to talk to him so it's like a friendship so there is some of those and might

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as well be friends with the person who buys coke from the same deal

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deal and idea back in no deal on earth anyway, I think they we talked about it yesterday. No one cares as much as you do. Yeah. And so unless you've actually got some really close friendship and you severing it by not going there it probably doesn't mean much I did a thing where I wanted to break out with my German Shepherd yeah never in this whole town and I talked about on the right yeah Yeah, sounds like I'm having a look at a few others

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I got into the gym and there was a poster up on the wall and it was song lyrics and they've changed my name Tell me please don't go tell me please don't go as this song is fucking hilarious and and and so that I think a Jimmy's you know I'd become friends with a lot of those people. I was a part of the furniture by the end of it. And so I understand that I think but still I left it's like yesterday we talked about you thank you for taking the job. They weren't fact and replace me. Yeah, you go on a new member walks in Africa. He's not. Yeah, exactly. He's a better do that. Tell me guy. Yeah.

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Oh, they don't even think about you. Yeah, yeah.

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I love that story. That girl cupcake. Yeah, she would have gone home and smash 20 of them yeah

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just you know another spot just fucking a demotion pants. Good day.

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The friend of mine broke some news this morning to me. Can I guess? Yeah, you do get started. Wife pregnant. Yeah, yeah. Yeah. And it was

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the interesting thing was just shipping, trying to catch up with me in person to tell me and, and we didn't get around to it. And so she was I had called her and she told me and it was got me thinking about breaking news to people.

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And you know, you've got Bodie, how was the what was the process? Like? What is the social etiquette? The hierarchy do you do you have to say, Okay, I need to tell my family or Amy's family, do we need to fucking do it in person yet,

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just without entering those specific questions, we had a very clear understanding that there's a difference between announcing it on social media and announcing it to people you actually fucking love and talk a lot more and so we did that that was first telling people we know first Yeah, was priority to their face. And if we couldn't, it was on the phone, but it's getting to them first because what you don't want with like, a pregnancy announcement is going on Facebook and you fucking best mate guy Hang on, can't you what

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the facts are how long do you have to get so it probably took you what like four weeks if I can telling everyone we told the painful at six six weeks? Yeah.

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of being pregnant.

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She's I've known I think I used to think you tell me

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Yeah, it's probably way too early. But we couldn't keep effect and sacred Yeah. And And so yeah, you definitely knew that. Yeah, yeah. And so yeah, and then we then we actually have a video of me and I going your head so now we're about to do the announcement to our social media followers. Did you miss anyone? Did you miss anyone that who popped up on social way like actually probably should have fucking told them. And now I think I think we're pretty thorough. And it was our so we knew by our wedding and so there was so many family and friends or my god I've been told you the story here. Amy's anti know so Amy's RT was flying down. She lives in Sydney to Melbourne for our wedding. She's sitting in row a and she hears these people in row be talking. couple of guys turned out it was the other side of the family. So it was Amy's uncle's kids. Yeah, so this is, you know, Amy's Auntie's in the front yes from her dad side Amy's mom son moms brother's kids so the other cousins she found out that I was having a baby because he overheard on the fucking airplane on the playa vine so she didn't she doesn't know them and they're sitting behind and talking about yeah we're going to a wedding here Did you know Amy's pregnant and

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rd found out by fucking overhearing it on an Arab wishy washy okay

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we don't know

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yeah. Had Did she tell you she told us that she thought was a good story. So she saw the word sure so good benefit of this story. She's like would you believe this? I overheard Sean and the guys talking about now coming to this waiting and then I worked out are we going to Amy's waiting and then drop the fucking she's pregnant Have you ever heard Have you ever

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overheard people she can in you? Or have you ever found out that someone was she can you

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offend people yeah I told Matt Tilly yeah yeah all right. Yeah she can she can eat me to other people yeah and so I didn't confront him to start on this podcast You have done well he was the talent you know you don't want to upset the person making a million dollars a year well as their precious

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I I have a friend who used to be big in the magicians base in Melbourne run events and things like that. And he

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basically found out that there was like a whatsapp group of magicians all being fucking our souls to it. Like just really just like a true so have you seen Troy's magic and bullshit it's actually not magic.

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It's all Fat Cat in the Hat

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before he gets a

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bit yeah so um. Could you imagine that he was like he had discovered this some

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Why is it happened to you though? Because I think about why it happened to me with Matt talking Why does it have a wider people should can Yeah,

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I like Ivan. I've been in conversations where I hear people shit canning other people. I've definitely should Can people in my life, but I do it less than less now. And I feel like it's um,

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I can see when people are trying to test the waters of she can re they'll say something about someone put a few drops of poo in the water. I like to say blah, blah. Social posts. And like sometimes like this just happened the other day I was like, Yes. Fucking great, isn't it? Yeah, just boom, right back out of them. And then it shuts it down. But

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yeah, it's uh. What's your

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Why do you think they do it? Why do you think someone like why are those other magicians Yeah, because what I'm what I'm getting at here is I heard it from Craig Harper. And it's like a actually Now I'm not saying quite you'd now it's like once you know you he was a fucking car. I want to get this right. Because I did on the day. I was I wanted to join static one theory decade, twice their decade, the third time you're the decade or something. Yeah, yeah,

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there's, there's another quote though. That's like your first by

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first they make fun of you, and they laugh at you or something, then you win or something like that. But the point is the point being that I actually think that for the most part, it's playing into other people's insecurities. So for instance, it's the

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it's the it's this guy is a hustler. And people don't like necessarily saying hustlers or they see things in them, you know, all that they don't see in themselves. jealousy. Yeah, there's, I think, threatened. Like, I have a conversation with a friend who, you know, like, I think that as we get older, we get way better at filtering, filtering these things. Yeah. And I just realized that like, actually, every single time I speak to this person, everything, you know, it's like a

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though they'll pick a little moment like in the like the podcast or whatever they so I heard you're doing a podcast and then like, insert fracking comment about it. And psycho it's it's funny though, because I enable it i i think it's like the ultimate thing of showing how insecure they are. Because I've allowed them to do this I love my guy. Yeah, fucking capital A PayPal Listen, you know, they are actually like believing it and saying it and they sort of like this weird dynamic and I think it is insecurities come in lots of different forms.

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I feel like I've had moments and it must be ego creeping in and it's seeing somebody that's doing a similar thing to what I'm doing or in the same space and that feeling that just fucking creeps in when you see those numbers on their video yeah and you just think how the fuck that bullshit that like you she can I think I should can in my own head more than I do to anyone else yeah and I know you do too because you don't she can other people yeah to me much along with me when we go hard on it No but I think it's probably okay yeah and I don't think there's much wrong with she can into your best mate yeah but if you had caught up in it there's an issue but understanding why yeah for me it's more in my own head that's the danger because if you actually believe that that feeling that comes up and you start going why this fucking idiots has had any success in I'm over here yeah that's dangerous I

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think that we're my shit cannery has changed is I think that

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it may be used to be looking at but I used to find that looking above me at what I haven't gotten to yet. And that was definitely a projection I think the one the one that I actually realized isn't okay emotion is just this I just fucking hate this like followers or people that are that sort of that are doing the shit cannery like that's the people that I have the least amount of respect for the people who it's just like the cynical I rollers that aren't doing anything or the keyboard warriors or the people like,

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you know, I saw there was one comment from a guy that this gives you a bit of insight into sort of, it was half me realizing my mistake, but also putting it back on him. Yeah, he didn't. Like he said, I can understand what you're saying with that music in the video because I had that video go semi hashtag semi viral. Yeah. And I said

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to him as you Josh, his YouTube channel video about being a digital minimal

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you're doing digital wasn't Thank you.

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I said to him, because he was sort of his English was poor. Yeah. So I just wrote back, you know, sorry that you struggled to hear it completely understand what I need to consider in the future is that not everyone that's watching my video understands my accent, or uses English as their first language. Yeah, yeah. So it was like, it was me being empathetic. But at the same time, it's like I had in my head that like this guy like that. That was the disconnection the disconnection is that 100 out of 104 people liked the video, we had four dislikes. 100 like so it's a very small audience. But it's funny how people are in there. I'm world's getting caught up. Or this dude who's telling me about the cup thing he thinks he's like, environmental warrior or whatever it is, but you hit the nail on the head when you're saying looking ahead. That's what that was when the danger hits. Right. I had to comment on a video that I put on LinkedIn and this guy said Tommy loving this video you posted I'm doing the same thing you were doing a few years back now keep on rocking and like fucking I don't think I'm anywhere Yeah,

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in my own head. Yeah, I'm because I'm looking ahead. Okay, these successful thousand millions of subscribers making lots of money. And this guy is saying he's where I was two years ago. I don't know where that was. Yeah, well, the

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thing is that and that's like the ultimate projection. But it's also that that desire to pump yourself up and you can see it so much in such an ugly tried what the him like, he can't give a compliment to someone without having a bit of self puffery in there.

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I mean, he, what he's saying is, maybe I got it wrong. He's saying

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again,

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I'll just read the relevant I'm doing the same thing you were doing a few years back. So okay.

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I saw here was saying that he was doing what you are doing now. But he talked to us by

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now. I can tell them the fact off now. Yeah. But my point was in a realization for me is I'm somewhere where someone might wants to be. Yeah,

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and I'm over here going, but I'm fucking looking over there. 40 steps ahead. Yeah, going. I'm nowhere and I'm still like, in relative terms, nowhere. But it was a nice thing to look at. Because it ties into what you said about looking forward. This guy's looking forward. Yeah. Is your recently gone? This is a two year thing. Yeah, I'm two years behind this. Got. Yeah, yeah. And then what am i behind the next person?

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Six Gs. It doesn't it and it's, it's a way of, it's a bit of self talk, where it's like, Okay, I'm not where I want to be. But I reckon it's two years away, and then I'll be there or it's like, it's people who are like, asking what camera using all that sort of thing. It's like a character was

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my five

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year old to be to be able to Okay, to be able to do what this guys doing. I'm obviously going to need the camera that he's gotten on that sort of thing. Yeah, it's it.

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I'm constantly keep I battle with it constantly. I think

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that a lot of people think in the creative like having a lot of creative friends. It is a common, like, if I can I just get the sense when you hanging out with people. They're asking questions, and it's they all have like they were sort of poking, prodding. Okay, how do we position similar to what we were talking about yesterday, people like putting you on sort of some sort of hierarchy or ladder and so and that happens within the creative industries as well. It's like, okay, you know, what are you up to? What are you doing those types of questions

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that I'm really on that documentary at the moment, the Defiant Ones Have you watched, all of them have watched what finished it last night, right back. It's the most amazing four hours of documentary just tying multiple stories together and finish it. Like if you're into business. If you're into creativity, you will just fucking love it because it's so inspirational. These guys have pioneered this space and Jimmy Irvine, Jimmy Ivan fucking on how to say his name. He was trying to say, Johnny, I've like that designer, but he's an absolute boss. And he was talking about having he uses a racehorse analogy. Yeah. Put blinkers on a race horse. So they can't look right and left at what otherwise they were called blink it. I think they have blind blinders. Maybe I don't, why do people so I said, blinkers A while ago. Did you want to blinders? Okay, so Lincoln's maybe blinders. Blink is sounds we're blind is probably works and show their focus is a head Yeah, because when they look to the left and right, that's when they're going to fall over and look and the metaphor being humans looking at what other people are doing hence this guy to ease ahead may going, that guy's got 10 million subs. I want that it's a fucking distraction. He says, If you believe don't listen to fucking other people, just run look straight ahead and go hard. I think for with me in that advice. I look at it and go, I need to be sure of myself though, to be going straight ahead. Cuz you're rather than like, we're always sort of chugging along walking and looking left and right. But comes to a time where you know your value and you're like, Fuck yeah, let's power and that takes time to get there. And you can I don't think I'm

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an extension of that, too, is that whole sort of Austin clay on talks about it and steal like an artist is you need to borrow from other people. But don't just look within your industry. If you want to be a blogger, don't look at other bloggers look at like, and that's I guess what Casey nice. that talks about. Where's his inspiration from is Wes Anderson, it's, you know, like, yeah, it's always, you know, directors or, you know, other artists. And I think that's a really important piece, which is like, don't just look, if you're trying to build an amazing website for your company, don't look at your competitors look, three steps in a different industry and the pioneers there and bring it to your industry. Yeah, I think that's a lot more powerful. There. Something I've heard quite a bit is,

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look, we just don't want to do what everyone else is doing. We want to do something different. And a lot of those people that bring that advice, and I've been in conversations with don't have the answer. Yeah, it's very simple to say, let's not do what everyone that's just what everyone else does that structure of a video talking head be rolling. Now, let's do it the easy way out, because the heartbeat is actually working out what the fuck that Yeah,

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I had a conversation with a client potential client yesterday phone call and

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had a ask them a bunch of questions. And then sort of asked them what stage you're at. They said,

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We are at the stage of just getting a bunch of quotes. You want to sort of, say, the low level the high level and say where it's at. I said to him, if you're doing motion graphics, contacts, this company, I think they're really good.

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But if it's not, if you're not doing short form, Doc, I was your main thing. I'm not the best business for you for this one. But I said, if you have any questions in regards to if you're working with a company or whatever, and you just have you want to get an independent thought on something. So if you got a question around how something's being done, or happy to have a chat, and it was so interesting, I don't think that you had to handle it. Yeah,

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but this guy doesn't want my pieces. Yeah.

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And the other thing too, which I'm starting to synthesize what sort of questions we need to ask clients and I think that the one that I'm going to be starting asking up the very front ease What is it about the work that for sec films does that you like, because talking about yesterday, and the commoditization of what we do, I don't want to be doing any work based on price. If, if it's based on prices can be someone who's cheaper than me, or bat and I know if people if people say from a motion graphic, if if someone wants a motion graphics video, and they coming to me, they either have not looked at the work that I do on my website. I am not articulating what I'm doing. Or Thirdly, they love our ethos, what we're about what sort of story how we do storytelling, and they want to see how we can inject that into this type of medium. Yeah,

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but it's where did you find me if I've just gone through a Google search? Yeah, there's a chance that they're just fucking trying to get a bunch of quotes. Yeah, but that question, I ended up a lot of, yeah,

35:18
it's just like, Yeah, what do you like about our work? or which one sticks out? What's it and because it's, it's the equivalent of I use the architect analogy a lot, right? Which is just like another dimension, it's that thing of like, if you say, a big fucking amount, you know, you rake a tower or something like that, right? You don't go to them and say, can you build us a cottage out in the country, right? Because there's a disconnect between what they've designed it will look at the cottage will look like a skies,

35:53
but that's the thing that rides so why, why do we do that? Why do people do that? And I think it's people don't currently understand the market, they just type of, I've, I've marketed myself from an search engine optimization point of view, in a sort of generic way video production. So I'm gonna get that huge list, what's the learning in that, then the learning is just being able to filter very quickly. So I think it's okay to start broad, get people coming in. But you we need to be efficient in the time that we spend with them. So it's a big because what some people don't know, right? They know that they want to tell a story, but they don't know the form. So they might get three steps in and say, Okay, this is the style that we need to know it. We want to do a stop motion, or we want to do you know, the short form and sometimes they need speaking to someone like us to be able to work that out the communication, understanding and interpreting what people are saying, I'd someone send me something. So how can we do this? The way they wrote it, the way it read was completely different to by the end, I written back and formulated something like,

37:00
Oh, no, I just meant that. But you said, Yeah, you glow. Yeah. And,

37:06
and this is red. Yeah, yeah. No, it's interesting. And I think that it's, that's why it's interpreting feedback. A lot of people say to me,

37:15
clients will say, Oh, we need to put together a storyboard and I fucking hate storyboards. Because the problem is storyboards is they

37:26
they don't always track like, if you're dealing with the client, and you don't know how to read the storyboard properly, you don't really understand and you could be disappointed, especially if you're doing sort of short form doc type stuff.

37:40
You could either get hell bent on a storyboard a matching every shot, which has its purpose within certain types of filmmaking. Yeah, but what I like to do is say, Okay, let's get a list of key messages. What are the key messages? What are the thing let's break them down into things, I have themes within the themes have key messages, let's sort of build out a narrative and then let's let's have a mood board around like you like these wide sort of establishing shots. So you like these sort of macro esque shots and then when we're telling the story we can use those that format to be able to inform what we do rather than we made this establishing shot to look like this and we spend fracking half a day nailing that shy is it

38:22
were storyboards originally created to translate in a visual

38:32
style what the shuttle baby but also because it costs a fact load the load the gunpowder into an old film camera. Yeah, I'm exaggerating back to use one type of film camera, you needed to know exactly what it was going to be. Well, I mean, and this is why it's still the case, right? Like it depends how many stakeholders you have if you're doing a visual effects heavy shoot, you want to storyboard because you want the post production team, the production team, the do pay everyone aligned so that we know Okay, we need them placed in this position. Yeah, we need we want this sort of depth of field so that when they're doing the fracking tracking in post, they're going to be able to match it. Or it's a if you're dealing with a crew of 70 people, the sound person needs to know whether it's a wider a close up, because if it's a close up, they might change their miking technique. If it's a super wide shot, they might decide to lapel mic it. So there's all these considerations, which with the style of filmmaking that I do, personally, it doesn't require that because that is the the opportunity the opportunity is in the, the, the fluid this so it's about. But with that you need structure. I don't think creativity has to be this thing that has no structure, you need structure, you need boundaries. And people default to these things like storyboards. My point is that it doesn't necessarily mean that that's the that's the way of doing it. I guess an example would be, you know, if you're trying to become a better runner, what you use as your as the metric or cycling for instance, right? Like, I could cycle for 100 kilometers, but I have no elevation, right. But if, if the goal is from a fitness point of view, I'd be much better off doing fucking 50 K's on a steep incline, then, then I would be to do 100 K. So that's the thing where you can't just take this you can't take one thing. So you can take a storyboard and say that applies sign ya can't take a distance and say fact what a huge right that was 100 times. But you're backing on a try. Yeah,

40:48
I caught up with a mate over the weekend. And he was saying works for a company. He's like the lead video production person. And he was saying that he he wants more storyboard. And what I'm actually hearing from what else he said is your thing about the stakeholders. Yeah. Because the format that he's doing is very much Darko running gun structure to the video, not more, they can't do Iraqis, they can't see the location to understand where they're going to be shooting, etc. And I think the thing the reason you want storyboards is because there's so many people involved around him that are putting them fucking two cents into the video. And he doesn't know and it's hard to go look we're going to come into this we don't know like people are scared of dying. So yeah, if you want storyboards will create certainty. Yeah.

41:40
And what it will do is from a stakeholder management, it's powerful. Because what it says is these, these are the shots that we want to get. And so from a from a measurement point of view, you either take the shot and have the shot Well, you don't have the shot.

41:57
And I think that that's why and that's why scripts so people in nonfiction will still say, we need a script for this video, we're telling this personal story that someone wants to share. And they're like, okay, we need to get the script because we need to know that they're saying everything they need to say exactly the way that we say, however, what about if we said, What are the non negotiable of this story? What as a, as a tire company who is wanting to tell the story of the motor sports enthusiast? What are the elements that you actually care about? So it's like, I can drive in all types of weather, okay, that's, that's one key message, or that it's the it's a brand I trust, because because of how long I've been, I've been using this since I was a, you know, a young person, you know, well, it's 18, my first car have these tires. So then once you have those facts, well, once you've determined from the client, these are the things these are the key messages, and then you start to inform that with questions that are going to align with answers, or that will provoke those types of answers. So those answers might be so the questions might be tell us about the experience of your first car, what sort of tell us the details, right? And then if they don't fucking talk about the time they're already knowing that they're doing this for a fucking tire company. The subject is normally smart enough to realize I'm going to make these and tell the story about the ties If not, you can start asking questions around the first time you changed your tire or those types of things. Or

43:39
what's your favorite you talking about sort of the different conditions what's the fate the optimal without What's your favorite weather to ratio Karen and then they can say fact and I love when it's been fucking hot day and it's just going to be went on the road is credited with a slick Exactly. Let's try that again. It's got a bit of a sleek and we can just fucking Fang it. And we're drifting. And it's just like, I feel like I'm in you know, this, this ideal situation. So that's my point. Yes. It's a difference between saying hi, we want you to say this thing which is, I guess aligned with

44:19
big budgets. Actors that's why you pay act as a lot of money. Yeah, because they

44:25
can say it like they really mean it. Yeah, but I couldn't give a shit about ties back and I hey, just quickly and if you change a tire before, never, never. Once I can walk past the person. Poor girl was with a friend of mine. And I thought I'd be the man fuck excuse me to enhance the I was with a girl and so I was looking like a fucking legend. Yeah, so annoyed. I committed because it took me so long. The cat like who equipment was fact that ties with Fox

44:57
walk past? Yeah, I mean, the closest thing out evidence was if someone had Wi Fi issues at a cafe. I'd be like, my hand

45:05
tried turning off and on again. I that's what

45:09
if you liked us talking about the film stuff? video is what we do it we can. I've enjoyed that. It's because if I can do it for a living, and I love it. And so to you, if you like it, let us know. We can do more of it. Hi. At a daily talk. show.com. Yeah,

45:25
that's we do like getting messages from people. Because it's we know that there's a lot of people listening, but we just want to also hear from you. And also as an invitation just email us and tell us a little bit about you just in a few lines, like what are you up to? What are you interested in? What do you do? When do you listen to us? Where do you get the value because, you know, the reason we make this is because we want to give value to you and also why what do you like of our work

45:58
any better. You're

45:59
very good. Good. Very good.

46:01
All right. I'm just quickly just got an email from a Mac message from a man Yeah, Episode 54. I'm catching up best that Joe it's so good that Josh looked at the time and thought of me haha,

46:13
thanks very much. Daily talk show everyone. Remember we are on all those podcasting apps and you can review us on iTunes and it is appreciated. Have a good one.