#744 – Comms, Culture & Specialising/
- May 29, 2020
We chat about Fat Fridays, what we’ve dropped the ball on, where we are misaligned, value without money and community and comms.
On today’s episode of The Daily Talk Show, we discuss:
– Sloppy rigs
– What we’ve dropped the ball on
– Community and comms
– Where are we misaligned?
– Value without money
– TJ Daily
Our new Megaphone sponsor is Grekson Leather & Wood. Anton has put his heart and soul into developing handcrafted, 100% full grain leather belts, wallets and accessories. Check out @greksonleatherandwood on Instagram & his website https://grekson.com/
Watch and listen to this episode of The Daily Talk Show at https://thedailytalkshow.com/744
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The Daily Talk Show is an Australian talk show and daily podcast by Tommy Jackett and Josh Janssen. Tommy and Josh chat about life, creativity, business, and relationships — big questions and banter. Regularly visited by guests and gronks! If you watch the show or listen to the podcast, you’re part of the Gronk Squad.
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It's the daily Talk Show Episode 744. Tapping and God.
Happy fat Fridays everybody. Oh, yeah. What have you got? Absolutely nothing I only remember was fat Fridays because my mom texted me this morning and said happy fat Friday.
So, producer Jojo is, is reminding us that it's fat Friday, but we don't have any. We're gonna eat something after the show. But it's not about the show. It was a nice reminder and says looked over at me just before was whispering because he didn't want to bring it up. That price. That's what he's whispering he and I GEORGE It was actually George George. I think this is a good. We're back in the studio next week. We can blow out real hard because we got fat Friday. I know. And then the next one's Friday night drinks. And so yeah, I definitely I hadn't forgotten about it. So what have you done? Well, I didn't do anything because I said to break I was like, God
Fridays today Yeah. And she's like, you're gonna you're gonna still do something.
So did Bray by any chance happened to see throwbacks you were doing last night. Is that why she was sort of thrown into negative shape because something to fucking bring up?
This is good. You're doing throwbacks from 2018 not only not okay, not on what's what's the throat? What do you say young guys that have not realised the commitment they've made? and two years later, they look like pieces of shit.
Look horrendous. I mean, I only posted the photo of me at Sirius XM because
I know who said that. Your body's not your resume and you follow that? Well, but it's your show reel. Yeah, definitely. That's.
We need to do shotty about this because I feel like it's been some high neckline. No, no. I'm implicated in this shit.
sloppy rig, my wife but implicated on my sloppy rig.
No, yes, yeah. And
you to me
Amy was videoing me on the couch with Bodie the other night, but he loves watching Georgia boys Hump Day replays and birdie lost it when he realised that there was multiple George's in the one scene. He's like this to George's snatch and then there's another one coming Wait, wait. Three George's, he lost it. And you just see this video where he's like, got it. You know?
It's a bird's eye view looking down on Bodie and I. And it gets to a point where the the camera says it leans in and so it gets a bit closer, tighter, and then pulls back out and my stomach is removed from the shot like she leaned in and pulled over, pulled my jumper down over my guts and lean back at that point. I know what you say. I know what she said.
I don't think we used to be able to talk about diets more is it this is a this is a new thing not being able to like when I was when I was a kid yeah but so we spoke about ruber in discord she keeps bringing up the diet I might fuck she's doing in food chat This is gonna go down very poorly. And
but nothing's no one's blown up yet. Yeah. It's a healthy lifestyle change. No, I do agree. I think there is some kind of, you know, pact in the future. I don't know. I don't make too many commitments yet because I want to still blow out this weekend.
I want to we need to do some health kick that will involve all of us. You know, I'm good with the challenge. Yeah, I can get ripped tonight. Wait, yeah, I need. I need some incentive I need it's like, I don't think I'm competitive. But I think I can. I did the who wasn't the it's a personality test. It's a like the four pillars.
It's four pillars test. You wouldn't Gretchen Rubin. Yeah. And it is this four thing. So there's the upholder, the obligers the rebel, the questioner and you just do a quick I reckon I get get you guys to do it today.
Out of those so upholders meet outer expectations meets inner expectations. obligers meet outer expectations resists inner expectations. Rebel, resists outer expectations, resists inner expectations. Looks like Josh Janssen.
No questioner resists outer expectations made in expectations, which one resonated with you? Well, you can be a slashy Yeah, so they said it's four circles and kind of overlap so you can sort of, but when I did the questioning, it was like some of them were real hard nosed or it was like, in a situation. If there was something that you knew wasn't right. Would you do it or
You do what the person wanted you to do? And it could be like a headline a huge amount of pushback, like Yes. Is anyone that expects anything from me that they don't deserve? Yeah, absolutely not. I'm one to get pushed back to the point where people around me will say I just do that thing. Yeah, no, the person has been a little bit of noxious. So some of the questions I was like, I knew your answer, because like, if someone asked you to do this thing, would you do it? Or would you say no, like, and it was clear, but it is a good one. So I think I'm the upholder, which, after my answers he gave me I am the upholder says, which I think in relation to what we're talking about, if we're all to have a pact and there's a promise made about some kind of commitment to fitness or commitment to our showreel our bodies
which in turn like I think I think I were on the team Hey, you know
I was actually laughing about that. And well, that's a ticket thing right there talking about like, I think it's great. I think streaming is cooler than TV. But for whatever reason they've got they're just like, welcome to the TV set like to welcome Ryan Ryan. JOHN. It's more exciting being streaming. I know Ryan, john has TV host on his Instagram Byron in Spain stalled internet and they said, just installing our first tower.
It's like, Come on, guys. This is internet. I love what you're doing. But stop trying to be tellies going. I know it's in trouble. There's something to this we were talking about yesterday is like when you realise when you're on a path somewhere and you have your blinkers on. everyone around you should be saving like they're doing the wrong thing. Because you're so convinced about the thing that you're doing? Yeah. Do you think that's beneficial to your mission? Or if you don't look around, you can't look around too much. Yeah, okay. So you don't want to be thinking you do
Doing the right thing, but looking around constantly Yeah. Well, I just feel like we did a whiteboard said one of the good things about being back at the office is a good whiteboard session. Yeah, the first good thing that we've heard. Yeah, definitely. There's a lot of negativity or negative things. I like I like whiteboards. So service got around the whiteboard, you think of the whiteboard session, yet now. Great session. Like the board's dirty as though like, we've got the shittest whiteboard. cleaner razor. Yeah. Oh, it's so bad. Well, you know, the problem is if you I was gonna say use one of the digital wipes, but I think if you start using No, you can't start once you commit to that. It's a six pack clean every day. But how about moisturiser? Not using moisturiser? Yeah. your skin's just gonna expect it all the time. Huh? Yeah.
No, it's not moisturise. Yeah, no, that's what that's what my rationale was as well. Yeah, rationale. Finally, a skin
Is it really Russian? And so what was the whiteboard session? Because Georgie boy and I were off on a mission, which will inform you about quite soon.
Need around a party? What were you guys doing? Well, I mean, we were just, we were just going through a bit of the things that we've dropped the ball on the past, you know, however many months and so we're just, you know, writing them all down and the job description sort of stuff. Yeah. We want to get better at like, what are some of the things that if we were just to sort of have a bit of a board meeting right now? Yeah, what do we what do we need to improve on? is this? What we've,
what what we're not doing? I mean, you guys have done the work. I don't wanna have too much. I mean, if you guys want more, but let's just talk about why we what's gone on it. One of the things I think one of the biggest things is just communication. So we've got a lot of channel like we've got a lot of different avenues for the way that we communicate here in crystal just sent a message just saying, Are we still doing WhatsApp notifications?
before the show, well the problem with what? Crystal You're right. It's disgusting.
Like it that's it. Why do we push back? No, it is graci graci graci communication is filthy. It's filthy. It's disgusting. It's disgusting. It's very hard to keep another phone charged.
The phone keeps fucking dying on me just instal it on your arm because it's number related. And the other thing too is that WhatsApp will work but I haven't paid for another like the prepaid I we can't make calls or texts. Okay. I mean, you don't need to because you should be using your name. But then I think
we can do FaceTime call, I think, I think so there is a version of trying stuff and then saying What does sort of slip away and then why? I mean some people's lives just slipping away constantly that it never sort of stick to any of this shit. The discourse though, I find it quite enjoyable discord, Discord.
discord, discord has great Discord. I've been very impressed with the uptake of people on there. And also the the sort of banter and the group functionality is great. I love that he's good. I think it's I think it's a winner. The thing is, I think that the pushback if I was to create a story, the story that I've created is that the reason why JJ did the watsapp is because he wants to control all communication. Now it was it was more just because I couldn't Fuck it. Like what would happen if we turned these things like turning these things on slowly? Yeah. But I think discord came at the right time where it's like, everyone had been doing their thing in the zoom chat. So we felt like we could turn it on and everyone sort of had something to say and they could banter and all that. So I think if we like if we opened up discord from day one or group one, yeah, yeah, it wouldn't. It would have been an absolute mess. Yeah. I think for the fact that it made it into Georgia boys Hump Day replay this week, means it's getting some traction. You know, he's a, he's a
big heavy hitter on the seas the you know the the goods around him but he's the tokaido retired he's the he's
the cheeseburger on the way to work yeah morning man I really get the reference but Warren Buffett Warren Warren oh no no just worry about forget the cheeseburger yeah yeah yeah he does the drives rowdies Rolls Royce all the cokes yeah Coca Cola on coke and a little cheeseburger shit dies similar to yours
I'm happy I think you're gonna do it's like anything either start a project see if it works and then if it didn't work just see what added like what you learn from it to go to the next project. Do you want to retire the WhatsApp? Because I think that this we would love the phone number still I think the daily talk show mobile could be handy what was there was something the other day where you were had had to put a phone number domain names. Domain Yeah, a bunch of work on admin for domain names. What I bought a Skype number. Remember when we started
Bad admin bad business if you call this the number that's gone out Google business thing. Microsoft product yeah sorry
yeah it's it's like that number doesn't go anywhere. But I did have a dream I've spoken to you about my landline dreams and everyone's all having a phone Hey, go work a ticket
telephone oh yeah definitely imagine that would have
people calling in on the board or Is that what it's called? Yeah like yeah the switchboard switchboard is like a legit switchboard but I think you can I think you should be able to retire keep the number you want get will have a quad lock and a desk mount that you can do to have it plugged in for the phone if you want but I think it's okay like if crystal calling it out. Yeah, but that's not it like we've had some really discuss it what do you think if you were to roast
out communication strategy could say mouse
shithouse yeah what else we are sorry replying to comments messages in we are so bad at that. Yeah
yeah, I mean it just doesn't come across as thoughtful you know? Well yeah that's what we want to brand value we know it's like Instagram comments are the big one. Oh yeah, I think the big push it what we can say Joe Do you think you need to reply to all comments? Yes. Yep. I know what he's got like just a general rule is Georgie boy in charge of commenting for his Hump Day replies. I'll be in charge of commenting for the videos I get I put out everything today
saves just keeping an eye you know?
That's probably on us if you have to, you have to run a buy ahead of community and communication is said this is a job description they've come up with yes or worse at over 30 Well, I'd sort of written down head of community and external communication. Okay.
Definitely room to grow into that.
Well, that's the thing. It's like what we just put everything down, we write everything down. Okay? So we know what Georgia boys doing. We know what I'm doing and our teachers at which bit Do you want to like make this stuff for you to do? What do you want to do? And so it was either
emails Well, there's gonna be email, there's emails involved with that anyway.
And so you have had some wins with email. Audio Technica is like that whole relationship. You look at that pay venture I pay, but you have this.
You have a pushback to social media in general. Yeah.
We don't understand we don't quite understand it either. Like I don't quite get it. Well, cuz that was the whole thing. I was like, Okay, I want this guy to be
looking after comments. But I just, I just imagine the I wrote down like, what does a community manager do? Like when you think of a community Georgie boy, when you think of a community manager, what do you think of the role
What comes to mind?
I have no idea.
Definitely not not in my wheelhouse yet. Yeah. Communicating stuff.
That the comment thing like, I'm the same, I would push back to social media in general, like I didn't really? Yeah, I'm not good at data. Okay, to be fair, there is community managers in many businesses, and there's no community to manage. When you start building a community, like we are, you start seeing how you can manage the community well, managing, managing the term that's the job description, managing it inside on it is being a human interacting with other people. That's the role and so shameless don't really well. I think there's a bunch of pages that have really ingrained community and, and this conversation that people have friends within it, which that happens, and then it's about how can you How can we
You know a bit of spice in there. What do you How are you bringing value to the community that can save lives? Can he bring spice?
Spicy guy, spicy boy.
Joy What is it? Yeah, I really believe that George that serves as the spicy guy. I think saves a spicy guy. But I think you know I think he's great at like replying to dams and stuff. You whenever you send me a reply to Dan on the on the daily talk show, but that's not always a thing he's writing in the I got thanks, Sam. So it's like, it's just it's actually easier. It's easier to be like, like our factory. Oh, that'd be so hard.
Tell me Josh. Have you ever signed off the saves when it's you
know this there has been times where I'm like service. Can you deal with this? Okay, yeah, that's fine. That is fine. And so if you were to pick off a spice rack serves what spice would you pick
Nah, maybe like
common human? Yeah, I was gonna say human
Okay. I'm always came in
Tell me Mr. Chairman, depends how you pronounce it.
Mister what's not as sophisticated as like smoked paprika, right like it's pretty breakout. That's pretty. Yeah. Okay, what about prepares? Yeah, it's pretty vanilla. Vanilla has been
Okay, so, yes. So yeah, we wrote all these things down. I thought it would be fun for us to do this. I'm terrible when Michael bungay stanier sent us a note saying it just says thanks boys for having me on. Twice recently. Yeah, lovely. Oh, that's literally my Oh, it was today. Can you pull it out shell shock when
was the game your advice monster or loved being back on the show?
Thanks, guys. Hey, Tom woods. Yeah. MBs he's a thoughtful Hi. Hi communicator, like, what great communicator. Why can't we do that? Yeah. And I'm not saying this all the way. Yeah, this is the thing. Like I'm saying to myself, why? Why are we so bad at this? I mean, how many elements are there to this pie. There's like, so many moving parts. And you can either say we're doing a good job, or you could say we're doing a worse job and find every version. I think this time in place for both. We'll be looking at that. So there's a bunch of great stuff. It is a messy process, building any community or building a shower like this. And it's funny because we It feels like we've done some very complex things that people would really struggle to do. Yeah. But then there's very, very, very, very, very basic things that we don't do. Like we think about how much time we spend putting into like a Georgie boys Hump Day rape.
By I say weight
loss out of that. Yeah,
definitely not weight. But
now I guess it is because you know that we give you the ingredients. You cook it up, you know how when do you say you identify strengths, your strengths, or what you think, bring what you think you do that brings the most value to the business. And then you look at all the shit that you you're no good at. When do you focus on the we're no good at this stuff. Because you can do this without doing all this. I put a list of what people say about us, which is actually what we want people to say about us. And then I wrote misalignments and said, okay, based on all of these things, were we misaligned? So it's like, what were some of the things I've forgotten them now but what did we learn in terms of the misalignment or what? Yeah, what would the What do people what do we write for I've got on my phone. Let's have a look at
Is this for what what we want people to think of? So what we want people to say, oh, awful. You want people to say that we're thoughtful? Yeah. Was that so? Yeah. People are saying
how are they doing that? They're so thoughtful. How do they have time for that? They're everywhere. The best team
community leaders, they over deliver. And so that's the things you we might not be there yet. That's what we want. What do you want to be known as? misalignment? And I'm like, guest interactions.
Commenting back, more out and about too many comms channels. No guest strategy bad with emails.
What else? story arcs useless little let them go. Or unfulfilled story. I finished them.
A big one. What happens
Whatever. I was gonna say the megaphone, but we can bring it up we will bring it now that will come through. I think we also play a game of seeing what picks up momentum and dropping the end so you can see is dropping the ball. Or you could say it is we put energy into the things that are giving back. Or you know, I always get someone calling at this exact time I'm not going to put on the show.
Hello? No caller ID
Hello, definitely. Yeah. debt collector. Hello. That's it. Yeah, it's fucking Yeah, it's so annoying. No caller I think it's someone to try. Because it literally happens every time we're on the on the show. Really? I think it's
someone attacking me. And so what they now it says at the moment paranoid.
So how do we how do we, because I've got big dreams of the website, what we can do with a website, but that must be Josh. So webmaster Josh has where I wrote down I want to look after the website, but then when the
In anything you do, do you actually let go of things? Like when is the choice to let go? Well, that's the whole, like, I think that's where I'm comfortable. Like, I'm comfortable letting go. And that's what like with the the comments, with Instagram, I look at it. I'm like, I could go through and write all that sort of right back. But it's like, well, at what point is it sort of? Am I just doing everything? And so I feel like it's one of those things where it's like, I haven't cared that much. But I know that if we want to be world class and all this stuff, if we want to be building a great community, we need to be writing back. Was it worth? I mean, were you guys looking forward to where you say five years where should where it will be in then what how that version of us is operating? Well, that's it like we're a small team, so you got to stop by doing shit that you don't want to do. But I mean, it's Josh it was you and I in an office or you and I at the park. Early dies. Now I got Georgie boy, seven Jess
Producer Jess like I think it's because we're like we have made a lot of development in certain areas that then our weaknesses show but then I think also when we don't have ownership on specific things so it's like if we all have login to the social media if we all have this we all have that. It's very hard to know whose responsibility it is but then it's also I mean, put not pushing back devil's advocate
what is working just because you're writing back is that ticking the box that it's working and so that's where I don't know that also say for instance, I feel bad if I go on WhatsApp or discord and say everyone go give some love to this post. It feels disingenuous to do that. And then just be radio silent. Right? Yeah, I think that's asking you might though, like the discord is a version where is our friends the gronk squad it is the mates and so you've got the cons there and then you shouldn't feel bad about saying if you but if you actually
work if we were to be on that platform, commenting back, how much more would it be sort of adding to the whole experience for people? But what I find hard is living constantly thinking about what we don't have or that we're not doing the right. And it's not about doing No, it's about
seeing where your misalignments are. So you can say, like, if someone says, I'm a great dad, but they spend all day at work, and they don't spend time with their kids,
you probably should make some adjustments to make it better. Anything. Yeah. Yeah, definitely. And so the thing is that, like, just off the top
of the thing is, I think it's, you've got to go through and say, Okay, these are the, it needs to come from a place of values, your values, why, what are we trying to build? Yeah, and then go from there. And every small business has the problem of I don't have any time to be doing the thing that I know I need to be doing. How do I do it? And you could say that it's the thing you need to be doing. So I spend the time
But then, am I worth more making a video every day? Which takes me fucking four hours, five hours sometimes. Sometimes I'm editing till 10:11pm am I am I better off doing that every day than doing the comments?
But that's it. That's a small piece of it, which is like, Okay, what is the? If we're all in an area working on something, how can we best optimise that so for you, it's making those daily videos. That's perfect. for Georgia boy, it's finding content that we can amplify use in different ways. Use it in Hump Day replay, put it other places create snippets, all that type of thing. But then it feels like there needs to also be a strategy in there around how we're communicating. How many guests are we having on a month and so Okay, then this because I think this is helpful for anyone running a small business or any business
What you end up doing is creating a specific specific role that you probably need to spend 6070 K a year to have someone managing. And so then it's about what it is. And are you ever going to disperse it amongst people to get the same as you would out of a 6070 k roll for you? I think you definitely won't you just become you have more specialists. Yeah. So at the start, it's like, okay, you have a social media person, and that social media person is doing organic stuff. They're doing paid. They're doing partnerships within social media, they're doing all these different things. And then you build it and you have someone doing. They're also looking after Google Analytics and how that, you know, feeds into it. But then you get to a point where it's like, oh, we have a data analyst, and we have someone who's looking after comments and engagement. You have someone who's looking after the actual creation of the
content? Because I think that what you and I have identified is that going, trying to fluctuate between doing the content creation, and then engaging with it is the hard bit as well. Yeah. I mean, there is a few creators that I look at, I think you've got exactly what I want, which is, which is all the time and the creation, and they don't put too much into what what it says in the bloody blurb of the content. It's like the power is in the content. Jordan says my game on the court. The reason I have
Jordan, Michael Jordan, the only reason
the only reason I have success off the court is because the work I put in on the court, I believe, Michael, he said
he's pretty pissed the other No, no, I could imagine. And so for us, it's head down in the
trenches of the creation, but the struggling with on the outside on the other side of that, but then also you got to think like so for instance YouTube,
we could say, okay, just put out and great videos, that's all you've got to do. But from what I'm seeing online, everyone's talking about the YouTube, it's all about thumbnails, like 90% of the success of a video comes down to it. So he's a thought.
This is like it's friction, right? It is like constant robbing between where you are now and where you want to be. But what happens is within that, so you could you could look at the last two and a half, two and a half years and say, he's been seriously hard, lots of friction, but there has been progress made you move forward. And so what I'm trying to understand is, when
is there another side to the friction feeling? Do you get
Somewhere where it does feel like we've got everyone here. So what are the roles you want a social media manager, someone who is like literally person at Kohl's who is on their Facebook page responding to everyone instantly. And then you want a bunch of others in a studio manager manager, which I put out I think I fucked the columns there that it was a full time paid role, which I never said those words.
So when do you get to the point where when do we close a mouth?
So we got a few emails sent to us, which were about the studio manager position. Now, I'll just I just want to quickly address that which I completely I 100% understand. Yeah, that hashtag no framework or whatever, you know what all that sort of shit like.
I want to say we pride ourselves on
ruthlessly thinking about the value we bring to anyone who engages or works with us, whether it be free or paid.
And so the only reason George is around is because he's on 250 k
that's because I haven't spoken but he's
a bit saves he just reached out to me try to get onto Josh never got back
but hang around and we were Replying to Your my i was i was in Europe, okay so we look for if people give to us we're looking at every way we can give back to them 1010 to 10 X. Seriously.
We do that's how that's how George i mean
is that what because Josh and I think that's where we are aligned. It's feel stinky to get people to do ship for free but we also have put like we paid saves away earlier than what we like the bed The only shit the bed because we we stretch yourself too thin but I feel like ice stand by making that decision and paying a guy who doesn't have that many hearts. Great guns.
because we saw the value of you being able to develop and build not and also I think that saves has the ability even though he doesn't have hard skills in regards to video, he can write, he can he can, he can do all these things, which is great in regards to a producer the bits that he doesn't. The thing with you is, you know what you don't like? Like, you're like an old cell. It's like Harry, Harry knows what he likes what he doesn't like. And that can be a really powerful thing. Because it means you can fit like you're perfect here, do this. But when you've got a business that's constantly evolving, you need to be able to be moving around, say, Okay, I'm going to learn this or learn that.
What are we talking about? Yeah, I was thinking Yes. Oh, no, the paid that no. So I think that the, the misconception could be based on this office manager thing. It's like that
The Daily talk show is based on all this framework, which I don't think like it, which isn't the case. We have a bunch of people who we do contract stuff with. So it's like, Okay,
what can we and we're pretty honest about it. So it's like, Hey, we don't have cash right now. But we can provide you all of our data. We can provide you this, this, this and this, we can, we can work together, you get the IP that you're creating all that sort of stuff.
And so I think that, especially in this time, being in a pandemic, looking outside of just strike cash, yeah, if you want strike cash, you probably could work at a radio station or something. But you want to try calls before they probably more than the radio. Yeah, but and and it's not to say that the emails we got, they're asking for money. I just think I fucked up the comms have made it sound like it was a, you know, a role that we were just a fair assumption. Hi.
On like that's how like work normally hat like yeah, we've been in this podcasting game and know what it's like and so but I think that if you're coming from a like a it makes complete sense like yeah exactly that's why I'm I don't want to offend some that you asked joy right joy about I was just asking you about what you think about this about the yeah well I think the reward is definitely in being amongst the team you know having the community that so lovely and give you good feedback and and enjoy the work that we're doing. But you guys aren't you're not a company that would actually put out an ad saying, looking for this you know, you got actually want to be here. Hmm. And the way that people join the team is if they actually are interested in the stuff that we're doing and and want to be around us and also fit like it's how much of Oh, yeah, a team is just that's the only everyone jiving like you and I have spent the whole morning making videos and I haven't met like I feel like we can we can laugh.
Really well, if you and I that's also the other thing that saves is brought like he has you know added to the culture and and is leading the way in the people that want to join the join the team yeah it's and that's the whole thing is it's like that's what we've always said it's like he's a vibe like he's a vibe bring it brings it right
cool man like
cuz I actually don't
like not put coming in something like it's a Mexican dish. I'm like are they
even dissolves like it's it doesn't show it doesn't have much flavour which I think it would say that
and so yeah we're trying to work out all of this, this admin stuff and so do you think it's fair to have a project saves where you go back and write to every Instagram comment that's been sent in 2020 Is that a fair that's that's a lot
See a lot. Yeah. And and also the only pushback I have on that.
Because then it becomes like a pro said like, you're not really yeah. If you if we put out a video, and the idea is that you reply to every comment I don't want to be going through. Thanks. Thanks, Jim. Thanks crystal like, you know, yeah, like, it seems like that seems more disingenuous than actually just going through and just be a silent walk. Yeah, I think is good. Like, because I don't know. I mean, like the comments, the only flawed thing in that thinking, you're thinking.
The only issue with that thinking is, I think it leads you to the point where so this is where he says, I don't like social media, because what you're talking about is a feeling that it gives you, it'll be about, I don't want them to think that like, it's all just playing on this internal dialogue that you're having with yourself, which is what saves has about social media. He has a story in his mind about how it makes him feel and what he should be doing and what it all means.
Which is just it's fine. But I think it's around. Yeah, I think that's, I think that's like what your norm naturally are versus what you want to be. And sometimes if you want to be something else, or you even think you are, it's not aligned with who you are, but it doesn't mean that you can't do some work. So I don't think everyone is generous. Hmm. Which is okay, like, I don't think so everyone could be generous in different ways, but there's more generous people than others. And so you can work on generosity. Also the what? Like, I guess that the comment thing focuses on the wash, which I think is part of the pushback. Yeah, just like it's a. It's like I needed like saying, I want a new website, or I want this or like, we need to redesign the logo or these things that have that,
that aren't actually explaining the why behind them. I think like, I think it's so much of its signalling as well. So it's like, if you
If you write back to someone, what are you signalling? And so even if it is small, and that's what I think the risk is, that's the same with like a tokenism. So it's like
people pushing back being like are like we you don't want to have people on the show, just for a token reason, right? It's like, Oh, we don't want to just have someone on because they're a woman, and then we're trying to get more women on the show, right? I sort of understand that rationale, which is like, you need to be looking at it more holistically. But at the same time, is that thinking then destructive in progress to be able to be like actually saying thank you, or, or just writing back something small.
We can apply whatever intentions we want to it. I've had the exact same internal thoughts, like some videos that aren't doing as well. Yeah. I really appreciate everyone commenting. So I want to make it clear that I love
Have them doing that and I want them to do it more than the ones that are taking off. It's like yeah, I don't know.
Is it negative positive versus a negative comment if somewhat like, that's like I always catch myself when
there's a post and I haven't written back to anyone. And then someone says some sort of bullshit it's like oh my God, that's interesting. Yeah. Like an example would be say, like you're outside or whatever. And you don't look like you're 1.5 metres away from someone everyone's like, ah, lovely shot so good. Like, and then one person points out like guys that COVID safe. You can bet I'd be like, Yeah, fuck wait.
And then everyone that's been lovely and nice and got like, then I'm like, Oh shit, I've just, I've just responded to this one. And so the Why is it so the the what is commenting back the why. If it's if you're not into the watch, which is the commenting back that feeling a certain way. You can you can override that feeling with
The why, and what it all means there. So it's like tips, you've always talked about wanting to be the people person, you know, like, you were using this terminology early days. And I was like, I don't know where this fits, right at this moment, whereas this person, then there is an email but like, like, okay, like the How to, like what is the tool to be able to express that within what we're doing? Yeah. And so the Why is the most like that is there's so much more for you in the y than there is for the white in the white Isn't that great? Like, you can do more and get better at that. Which will make you I think it does its alignment for you. So it's about
Yeah, overriding some of those feelings, which I think cripple so many creators. It's me thinking my videos as shit. Yeah, I don't I don't think they are, but I feel like they're shit. Like one side of your brains like this is absolute horseshit fucking
This and then there's another version of I'm good at this I can I pick up on stuff, it's like, they're just as powerful. Sometimes the negative out, you know, crushes the positive side of it. But then I think that the process, like if you think about the really good, like so for instance, Michael bungay stanier. Like, he's had to have a process, that means that he will send that note. He's not like having the thought every time I'm like, that was great.
Like, I'm gonna send the guys a note, like, I don't think that that like, I'm sure that he's has a system or a process where it's like, I'm on a podcast, I send the note. And it like it. I think it does move the needle like I think it is super positive. But it just requires a
requires like a daily habit of like, Okay, how are you going to say for instance, it's like me with my email. I have to get to inbox.
Zero if I want to be effective, like I need to be archiving email, or setting it to the following day to snooze, because if I don't do that
all of a sudden my process is hindered by all the other shit that I have. That's why like email newsletters and shared and so
detrimental to actual good comms because it's like you've got all this another email that you're dealing with.
Yeah, it's it's it's complex, silly human mode. But then the I think that the fact up thing is that for having done the whole community management thing before, one of the things we wrote down is it's like, Okay, what is the qualities of a community manager or what is it sort of fit into it? But then once we have that, redefine it so the reason like, if we think about what the pushback around doing the community stuff, it's because it's like it's always on a community managers always on
I find that like at dinner responding back to some fucking comment. But if we did it 45 minutes, if, if we spent 45 minutes a day on social media, we would be able to write back to every single person. Yeah, I know, I know, which made the thought though, I think I've been engaging more across the board on social media, because I've been creating more. And I'm putting it out there. And it's not just on my videos like I do, of course, but on other content too. And so that for me, that is the way I can feel good about it. So if I'm creating and then contributing in that way, well, there's a power in like being able to
listen to the audience and then use that within that like that helps frame what your next video is going to be judged. You're like constantly listening and saying, Oh, they reacted well, to this. It's a filter and so what impresses me
George is a specialist like specialists f liberal Jess, producer, Jess, she's a rock star at fuckin head down in a document creating, you know, spreadsheets and being organised. It's she's a specialist, that kind of stuff, but also she, you genuinely feel that she likes it. I think that that's like a big part too. Like, I think that a key to a strength is enjoying it. I think that if we there is definitely a connection between those two things. And that I think is the hard thing at the moment because it's like the need. I feel within the businesses that come stuff. And so when it's not necessarily something that excites you, I understand the risk of building that like doing that. Because there will always be a band aid solution though, which or do you get somebody on that's not saying you're going safe.
There's nothing about that. I think I would be excited and motivated by seeing somebody who loves what they do, every everything we've talked about, but that's the, that's the luxury that he's electric accounting, the accounting stuff, like anyone that's got a business, they have to do accounting, like it's just part of running a business unless you use RBK advisory.
And so, you know, that's a consideration. Like when you are a small team, you end up doing a bunch of shit that you don't want to do or you're not necessarily good at. It's like if you are marketing, within the context of a small business,
the amount of shit that you were doing, versus if you work it and that's why like, friends who have gone to other businesses, big businesses, that's what they've loved. It's like I can focus on the single thing. Like that traditional PR person, right? Like where it's just they're doing press
releases, they're speaking to people within that context. And they're not sort of having to manage social media, but I feel like that stuff is going to become more and more rare. And that's why I think that with the skills that you do have serves, it's not like, you can't spell in your shit writer, and we're trying to get you to send emails, like you've got the bits, that, like, for me, it's a mindset thing over a skill thing in regards to this stuff.
And even like, I mean, you've said it yourself that you don't feel like you're a creative person, but you've done so many creative things on the show as well. And so I think it is that thing that is can be learnt within the team.
So who are we hiring?
If we've learned anything from what you're saying they're getting paid nothing. The hiring is probably not the right word. This is like how do you level up I think this is the the point where you
Like you're in front of a wall in any business, like, how do you get to the next step? The next level? ad? Where are the stairs? Where the fuck are they? Yeah. And how do you do it? That's the friction over the years, but you're moving forward even when the friction there, but it's also like you've okay.
I wonder how much of our pushback is based on things that we've determined years or months ago, that's no longer the case. So, for instance, you might have an opinion on the way that something is done within the context of the studio. But that was always based on a single camera. And then if you add multiple cameras that you need to go, okay, like, all of a sudden, the backdrop over here does matter. And this thing does matter and acoustics are an issue.
And so I think, yeah, part of it is just that
Maybe the COVID-19 stuff does that as well, like where it's with. We've had a big reset. And then you come back and you can say, Okay, let's actually do the things that we said we're going like we want to do. If you think about it, there was a time where we pushed back hard on doing video on the podcast, like doing, like filming the podcast, it was all audio. Like we did that for 240 episodes. Before we ended up like 240 days before we changed our minds.
And then if but then
you could say you give it that time,
but then you push really hard for it, and then just decided on a day. Like it was hard though. The the friction was there. And it's like, we're going to do it now. Because you know that when, like the is that feeling of like, Okay, I know what's about like, yeah, are we committing to this because if we're committing to it, it's a big undertaking but I
It is it's strange how we adapt. I think that your pushback is around when you
like, when do you sort of smell the roses? Or when do you say, okay, we're on this thing. But that's the challenging bit is also the question. It's a rhetorical question, because you could ask yourself that when do you think it will be there? Yeah. Because the answer is probably never because there's people who are achieving who bully instead of
achieving huge success. And don't feel like they're there. Because that's the next thing. It's the next thing is that because success is based on adaptation. And so the, that's the only key for every single thing is the ability to change what you're doing to match. Whatever is that like so if you think about it way, like building a skill set, we build, we build we build and then it's like, okay,
Now I'm going to adapt to be this now or to be that and then you finally find sort of a market fit. Hmm. But then, yeah, I guess then it's not even it's like so for instance, look at
a site with a daily daily talk show.
It starts off as a podcast, it goes video, like, we don't know necessarily, where it's going to land. We don't know if it's going to be a podcast, or if it's going to be a video show where people are going to be like, we can't predict that. But if we have this core, which is like, okay, Authenticity, which we don't really use, like, that's, it's so ingrained in what we do, we don't really talk about it.
But hear all these characters,
you know, personal stories, all these things, which then can translate to whatever we want to do. Yeah, and then
the fulfilment you get from the site. For me personally, the video thing every day
is hard and tiring and you could feel like you you know on the way to burn out then have a weekend it's actually though the most rewarding align with what I have in my mind of who I am and what I want to be known for all that stuff. But the moment knowing this is it's really hard and so
people who are struggling
with not being where they want to be there's a version of the thing that they even think they want to be doing every day he's really tough but there's a reward is so high to the value set or who they think they are. So when do you stop doing daily videos or is this forever now? No, no,
no, I like the pressure. I like the
i like i like the creating with Georgie boy the being able to showcase you guys in the office and just having fun with it and chat and also the sicko in me.
Dancing with my you know in a devil of a height this this shit like there's no meaning to this and it's like wow show you yeah that just fucking it's fun putting it out there bitch and so that like that is and so that I think that is a strength internally that I've developed over the years because that that ruins people that has crippled me before and so that that's what I like about it. It's like the person that loves the pain the gym, like they're actually in love with the pain like pushing hard and then after feeling good, but then there becomes a momentum where I wonder if he can actually like how could we? It's like the daily talk show. We haven't taken a sick day. It's like, Okay,
how can you do that like when my back was like killing me like at this start of the week. I was like feeling winded. I was like enough I can do like tomorrow.
And it's like, it feels like a heavy deceit like you
And now it's just the shower that we're doing. It feels like a big decision because there's so much wrapped up in it. But is the reward so big?
Is the reward so great. Because working for a business where you just pull a sickie, I know what that feels like, I've done it. And it feels like that many, especially if you're not that sick, and you pull a stick, it's like, Ah, fuck you feel like a bit of a piece of shit. To be honest. I've felt like that in the past, maybe other people don't. And so the white that comes with you, and that feeling could be the reason you move forward, just like the friction feeling non stop for a long time moving forward, you actually do progress. But isn't that the feeling that everyone's got at the moment with all the job keeper stuff, all these different things where it's like are the thing that was creating that making all the wheels turn in regards to like, I go to work because I get paid.
What's going to happen with society
Like, don't you think it's potentially going to be a very hard transition for a lot of people to go back to what they were doing previously? Definitely, definitely. working in an office with lots of people. I don't want to do that. We got heaps of work down at home like there's so many scenarios. It's what do you think George? You've worked in sort of bigger businesses in the past? Yeah.
Well, yeah, like you say like the reward working in a small team, creating fun stuff. It's just worth way more than any any money that you can. Like, I could go work in a corporate fat cat building with 60 other people and not know the bosses or you know, not know people go and do nine to five, right? If you want to make some cash, but the reward of doing this stuff is just worth way more in my opinion.
George got spotted this morning. recognise that it was
I was crossing the road.
And, and this tried he was like, my head
says hold on
yeah this try it like let me go past that gone. What? And then he said, Oh, all right. Well she says at tats in a huge I was like oh no, but you went with Tommy jacket.
Yeah I'm gonna get him later now. Tell him tell us says Hi. This is Matt tell us
tell me God
do you feel if he knew George in New Jersey that's good love you tell us. I know tell us listens. That's how you would have listened in the content. Tell us and I did see cubs together and I'm really young how to do a fire. Wow. I didn't know we actually didn't like each other and see scouts real scouts It was like I think it was see cubs or sea scouts it was it was a difference in fish.
Well, it's bad to say the actual scout hole, whatever you call it.
was on like right next to the sand down in Brighton sick. Anyway LOVE YOU TELL US admin this this is your time to shine. Okay great. Well I mean we talked about Georgie amplifying messages yeah I've got this he's got the megaphone for those who watch oh hang on
give me a second
is that is that volume financial maybe go louder. That's fine thank you. Okay, great. So we've got a new megaphone sponsor
and megaphone just very quickly on admin
Lee asked that the that we decide who's going to do the next megaphone because like no shit comes that's a new role. Honestly, no, no shit comes Can you can you can everyone Remember that? No, she can't. No she comes. She comes. Oh no, she comes tells me that I need to say Lee. We are going
To play, kill your friends, and then we're going to decide who's going to use the megaphone next. Great idea. That's going to happen over the weekend on weekend banter. Yeah, that's fine. Not on the guides too much. Remember how we went down a rabbit hole? Who was it that we were talking about?
bypass on the show, dad, but we'll have some beers. So we're doing working better red wine, have some red wine, some B's, whatever you like, while playing a game of kill your friends. And then that whoever wins is the new rightful owner for the moment. Right.
And you megaphone sponsor is Gregson, leather and wood. Anton has poured his heart and soul into into developing handcrafted leather
wallets, belts and accessories. Check out his Instagram page grits and leather and wood on Instagram or his website. correction.com didn't you he spoke Grigson.
AK s o n, right? And so this this is brought to you by Captain Rambo Campbell. So, Gretton just started his business just before COVID. And they wanted to surprise him with a little megaphone sponsorship. That is so nice. It's like $155 that's where the megaphones at right now. And you want to knock correction officer. You want to knock him off when I need a wallet. I'm extra. So we need to also look right chick comes like just what do we set when she comes? She comes no she comes. We need to be using the megaphone regularly. Yeah, so Gregson gets a good swing keeping in mind starting June one we have this water for that yes. Yeah. I direction let the goods okay. I tell you wait, so they waited website what's the direction g AK s o n.com. So they do a bunch of
belts and wallets. They're all handcrafted and made from 100% leather so they look great. Have you seen my situation? My card situation? I know wallet you definitely definitely wallets. They look right Greg gregson.com jj, can you just show that? Yeah, that's that is what's holding my wallet. My cars together. It's a pink pipe clip. What do you call that thing? So Can everyone all you groans definitely. I want to go and give that grix and a follow on Instagram just again I'm gonna read it to always want to be $1,000 wallets now that reasonable Gregson leather and would be on them. I want the following. Give them a following. I'm going to get the Slim Jim. You're going to get the slim jack. Really? No, I'm gonna run a pass the CFO.
Me, not a hot accountant. We get a meeting with him today. Actually, we were talking before to that
Right, any other bits of admin yeah what's happening with the faculty? Here's the thing here we go
part of my
friction with asking for the social media or Georgie boy, I think your your man is this camera is going to go in a second as well. I realised I forgot to plug it in before. Yeah, batteries. Okay. All right. But anyway, yeah, what we said No, I was just gonna say you are
you're gonna be going away. And you'll leave. It's gonna be very hard. Like we can't expect Mr. Coleman to be doing
social media whilst he's away. Yeah, and so you're saying we need to fill that position before? June
22. Yeah, yeah, it's a bit of a Oh, okay. No, but today we've got a fun video coming out that Georgie boy and I've been working on
Josh is everything frozen? Again? None and I used to kill you.
Still then it's just the give me a sec.
Sorry everyone. Yeah, no she comes here. She comes communicating What's happening? Right. It's just you and sorry yeah when the camera went the all the stuff shit the bed so we'll fit we'll finish it off yeah it's coming out all I will say is Georgie boy is getting his voiceover booth under the stairs. Oh okay
so he has about this we'll see what happens
now I'm excited I'm excited for the booth
I'm actually trying to work out what to do. It's really should the bed hang on It's so good. Okay everyone it's a daily talk show.
We'll see tomorrow. Say guys love you