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Craig Bruce/

Craig is an Aussie Radio Legend! He spent nearly 30 years at Southern Cross Austereo, where he has played vital roles in developing talent. Bruce has been the key factor on finding some of Australia’s best radio talent and putting them on air. Take Hamish and Andy or Jules Lund as an example. His passion lies deep in development and mentoring young talent.

Craig now spends his time working as a talent coach and radio consultant.

Craig’s Website:

Craig’s Podcast:
Game Changers: Radio

Episodes with Craig^


#710 – Best Of 700 Episodes: Day 1

It’s Georgie Boy’s Highlights of the last 700 episodes: Day 1! We look back at some fond memories including our New York trip to meet Seth Godin, starting our production company BIG MEDIA COMPANY, 3D-Dyl’s announcement, and milestone episode 100 with Hamish Blake.


#499 – Craig Bruce & Jay Mueller On Understanding Your Audience & Team

Craig Bruce & Jay Mueller join us on the show! We chat about the need to focus on the audience, advice for upcoming producers, independent podcasters and podcasting networks.


#335 – Craig Bruce Changed The Game

On today’s episode of The Daily Talk Show we’re joined by Craig Bruce. Craig is one of Australia’s best radio minds. He spent close to 30 years at Southern Cross Austereo — with a huge amount of experience in leading content teams. He’s played pivotal roles in developing Australia’s biggest radio talent — Hamish and Andy, Jules Lund and Kyle and Jackie-O.

Craig has unique insights into the content that’s shaped mainstream media in Australia and abroad. He now helps radio teams around the world through his consulting business and connects with the industry’s biggest names on and off the microphone with his podcast, Game Changers: Radio.

We discuss:

* The importance of external connections and relationships
* The pressure of picking talent and potential
* Behind the scenes of radio’s biggest personalities
* Generating content ideas and content originality
* Waiting for the phone to ring after finishing at SCA
* Craig’s thoughts on podcasting and mainstream media
* Radio’s only hope
* Restrictions and government regulations on content
* Craig’s relationship with ego and money
* Starting a breakfast show from scratch
* How numbers and surveys affect the content you create
* Bringing an objective perspective to feedback