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Targa Sahyoun

Targa Sahyoun

Creative Producer

1 episodeNov 2019

About Targa

Targa Sahyoun has worked with some of the biggest stars in music as a Creative Producer. Some of Targa's work includes producing the music video for Katy Perry's 'Never Really Over', commissioning Lewis Capaldi's 'Someone You Loved' along with work for Halsey, Niall Horan and Calum Scott.

Targa on Instagram: https://www.instagram.com/targatargs/

In Targa’s words

Verbatim from the transcripts — each quote links to the moment.

“Persistence gets you everywhere.”
Ep 514▶ 11:33
“It's bloody asshole thing. It's inconvenient. They don't expect you to sit in the front.”
Ep 514▶ 19:33
“I'm here, I'm paid to have an opinion, and I'm on these projects to help guide the creative. So yeah, no, no, I always follow my gut.”
Ep 514▶ 26:07
“I spend more time in this office than my house, for sure.”
Ep 514▶ 45:11
“I was like, "I'm supposed to feel really settled and happy and LA's my home now," and it just felt very anticlimactic.”
Ep 514▶ 57:46

Targa’s advice on the show

Should you cold-call a company repeatedly to get a job or internship today?

Don't—modern application and interview processes have replaced that approach; being overly persistent by phone now comes across as annoying rather than effective.

How do you build a career in a competitive creative industry without a traditional degree?

Put money and effort into building your network and resume in the field you want (e.g., funding a short film or supporting unpaid internships) rather than spending it on a formal degree, since real relationships and hands-on experience matter more.

How should tipping work for coffee, Ubers, and luggage help in the US?

Skip tipping for short Uber rides or when someone insists on carrying your bag unnecessarily; be more generous for long rides or labor-intensive drinks, but it's reasonable to feel irritated by compulsory tip prompts at already-expensive coffee counters.

How do you know if a creative idea is wrong before you've actually shot it?

Trust your gut feeling and speak up even if it risks pushback, since you're being paid to have an opinion and guide the creative direction.

What makes someone a good mentor or manager of creative talent?

Communicate clearly and compassionately, act as a buffer/protector for your team, relinquish control to let people grow, and give direct feedback rather than assuming things will get done without being said.

Stories Targa told

Persistent calling wins a London music industry internship

Ep 514▶ 10:39

Targa describes being so persistent with emails and phone calls that a company gave her an internship just to make her stop, contrasting that era with today's structured, paid internship programs.

Burning out during four years in New York

Ep 514▶ 28:30

Targa describes a New York office culture of staying late for appearance's sake without necessarily being productive, leading to burnout, poor health habits, and exhaustion before moving to LA.

Losing her identity after leaving a long-held job

Ep 514▶ 40:21

Targa recounts how leaving her previous label after 5-6 years felt like a kind of death/mourning, as her email and access were cut off instantly, prompting her to redefine her identity outside her career.

Being approved for a mortgage she couldn't actually afford

Ep 514▶ 49:27

Targa recalls a lender offering her a loan for a property well above her budget, realizing this is how people over-leverage themselves into homes they can't sustain.

Finding the exact purple piano for Alicia Keys

Ep 514▶ 54:45

During her first summer interning in New York at 17, Targa had to track down a very specific shade of purple for a piano used in an Alicia Keys video, calling every piano supplier in the city under intense pressure.

Questions these interviews answer

Drawn from the episode transcripts.

What does a creative producer (video commissioner) do at a major record label?

According to Targa Sahyoun, it covers every stage of an artist's video content: developing creative concepts with the artist, hiring the right director, and producing everything from casting, locations, styling and choreography to ensuring the artist's vision is realized across a shared video service for all artists under the label.

From episode 514→
How did people get internships in the music industry before versus now?

Sahyoun says she got her internships in London and New York purely through persistence—unpaid work making photocopies and calls—because she kept phoning and emailing until someone let her in. She notes that today labels run structured, paid summer programs with applications and interviews, and that cold-calling repeatedly would not work now.

From episode 514→
Should you tip in the US for coffee, Ubers, and luggage help?

Sahyoun and the hosts discuss that short Uber rides typically don't need a tip (longer rides might), self-serve coffee counters create awkward compulsory tip prompts she resents, and she'd rather carry her own bag than be pressured into tipping a bellhop for unsolicited help.

From episode 514→

Episodes with Targa

Every episode featuring Targa Sahyoun on The Daily Talk Show.