#328 – ACA’s Oscar Gordon/
- April 18, 2019
On today’s episode of The Daily Talk Show we’re joined by Oscar Gordon. Oscar has spent years developing viral social content for some of radios’ biggest shows, including Kyle & Jackie O and Fifi and Jules. He now runs a production company with his best mate Sophie Monk (Lazy Susan Productions), and brings ideas to life with the SilverStar Mountain Resort.
We discuss:
Oscar’s Mum’s side hustle
The ACA appearance
Blurred lines
Managing to lose a car
Viral video content
Pitching creative at SilverStar Mountain Resort
Oscar’s production company, Lazy Susan Productions
Social media relationships
The learnings from the people around you
The tools we use and the content we create
Oscar on Instagram:
https://www.instagram.com/oscargordon/
SilverStar Mountain Resort on Instagram:
https://www.instagram.com/silverstarmtnresort/
Watch today’s episode of The Daily Talk Show podcast at https://www.youtube.com/watch?v=6sm1JLPjAzQ
Subscribe and listen to The Daily Talk Show podcast at https://bigmediacompany.com.au/thedailytalkshow/
Email us: hi@bigmediacompany.com.au
Send us mail: PO BOX 400, Abbotsford VIC 3067
A conversation sometimes worth recording with mates Tommy Jackett & Josh Janssen. Each weekday, Tommy & Josh chat about life, creativity, business and relationships — big questions and banter. Regularly visited by guests and friends of the show! This is The Daily Talk Show.
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Episode Tags
"0:03
It's a daily Talk Show Episode 320 What did we do 320
0:08
eyes and we've got Mr. Oscar Gordon in the house. lovely to be here.
0:11
What's happening? I say Oscars my mic. I didn't even know that he actually lived in Melbourne.
0:16
Not a lot of people do. Yeah. Well Josh just panicked with the your mic.
0:22
Sorry. not normally on the microphone. Was that is that really good? I'm so impressed by your graphics at the start of the podcast. By the way,
0:28
if we can thank Maddie sharp Maddie sharp for
0:32
putting that together. He's a motion graphics guy who moved to LA he does like Ellen DeGeneres is.
0:38
But for all we know, he may be back living in Melbourne, by Josh his knowledge of where people are living.
0:44
Well, because you spend how much of the time in Canada? Yeah.
0:47
So I work for Sears or silver star in Canada. And so they winter starts, you know, middle of November and goes till about April. Yeah. And I was there in December. And then I went back just recently for free. So when it's winter, I'll head back over there. And I'm lucky to sort of do both and they're based in Melbourne because I haven't lived here for a long time. But I'm from here originally. Yeah.
1:06
So we are connection. You know, our moms lived in London together. I didn't know that. Did you know that? No. And your mom, my mom went to Austria and my mom came home with a broken leg. Oh, really? I think she broke her ankle. But john was there and Oscars mom also married Amy and I Hmm.
1:27
So she a full time wedding celebrant or is that just a side? She's now? Yes.
1:30
Yes. For many years she was doing as a side hustle while she's a teacher. Yeah. And I thought it's so weird. My mom, she's got all these sort of weird things that she doesn't Assad. One time, she actually came over and visited me in Canada. And it was some other and I was looking at my phone, like through my phone and I saw a screenshot of her in the millionaire hot seat.
1:52
And I said, What are you doing?
1:53
And she goes, Oh, yeah, sorry, I was a millionaire. I'm
1:55
I
1:57
get to say that you were on with Eddie. And you went out and tell? I'll tell you why. Because you only want 1000 bucks, which is not too bad.
2:03
I want to have a Do you know how the money actually gets to where it is that they run out and checks?
2:08
No, no. Does anyone do that? Any I
2:10
know I just remember to like at like when it would get to that. Like when it was the who wants to be? Yeah,
2:16
I think that was all just part of it. Yeah, I just like write the checks slotted across the table. Your answer? Oh, yeah. Yeah, tricks. Yeah.
2:27
I pass now just a
2:28
square.
2:30
Well, I did. The reason that I did know that you spent some time in Melbourne was because I was living at my parents place for a while and their big view is of a current affair.
2:43
And so I was very chuffed when I saw you not only on a current affair, but there was reenactments involved.
2:51
There was
2:52
a point where you were even using some form of foil as a as a cold when you do that reflective.
3:01
It was the best possible appearance on that show. Yes, you you weren't the aggressor, or you were
3:10
straight. No,
3:11
no.
3:12
But yeah, so what happened was, I was walking home, I got home and I'm walking past my bedroom window, a Bedroom Bedroom look at and I see the window has got a brick fence, like right, like they've been built over it. So next door, when we moved in, they'll building a house completely fine. And then it got to the stage where they're building it against my brick wall. And I'm talking like this, like, you know, like one millimeter difference between the brick wall and my bedroom window, which is the only source of light. So they had built it completely covered it because they were building next door they had planned permits or fine, but I was trying to get in touch with my real estate agent and get them to try and put together some sort of a spotlight that didn't took forever. It was like waiting to end up being two months with no light at all in my in my room, which is a weird thing after a while. I mean, if you doing night shift, it's okay. But
4:02
you were here internally.
4:05
But yeah, so I just I thought stuff and I'm just gonna put it up on social and it's just like everyone was like, What the hell are you doing living in a room with no windows so and then next minute account affair and stuff the window because that nothing had happened. I had no one to turn to except for
4:19
Tracy. I mean, there's only two people. I mean, I've just never done a reenactment Josh has done reenactments on the news for Channel Nine. What I've always wondered is saying that like, and I know you and I know you. What I could say is you've taken a bit of that piece.
4:34
Well, you know what, because I just thought when they start because they they come over it was first in the morning. And they wouldn't want to do the interview straightaway. Because, you know, we sort of understand what they're after. Yeah, I just said to them out, you know, can we just get these I just don't want to make it like Poor me Poor me because, you know, privileged white male, you know, complaining about not getting any light when people are dying out there. And so you know, you know, they can afford their bills and stuff on the grand scheme of things. It's not that fun. So I said we should it should be a lot. But having said that, I was like, you know, what, what do you want me to sort of talk about anyway, so we did the pace of the camera. And then they said I'll go and do some cutaways. And I said, you know, that's fine. Can we do a bit of an interview with you in your bed? And so there's made propped up in the bed with the current fair lady. And then they said, I come outside. So I went outside and I was just sitting down and one of the producers just passed me a trailer with alpha oil on it. And I said and I literally just started I didn't even have time to realize what what the whole purpose was. And they said, so Oscar, what have you got here and I just went on do anything just to get a little bit alive.
5:34
But it was I
5:36
think, was the first time the current fit almost did a parody on themselves. I know In fact, I gave you
5:39
too much credit
5:43
in mind
5:43
content my one of the best content minds in Australia done viral videos, he knows what to do to get those views
5:50
What is your property manager because the issue that I would have is not being on a current affair. It's them having to interact with the property manager being like yeah, that was me Yeah, yeah.
6:00
Well now I told him I said how this is going to happen to me get some sort of a feat so because I didn't do them it's kind of embarrassing to have to do that but in the end it was all sort of you know funny and that yet anyway, let's just say since it's been head, I've got a big scholar in my room, which I can open up although it's kind of an odd because you got the stick there so it's like all the brains how many but yes, it's very it's automatic. It's got a little shut up it comes down and opposite depending on how I feel I can I can change the light so I'm very privileged now. Yeah,
6:28
and I will say this you know what my favorite part of the video was the experts that came in about pacing around like that. They couldn't even get a sleep expert couldn't get a scientist that had a well known the head of wellness expert or somebody was like,
6:46
come on. Yeah, it's um, I've now like you know, when you taught me nine minutes sort of predict on Google and it predicts what it is. It was it wouldn't top it off right yeah. Oscar Gordon. It used to be Gordon Sophie monks friends with her and then but now it's like oh, golden brick wall
7:02
that's my claim to fame That's so embarrassing and
7:04
I'm I'm not on social media anymore. But Tommy keeps me updated on the industry. I retired from my personal social media personal social it was it was getting too much. Just don't do it. Yeah, well, that's why I retired. I'm just relaxing. You look through Wow, no, I stopped doing that because I realized I started hiding all of my friends like do you have moments where you like it? Actually like these people but I think they fuck with online and so I realized that, you know, this is me. I need to take a break.
7:30
I think if you're a fuck what online then your
7:35
friends? Yeah,
7:36
I think a lot of your friends. It does get annoying after a while when you start saying stuff. But I'll just unfollow. Yeah. And
7:43
so I feel uncomfortable with the older like the hide before the unfollow because I just can't deal with the drama. Yeah,
7:51
it depends. Yes. If you know you say them again. And I'll definitely
7:56
well I've actually in 2011 someone unfriended me on Facebook. It was a cinematographer that I met once on a shoot. And he unfriended me. And so I've actually got an email that I sent him being like, Hey, Mike, just wanting to know if you're okay. It was quite full on. So I've got sort of a bit of a dark past when it comes to unfriended and I'm following so
8:18
well, you know what, there was this lady that I used to work with, in radio, she was one of the receptionist and every time I'd go pass, I'd be like, Hi, we had a great, you know, bend, a little office jokes here in there and all that sort of stuff. And I stupidly downloaded that app where you can see who's on followed Yeah, she followed me and I was like, well, so
8:35
is there anything that I said when I asked you the reception?
8:37
Do anything like Why can't you have an open and
8:42
honest conversation with me and I saw that funnel doesn't follow you. And as much love there's two types of people that people that actually say something to their face, and the ones that just bit of passiveness behind their back and power. Yeah,
8:54
it was it was a Juliet at Fox.
9:00
Alright,
9:01
so you asked us to work on the Carl and Jackie O show? Yes in Sydney and you actually Josh took over Yeah,
9:10
so he replaced me Oscar replaced Josh I actually got a goodbye card. When I was leaving and Sam cab had written Welcome to the team Oscar esque exclamation mark in my card and then he scribbled it out that's
9:25
a good bit of gear. Yeah, there's definitely a difference me but you know so you were doing
9:29
faith angels Yeah. Was that when was Sophie monk
9:35
looking after that spot, or was it
9:37
Yeah, so I was working before that I worked in comedy for comedy company and they had token or
9:45
online coordinator
9:47
token is like next door
9:48
is I was hoping to get that moved. So we that Yeah, then Jules was doing Oh yeah, that's right. So Fifi was having a first child Sophie monk replaced and then Jules calls me up and says Hi, can you do you know this big songs about to drop it's Robin Thicke, Blurred Lines. Remember that song? Where you see that you remember the music video in the background? They've got him right to tell ski on. And she's I'm sure Mr. 97 could pronounce her name and
10:17
shorten it to Raja
10:19
do? Is that what you send each other?
10:24
For sure. That's it. I'm on Instagram. She was Yeah, she was She's famous for having sort of. She was naked basically. Yeah,
10:31
pretty much. Yeah. And so you had Robin Thicke there and like weird animal goats and stuff like that Oregon stubble anyway, so Jules, want to do a parody of this song, which just dropped and it was just about to get services. So they all knew it was going to be kid he wanted to be, you know, their first and so he said, I'll make Can I can I get you to help me out? And I was like, Yeah, sure. I'll do it thinking that I was going to help produce it or directed or something like that. I rock up to the soundstage. And there's a billion people everywhere and it's like, all right, my any hands me a G string and expects me to wear just a dress a skin color G string and prance around and then we're mallet on the back of it. And so I'm actually in these display
11:09
you actually
11:11
got on you know, we got some clothes Yeah, I've got nothing
11:15
is that is that not the first time Jules land punk? Do you like that? I'm sure not.
11:20
So I think it was a bit of a communication breakdown. But anyway, it wasn't
11:24
it wasn't no joke. It was very nice to have the banana hammock
11:29
I'm that I'm there on stage holding a goes like that. They're just given me in that you know, performance of the song or whatever. And then I look at the corner and there's Sophie monk, like interests and she's offstage and described out in the mouth and she's you know, got her you know, makeup artist her whole team around it and I just thought oh my god what an LA said since in like entitled, you know, woman of God, Sophie, monk, whatever. And then apparently the flip side to that is we've since then we've become best friends. And you know, we do a lot of stuff together. She her first impression of me was oh my god, what is this tryhard guy doing in a like a, you know, G string holding a ghost? Like how much of an exhibitionist does this guy want to be? So it was funny. We sort of both went that way. Anyway, they left a couple of weeks later. Yeah, what with Fifi and Jules for six months, and then moved to Sydney. Yeah.
12:19
So you were in charge of all the content. I feel like there's probably on the one or two radio shows in Australia that have put a real emphasis on video even when radio stations like now we need to focus on audio, which is silly. They should be focusing on an element of video and Colin, Jackie O was one of them. He came on as the what was it a video producer?
12:42
executive digital producer? Yeah, title a good? Yeah. Because I asked me what title did I want? And I just went with it because it sounded really good. And get more cash that light.
12:50
Exactly. Yeah.
12:52
It's like they start Yeah, it's good. It's true that right, like I always say, Don't Don't worry about the title. It doesn't doesn't fuckin title when they're looking at how much they pay you. And they're looking at the scales and what sort of shit in man? Yeah.
13:06
So I worked with them for two years and title and then work with your bit. And yeah, so we were working at a Sydney and then I did stuff in Melbourne as well.
13:15
And then you went over to Canada. So the
13:19
there's a guy in a podcast at the moment called Hamish McLaren. And he's, he's the soul of the podcast. He's the guy that was ripping everyone else. It's called Who the hell is Hamish? It's a true crime. It's like, you know, fits in that genre of a guy who's ripping off all these people, but he Oh, yes. He had a he had a house in Silverlake. So? Yeah, the scalar. So did you hear about him at all?
13:47
This was a while ago, I think was in the 90s. But yes, apparently he scammed a lot of people around the area with a lot of money pretending like he owned all these properties and boats and cars and whatever. And then I don't Yeah, I remember that. And then it turned into a podcast and yeah, started from this guy. Having proclaiming to have all this money and wealth in at Silverstone. Yeah,
14:05
good point for the podcast, actually, even though he isn't here. But I just wanted to say if you've seen if you've
14:10
come across and yeah.
14:11
So what you're doing over there? How did that job come about going
14:16
over to Canada. So I was working with Colin jack at the time. And then I went on a holiday to silver star with Sophie. And while I was there, I was getting ready to take video would you know get trying to get some great social media and we wanted to do that thing where you dive into the snow. And so she said no, you know, the snow is like that big and she said, You know if I jump in, I'm just gonna go straight and full stripe, you know, throw on to the ground. I said no. Why? You know, I'm six foot six and a half. All started I said you go over there. You get the camera. I'm like, put the camera low. I want to make it look really good. I put it on slow so we can slow it down anyway, so do a big jump into the snow. And then I can't get out like my legs. My knees really hurting. And I was almost suffocating to be honest. Sophie is pissing herself laughing thinking I'm just playing out for the camera. It's a bit of a joke. I can't even get myself out of it. Anyway, long story short, I did my name and I couldn't move and I couldn't do anything. I had to stay there longer to let it heal a little bit to been gone fly back to Australia and get it get it fixed. But while I was there, they offered me a job. And I
15:15
and I was looking to leave.
15:17
So did you have traveling? Sure. Yeah.
15:21
I didn't know I did. I definitely did. You know I didn't. So it was like $1,000 to see a doctor.
15:26
1000 bucks. That's too bad. I got a job at the end. Yeah, yeah. And so you got full time employment from doing in a were you?
15:34
Were you actually on annual leave? When you were there? Like, did you have to make any calls to bosses and like, Hey, guys, fuck money. I'm going to be an extra few weeks. And yeah,
15:43
well, we were sort of negotiating what we're going to do sort of it. I think
15:47
that's where I bumped into you in Sydney. And it was just at that time, were you working out whether you get out of the right, yeah,
15:54
you sort of get too crazy by cliff. Right? Yeah, you know, it's like, I've all you know, I'd started doing community radio was really young, loved it still lover, and you, you go in there, and it's you can't even describe the sort of environment that it is, but it's very full on and you're constantly, you know, tasked with creating as many ideas as possible. And I was really driven to do the best I possibly can. I think you just get to the stage where you naturally burn out and for me, yeah. And that coupled with the hours and an opportunity to you know, I felt like I'd done that. And it was good to sort of go into a different area and look at budgets and you know, different sales and money and business and all that sort of stuff.
16:32
I feel like you're an example of someone who has things happen to them or it's like people on social media, certain friends that they have just have things that are content worthy and straight after the current affair thing. Your car. Yeah,
16:48
so which is go like I've had a few things. I've had a fire to my apartment. I've had like, some Ram Ram right across the road. So good things happen to me as well. Yeah. Yeah,
17:01
so what what? How the fuck did someone steal your cat?
17:05
So I know this thing happened on like, my work. recognize him. I'm a liability, but they're okay with that. Yeah. So I walk out and I'm like, ah, where's my car? And I thought, what did I do last night? Who did I give it? This is what I believe it. This is a Melbourne and Richmond. How much did I drink? Yeah,
17:21
but I didn't
17:22
that night. And I was so proud of myself for that. And then I was proud because I was at night I lifted here and I'm trying to like photos is my mind. Anyway, you got stolen. And I had to make the call to my work to say, Hey, guys, the cars been stolen. And they were like, Oh, they thought that was funny. Typical
17:41
Oscar and this is in Is this your bosses in Canada? Yeah, yeah, yeah.
17:44
And the time difference meant that they thought that it was just after New Year's, but it was actually because of the time difference is actually two days after so they thought I had a massive new Yeah, lost the car. And the fact that we're okay with it shows I called
17:57
the first call you make to the boss, I probably would you call it called the place. Yeah. You thought about calling the place first.
18:03
called the place first, did you or no.
18:06
I can't remember. I was like the place. It's not like a murder.
18:15
On the side of the car is a big decal of the business. Yeah. Which says like a big branding. So scalar like it's a big part of the beat. You know, it's not it's a very lab looking kind of like, when you drive around it you get a lot of looks while you drive. I've spotted it.
18:30
So that's how much a decal actually has been. Yeah,
18:32
it's like stealing a Domino's car or something, you know, delivery?
18:36
Well, it's more of them you blend in. So this is pretty unique. A ski resort in Canada, a car in the in Australia in Melbourne.
18:44
That you've you've done pretty well there. Yeah.
18:48
It's
18:51
like
18:51
you know, ridiculous.
18:52
So I knew I couldn't call on a kind of failure because I've done there. And then so your
18:57
Tracy's number
18:59
five to try I just saw that that wasn't a possibility and then I just had been a couple days the place but to be honest, they're obviously awesome people but with I think cars particularly that area things get stolen all the time. They just don't have the resources to be able to churn through it. I tell
19:13
you what, it also is bad fraud cases if you have to report one of those Yeah, like you got to fill out this lengthy paperwork paperwork and sort of fraud when he when he might
19:21
even just sing I might have
19:22
no no the guys next door they had someone try and buy a product through there. And that was like, you know, $10,000 I already paid for the order. But it was a false order. And so they went into this Yeah, it was like look especially
19:37
like digital sort of crime and stuff and identity theft. It's fucking hard. That's why it's always good using your credit card rather than using like an F postcard like if you you know how if boss cards has like the visa? Not so much harder to get your your money back than it is the credit card. Yeah. Anyway, so the car
19:56
got stolen and place a little bit of not much happening. Web insurances happening at this stage. A couple of days pass. I've actually gone off on holiday. And on Yeah, where is it? the Murray River. That's right. I was in a trigger. And for a couple days Yeah, riff it would be bits.
20:17
So I
20:18
thought I posted on social media. Just look like I can't get my shit together. Yeah. And I thought, well, I've got nothing else to lose. And I will do it for a little bit of promotion, if anything. And and and hopefully, maybe it kind of comes up. So take a photo on my car stolen, blah, blah, blah, blah, blah. These are the details. My cousin younger cousin Louie calls me a couple of days later, because I am I defined a car. And I said no. And he goes, Oh, because I think I know where it is. It's that he was walking along somewhere in South Melbourne on his way to work. And so he's because I moved around a lot. He doesn't have my mobile number. We're talking through Facebook chat messenger or whatever. Yeah, he's being questioned by the police at this stage because he called the police to say hey, I found it if you just want to collect it or whatever. Yeah. And suddenly they said well, how did you find it? How do you know Oscar? And he's like, Oh, I'm cousins with Oscar. Okay, Where does he live? He couldn't like oh no answer. Mr. Walker, what do you have his mobile number and he didn't have that so suddenly it turned on poor thing. He's found my car and I think that he's stolen it but he's just
21:13
picked number one, but the car back
21:17
so we there was a bike tire that was in the back of it. So we and lots of dusting from the police
21:23
series. One thing the police should do the wipe down. I've had my car fingerprinted someone jumped to my front window and I came out I was all I see is dust everywhere. It's like chalk or whatever it is. Find the fingerprints to lift if I guess in the film movies, yeah, the car was just filthy so I had to smash windscreen I need to go to the server but I need to have the window changed before I did that she was everywhere you okay
21:49
yeah.
21:51
So you just take do just like take the car back and start using it or does the what what happens and
21:57
just really
21:58
ensure you've got a sniff the seats are I'm not a big
22:03
headline.
22:07
But yeah, so there was a tire tire in there
22:09
and utilize a tire and a bandana. That's all we had on a bandana and another set of keys which actually had an address on it for some place in South Yarra
22:16
so you guys don't
22:19
know and I'm camera so I talked to the police anyway they were unable to follow up because I could have been delayed for something else but I think they're probably going to be on at the moment. So what do you do with the case actually is still my house? Anyone? Anyone in man straight and South Yarra?
22:33
I've got UK It's crazy, isn't it? Like even when I filmed the ram raid on Smith Street, I said to the cops, I'm like, Hey, guys, do you want the footage thing? It's like they don't have any computers with us being I don't know how to fucking take it. They're like,
22:46
not quite lucky think. Yeah, yeah,
22:48
not to mention the Ambien again, but I've spent a fuck load on that. I mean, that's not the police's fault, but I understand resources from the government. Yeah, it the, you know,
22:56
public servants. That's how they're being funded. It's they could be a bit of money taken from that fucking stupid MBA. Anyway,
23:03
I think Tommy's just upset the NBA. Wow, this is
23:08
the reason he brings it up is because we actually just got installed in our new office because we can't get the NBA in. But there's services. There's Internet Service Providers now that will spit like high speed internet, like 100 megabits through the air like point to point. It's like Yeah, well,
23:25
I'm gonna say I don't really know a lot about that side of things. But I want fast internet for some fucking reason in my house. I cannot get it
23:31
where that is because the Ambien is shit. Yeah,
23:33
but you know what, like, even like when it happened when they announced this big Indian rollout, I thought to myself, I reckon if we wait a couple of years, the wireless thing is going to be we're going to be able to do that. Anyway.
23:44
No, I mean, you you've definitely felt the pain of working at these big radio stations where the internet was subpar uploading large video files. But that is that is what that your job entails. Yeah, yeah. Yeah. Is that
23:58
near executive applause
24:02
a lot though. What is the bank in Canada? Yeah. What are some of the things that the Canadians have right that Australia needs to adopt in regards to life?
24:12
Um,
24:15
they are really just chilled out people they really friendly.
24:20
They are also marijuana's legal. They're really it's really weird, because it's so legal there. Every, it's just not an issue. And yeah, you look at it, like in the news and stuff, or politicians answering questions about whether or not we'd even potentially go down that path. And they're like, Oh, no, no, no, no, yeah. The world hasn't stopped in Canada or wherever else legal. So it's interesting that I think and how, what are you seeing happen? Like, do you notice that when you go over there, just don't smoke? You don't just see people? Yeah, just burgers or whatever. I just,
24:51
I just I do wonder, like, marijuana, like, if it was legal. I wonder it like I wonder if I would still be like, whether I would be someone who would do it. Do you find that like I could be maybe like a the oil that everyone's talking about? It's meant to calm you down? So it
25:08
doesn't have the psychoactive elements of marijuana? I think it is. So it's like that stuff would be good. But I get a smell. So I don't know. Give us
25:16
a cookie. Like what's that? Like? Is it very common to like, Is that is that edibles? Is that what that is? Or is that different to cookies? edible? Yeah, yeah,
25:25
these are edible. Yeah.
25:27
So that's always that a common thing? If you go to a i think
25:30
that i think they had specialized places that you just don't say you're here. It's not like you walk into a Woolworths and you've got your edible section over there. I've got Yeah, yeah, yeah. Pure marijuana strains over
25:40
yet. Whatever it is. Yeah. But you go to like Coles and Woolworths in New Zealand and there's just in the main supermarket and I'll with beer and alcohol hard liquor. So it's like integrated into there was enough. I guess that they doing some wine now. It's nice seven double check it Yeah. Yeah. bottle. Mom does. Change number. I'm going to get a suggestion of what what brand? Well, I think that savvy on blog 70 on blogs.
26:08
That is good. That's coming back.
26:12
If I just say something like that, I think oh, yeah, these ones.
26:16
And so what do you what do you actually do day to day when you're in Canada in the sort of
26:21
doing ici stories or final recap?
26:24
Getting my shit together? I spend the whole year trying to get together then I go over to Canada at night. So in Canada, it depends. Every day is different. That's what they used to always say radio every
26:34
day is different in some ways of saying I'm fucking doing freelances. Oh, every day, every day, every day. I don't have any clients do.
26:44
So they it'll depend on us. I love doing content every now and again. So my role is to get as many Australians and New Zealand over to Silver Star problem silver stars. We actually broke out of the peak periods when we want to go away on holidays. Yeah, so it's about you know, no, you know, showing reasons why you should go through the other times. And to be honest with you, the weather's better the lighter you guys. So anyway, that's a side note. So when I'm over there, I might do like we did this thing where we wanted to raise the two things we wanted to talk about Silver Star, the fact that it's open, it's got a lot of snow. But we also wanted to talk about the ski school that we've got there in the in the rewards program. So young kids go there to learn how to ski they have a good time at lives mom or dad the ability to be able to go off and do whatever they want to do. And so what I'm obsessed with these puppies, and dogs and particularly these particular dogs over there called Bernie's mountain dogs, they look like the Beethoven ones, but they're almost Yeah,
27:40
my mate had to in Australia
27:42
for the big big big things.
27:46
studio apartment.
27:48
I was imagining it was it was enough but they huge in February. Yeah. And
27:53
I managed I kept in touch with this one lady who is a breeder over in Canada for a year.
27:58
And the dates just what happens so happened that she had about six or eight little puppies that had never been on snow before. And she was about to give them away in today's time. And the Reapers were first time they were about to go on snow as well. So it was these puppies and these little kids first time that went down. I was like puppies, snow. I think we've got something up. And we it was the cutest thing to film and we put it up and it went viral. About 1 million plus and then when all the national news in Canada, which is always good, which is first it's for
28:27
Snow Resort
28:28
like that. Yeah, I think there's the you know, the radio websites that are sort of primed to go viral, not taking away from you making viral videos at the radio station, because you made shit loads of them. But you're also working with amazing talent. Like that's amazing having a video for a page. That's who's going to that like a few Yes, exactly right. It managed to get the people that love snow, people who've got kids, but it also worked with dub love, you know it just yet. And that's the greatest feeling is when you're able to do that. Yeah. You know,
28:57
in a lot of the times I've been fortunate to work with lots of celebrities in Australia overseas, put together video content, and you go, Oh, yeah, the video is Selena Gomez is going to do well because she's got the most amount of followers on Instagram. So you're going to be okay there. Or so sometimes the idea might be under shadowed by you know, those sorts of numbers. But then there are other examples where you know, you can see that it might be just a combining factor. But one of the proudest videos I did was actually with Sophie, when she was over it. So we'll start with her ex partner. And she is the bachelor
29:30
the Yeah, yep. Sophie Malik was for our international viewers. That she was on the bachelorette. She was the bachelorette. Yeah, yeah. first celebrity Bachelorette, I suppose. And then she fell in love with
29:43
the student. I forgot that it's not all celebrity today just do celebrities now or is it on enough celebrity?
29:49
Neither did Sophia then I think they saw that it worked. And they got honey badger.
29:53
Is that a celebrity like it?
29:57
So they went with South Shore bed funds meant to time and energy fans too. And so
30:02
she was over in there just finished filming the came over, which worked well for me as well, because I was going to spend the winter there. So I had a really good time there. But then, you know,
30:12
separate wise. And so a lot of the time was spent with me on reality show that wasn't
30:17
real live the best dating not together forever. Yeah, but
30:21
you know, it's
30:22
gonna feel real. Do you?
30:23
Do you think like, as active, it's like, it's it was
30:26
the weirdest thing because you've got, I was in Canada at the time. So I just got on the show. It's gone mental at the time, it was just everywhere. I think at one stage on every single front cover is her face. And the writings were there. And it was really nice being away from it all because it meant that, you know, I could just sort of see it from afar. I checked in with her every now and again. And then I found it bizarre when I came back to Australia, everyone was talking about all your what's in the contract that you have to be with this person and all this sort of stuff. That was not true. But I can understand having been in a situation where you are watching these shows. No, and you're naturally going Oh, is that really legit? What's happening there? But yeah, it was all legit. And yeah, so they broke up. And one of the ways that so I suppose spent her time focusing on, you know, not the breakup was in creating this idea that we had to put together a recruitment video for the staff, Silver Star. So it was that was as plan as it came. And it was how do you make that interesting. So we spent about three days writing and most of it, to be honest with you majority was Sophie's ideas. And she's so creative, and just thinking of different things to interject. And anyway, we put the video together with a big thing. We put it online, it had, you know, million plus and again, went viral on all the news channels and stuff. It was amazing. It was like that one shot idea of like, you know, all these different things happening and feel free to put it on the overlay. If you wanted.
31:50
We don't do overlay yet that's in the news. We
31:53
will link to in the show notes. The link to the video on the Shut up. Show impressive. And I remember seeing it on news websites.
32:00
Christ that was because it was so if he wasn't in it. Yeah,
32:02
I really there was no, yeah, yeah,
32:04
that was the nice thing. It was not in it. We've got the people who are actually genuine workers there. Yeah. And it was really nice, because it showed how much the civil service staff would care for their guests and do anything and to be honest with you, most of them are rz. So it's a really nice, you know, Family Fun sort of place to go to. And then on top of that, yeah, it was just that had a lot of fun. We actually it was very organic, sometimes like someone said, Oh, you know, we've got these some people who've been working on this new film, blah, blah, blah. They're along here. And they're here and they're happy to do some work. And so we were like, this is brilliant. We got them on a scooter, snowmobile and got them to do it jumps and flips and all that stuff. So cool.
32:38
Pretty cool. We with the you're on both sides, in some ways, where it's like you are working for a brand. But you've also seen Sophie with the influence influencer side of things. How do you see it from a brand perspective of having people stay at resorts and things like that? what's the what's the metrics that you're looking at? In that
33:01
regard? It depends on who they are. And can we get a free pass?
33:06
obey? We'll do an IB live five days, five days a week?
33:10
You can you can stay for gronk? I'll give you a scare free pass. Perfect. Can you see a phrase when you can as well? He's bosses are watching right?
33:18
Oscars a loose cannon?
33:21
liability.
33:24
Give you a free cap. Yeah. So what is what's your perspective on the whole thing?
33:28
I am all for it. If it works out, I've done some partnerships within bigger brands, and everything's great on paper, everybody gets really excited beforehand. And then it doesn't fucking happen. And it's so frustrating. It's, you know, because you can see, it's not going to work, it's not going to work, it's not going to work. And you're doing everything to try and prop it up. And if there's just no partner, there's no one on the other side, then
33:48
it just falls flat. What doesn't work about it? Do you think? Is it like the so you're basically you're asking people how you need to there's it there's commitments around posting, they just don't meet?
33:58
That was sorry, I was doing more of a in a
34:01
partnership yet. Corporate thing, sorry, with brands like with influences and stuff like that. I think it just depends on who they are, how many numbers they have, how valuable they might be. And also, one thing I always want to know is like, what do you want to do? Yeah, but the last thing you want to hear from as a creative is all this is what you have to do. It's just you know, all yet you want to come to silver star, why? You know, what do you want to do with it? What are your thoughts? Because imagine if they came along, they said, Look, I actually have this idea, I really want to do this idea for a three part, you know, web series, and whatever. And this is the concept. And I've got this person, this person, this person, and we can make it this big. So it actually might work out well. Some people might just come for a day and do a post and that sort of thing. And that might be okay, as well. But
34:41
yeah, so just depends. I mean, yeah, if Sophie, the credit for the idea behind the recruitment, yeah, but I think definitely the, you should give yourself more credit, you've had some amazing ideas come to life. Do you think that radio was where you learned those ideas, sensibilities, I think
34:59
that radio helped me believe it, I like to think of an idea and to execute it. And that's, that's the only thing that's stopping people from not doing what they're doing is the execution putting you in such a, you know, what it's like, there's a billion things happening, and you've got to, you've got to just constantly sort of go with it. So you're forced to think of an idea and, and to be honest, it's also about good teams. You know, I think we're quite fortunate in the teams that we had to work with in being able to do things and then, you know, then later I was working with Carl and jack and I'd go here, but this idea, and it wasn't meant a lot with our you know, you you shouldn't do that. Or you can't do that it was Yeah, no worries. Just go do it. You know, just, it wasn't an issue. How much money do you need for it? Oh, I think you know, one time I gave away $10,000 Yep. No worries, well, let's do it. You know, if it's going to help out and in whatever it might be. So that creative, that that environment allows you to go Okay, let's think of anything possible. What would be really good? And why would it be good? And who are the people we're trying to target? And then yeah, and you have some, you know, little wins. There's a couple of clients in there as well. Remember, once we decided to do a I don't know whose idea it was, but we certainly wasn't the best idea. was we? A guy propose to his girlfriend in a portaloo?
36:14
Not with integration with me?
36:19
Oh, yeah,
36:20
um, no. She's
36:22
idea. Yeah.
36:24
The the radio stuff, the the content, the content part of it? Where do you like being zoomed out a bit? Where do you think that radio could potentially go? With
36:37
the shows on air? Yeah,
36:38
I could the future of stuff in you know, five years, 10 years time? Do you have an insight being out of radio now of where you think it will go?
36:48
Um, I think it will, it's just where the money is. Yeah. So I think if they're able to still create these great shows, and have really talented people, you know, and they had the sales team behind it, and they've got the ability to a market that I think it'll be around for a while, it just will change naturally, the you know, you start to end the deals will start to change. So, say for instance, you know, back in the day, the client comes in, you've got to think of these ideas, I think a lot will be tied, a lot of the digital be tied to a lot of the talent, I think from now on in
37:16
the scale of their businesses, their asset or liability, like them not being able to, I mean, we've we felt it in some times where there was no support. And you're in a big business, I always felt like when I got to those major markets, like fuck, I thought this would be different
37:34
on prioritization as well, right? So they're prioritizing, you've got like the on air talent and all that. So then you've got the that sort of idea that all that matters is what's through the speakers. And coming from that sort of school of thought,
37:46
I will, I will say, I think there has to be some shifts, and I know there's, there's only a handful of talent that is still at the top, but they have to be willing to play ball with
37:57
you have to be digitally friendly, you have to be
38:00
Do you know what
38:00
anyone that's right at the top of the talent field, they know that and they're really smart, and they they get their value and what they value is too big business. And, you know, they can understand how to connect the two, probably better than anyone else. I'm talking even, you know, he pays and, you know, other management and stuff like that. So I think they're across that part of it.
38:20
Have you seen yourself as a, I guess, tell us not the right word. For any of us. It's like a create, I know that you are your content creator. But in terms of like your rise of your social brand personal brand, like being associated with Sophie, and doing the great work you do? Have you ever like do you see that as a thing? Or is it a character fig?
38:41
I've actually got another one on my back.
38:44
I try.
38:46
Not, you know what I just, it's so funny, because I look at a lot of my, some of my friends who are influences on a different level, you know, so So, you know, maybe personality, yeah, she's obviously along with non and it will that sort of stuff. So it's sort of different that versus the influence of side, but you see all these influences, and I they create content, they go to these things, and I can't be fucked doing. Like I kept my view is to have to go into a room and have to talk to a lot of people that I don't know, I don't care about and I'd and then I'm trying to take a photo to show people that I'm there. It doesn't do it for me. I would rather like take a photo of my car, which just got stolen and try to down that way. You know what I mean? Like, I don't think I've got the energy, I'd rather focus my energy on doing something for the brand or Yeah, or if it's a good idea, bad idea. Yeah,
39:34
I think it actually ends up happening that you become the influencer that way, like I think it does. Where the focus isn't on, I want to be, you know, front and center at the parties. Yeah,
39:45
I think that you just, I don't I just can't be bothered. I think it's and I want to be as authentic as possible. Yeah, yeah. On your side. And like, sometimes I'll do stuff at work is is what I'm working on. But yeah, then I'm like, oh, maybe I should post because people don't know where I live. You know, those sorts of things. I, I don't know. I just sort of guy I do. I like it. Yeah.
40:05
What's your relationship with pitching ideas? So for instance, like I saw you in, were you in Italy, with Sophie doing a TV thing? How does how does that happen? And what was that just quickly, because I don't have a TV.
40:17
So we filmed a special session, I have a production company, which was started about a year or so ago called Lazy Susan.
40:26
Which he thought of the idea that was one of hers. And so we which is funny, because our production companies Lazy Susan, and then you think about it, one of the biggest or best, you know, production companies working dog. You know,
40:40
they've got lazy susan over there. I want to get around to anything goes on on I'll be working on stuff. So we did a special for nine. So if you're not in us and produced it, and we're just looking at rate cutting a few bits and pieces, but as they come at you
40:55
now. Okay, and so what is what was the actual process? Oh, no, the other?
41:01
How do you find it? Like, how do you pitch for things? How do you communicate? How do you? It sounds like with re editing and stuff. There's sort of like stakeholder management and all that. So
41:09
there's just no set way at all. And I can tell you, the way that it happened for us is not the way that it would have been for many other people. It just depends on the situation, and your value and their priorities and understanding their priorities. And yeah, so I don't the process was very much centered around Sophie, obviously, because she just got off the bat to the red. And so yeah, that was just something that passion project that we'd want to work on for a while.
41:37
Year. Free holiday. That's good.
41:41
And so have you got ideas in the pipeline for lazy Susan? Yeah, yeah.
41:46
But I think it's like, it's the same thing, like we want, we want it to work for the both of us, we're both very fortunate. And we've got separate things. So it's more of a passion part, you know, it's always centered around passion. So even if, like, you know, naturally, I'm talking to different brands all the time. You know, there might not be something that we can work with there. But I've gotten I've got this idea that I wanted to work on I'd love to pitch to you to see if you think it might work and then that might work in that space.
42:09
And how do you put together like a you fully writing out the idea how the video law depends on
42:14
who they are and and what materials I've got and what the idea is, but sometimes I'll go in how I used to do in radio was I just used to think visually about very, you know, visual, thinking about what how the idea might play out, I'd write a little one pager, whatever and and send it through and then it just got to a stage where I went, Oh, hey, I've got this idea. I've got this idea. And then you just sort of you go away with it. With businesses, it just depends on the type of people they are if they quite risk adverse, they might want that time they want to see all the dots and it's frustrating for me because I'm just like, are you so No, it's fine. If it's not gonna happen to you just let me know. But you know, I'm just going to be respectful I think that's part of the process when you're working with someone is to work out what how it is that they want to work and because you want it to be valuable, you know, the last thing you want to do is for it to not succeed. Yeah.
42:55
What's your relationship with social media?
42:58
It's very strong. The early reflections
43:04
Yeah, it's Do you think it's overstated at the moment the sort of the mental health stuff and the the negativity of social media? Do you think it's understated or
43:15
overstated? I think that I don't I just think it is what it is like I see people that promote mental health with it. I like get it like imagine when you growing up having to kiss you know, obviously face tune and you know, people half nude all the time. And, and I suppose it was like that for us in a different form with magazines, whatever, whatever generation of us, it's always there. The generation above is always coming through the ranks and they're always you know, there's always an issue with the younger generation coming through and worrying and worrying about them. And you know what, I think that it's like like bullying happens. Regardless, it's just what medium that it comes to you and i don't know i'm not
43:53
so you know, the screen time guy. You're not like managing how much time you spending on your phone or
43:59
not. Just have a quick check. You know what, this is a brand new phone. So what happened to the last one? story that it was in the cars.
44:01
You know what this is?
44:10
My second replacement? is an iPhone seven and why is it a replacement? What do they
44:16
did that they replaced mine last week to my speakers when? Yeah,
44:21
man I couldn't call and also the only thing you need to do yeah,
44:24
I feel like these people who just put up with this stuff, and then there's people like us that are always looking I'm looking for a replacement I've gone into I've
44:30
got a new bed so you've got What's that?
44:33
is so good, because I've only literally just got it as of yesterday. So my screen time just to see you know, everyone. I only like to do an hour and 15 minutes a day. Okay.
44:42
What's the breakdown on that? Is that a narrative?
44:44
Five minutes is social network.
44:46
Are you gonna Instagram
44:48
your boss watching thinking sky? You love Skype? Suck?
44:53
normally
44:58
does not matter. That's good. Okay, so yeah, Skype a lot because I'm
45:02
gonna get a bit nervous. You know, people get real. But also
45:06
like, yeah,
45:08
there's a side, be careful. It's using your own risk, you know, and have to give you fine back after you've used it at work. Now you don't want screenshots? Boy,
45:16
dude, I was on a plane the other day looking. And I could see a guy sitting in the aisle seat, but he was kind of a couple emails vacant. So I had line of sight to his laptop. And he's just going through his photos on his computer.
45:30
He just got to dig shots. And it and it was he went and he saw him. Yeah, it was Yeah.
45:36
How's it feel? The whole script like there was that many that he took that it was
45:40
I actually was this you
45:45
know, someone once I opened up my phone in front of ego and I had her Instagram open. As I've opened it up. I was like next to her. She was like, I knew her. We weren't dating. Magical. No, I fucking got out of it. And she ignored it. It's one of those awkward ones where you know they're wearing it.
46:00
But stalking happens. You know? It just does. I just got yes talking. Shit. You need to really ramp yet Not yet. I'm gonna love social media. I think it's really good. And I bet you don't get tired of it. Like sometimes you go through Instagram. And I've got friends who have to get rid of the app for a little bit because it actually affects them. Yeah.
46:19
That's me. I think that the moment with the daily talk show, I've been managing that. So my use time like I could spend five hours on it.
46:26
Do you think it's maybe because it feels like it's a bit in conspicuous like
46:31
who's on there? So progress. I feel like there's progress when you're doing stuff, especially with the daily talk show. I feel like when I like something, it's like it's it's it's also visibility. Like I told this story myself around like me interacting and consuming content. Yeah.
46:47
is also there is a different feeling for your own personal brand Instagram versus a page like how many how many Instagram accounts do you have for myself?
46:58
stuff? So I've gone
47:01
Yeah, this stuff but that I've got
47:04
like, I remember when you were looking after the radio station, like show me
47:09
Yeah, yeah. I'm used to be
47:10
that and I've also got my my dog Humphrey. Okay, how
47:13
many
47:14
how many followers is Humphrey? Well, I saw posting on how frisky is he started beating me in the fuck you doing anything? And I'm doing all your content you're going to be tonight so he's 1241 what happens with the lab?
47:26
What happens with Humphrey when you go away?
47:28
So a friend a really good friend of mine Connor who runs dogs of Melbourne. She looks after him. And yeah, it's it's an Instagram account and it's also a dog walking dog minding all around Melbourne so I've got the best person to possibly look after my dog she you know he goes on adventures every day and all and I get all these photos come through for me when I was in Canada It's awesome.
47:50
Do they? Do Humphrey get a bit annoyed at you know doesn't care. Are you back? Yeah.
47:58
It was a Steffi, you'd be anxious. Oh, yeah, they're very anxious. Yeah,
48:03
what have you
48:05
ever just now looking at
48:10
this is jumped up on my
48:13
friend me true friend. Yeah,
48:14
Tommy day. And he's a Model Model list. And it just
48:18
looks like this staring has has that vibe.
48:21
What have you learned from
48:23
the you know, when you go to the Explore phase? And it's all obviously all the content that you resonate with with
48:27
your Bry? Yes, I
48:28
like going into my now all there's a lot of male fitness. Because I'm very fit. Lots of dogs. Lots of dogs, puppies and snow. Oh, yes.
48:40
It is funny. It's like your YouTube search. American YouTube search probably says a bit more about everybody. In terms of like, you know, your discover page. your homepage. Yeah,
48:49
I spend so do you spend as much spend much time on YouTube? Yeah.
48:54
Do you have it on it? Because I have it on my TV. Like it's my number one app. That Yeah,
49:00
occasionally my house but we'll do it. Yeah, yeah. Yeah, I don't said like a time ago. I've got I can't wait to go home. I can. Well, I'm doing
49:07
what have you learned from hanging out with and working with Sophie? What have I learned? Yeah.
49:12
Oh, good question. Um, she's got a great ability to be fearless. And it's a really good. And just to be nice and have fun.
49:28
Where's it come from?
49:29
for her? Yeah.
49:30
Where do you think the fearlessness comes from?
49:32
I think it comes from that when she's been fearless in the past is it's paid off. And also when you feel you know, that sense of vulnerability as well, like everyone wants to try and be this certain image. And that's when I sort of thought about it. Like when the car got stolen. I'm gonna put it up on social media because Do I look like I'm does it look reckless? Yes. Does it look like I get my shit together? Yes. Does it look like another? You know, but I thought it's true. And just be and you know, you got to be is and she's very that as well. You know, she's that's one thing I probably learned a lot from her. So she
50:01
I think she learned a lot from LA because she spent 10 years there. And you can imagine, you know, being blonde and walking in to casting agents to say no, no, no, no, no, no. Because of this look, this this look like he can obviously affect you. So I think your motto, yours is very much to be happy. And you know, she's got a mom and a dad. She looks after on her property, you know, on the Gold Coast. Like she's got a house for them that she's set up with. So yeah, she's
50:26
done really well. What about Jools Holland? He hasn't yet he's, he's taught me a lot. I mean, he's a great person to have in your life. Wanting to get into, I guess he's, you know, mindset, self development. But also career is very career driven. Yeah. I know. He used to make you film him. Yeah, the early days before he was a baby Lister.
50:45
So what we would do
50:48
now, so now, now he's a date.
50:51
He said it on the show. Hey, yeah,
50:53
we I did. He mentioned his
50:56
status?
50:56
Yes. I used to pay me and he actually paid me. Well, this is all still in school, too, right. 30 seconds. 60 seconds scripts? Yeah. Like he was doing pieces to camera. And so it started off with him in his bedroom, where I wasn't even allowed to go into his bedroom. I'd set the camera up on the tripod and close the door. And I was talking to his mom, my auntie Monte while he did his thing, and then he's like, okay, yep, I'm ready. And then so it started from there. And he just grew his confidence to being able to talk on and so we'd have him down on chapel straight. And I'd get him to jump up on the garbage bin and have to face the camera too much. You know, those big cameras back then. Yeah, with people walking by and keeping focus and not only just, you know, Sean script a little bit, so he's forced to just do it off the top of his head, but that actually prepared him to go and do an audition at Channel Nine. And you know, next minute he's doing get away. What What
51:45
were you like, in school? Me? Yeah.
51:48
I'm, like a media kid. If you all Yeah, yes. And yeah, always. And I knew it wasn't the cool thing to do. But I did not care. Yeah, you know, we had at our school at Xavier, and I had it, I couldn't believe it. I went in there, and you can. And one thing that I loved about it is I walked through, and I had an actual TV studio there with cameras, and no one's using them. And I was like, This is incredible. So I really want to do that. So in order to do that part of school sport, you basically got to choose if you wanted to do swimming, or 40 or basketball. Hey, basketball, Greg Carrasco wouldn't know. Yeah. And I chose AV audio visual, which was going and getting a camera and going and filming the people who are playing sports. Yeah, well, let me tell you, that's a fucking boring job. doing that. But it was good. Because it just gave me those basic skills. And we created a TV show that we made school watch once a week, or once a week, twice a week, but it was actually really good experience and, and help me with school skills to do I'm doing now
52:43
do you think it's cool now? Like, I know, it is more cool to be a filmmaker, everyone
52:48
wants to be a huge? Yeah.
52:50
Do you think these media rooms I mean, your mom used to work, etc? Do you think they're being utilized? Now by all these kids? Well, the funny thing is, is
52:58
now you don't need a TV studio. And you don't need to use that giant camera that they've got there in the studio and the mixing desk and all I mean, that's all good experience to learn if you want to get into actual TV today. Yeah, but you can see these stars, I mean, you've had the one show that just used a mobile phone and just yeah, able
53:13
to do it. It's an interesting conversation, the, you know, the the type of camera that you should use, and I feel like I was very much in my early days, doesn't matter what you got, you just gotta use what you have. And then the later thought, like where we're at now is we offer a high production service that's expensive and high quality and needs to meet all these, you know, different factors. But the fact is, what size and scale? Well, it's more, what type of what, what's the brand, what's their acidic? Are they a premium product, they can't be seen to be using an iPhone and this kind of thing. So we, for what we do, we can offer a high end production service, which doesn't mean that this isn't good to film when you find but it's just a different model. And so when I hear I've had two people this week, say, look, you know, businesses don't care what cameras you use, but that's actually just where they're at and their story
54:08
or the story of the beginning. It's it's like content is king. And if you go to shit, if you don't have it's like with using the example with the jewels stuff, if he doesn't have the input, if he doesn't have that original bit of script, or something to work off or something to talk about. It's really fucking hard. You can buy a podcast, you know, set up really inexpensively a great talent will shine on shit quality production. And so that's the thing is it's like you want to the barrier to entry shouldn't be the camera that you're using. Having a having an iPhone is perfectly fine to start making YouTube videos. It shouldn't be the excuse. But then there is a point where it's like, Yeah, you've got this content thing sorted. Let's match it up with like,
54:46
well, I feel like is working classes, I've seen that it wasn't really a thought like I you've always been idea lyst? Yeah. What are you still thinking like that? Yes, but
54:58
it depends on what what is that you're doing. So you're doing a branding piece for a brand, that's going to be shiny, it's gonna, that doesn't necessarily mean it's going to engage people in the content that's there, though, it all depends on the content. So you can have something that's really shiny, and I get, there's a place for it. So say, for instance, a company comes along and says, Hey, we want to show 60 seconds of the best of ski resort, like I'm going to find the best content in bed, I'm going to make it look really high, you know, a certain level of quality to it. So certain cameras, certain photographers, whoever it is that we've worked with, because the point of that is they're going to apply it, they're going to display it in a whole room full of people. But if you want content to do well on digital, then I'll rethink the whole thing. The whole thing like say, for instance, it was the ski resort wants to yet create brand awareness with their competitors with whoever it is, then I would go out and think of what the idea might be. And then what would complement that. And you know, remember a lot of people when they're going through they're scrolling through their feeds is they're used to seeing quality of, you know, phone quality, and now almost instinctively more engaged with that quality. Similarly, we did a video the other day where I use high end quality video, but I formatted it. So that was in that longer social media friendly format, which is higher and engaging. So just depends on the idea. You don't
56:19
you don't want it to look like a TV commercial, because then people know it's being sold to I think that's where people end up parodying
56:28
these formats where it's like, I need to make it look like a TV commercial. So people will think it's more legitimate. But really, you can tell the difference between when you're flicking through, say Instagram stories, when it goes to an ad and it's producing or something it straightaway loses, I just flick straight through, versus if it actually feels like it's in your feed. And it's organic. And it's part of the whole platform. It's it's different. And then it depends
56:53
like we're doing and we actually going, you know what we're doing an ad or we're going to try and do some content and do organic native sort of the end. And I love that style. Yeah, that's, that's my favorite thing to do, really. And then but there are opportunities to do bigger things. And it's Yeah, it's good, though. Because you've got constantly in particular, with all these social media changes, you know, you can now do certain length of story on your Instagram, and you cannot do Instagram TV,
57:21
and all sort of shit. But you just, I think if you keep doing it, and you keep involving yourself in it, and you keep an eye on it, then then you have a better understanding of what Yeah,
57:30
so So when do you leave to go back to Canada? What does only
57:33
might be for until the end of the year? I might Yeah.
57:36
And the living arrangement. Like do you live at the resort? Yeah,
57:39
stay in a hotel.
57:41
It's one of this gains get like you can
57:43
Yeah, that's cool. Yeah, there's I've never done the same thing. I feel like I would fuck my back real badly.
57:51
Not even skiing, you just know.
57:54
He said like, how many injury? I know that's probably not great. A lot of people find themselves.
58:00
Well, we officially Oh, yeah, then absolutely. But um, it's, it's, it's pretty incredible thing to do. And, you know, it's sometimes can be seen as like a very privileged sport, because it costs a lot of money to do it. But there are ways that you can do it. And even it was, it's actually turns out to be a lot more cheaper to go over to sort of stuff stay the accommodation, which is right next to the ski runs have this game, which is better quality, more snow less people on the runs less white times and have a cheaper holiday than going to a local Australia. Where do we book
58:29
where do we stay? So we started?
58:31
No, but you know that that is the truth. And that's with a lot of Canadian, particularly on the dollar. But yeah, so I stay it is a hotel day. It's called snowboarding last day and one of the
58:42
people who really worked Is there anyone else that you're working with? On like the same floor? Like do you have like an employee floor type of thing? Are you just amongst or no, I'm
58:51
I'm the exception.
58:53
Always has been always will.
58:56
Mate, thanks for being on the show. It'd be we're eventually going to I can do a bit of a world tour, maybe 2020.
59:04
will come and take you up on the free skiing and maybe I'll get it back price or something.
59:09
Is there any sort of desire to make the production company more of the full time thing outside of
59:16
only if the opportunity allowed us to? I mean, I think we're both pretty
59:22
relaxed with it all. Like let's let a good idea happen. We've been lucky with the video stuff we've done in the past. Let's not just turn it into something where we have to employ we have to do this and it becomes a labor. Yeah, we just want to do it. Well, just the merit of the idea of the whatever it is that we're working on. Yeah,
59:39
I love it. It's probably that's how it happened for you. Yeah,
59:41
thanks for coming on my show. Hi at the daily talk show.com is our email address and we we answer emails and stuff when we don't have guests because otherwise it's just a bit admin heavy, boring.
59:54
Talk Show was in America. Hey guys.
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