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#335 – Craig Bruce Changed The Game/

#335 – Craig Bruce Changed The Game/

  • April 29, 2019

On today’s episode of The Daily Talk Show we’re joined by Craig Bruce. Craig is one of Australia’s best radio minds. He spent close to 30 years at Southern Cross Austereo — with a huge amount of experience in leading content teams. He’s played pivotal roles in developing Australia’s biggest radio talent — Hamish and Andy, Jules Lund and Kyle and Jackie-O.

Craig has unique insights into the content that’s shaped mainstream media in Australia and abroad. He now helps radio teams around the world through his consulting business and connects with the industry’s biggest names on and off the microphone with his podcast, Game Changers: Radio.

We discuss:

  • The importance of external connections and relationships
    The pressure of picking talent and potential
    Behind the scenes of radio’s biggest personalities
    Generating content ideas and content originality
    Waiting for the phone to ring after finishing at SCA
    Craig’s thoughts on podcasting and mainstream media
    Radio’s only hope
    Restrictions and government regulations on content
    Craig’s relationship with ego and money
    Starting a breakfast show from scratch
    How numbers and surveys affect the content you create
    Bringing an objective perspective to feedback

Craig Bruce’s website: http://craigbrucecoaching.com

Craig Bruce’s podcast, Game Changers: Radio: https://radiogamechangers.com/

Email us: hi@bigmediacompany.com.au

Send us mail: PO BOX 400, Abbotsford VIC 3067

A conversation sometimes worth recording with mates Tommy Jackett & Josh Janssen. Each weekday, Tommy & Josh chat about life, creativity, business and relationships — big questions and banter. Regularly visited by guests and friends of the show! This is The Daily Talk Show.

This podcast is produced by BIG MEDIA COMPANY. Find out more at https://bigmediacompany.com/

Show episode transcript

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