Tim Reid - Author, speaker and host of The Small Business Big Marketing Show
Tim is one of Australia’s most practical business marketing speakers and podcasters. On top of hosting Australia's number one business and marketing podcast, The Small Business Big Marketing Show, Tim travels around the world showing business owners, marketers and their employees how to embrace the modern world of marketing.
Tim's website: https://timreid.com.au/
Tim's podcast: https://smallbusinessbigmarketing.com/
Verbatim from the transcripts — each quote links to the moment.
“there's a real limiting belief now around business. Ah, it's too late to start a podcast. It's too late to start it. It's just not true.”
“don't tell me you're funny, tell me a joke, right?”
“Always lead with your best.”
“Action creates reaction.”
“There's money in the list, there's money in your existing client base.”
“Marketing draws in people, sales converts them.”
“a brand... my favourite definition of a brand is it's an emotional attachment.”
Is it too late to start a podcast or content business?
Lose the limiting belief that it's too late — podcasting is still early in its growth, so just start and iterate rather than waiting.
How should a host structure an episode with multiple guests or pieces of content?
Always lead with your best content, guest, or point first, because listeners won't necessarily stick around to find it later.
What should a guest do to come across well on someone else's podcast?
Don't go in with a rigid list of key messages to force out — let the interview take its natural course and trust that the host has done their homework.
How do you know if someone is serious about taking action on a business idea?
Listen for people who talk in vague future terms ('I'm gonna...') versus those with a concrete plan; ask 'how,' 'when,' and 'what's stopping you' to surface real intent versus procrastination.
What's an easy marketing win for small businesses?
Work your existing client list first (there's money in the list) and get deeply specific about who your ideal customer is — their fears, what success looks like to them, what brands they love — rather than relying on generic demographics.
Tim Reid invited veteran broadcaster Richard Stubbs onto his show specifically to coach him on interviewing technique in real time, receiving the advice to always 'lead with your best.'
Tim Reid describes getting an unexpected call from a speakers bureau representative while picking up his kids from school, leading to an 8-city keynote roadshow for an insurance company and a long-term speaking career he hadn't known existed.
Tim Reid recounts meeting a Gold Coast yoga instructor whose client drove hours to Noosa just to get a one-on-one session, illustrating the value of a business's existing client list/raving fans.
A boilermaker/plumber quoting Seth Godin for home work left a list of 8 past customers' names and numbers for Seth to call as references, winning the job instantly without Seth needing to call anyone.
Drawn from the episode transcripts.
According to Tim Reid, no — he argues the podcasting medium is still early (he describes it as being in its "second hour") and that the limiting belief it's too late to start is false; Jeff Bezos still calls Amazon "day one" despite its size.
From episode 766→Tim Reid suggests a co-host should be the opposite of you in temperament and interests, creating productive friction and differing perspectives, as long as both people communicate honestly off-air and don't take on-air disagreements personally.
From episode 766→He started with sponsorships approached at conferences, then got a chance phone call leading to paid public speaking via a speakers bureau, later added workshops, products, a book (The Boomerang Effect), and most recently joined the PodcastOne network for production support.
From episode 766→Every episode featuring Tim Reid on The Daily Talk Show.
