#827 – Media & Localism/
- August 20, 2020
We chat about Tommy’s 40th, the idea of sticking to what you’re good at, regional radio, podcasting in Australia and reaching the destination.
On today’s episode of The Daily Talk Show, we discuss:
– An Apple dupe
– Tommy’s 40th
– Reinstalling Instagram
– Sticking to your thing
– Regional radio
– Podcasting in Australia and localism
– Time and the destination
Email us: firstname.lastname@example.org
Send us mail: PO BOX 400, Abbotsford VIC 3067
The Daily Talk Show is an Australian talk show and daily podcast by Tommy Jackett and Josh Janssen. Tommy and Josh chat about life, creativity, business, and relationships — big questions and banter. Regularly visited by guests and gronks! If you watch the show or listen to the podcast, you’re part of the Gronk Squad.
This podcast is produced by BIG MEDIA COMPANY. Find out more at https://bigmediacompany.com/
It's the daily Talk Show Episode 127
what's happening guys? What's going on? How are we?
I was kind of just you know, easing into the episode I can get fired up man. I am fired up.
What do you find out about
and find out about I just saw it's probably the only silly purchase I would consider making. LD have just dropped a new they call it the the it's been dubbed the the Joop of Apple the $40 Joop of Apple, so it's like almost like they've ripped off and done their own version. Can you guess what a $40 item from Aldi
definitely made the air pods?
I did think that no, that's why I jumped on wrong wrong.
Give me another get. Let me have one more guess. Why not? Yeah, what do you so do finally learned about Duke the other day Duke so Tony mentioned it in our podcast and Brie bought a candle. Things are going very poorly here we're having to buy Duke fragrances now. But the what is cheap cheap favourite? It's so we get labo fragrance what like candles right? Maybe it's not a lot oh it's fucking dip take or some shit anyway. Okay I'm not sure I just know I like them and yeah we have a friend that normally is in retail and gets us a very very tidy discount talking 40 tidy talking 40% but because of all
what is the percentage what is the percentage where it becomes tidy? Just tidy? Yeah, that's tidy. You agree? Yeah, definitely. Yeah, he like 10% you like fact all right. 20
moving up, up. And he's he's, he's big that's going out of business. Yeah. And so Barry was like, We're running out of the candle. I don't really want to spend like the full price of the candles like a fucking 170 bucks or something like that, ya know? Yeah, something
ridiculous. You know you don't have kids when you're buying candles that exactly
and so we're like we we even for us it's even a bit absurd like it we don't need. We don't need that in these times. So yeah, we found Joop. There's some fragrance, which I don't completely understand. But she was like I was like was I've never heard of jute. And she's like, it's like a, it's like a copy. It's like it smells exactly the same. And it has a better throw than the other one. Yeah.
And is it duplicate? Is it just saying we've like duplicated something and it's a version of us, but it's not the original version? All right, and that's what it means.
Let's have a look. Cheap Jeep, jeep.
I would never throw that into a sentence ever in my life. You know, there's a bunch of those words that You read on paper but anyone who uses them, not you but other ones that you just like fucking hate us as well cuz
I said to Bri I'm like ah. Joop isn't Jupiter you still were so cheap jump. That's the fragrant, fragrant, fragrant jewel. I'm just trying to define Jeep on Google for you. It doesn't even want to define it. But can you guess again, are you gonna guess?
Yeah, it's it.
It's to deceive or trick.
Okay. Well, there's definitely traction. Okay, so they're not they're not exactly. Just the, the, the, the market store that sells the fake fubu jacket is definitely duping people's fubu or, you know, Helly Hansen. Those. There was like, a bunch of brands back in the day. That were the echo. Echo. Yep. And so there was a there's like, it goes They probably don't always know and you
said echo jacket then that could be a co
jacket yourself. No we can't because Aiko sold jackets and it'd be like saying
river rivers a great
night but not with jacket river jacket it's like fucking all right you're off to do a bit of bloody you know get a rowing in the river okay last guess what is it? What are the selling what's the Jube
MacBook Pro? Not
Not Not it's a it's a knockoff.
smile smartwatch smartwatch.
It looks good too. It looks good like I reckon if I replace the band that it came with because it's got like these green dots on the band, these hole through it that you can see this green yucky colour. Anyway, it's comes with its own charging dock. 3999 I saw last Saturday.
doesn't even have one
what it like is a guy know what's what's on it yeah man I don't know but should it should I get one? It says yeah it can connect to your smartphone using Bluetooth and receive call and message notifications as well as play your music. Like if that's tapping into your your Apple phone I mean that's at that point it is it's really fucking
getting a watch. It's an apple it's
an AOL Well, it is it's gonna annoy me as much as the old one does you and just as you pull that you ingest Lucas, you both to life, you know, offenders of that. So I was at I was driving past the local Audi on Saturday night, hundred people 100 metre line. It's still like because it's now socially distanced. It's like, extends the line out. So there might be the same amount of people. But still people in the time have stayed for lockdown. Making sure they're getting their you know their heat. The heat.
Well yeah so is that when you say okay it's it's not literally lining up for the air when the Duke watch it
This is a news.com w article Audi sells $40 dubh. of Apple Samsung smartwatch in Father's Day Sale. And so what
is a father designed for Father's Day?
down just sort of, it's like, you know, you search for any reason to do what you know, come up with a name for a social media post on whatever day, whether it's on someone's birthday, I met a guy once it was his birthday, we're posting about it today. Seth Godin, it's your birthday we're posting about you just want an excuse to sell shit. And so what would a sale buy today if we were to go on sale for something? It's Wednesday the 20th of all Sorry, it's Thursday the 20th of August. Anything Anything you'd like to sort of
tweak is especially like, yeah, let me have a think. No, see, I would go I would go to something bangs springs coming home. Yeah. The Daily talk show t shirt get ready for spring. Oh, that's
right. That is good. I mean, my birthday is first of September which is not too far
away timber one I always get confused between the fifth and the first I don't know why but it's the first of September isn't the first night which is Father's Day. When's that one day
it will be that Sunday so Tuesday's my birthday Sunday is Father's Day
and you're turning 30 to 32
yet I could not give a shit. You know,
it's I really don't get I
cared about my 30th and I think you should too tonight set a milestone. Yeah, but 32 I ain't got time for you. What do
you want to do? I like that 32 angles. What do you want to do for your 40th
our 45th Yeah, that's a big one. Can I guess?
I feel I haven't really kind of dime to be like, Look, we've organised a boat in Greece. And when we were, you know, six friends, we're all good. We're all gonna go and we're gonna celebrate your 40th on a yacht or a Barbie.
that would be amazing. Yeah, see? See? I would I would like that. There's a huge pain
point. We're doing well, yeah, you'll be you'll be cashed out maybe.
Oh, to be honest. I said to the I mean, I mean the other day, I was like, to be honest after the daily talk show because they get the 10 year plan. So it's like another another eight years another and is seven and it was like, to be honest, I think I'm done it. Yeah. Like I'm I think I'm packing it up like, wouldn't mind like my own home studio setup where I just do a little do a few bits and pieces, but I'm not doing that. So we got, I've got the seven years to make that happen. It's not retirement, I won't say retirement. But if you were to put a label on it, it's,
it would be nice to be able to be completely in control of your time. Exactly.
And so I mean, how do you make that happen? If that's because it's, I think it's like, the end goal of I want to retire with all this money is probably like, it's not driving.
How many people do we know that have heaps of cash? And it's like, it's not that like, they're still and that's probably why they do. They are so successful. Still working and doing all that, like, is that a bit of a poverty mindset? I don't know. Maybe I have the same one.
Or the I don't think,
well retiring. I don't have any interest in retiring. It's about just doing the shit that I like.
Exactly, exactly. And I look at friends in the 40s that run businesses and there's a lot of stress that they've got you You know, if you I mean, owning a tech business that sort of doing well on or not, and you're trying to make it do well, and there's a lot that goes that comes with that. And so, I don't know, it's, it's easier to say what we say than to actually create something that allows you to do that at 40. But I feel like we're, you know, giving you a good crack
Thursday's of the day that I have on social media.
Yeah, so what time did you download the app? 615 I saw I jumped on and I saw some likes happening. I saw some responses to a few people that had come in overnight and boy, I knew
that bit my eyes or my eyes are burning. Like it's just the scroll. But I was I then watched a video of dual takes photos who have had on the show. He did a video about why social media isn't that bad. That Yeah, isn't that bad. It's like you know, social media gets a bad rap.
Okay, and what I mean, this is obviously sort of jumped out at you in that moment, because of Angular is just downloaded again this day. what's the what's the take?
What's the angle thing with people? All right. So think about it this way. Matt D Avella, we would never have met if it wasn't for social media, like social media. That was the Twitter thing. And him coming to Melbourne and all that sort of thing that made that happen a few years ago. Think about how many like there's so many examples of that. Think about how many friends that we have that were that started through social media. Yeah. So international thing. I think, like, for me, I feel like I've got a fair few friends that are overseas. And I feel like social media is great for that. Yeah, it
keeps you tapped in, tapped into them. So Brett blinks probably knows what we're up to right now. He's living over in New York. Mm hmm. And and you know, what people are up to just at a glance, and so That's one side of it. I feel
like doing the ring around so I just try and call Brad blanks right now.
So what time is it in New York? I
think it should be fine.
New York hang any latest time?
No, it's definitely it would be like 5pm and the lightest Yeah.
Offset International. Yeah, this is a 644 to 6:44pm
might be just having dinner with a family
Jackie knows it's your calling
to understand his habits, his social media habits.
I mean, it would I feel like it would be if he answers I mean, I probably wouldn't do face to face time unavailable careful. Just so nice. Having people all around the world can ignore you calls.
I can I can call anyone around the world I'll get it will probably be ignored.
no, but no. So there was that nice thing with social media, you know, being able to connect.
Well, of course, I mean, this is you sort of grappling with your addiction right now. And so it is I mean, in moderation. Sugar is okay. Yeah, it's not the interview. But if you fall off a cliff every time you have it, then that's another conversation. He's interesting. So I've been looking after the BIG MEDIA COMPANY, Instagram account, just posting and getting some of our old content we haven't populated and so I've been having some fun, they're creating some templates and branding stuff. And when you're forced to sort of just, I it's weird, because I've never had this where I'm just in it, but I'm not really in it. I feel like I'm just getting stuff out there. And then it's, it's definitely creating less of a barrier for any other social media stuff that I do. So posting. And so my wife, I think spends a lot of time on one post and stats, but she also is the person that does it in a text message where she'll spend quite she needs. Like it's, you know, she's texting isn't her strong suit, she would rather a phone conversation for three hours and she will and she would thrive. And so you have you thing, right. And so I think it's, but that's not to say that it can't be less of a pain than what it is already. And so for someone like me, so
that's, that's the rationing base? Yeah, it can be a good way of becoming a better writer as well. Yeah, the sizing you thought? I definitely.
I mean, that's, and then, I mean, it's it is, but then it's like looking at strengths, right? What is what is your strength? And then what do you because if, if you have a strength that you think it will if you think it's your strength, but then you're not using that strength, then that's probably something you need to take stock of to spend more time in this thing that you were, you know, like if you're not doing anything, but your strength is talking. Yeah. And then you focusing all your time on trying to be the text person. And then that's really painful. It's like, you could be the you could actually be the the cold person that just walks in chats with a bunch of people. And so rather than playing in the game of painful responding to text, because that's how everyone else does it, then you got to be okay with that.
But I guess there's something in Yeah, there's the focus on your strengths element. But then there's also like, I was thinking about it the other day. Within within business, there's not there's there's not really an opportunity for people who are far along in their career to make big leaps in regards to like from a training perspective, right. So it's like this small pivots, there might be a workshop here and there that they go to but it's not like fundamentally Changing what they do. So I was thinking about it's like, look at someone like Jess, or even GB. It's like, GB is an editor that is strength, that's what he's is really comfortable with. The podcast stuff for him is a bit harder. It's not doesn't necessarily come natural. So do a lot of preparation. And the thing is, it's like, I can see the appeal in just being like, that's your lane, you're the editor focusing on that, but I feel like the growth is in actually getting people to get good at those other things. So if he can be an editor, and then be a fucking sick podcaster imagine that combo for him and then think about Jess. And it's like, if if you can produce if you can organise stuff, but then also run your own show or Yeah, be on air. That's like a massive wind, don't you think?
Yeah. Maybe the the If the maybe the confusion comes when you're doing something else that isn't your strength, thinking it's going to become your biggest strength. When it that isn't necessarily the end game, you will, you will evolve individually and there'll be learnings you take away and you will be more competent and all these things, but it's like, if I wanted to, I'm not gonna become a fucking athlete, but I can get fit as fuck, and be an average athlete. Now, but then and then, is that mean that I've failed? Because I'm not, you know, it doesn't become this ultimate strength of mine, but I've definitely you know, it's everything that comes from it. It's the reward and that's another thing not the imagine this thing that he's the strength for you. Isn't the thing that brings you fulfilment or joy, or you know, makes you feel whole, but then the thing that's really tough give Ultimate fulfilment, but you never gonna be the best at it. And so we live in a society where we, everyone wants to be the absolute best, because what comes with being the best is accolades. You know, reaffirming from people around us, you know, like, it's, you know what, it's fine, great to be really good at something.
But the thing is that the finite game, so you can be really good at something, but you don't have to be world class, like the thing to consider with. It's like, people who go to film school. And then their first thought is that they want to go to Hollywood, there is there's a huge spectrum of other things that you could do. And if you mix and match in sort of created different, like different skills, so say, taking a filmmaker and then someone will imagine like a scientist, imagine you do a degree like a degree in science or whatever and then you become a film. And then you can do stuff on climate change, like the I think that the exciting thing is easy. The mixing and matching of different things. And I feel potentially that the focus on your strength bit means that we don't end up having a really fulfilled life because we because that one thing that we're good at, happened based on. So you had a call but like so so if you take like presenting, you're good at presenting on camera. If that was a moment in time, where you thought fact I'm, I want to do this, you weren't good at it at that time when you started it, and then you saw better. And so the consideration is, it's like, do we have to rely on the thing that we thought that we wanted to do fucking 15 years ago?
Absolutely not because you know, when I became an even better presenter, and I'm not an agency see myself as a person to it's like being more comfortable on camera is probably a better way of looking at it was when I did the thing that I didn't feel I was great at all was my strength, which was a radio radio like it was like my height my voice I hate this like, I'm not good at that I don't like I never identified myself as like someone who you know when I'm at the dinner table I'm the one telling the story like I never thought I was that guy I thought it was what it is fuck yeah, no Well, I was like sleeping on fishes fuck. Full of life full of lots of losses fac and Tommy jacket. Maybe? Yeah, but you know how you say like, Oh man, this person can tell a great story. I never felt that. That way. My push was to do the presenting which got me into storytelling. And then you realise you might have like a somewhat of a natural ability to Tell a story, or understand story. And then it's the executing of you know, the repetition of doing that storytelling which came at the right ear level. So when I started doing radio, I learned how to be more articulate. I learned like, it's like slowing down my mind versus my words. And so I almost was like just a second ahead of what I was saying. So I could be in the moment and understand what I was saying. And at that point, I was able to be more present on camera and not be so stressed. Because I was like, I got this into in my head because I'm a little bit ahead. And so it's but it's, it was just cohesion between it and so that wouldn't have got to that if I didn't lean into this thing that was super uncomfortable,
which was you have to do you have to actually on the radio thing very quickly, there was the industry article saying that a bunch of regional radio talent they got an email saying expect to the world Just today potentially in regards to like, it sounds like redundancies or something like that. Can you explain what is what is regional radio on a strike? Like how does it work? How did you end up there? What's the like? Is it a contract? What's the deal?
It's, it's interesting because I had no idea about it until I sort of stepped in that door of it. And then I realised that a big company that owns most of the regional radio stations in Australia, which is Southern Cross austereo, you know, they have like, I don't know, maybe 20 Regional stations around Australia. So you've got the capital cities Melbourne, Sydney, Brisbane, Perth, Adelaide, Canberra. And then you have the towns where there's huge populations, hundred and 50 250 350,000 people which can in comparison to somewhere like the states, it's nothing but these towns thrive. And they have their own, you know, industries that they focus on in rural communities. And so the The radio stations in these communities serve and have over the past 3040 years as a great sort of, you know, like facilitator of community, it's a centralised point when there's weather issues going on, people will be listening to the radio understanding what's happening if there's fires or you know, droughts and whatever be like a pilot service. Yeah, local events, and there's people you know, it's just being tapped into your local community because sometimes in further out towns, you can feel less connected than some people in the city might.
And so when you actually write to community radio,
there's dollars behind it, it's there's budgets, there's, you know, guests and so the the network approach having being owned by bigger brand, it means that they, you know, they have access to the big shows from the CBD, from the cities to be played in the afternoon or access to talent or people you know, interviewing people from the big race. You know, big TV shows that people in the town might be watching. But beyond that, I think it's the biggest bit was we were when I moved to Shepperton was the emphasis they were wanting to put on community and localism they call it. Geez, I heard that word a lot. But so I found out that, you know, got an email at 12am one one morning saying that, you know, would you like, would you be up for taking a regional radio job? I didn't know where I know I honed it into two places within Victoria that it could be. And I got the one that I thought it was and I wanted, which was shipped away was shipping him from where you were living at the time. One hour 50 if you're sort of flat stick, you know, to the to the speed limit, but flat stick an hour and 50. So it's far enough away that you can't be bothered coming back sometimes. And so I sort of gave it a red hot crack and lived in the town and loved it and sort of got amongst the localism and I've got batchmates from my time there and so, you know, it's you, you're working hard for not much, you know, you're producing, you know your panelling you're presenting, you're making the videos doing the content, social media, you're doing every role in that social media, every role in radio is done by the people on air. And so it's very bare bones.
Not to feel like a big company, though. Or do you when you there, or you don't feel like you're part of a big company.
In terms of the town, there is a there's a fondness that people have in these towns to radio because they grow up and they're probably doing the driving. And this was like, Well, you know, 2012 2013 2014 still didn't feel like Spotify was big or these, you know, people were still at that point. I think
Spotify only came to Australia in like, 2012 2013.
Yeah, yeah, so definitely wasn't Embedded and so people were in these towns listening to radio and people knew, like, you'd go into a local shop and you'd hear your ad being played while you're doing the shopping. And so there, it's very embedded at that point. And he goes through the roof at that point, you know, you can do any shopping and like, holy shit, that's me. And you tap the person on the, you know, like, Can you hear that? That's not? I didn't do that. But I think that there's the feeling when you there, it's, you know, you're, you're learning the
craft has happened to the strain potentially.
Strain Well, you take talking, you're working hard. You know, you're you're putting in efforts and hoping that something comes from being in a place that isn't your hometown. And so, you know, that I can imagine the people on the shows that are getting this email saying you've got to have a meeting with your boss at 9am after you show on Thursday, because big changes are happening. It's I mean, Far out, it'd be upsetting, especially when you don't know what's going on. Yeah, I mean, the Do you think that when you're there, does it feel like something that you're going to be there for a long time? or How long do people normally spend in the regional towns are two years, two years, but some people only do a year, but they say like, give it a go two years before you even find your face on doing this stuff. And so, you know, you're doing 15 hours of live broadcasting a week. And, I mean, it's, there's, I mean, for a lot of people, they wouldn't just do the daily thing like what we do, because it's, it seems ridiculous. And then when there's a small amount of money or even working for somebody else, when you have that reason of showing up, because it's a job, you know, as well as I enjoy this thing that I'm doing, and I'm You know, challenging myself. It definitely you know, like where else can you do that? You can do it by yourself and that's what I believe because we're doing it but I wouldn't be able to do this now if I hadn't have done that. I don't think
like that. Does that mean like did you have a sense of is like the business side of things like how much revenue or like what it was worth to a big company set to have a fucking random radio station in town?
Not Not at all It seemed like legacy advertising at that point like,
like everyone who they went to remember like what the local fish and chip shop what would they be paying spice? Yeah, I
didn't really get into that. I was I had too much else to think about. And they would, it wouldn't be much so. You know, like we would do a thing where it's the biggest burger in the gv Yeah, go Golden Valley. It was huge. It was fucking ginormous. So
I think golden. What is it golden Colburn. Golden
Golden Valley. And so we would go to efficient chicory and try this new burger and get some photos and there'll be some advertising about it. And so, I don't know, they probably paid 800 bucks. This is where they've, but they've got sponsored, they've got people in the town who have been advertising forever, that are always advertising. Yeah. And then so the trick the the trap there is they don't stop because they aren't sure if it's working a or if it stops. It means it's gonna
it was conundrum right it's like are you companies that spend 25 grand a year on a yellow pages and they're worried that if they get rid of it is that going to affect their business? But the I mean, so what they will be doing, I guess from what what a lot where a lot of these sort of where this industry is going is networked shows. So Yeah, so you were talking about so you would have a breakfast show that is local. And then you would have shows that were coming from Sydney or something.
Yeah. So in the afternoon it would or from three o'clock, two o'clock, you would tap into another feed, and you sort of line it up for it to drop in at the exact time. And then you'd be receiving the Hamish and Andy fade, all the Fifi and jewels fade. And it was, you know, that's not being run out of the town. So it's like being run somewhere else instead, the it's just fed in and the computers are doing their thing at that point. And but yeah, so there's like a, I wonder how it worked because a lot of these legally in Australia, the have the radio licence, you need a certain amount of content being created out of that specific area that has the last And so, I mean, this is where everything's been turned on its head based on the radio industry suffering in a company like FCA being in astronomical amounts of debt, and not making money like they used to just Who the fuck is spending like they once did on radio advertising, it's just not happening. And so this is sad because they pull it if they pull, say, I don't know, it might be way too many. Let's call it 10 shows at 100 grand to show 50 grand a presenter. And then, you know, there's a lot of money at that point. That's just a saving across a year and that's just the talent alone. And so it makes sense from a business perspective and they're, and they're even saying that like radio, the listenership is older now based on the people who would want to listen to radio have now just grown up and the younger generation don't care for it. And so they need to change how they you know what they serve up to? They
would like it with a because I guess they're made it they know it's just a radio station. It's a media company. So was there a sense that you had your Facebook and all of that sort of stuff as well? Yeah, that were there but half this is
the issue they, you know, all these all these stations around the country rode that wave of Mark Zuckerberg leaving his front door open in a nice house being just ransacked, which was the algorithm, spreading your content far and wide, and it didn't matter what you're using, you're posting. And so one of my posts that I did, it was a meme. I didn't put a I didn't put a caption on it. Because I wanted to prove that I was like annoyed at my boss because that blah, blah, blah. So I posted it, and it got like 30 million rage or something ridiculous and I was like, given the time I did nothing. I just fucking found a meme and press post. And so that all these pages around the country built up hundreds of thousands or thousands of followers that weren't local. Yeah. And so at that point it doesn't mean anything. It's like fucking we've got a video production company in Melbourne, but our biggest audiences in India yeah and no one we don't have clients in India twice Yeah, it's definitely not okay. But that would be like doing that it's not going to serve you for any real reason other than maybe flowmeters exactly to the but then you just it's a complete Ponzi scheme if you're trying to say to the local towns you know, bakery we have to 25,000 followers on on Facebook and then they're thinking that is the whole fucking town
Oh my god, this is the whole thing but it's a so did the localism stuff not heat, digital as it did with radio because obviously radio was drummed into
Yeah, we weren't, we weren't. We put out local content and that's what works to be honest. Like, that's what got great sort of feedback and people saying I saw that too, or is that I feel
like it would be like it is I mentioned being in a, in a town, I could really get behind being like a local journal or something in a town where it's like, you know that you've got, you know, X amount of thousand people that you're that is your audience and you know, yet when you post about the fucking crash that's on the corner of this road, or the things that like, people care about it. For me, that's way more powerful than reaching millions of people who aren't really that face or even don't don't really know anything about where you're coming from,
where you could look at local as the audience like, that's you and then you understand the town, the people, the schools, they go to what they're seeing when they're driving all these things. And then you have all of that is content opportunities to connect. And so that's where half the shit I know, I learned from Being on radio and trying all these things. It's in so it's a bit sad. Like if people are going to be losing their jobs, it's a sign of the times, but it's also known as the fucking, you know, lose that job.
Do you think in Australia, we're a bit behind when it comes to podcasting?
I mean, that's decided that they're in front in America. I mean, I use America because it's such a big market,
which is a general like, I guess even look at the US but like, it seems like shit is happening. Very, like there seems to be so many opportunities and things still yet to be tapped into.
Yeah, yeah. I mean, that's, I mean, we're trying to give that a crack. And so what is what? How far behind and what is the place where it needs to get up to in your mind? Well, I
just think like it you see things that are happening now and it's first steps first plate like i don't i don't think like that. There's no sort of massive leaders like there's some people who are doing good stuff for, you know, independent podcasters like, Mamma mia or whatever that are doing really well at serving their audience and they have a bunch of podcasts. And then you have, you know, shameless who have created a cult following, but then outside of the smaller examples, I just feel like it feels so primitive. It's It feels like yeah, like, I feel like they should be more attention to, from a MEDIA COMPANY perspective in investing in it. Like if you think about the rah rah or if you think about what people are talking about, and the Joe Rogan's and you know, the gimlets you can see people trying to give it a crack here in Australia, but for the apart. It doesn't seem to have the depth. Like we don't have. We don't have independent networks for the most part, that they're doing a bunch of shows and that a building that sort of audience, I guess some planet broadcasting is one that's sort of, you know, done really well with doing that. Yeah, just yeah, just an observation. It feels like such early days with all of this sort of stuff. Yeah. And it just surprises me. When you look online, and you do googling how little there is that's out there in general.
And what you say for the stuff that is in the States, is it that the audience is there, which means money's there, which means more people are going at it. And versus in Australia, it's like, if the masses aren't there, the money's not there. I mean, it's starting to definitely it's definitely moving.
Yeah, I mean, the interesting thing is like you look at mainstream media. They're a bunch of There's a lot of content that's created just for the Australian market. So it's like the project, like no one outside of Australia would really care to watch the project, I'm guessing. But I think that it's this the tension that we're saying at the moment is it's there's less and less incentives to be doing a local show, a show that's just for Australians. And because you can have a crime show that does really well and then you broaden out your audience and I see the appeal. I say like for us, I think we started off way broader in regards to who we thought we were going to appeal to, and then we've slowly come to the realisation of okay 70% of our audience are Australians, it seems like there is an opportunity to serve the local market. I just feel like potentially Using the example that we're using of the towns, there will still be the want for local, local people talking about things that are local to them.
Definitely local creators, I guess it's in the creator itself has to because it is independent, most puebloan being you know, thrown a bunch of cash to go and do a podcast about a local area. It's the creator then thinking that they want to take it further than Australia, which is easy to do easy to easy to think that at the start, and because you've got a microphone and your megaphone and you're talking and then it's only until a bunch of people are in front of you that have started listening that you realise that it's it's here or they're over in the States or they're like I know plenty broadcasts have a huge audience for one of their shows in the States.
Yeah, so I know something so easy. So I wonder, like, I wonder if he took something like a suburb of Melbourne, where we live and created a podcast for that suburb that was really suburb specific that every single person that like so for me Yeah, my go to is like damn pod news that James Cridland does he's he's like an ex radio dude who's really sort of well respected in the podcast space I listened to that that's a four minute podcast he sends out an email as well and it's specifically on the new like it's the it's like the fucking got like, what people would have probably gotten from a a news or whatever the fuck it's called, you know, like Hollywood Yeah, sort of news. I get this from pod news. It's definitely not as dramatic is that it's it's my God. This is events on and this new podcast is launched. But yeah Imagine that in a lot. I wonder what that would look like in a local market? Is that small thinking?
Well, I think it's definitely your who's interested in understanding the Boolean banter show about who's got the best origins going back. Blaine Banda, who's got the best lemon tree. Oh my god, Bruce has some rosemary that's drying out of his bloody ears and you can come and grab some on your way through if you're walking down, you know, Manningham road, it's like it's it, you immediately take the salt, you know, the demographic of the people in the suburb and the and, and how many people are there and you can work out pretty quickly. That won't look like money on the other side. And so that's why, you know, it's how do you talk about local areas that can be appealing to somebody that doesn't live in the area. It's what's relatable. And so, you're trying to find that in?
Yeah, I wanted him Many I wonder how many people trying to shoot for like World Domination? And the because they're focusing on that. Not only do they never get to there, but they never get to do the important work that they could be doing close by?
I don't know. Yeah, I think that's
I think it serves you to think about world domination to begin with, when you have no idea like no context. And by doing, you're building the context, realising that, people, there's other people like us, and so then you work out who they are, which we've done that.
So the heart of it, too, is it's like so what I like about what we do with the daily talk show is it doesn't necessarily have like this could not that it could be come in, I think it could, I think it could, I feel like it's a living, breathing thing that could just turn into whatever. But also, it's like, we're doing something like I feel good. That it's just like, we're just Moving forward in regards to Yeah, being able to talk and be curious and sometimes you have guests on. And so there is something in the problem with. So like Hollywood. So for us, Hollywood is an example, being a Hollywood director. If you're in Melbourne and want to make films in Hollywood, there's definitely you have to, at some point, make the transition to living there and doing all of that sort of thing. But if you're, if you go there, and then spend all of your time trying to play the game to get in front of people and all of that sort of stuff. How are you as a craftsperson? versus being somewhere else in the world and fucking going on is doing as many directing as many films as possible making independent stuff to then transition? I don't I don't know what the answer is. I think it's different. I think the interesting thing is that there's a real clear distinction between how Hollywood works and how independent filmmaking works. podcasting isn't, isn't really like, the way that we record our podcast is the same way that every world class podcast, like there's very little in regards to technology in regards to skill set, like when we're flexing the same muscle. I
think if you have that original destination in mind, and if and even if you think it's correct, the reality is that the destination is shifting the goalposts keep shifting as you get closer. And so it's, it's a mirage saying the ending in sight. And so, you start doing a show like this, and when we started, it was, you know, 2018 and it was our Shall we put everything into that now we have four shows in our network and said like at that point that's, that's come out of our starting. If we thought about that back then it isn't really like, he's the businessman. He's what we're standing at. He's what we're going to be doing. It's too much for our head. We thought, let's just start. And
anything along you end up doing stuff and things evolve, and it doesn't. I think the weirdness with our journey is it doesn't feel like we're moving forward all the time. Or, but I think that the key is that it's definitely not linear. So they'll be little things will happen and we'll say Paik, but then you'll slowly go down the hill in regards to what feels like progress. And so, but then I guess it is like the markets. It's like, when you zoom out, you will always going up when it comes to growth and progress. But you just need to be able to ride all of the other bits.
Yeah, it can be frustrating. It can be amazing as well.
Yes. So probably the the thing that I think about is it's like, with anything. Why not? Why didn't I do this earlier? Yeah, like why and so? Yeah, I think that like for a lot of people, that is the thing as well. Or there can be that feeling of it's too late. But you can see how the mistake in that is just not doing it because you think you're too late because it's like, you have no other like, the doing it now is the soon as you could possibly do it. And also, yeah, the context. If we had started doing this five years ago, we may have our timeline may not have matched Well, with listeners and audience audience and doing all of that sort of stuff for and so Yeah, I think that it's a time is a is a weird thing, especially when you look at a pandemic and everyone's fuckin looking back. It's like, do I really want to be? Do I want to be doing this? Do I like, is this the thing? Yes. You know, am I happy with my job, but like, especially when people are like, thinking about job security, talking about job security, it's light. And they're taking 20% cut. So if I can just on job, keep rents I hang on, like that security that I thought I had was actually all a bit bogus. And so then if that's the case, what can we do? That's what I thought about from the pandemic.
Oh, yeah. And then there's the thought around. The ship has sailed. And the problem with that, that statement, the ship has sailed when it's referring to YouTube or Instagram is that it's assuming you want it to be on the ship with all the other fuckboys Yeah,
versus creating but also the ship is ever coming every five minutes and and so it's like when you run I mean, this is really relatable but it's only ever happened once you know you're running to a tram. And it takes off in some the last like a person. fucking get in there just before you and you're like motherfucker. And then five seconds later another train comes that's going the same place and there's no one in there.
It's empty you'd pick your seat. You decide what music you want to hear. It's that is that is the pick yourself analogy the problem with you know, this is a in anything is writing the first wave of sort of interest, but it doesn't mean that that's the fucking only wave in the set. Anyway, yeah, that's it. All right, create baby create.
It's the daily talk show. Hi, the daily talks.com is the email address talking about creating. I'm very proud of Tony lodges podcast. She's been a big job with that one trick Tony. Episode Three landed today and it has Mr. 97 What I believe is his most anxious state on air. Since probably the sex talk that he had he, he was, he was definitely out of his comfort zone. And I really appreciate it. It's great to see. So one trick, Tony, listen to it. Give it five stars on Apple podcasts. Right? Also, too much Telly as well, that that came out. Tuesday comes out every Tuesday. And next week is the psych on next week. So next week, yes,
yes. She convinced her own psychologist to come on the show, which I don't know if I'll do it or not. But it's too much Telly so it's in the name. It's definitely too much.
It's a daily talk show. I have a good one guys, and we'll see you tomorrow. say God