#565 – Lucy Green, Homebody Club/
- January 2, 2020
Lucy Green – Founder of Homebody Club
After discovering a need for cultivating meaningful relationships and connections in the digital age, Lucy decided to build an amazing community that encourages self-reflection, modern mindfulness, and wellbeing and inspires action.
On today’s episode of The Daily Talk Show, we discuss:
– Starting Homebody Club
– Business coaching
– Homebody in-person events
– Email lists vs Instagram accounts
– Brand integrations and monetisation
– Book clubs and subscriptions
– Private Facebook groups
– 2020 TDTS social media
Homebody Club: https://www.homebodyclub.com/
Homebody Club on Instagram: http://instagram.com/homebody.club
Email us: firstname.lastname@example.org
Send us mail: PO BOX 400, Abbotsford VIC 3067
The Daily Talk Show is an Australian talk show and daily podcast by Tommy Jackett and Josh Janssen. Tommy and Josh chat about life, creativity, business, and relationships — big questions and banter. Regularly visited by guests and gronks! If you watch the show or listen to the podcast, you’re part of the Gronk Squad.
This podcast is produced by BIG MEDIA COMPANY. Find out more at https://bigmediacompany.com/
The Daily Talk Show Episode 565. And
we got Lucy green in the studio.
From Home buddy club. homebody club was a side hustle, I guess it still is. You want to want a few friends that have side hustles I feel like what we're doing feels a little bit different because it's not like we're employed by anyone else.
Well, I remember how that guy once said to me, I won't name his name. He said until you're paid, you know, 60% of your income comes from it. You can't say that you're actually the thing or Yeah, I mean, I started to get didn't mean anything.
And so how did you? How did it come about?
Hi buddy came about because so I transition from corporate life to start up in marketing. What is
the real difference like for somebody that I mean, maybe this like corporate corporate
versus sort of startup Yeah,
I'm sorry, I went from a team of 60 to a team of three, okay? And set hours from like very fluid hours. And just the general environment I think like, going from corporate, lots of formal meetings, things like that and just like you guys here ization hanging
lots of loopholes, like lots of sort of loops to jump through in corporate versus like a business that doesn't have as many systems therefore, you kind of it's a bit looser, to get things in and quickly to get things
done. They have to follow a hierarchy. They're all these roles and even just general environment and like things that they've already done that they like to follow. Sorry. Yeah, whereas startup is very like, you just do whatever you want kind of thing. There's no roles. He have a lot more
autonomy. Yeah. He's the Do you think it's easier to do a side hustle in a corporate or a startup?
Well, personally for me, I started when I went to a start up, I started home buddy club when I went to a start up, because I just didn't have the brain space to even think of something new. Working, technically would be nine to five, but it's like eight to six, eight to seven, coming home and being exhausted. And so transitioning from the startup was really, initially for my mental health, just to give myself that white space to stop being creative again.
I love it said like, you're when you're the cog in the big machine. It's like, they work. Yeah. You really just getting it done. So
what I love about a home party club is you're doing community stuff, like there's a very big element of community, but it's also for introverts. Yep. So how does how does that work? What's been the The challenges of like, when you think about, like, entrepreneurs or people doing stuff, if you're on podcasts and you're appearing places, people, you know, doing Insta stories, people tend to be extroverted. Has that been a challenge trying to create a community as someone that's an extrovert? introvert?
Yeah, it's definitely been a blog. And initially, when I started homebrew club, it was sorry that I didn't have to use my own name so I can make it about the community and not about myself not be front facing. And I kind of learned that I need to stop putting myself out there more because you need to create that connection for the community. So yeah, it's really pushing my own personality boundaries to get out there and talk to people and I've definitely seen that when I do put myself out there. It's people sliding into my dams, having that conversation. Yeah, and creating that discussion and community and it's been
more easier to make the connection quicker. yourself. Yeah, I mean, that the thing is, extroverts also have the same battle, maybe,
but like reconciling it differently, I guess.
Yeah. And so when both sides do it's like you're stepping into that is is the powerful choice to make maybe these harder as an extrovert because it's not as natural to want to be the line be in the limelight or something like that. Yeah, it's interesting. I mean, what, in terms of being an introvert what does that mean for you? What's like your, your operating system as an introvert?
I'm sorry, I would say like I really thrive on having my own space and my own time.
Yeah, quiet space. I work from home now which is great for me.
And it's I like I love to be social and hang out with friends, but it's having that time by myself to recuperate and like get my energy back in a sense, how does
an introvert work in a A cog in a big machine like, you know, a corporate environment.
I did have my headphones on a lot.
Probably managers hated but yeah, when I really needed to farkus my headphones would be on and I'd be listening to podcast or listening to Spotify. Yeah. And just trying to create those boundaries or even like sneaking off at lunch for 10 minutes just to walk by myself that 10 minutes around the block just to yet try to get that space my day. Yeah,
it's just you think you're an introvert?
Yeah, I think that I'm probably an introvert that ended up doing extra curricular activities to work on things that made me better skilled with things that most introverts, potentially but I think that for me, the best possible weekend is nothing on or like not saying anyone or
your Monday to Friday extroverted. Sunday introvert Mr. I said what do you I've never really heard you class yourself as anything other than just a perfect specimen, which you are probably probably extrovert. I think I get all my energy and motivation from being around people. But yeah, it's probably that like the social anxiety side of things that makes you more introverted or thinking more introverted. Can you can you change Do you think like directly can actually become an extrovert or vice versa?
I feel like you could move on the spectrum because I so I did the Myers Briggs personality test when I was in year 12. They got an agency to come in and do it. And I was actually classed as an extrovert then. And so now on the scale I'm like way introverted.
Sorry, I, I changed Yeah. I started hating people.
I don't know maybe I feel like I was. I'm questioning With even was extroverted to that extent or whether it was from a social point of view that I was like being extroverted to fit in. And now I'm comfortable in saying like, I'm just going to stay home tonight on a Sunday night with my cats and my boyfriend and watch Netflix. Whereas before I would go out, and I probably did a lot of the extrovert activity. So that was deemed as being extroverted.
Yeah, you got like a business coach? Is that what you what you call them? Or like I remember speaking to you early on in the stages and you talking about having someone supporting was what was that like?
And it was really interesting, I think from a entrepreneur perspective of when you're by yourself, like you guys, you get to bounce ideas off of each other. And it creates that really like creative space. But when you're by yourself, it's really hard to do sorry. Even just having a business cards to be able to bounce ideas off of and brainstorm knowing that everything You're in a safe space. It was really, it was really good way to stand to, to create the foundations of what I wanted to do
was that I want like so you decided. So you've moved from corporate to start up you had the idea of was it I want to do something and then working out the home body club thing or was it saying like where did it sort of fit in regards to coming up with the idea
I wanted to. So I was listening to a lot of podcasts, reading a lot of articles about self development, wellness, mindfulness, and I didn't really have anybody to talk to about it. And I felt like my boyfriend would kill me if I kept on bringing
sorry, he's got a What is it? What is it? What would How could you relate to him? If you listen to that?
ice hockey. I thought it was just some obscure
you need to listen Yes, I'm really right leaning. Yeah.
That's my mistake. Sorry. I get it. So I want to start a community. And I was trying to work out how I wanted to do it, whether it was just I have a social because my background is digital marketing, I have a newsletter. And then tying it in with a blog, and then social media as well. So it was kind of basically what I've been doing with my entire career and then moving that with the skills that I've learned into my own project.
How much harder is it doing? The thing you do for other people, for yourself? Did you find how to I find it sometimes a harder thing
to work for someone
else? No, it's even. So say Say for instance, it's like doing the thing you do for others all the time. So you did the digital marketing thing. But how do you then applying all of that to a thing that you've created?
think I really struggled with perfectionism. Because I was the only one that was coming up with the ideas, but then also doing the actions as well to get it done. I was always like tweaking and finessing, and not wanting to go live because I wanted it to be perfect. Whereas when you're doing something for someone else, they have that vision and you're basically just doing it for them. And there's no emotional connection or, like, ego behind it.
Yeah, it's definitely that I think the when it's your baby, yeah, like, you almost see you want to take a few more boxes, someone else's just like the fade like it, then this fucking suede, because you don't keep finishing anything that you create for a long time.
And that's the issue. It's like, not having your identity entwined with your creative projects or work and that's a really hard thing to do. I mean, you You did a whole over a year of doing a newsletter every single week.
Yeah. Is that continuing in 2020 what's what's the plan?
I'm having a two week hiatus just so I can refresh. And I think I'll do a bit of like design tweaking, but just giving myself that space to be able to come up with ideas and not being kind of like the Culkin culprit. But I could keep on doing the same thing every week, but it's nice to stop and actually review it and yet make some tweaks to
it going forward. So what's the because your newsletter had a bunch of recommendations in it, it was quite like there's a lot of content, it's a lot. How do you actually sort of format it like throughout the week? Are you finding bits and pieces
so I just have in my notes app, on my phone, I just have like a newsletter notes. And so throughout the week, I'll just put in sorry, there's three topics, what to read, what to browse and what to listen to. And so I'll just add links throughout the week and sometimes people DM me and be like, Oh, this is a really good article. You should put it in your newsletter and so I stopped to get Like a little bit of a bank, but yeah, I was basically Well, I am finding new things fresh stuff every way.
The business cards thing. Oh, it's so interesting because it like, it makes so much sense you by yourself you need that other person. I think it's in a team of a been thinking a business coach would even be worthwhile thing. So in the opposite environment to you yeah. What is how do you find a good business? Like what is the what is a good? Maybe good is a different? How do you find a business coach that is right for you?
I don't know. I guess you have to determine what you want from it and going into it how you're going to show up and you're what you're looking for, and somebody that just personality wise you mesh well with. And so before if you determine what you want, then you can go out there looking for somebody with the history or the background or something that they've achieved. So then that kind of like a role model as well.
And how do you find your one
She also has a podcast and through social, but I haven't actually used her in a while. And that's not from like, she's an amazing coach. And I'll definitely go back. But I started feeling like I was relying on acceptance of my ideas to before I actually did anything. So I was not taking the action,
created a manager that you had to go.
And I was just, I was creating another excuse to just not do the thing and do the work. Sorry, I decided to stop just to give myself the confidence in my own abilities.
I mean, it's probably the business that she they want to build. Right? But in having all these people feeling like I need to, I mean, I wonder if it's on purpose or a wonder if that's just what happens with
why I think that you a coach, the coach probably did exactly what they needed to do which was help us identify where you are on your path and what's your thing I guess it's like a good osteo or physio what like once they've done their staff, there's actually a point where you don't necessarily need them
day to day and you can pick them up. I think it was thinking about meditation apps where they sort of locked in locked in but you you build a consistency around using the thing I've been thinking about. Not that I won't do it if I couldn't access the app, but even last night, I was like, trying to get in there's no reception where I was. fuckin Sam Harris. Yeah, went to work. I need it. I need it. And so you could build like a if I don't have the app I won't be doing Yeah, it's interesting.
You did input like an in person event as well or like we're, you know, running that sort of breakfast style meetups. What How did you find that? As opposed to say doing having a digital community?
Um, I really liked it. I think there needs to be some form of in real life. community aspect to it, which I'm thinking about how I'm going to build out in 2020.
Yes, it's harder with introverts. Yeah. Body I guess like, by design, they don't necessarily want to leave the house.
Yeah. Well, I had lots of interest in those like, oh, sorry, Eileen maxed at 10. So that we could actually have conversations and to connect and not just like a giant group of people and I had a waitlist. So obviously, the homebodies were interested in it, but personally. So you went for like two or three hours in the morning, but then the rest of the day, I was just stuffed, like, I had no energy. I was completely just like, yeah, I had to stay home and just like lie and watch Netflix and do nothing because yeah, my internet was like, Whoa, dude. Yeah,
what have you done? What was the format like?
on that was pretty true. We just all came together on a coffee and I think I just asked people about that how their day is going, how their weights going. That kind of started I didn't go in with any, like, pre organised questions or anything like that. It was just kind of Yeah, Florida and
yeah, it was good. Do you think you find that it easier than even doing like general social stuff? Is it easier when you are leading a community or building it?
Because they can? Why? Just
like why guess you've got a mission, you've got permission to just like run it, right? Whereas if you go to like, your meeting up with a few friends, there's no real clear expectation, but did you feel the pressure of like, it's my job to run this thing.
I'm actually okay. When I know that expectation. Sorry. If I'm going into an event knowing that I need to lead it, then I'm fine with that. And that's the same as in my career. If I'm leading a presentation or meeting I'm fine with that because I can prepare myself mentally. But yeah, it's going into situations where you don't argue that. That's like the social anxiety.
Yeah, where we because you can sort of bring not a person you may be a persona You can put wear a mask. Yeah, I think gives a personal trainer front of you kind of not everyone knows what you're there for. And then you just deliver what you're so cute. Almost like, bring the it allows you to tap into a confidence. Definitely. Which is it's an interesting thing. I mean, starting, if someone thinking of starting an email list in 2020 I think people would think it's, I said the old school, but if anything I've seen so far right now I've seen it is so hot right now.
Well, I would say to create an email list because you can never control anything that you like your audience on social media. So you don't know when Instagram is going to stop when Facebook's going to stop or when they'll stop charging businesses to be using it. Sorry, an email list. You have complete control you are in it. So if anything happened to like even if you get hacked and suddenly everything's lost, you still can contact your Customers how many people wouldn't have a malice that it influences many
and so I think it yeah it's it's an asset
So building an email list versus an Instagram following in 2019 did you which one did you find to be more difficult?
Um Well my my email list is definitely smaller than my Instagram following but I would say that my email subscribers have probably valued more it as in that they are really committed and a interested in home buddy club whereas a lot of people on Instagram would just like scroll through I like that person's quite okay I'll follow without really any personal connection so that yet emails definitely harder because it giving that information away.
I like to a podcast one download of a podcast equals how many YouTube views Do you think I think we've talked about 100.
Well, yeah, because there's, there's so much like the barrier to entry for a podcast is so much higher. And it's even like that with the email and the social stuff. You were playing around with doing sort of social advertising and things like that. What did what did you work out from spending money versus organic, with with Instagram?
I'm sorry, all the ads that I did was with fading into the newsletter, I don't do them anymore. But the drop off right of unsubscribes was definitely connected to the people that signed up through an ad compared to just organically signed up interesting. And so that's why I stopped it because there's no point in paying for sign up that really their lifetime value is like one week and then they
fly so that is it. Just Instagram make it easy for them to sign up through their platform or
you just swipe up on the store. And you can see the forms already there so you can just fill out your data
that is interesting
so there's no there's no like they haven't found you they haven't connected with you there's no emotional attachment it's literally just the swiping on story which
is it accidentally happened oh, no, no, they have to put in some data Yeah,
but because they've never had any
experience with the brand before that's the first time that it's happened sorry.
So what are they buying at that point? Like what is what are you what were you selling within the ad to get them
are saying for you don't know.
Me behind the song never know
I'll saying a weekly newsletter for women on on recommendations of what to read, browse and listen to in mindfulness and wellness. Those essentially what it was Yeah.
And monetization Has it always been something that's been on the cards.
I guess if you have a business coach, you'd want to want to have some form of,
yeah, it's always been long term though. I never got into this for the quick win or the money. It was for the community and for connecting with people. So yes, at some stage that will definitely be a key factor. But now, yeah, my newsletter I don't want to hurt the integrity of the brand, not just any product or anything.
So how do you because you've even had some brand integrations, what what was the learning with doing that type of thing?
Um, the learning was,
what was the brand again, who we working with?
Sorry, we worked with Shelby's which is like chocolate covered almonds and snacks. Yeah, they grind. Yeah, so my very own brand in terms of like, everyone was really like loving the product and like, hadn't used it before. And a lot of my audience was damning me like Yes, I love these and that sort of thing. But I think that or That sort of activity when it's a fast moving consumer good, then it's a little bit different compared to like driving online sales. And so yeah, it was in line with the brand. I think it's also what the brand wants. So like, is it conversions? Is it brand awareness? Is it creating connections? Three other brands for your network? Like,
so? Was it a branding play for them? Or what? Yeah,
yeah, it was a branding play. Um, yeah, sorry. I'm definitely open to things like that. But I'm very aware as well, because I'm from marketing. I've had a few brands come to me and be like, Oh, yeah, we'll pay you if you get this many sales. Yeah, sure. It's just
not but if you attempt it, and you don't want to get paid. Yeah. I guess I mean,
I, yeah, that comes under that sort of performance marketing stuff, which really requires it's a scale game, right. Like you need a much more bigger audience doesn't necessarily have to have the brand equity or the quality of person. But if you're building a quality community, then you can't just look at classic sort of CPM rates and things like that to determine costs.
What do you think the rare hour of marketing was of 2019 there's always like things that I think people obsess over in those kind of areas. hype the hype where
where do you think the hype was? I Tick Tock Yeah.
is homebody. ontic I do a lot of cat content. Yes.
Cat Tick Tock. Yeah. Oh, actually, there's a I was watching a cat. You know those cats that look like tigers. I think they've been gal. Yeah. This one, it's like chicken legs. I spent. I spent half an hour just like watching this thing and it looks like it's so bizarre. It looks like a tiger I certainly pass on Twitter
and the only the only followed one account and the account was cold red laser pointer which I thought was quite like cuz I yeah, it's good to have a laser at home I
used to have one from came out there was like a tower and it would move around for the cat. Yeah.
They actually do that they that dumb Yeah.
That's really good. It's a lot of fun.
Yeah, it's great.
Until you get it. It's all about introverts and cats. I guess it's because you're at home. can sort of, I guess they're also cats are pretty into. I guess you could be an introvert with the dog. But cats maybe cats look after themselves or they catch themselves. Yeah,
they're keeping their feelings.
Also introverts, like respect each other
things that really like introverts do like cats. Is that
I just feel like if you think about like Internet culture, can you look
at some controversion cats?
I have a dog, but she's an output. So
yeah, she's What? That's okay. Okay. Yeah, got it.
Well, yeah, maybe not having a day to day. So with the monetization, bring it 2020 you're providing sort of like a membership offering, how did you come up with with that? And what were the considerations?
Um, so my considerations were basically monetizing, what could I do going forward? So there are two things either I offer something myself or I rely on brands, and I really wanted to do something. So my overall goal was how can I keep on building this community, as the hierarchy as the top hierarchy? So that community How would you describe it in the current form? There's the book, there was a book club newsletter, so I had a blog, a newsletter. A book club. And then the social channels involved in that. Sorry, I've moved book club to the membership. So you can actually discuss together in a private environment. And I'm going to do a monthly call. So video call. So I'm going to hop on and I'm going to provide some questions so we can all kind of chat about it. And just kind of like a safe space, I had lots of people damning me and emailing me, but it was all fragment and I wanted everyone to come together. And so this was a way that I could do it, but also helped to grow the brand and the future of it by charging instead of providing a heap of free content currently am
I think what are you scared of when you decide to charge because I think most people will be that put out free stuff. Scared to then put $1 figure to it.
Yeah, I think I knew doing it that this would be probably a hot transition the noise Because they are conditioned to receive everything for free and so my goals are not short term it's not just short term gain its long term so how can I slowly transition these people and creating big enough value that they'll want to sign up? And so I think it's just really showing them and the social proof of other people joining saying what we're going to be doing and then you're wanting to sign up
yeah, I mean, because I think I've seen some people do it where I could I've thought about the toughness and in starting to charge at saying to people order on a live like a closed live Yeah, when it's like at the start that I mean, that is the reality of anything we do. We wish we could have 1000 instant lives behind a paywall. But the reality is you got to start
somewhere. You start with only like a couple of people in the community. Yeah. How do you create that stuff you've got like if you're starting very, very small. Have you ever considered what the book club looks like at a very small level? So say like 10 people, versus 30 people versus 50 people and how that changes the dynamic?
Yeah, I've definitely thought about it. And sorry, I was trying to toss up between using even Facebook groups because I'm not a huge fan of Facebook personally, but I think that your article but in order to be able to scale it, there needs to be some sort of forum. And so that was definitely a consideration. And I would I will be moving into Facebook private group. Be at the moment having a small amount. I'm thinking like a zoom call where everyone can come together as like the webinar and yet be able to chat and things like that. If they want to hop on then I can invite them.
Isn't it interesting though, because there's still a lot of people on Facebook. And so it's like, maybe the thing you don't use is where maybe you could look
at Facebook. That's why I'm i think i think about like, what do I potentially get? Because I've got a Facebook account that literally just has the daily talk show attached to him. I wonder whether I'll get to a point where it's like, I'm only using Facebook for its smaller communities. And so I'm connected with all of that, like I remember three years ago, actually, it would be good for us to sign back up to but I was on like a production companies. Facebook came earlier. Like that's global. And so there's like, I met like, even someone that I was speaking to on there, like I met in San Diego, and I like
that. It's like once I'm attached to a few of them. I mean, they only really work if you stop being if you're active in them, but I do see people being active in these communities. But then that's it's a real play. It's a real like it can watts shout out to cam Yeah, he's Melvin filmmakers. He's just sliding into college. Instantly but I see him interacting then I see him in events with people live in Melbourne filmmakers I used to have that Facebook group and then I think when I deleted my account the username and obviously got it up but there is there is yes I'm filmmaking maybe
maybe they said that I'd love to pray was saying the other day she was like my mom's the you know like if top commenter on certain things I was like on reality show and it's like you know Helen top commenters today was the today show
these are the like the ones that are like this is interesting. The people who start some of these big ones that they never were thinking I'm going to create something like this like the base side but by swapping set ginormous fucking ridiculous and they all get a bit power hungry. Yeah, you know, there's like the real you know, the admin moderators, the moderator roles. It's hilarious, like the pulling down things at the drop of a hat. The bond is there. West eastern suburbs in Sydney one was meant great stuff was because all the rich people from the you know, phalluses hubs. Yeah. So, you
know, I remember back in, like 20 2011 there was a, there's a Facebook group, which is pretty sounds pretty dumb. Now it was. I'm awesome because I live in Australia, there was a Facebook group, and that had a quarter of a million people likes and this was a time where when you did a post the period everywhere. I remember like I knew the guy that had it and he put my 12 film up and had liked my video got like 12,000 views or whatever because of that. And then we had even when we were doing was doing the social media for chalian boots, which is a Shane Jacobson Paul Hogan film. I got shamed to do a personal message specifically for that Facebook community.
Smart. Isn't it funny how people used to do shit like that? Yeah, imagine asking shy and Yeah, just do the post the talk show just it was funny like what the currency of it then like not everyone had worked it out. Yeah, it says, Can you can you bring up the biggest community on Facebook in Australia see what it is now? But yeah, I remember asking people to share things. Yeah. And it wasn't as offensive it is now. Yeah,
I think people know where it's worth even think about how hard it is to get a follow on Instagram now.
Amen. It's like,
it takes a lot. Like it's, I think that we're all we all have the start will just like we we thought we just follow it like what's the harm in following and then I think that we realised that we become what we follow. And so then we have like, gone the other way now, where it's like, we'll have to tick 10 boxes before they get a follow and like, if it's a brand it needs to be like, I think that I definitely place actually probably not that much but definitely place a little bit of identity on like, what am I felt like if I'll go through and be like Is that really me? Now? I don't
follow a count vest as the following count.
Yeah, it was funny. I sort of I do. I like to have it smaller, but it was Seth Godin tells a story about his friend saying how she was getting worried because her numbers were about to like, be paradeen she was freaking out about it. And so he paid 170 bucks and got 10,000 followers for for a birthday. And she doesn't realise Yeah, and so sits there and she's there and Dean Dean like she's getting all these like notifications and he was like,
how do you get a follow these days? Do you think Lucy
Um, I think you have to, obviously have good grid content on your page.
Read that grid life.
Yeah, um, so
the new grid girls on the Instagram.
They're also called that was the first time I ever heard it. Bree said it on your tile. Oh yeah.
It's a brand thing like, we're getting into the story and we've paid extra and we're getting the tile as well. I'd never heard it but then I started
hearing it and seeing it written in stuff.
Yeah, I think it's showing up consistently these days. What's your content? Like? What are you bringing he entertaining you inspiring, educating.
And just being active stories every day?
What about commenting networker? I always think about that. 97 and we commenting back
to everyone engagement.
Yeah, it's actually wasn't a question.
It was more your what's your thought like a you pedantic About commenting back or anything like that,
I do comment back, but I think that's just from a strategic algorithm point of view.
Yeah. Um, and also, I was reading an article that Christian home was writing on LinkedIn. And he was like, you know, the five things brands should look at before working with an influence. And one of them was, are they engaging with their audience? Because it's a good indication of how much buying or the quality of the audience if, if the daily talk show has just a bunch of people writing and it's all this sort of random people, but we're not engaging potentially that leads to,
you know, a less quality product. I mean, I mean, I've also got 10 comments and written back 10 times, so it looked like it said, 20 comments,
to be honest,
but I feel like if I'm trying to create a community and people are talking to me, and I'm not answering them like
you need to have a certain offering to Create the dialogue I think like to there's some kind of brands that like you look at the shameless thing the conversation it's created even what you're doing it's like a the thing you put out is something to then to flow on
what send gardens people like us do things like this and so homebody club but like it's in the name people understand they can like there is the, what I take from it is it's the post helping people on their personal journey. And so whether that's you know, like, with the self development angle, but also like spiritual stuff, but just like, it is that hybrid book club know lots of thing and hevc we have a phone number. It's like a, the daily talk show.
colas actually I still have little combo.
Riding big say the minimalists have started doing Joshua fields, Milburn has got a text number a text
People have hotlines and things like that. Yeah. audience.
Yeah, maybe good to get something like that. Well,
I think about sometimes you can't be bothered. Sometimes you should have a few combos or I could just rattle off five might got one minute What's up? Yeah, a guy. Yeah, good cat. If you're sitting
there there's something there's something in that or what do you think listening to the daily talk show? Or like putting your marketing hat on? What would be one thing that you think we could do in 2020 to be more engaged or sort of encouraged community?
You could do more in real life stuff. Like obviously you did the 500 episode event and what do you think about that off? It was fun. Yeah, what's I mean, you don't need to have such extravagant things. You could just meet up and hang out with people.
Yeah, this is where we take it though. Because every
tattoo is like that white like it started like I'll let's keep it log K. And then the day before, I might, we need lots
but it I think it looks great. It looks right. Did it
night looked great. It was fun.
So yeah, what is the smallest? Like, is it maybe just
less Nanda is like a smaller
smaller venues maybe I think the other thing was it's like how do you how do you create? So I've been consumed with Seth coming to Melbourne. I've been like going real deep into I was emailing him as well on the weekend he's been getting back. I was asking him actually about people introducing themselves on the podcast I said, said because he's very into like status, things like that. There's the book that Jason Fox talked about the other day on our show. It's called impro. And it's all about how status is used in theatre. So like, from an acting point of view, so how So anyway, Seth uses that a lot in this is marketing. And so what I was asking him was when A guest comes on a podcast. And the host says, you know, for the five people who don't know anything about your fibo, who have been under a rock, can you describe who Lucy green is? stroking the ego? Yeah. But it is there is something. There is also something a bit low status about asking like giving, having to explain yourself of who you are. And so my question to Seth was like, do you think it's low status and do not like it? And he was like, I look. It's a privilege when I get the chance to do it, because I don't get to do it that much. You did. He's one.
When we interviewed him. I think it was a great
idea. I didn't writing best selling selling books, you know, like being able to do that sort of stuff filled him up. Yeah. So yeah, it is it is interesting, but why was I bringing
that much effort into my interest.
I wanted to get straight into the Hi buddy.
So we're talking about the 500
Yeah the smaller liar I think
what is one of the what so what does that look like? What does something low phi
low barrier to entry
even just like a dinner or cafe or a picnic or anything in real life or here yeah I'd have people here I did think about bought a barbecue oh yeah for the offer so we've got a balcony here and creating that real hub to be able to come have about
so you guys obviously show up consistently on the podcast but even just creating something on like Instagram lives and stuff that is consistent Yeah, like a schedule that you always show up so they know
when to expect love. Yes, I like the idea on know
that out. I coughed in there, my god and then I drink water now it's all over me.
What's up? I think it could be good to do I wonder maybe I'm Fitzroy garden. So it's one of the that was three day deals. Favourite garden sounds like he's dead still is still with us.
So I even think the office and this year 2020 is like, how can we utilise our space? Because I was what's what's easy to do is it mean get complacent, it's probably not the right thing. But you think about what you could have if you had an office, and then you get the office and then the like, if you look forward, and so there's so many things I want bleaches
not like saying Yes, sorry, future. So this this, like this office, it's great. I feel very lucky. say this is the however, I think that a bigger space where you know, we could have those bleachers and things like that so we can actually, what one day, but I think there is definitely something in the minimum minimum viable stuff. I like the idea of going to a picnic or a park or whatever. I feel like there's easy ways that we can, but on that the the, the the tension trying to create tension within, like community within say, like, money wise, right like you actually Seth was talking about this is what I want to talk about Seth was mentioning how he would give the old MBA for free to people who were in not for profits
in email to you or just
in general. And the what was happening was there would be a huge drop off right of people who would get access to any of the stuff for free. And so what he was talking about is you need tension. When you pulling back a almost resistance, I think was tension, pulling back a slingshot, indeed the tension for it to work to catapult it
creating that value.
And so I think part of it though, part of The way that you create tension is charging for stuff. And so we didn't do that when we had out at 500 but what would that look like we had someone booked six tickets and then not show up because it was free your man Yeah. What What would it look like? What would it look like if you charged a small fee even if 20 bucks
well i think it's the yeah the value like you said you can any especially if I mean all these things are like coping mechanisms. You set it for free because you don't know if we can actually pull it off and then we get a the people in this room. Holy shit. Imagine if we charge and then you can go you could go charge a little amount and we'll put all of that money into the event. So it actually it's like that's the coping mechanism at that point. Do you think for you having a cut off was a like a small amount was a like a almost not wanting to sort of I know you said it was like keep it small. But he's it also inside because I know this All this stuff is like, like a fear of failure. fear of not working. Yeah, definitely what I felt
Yeah, totally. And I, I remember launching it for the first time and being like, people could just not show up. And then so I got two of my best friends to sign up and I was like, Well, if nobody comes, we're going to have no brunch.
Highly organised, catch up through a sign up. So then when you saw some randos
it was like, Oh, this is actually real and I'm actually gonna have to do this and turn up and it's going to be a thing
of me but where else is there to start with any of these things? The podcast like starting a podcast and having people listen and then a year later, how many you know? It's It's really cool. I think that's the that is that is the reward in the in the creative endeavours. And the online stuff amazing. Yeah, it's me
up from that your house. It's buddy cry. So if people want to say When's the first newsletter of the year coming out? Have you got a date on it? Oh, so 97 can work it out. Is it like the second Thursday or some shit or? Well, I'm
having a hiatus for two weeks. I next Thursday and the first day off to? Yes, I will.
So what it is, so to two things, it's coming in July because this this episode's coming out and so it should be I'll still have
the blog and membership and look at all the
news that I feel I love the newsletter I feel like blogs it's still that thing of like you've got to actively go there. You gotta have it on you like bookmarks to be able to go to it the newsletters like a great reminder of what's happening. How do people sign up for the newsletter?
through Instagram just linking by or pop up on my website?
At home buddy club. com? Yeah, good. Yeah, we got home buddy club.
You know how you can do that. It's
No. Team and also once you got the.com someone tries to start something with the dog. Yeah, whatever the killer did you actually you tried the whole trademark thing? Yeah, where's that? I'm
sorry it was I'm not gonna do I'm not gonna say it properly but basically it was approved and now there's like a three month period where it's advertised and people can
yeah challenge and decide that is over in January
right? What was the learnings roll all of that was it were you doing the name or were you doing the the logo?
Right did the name because the logo is just the name anyway. So yeah, just did the name minute
What should we give it another attempt for?
So what I found out from because the daily talk show we got advised that it wouldn't go through because it's too generic. Yeah. But then Justin from Thank you slid into our dams and said Joe what from a an image level so thank you like basically trademarked the logo? Yes. But that's still essentially the words just written out. And so we could we could do we have to get his.com Is it because we have to talk shut up? Okay. I'm not sure I like the dog the dot coms good in the logo because everyone always knows where to go. I feel I feel like in 10 years time it will be like what happened with like, Fox FM and all of that five years ago where they all drop the FM networks now that we went to the fox and most of them don't give the what's the numbers called the free plasma frequency when I won nine? Because they're all you know all about that guy hot and stuff. Anyway, Lucy, good luck for 2020 We would love to have you back on later in the year. Maybe we can do some of the stuff that you're pushing on your workshops and all that so can you bring up at all to please I've taken What's the cat's name? Bringing by Frank
and scout? Okay, right. Which one do you like more scout?
Frank timeline? Oh
no Frank's the first one you've met. Okay.
Yeah, sure scout okay.
That's full on. Are you doing my cats? Oh,
geez. I mean, Amy's rabbit be so nipple.
Really like a like a scarf wherever type of thing she's gonna like when I this is when I
first met her. She got a scratch and a bite. little prick than ever. That's that's what she told you.
That's a story.
That was the rabbit Yeah.
What happened to it? No, it was a rabbit and
we moved to Melbourne so we left. We left the house where the housemates were and then start I think
so there was somebody there. So yeah, yeah,
but it got it juicy. He's live in the backyard and started digging and
became afraid of it you know,
that's about this whole chart height the daily talk show.com is the email address homebody club.com definitely sign up to the newsletter because I really enjoy that every week otherwise said Mr. Guys Hey guys.