#778 – Fluff’s Erika Geraerts On Brand Voice & Intuition
Erika Geraerts – Head of Fluff
Erika is the founder of Fluff, a beauty brand for the next generation. Building more than just a beauty brand, Erika has a focus on creating products that highlight that the future of beauty is more than makeup.
Alongside founding Fluff, Erika co-founded frank body, Willow & Blake, and LBSS cafe.