#326 – Sticky Fried Chicken With String Nguyen/
- April 16, 2019
On today’s episode of The Daily Talk Show we’re joined by String Nguyen. String is a video pioneer and LinkedIn video guru who has amassed a massive following and reputation in LinkedIn content creation space.
Fried chicken cut through
How String got started on LinkedIn
The 7 layers to build influence and branding
String’s limiting beliefs
Building a voice that sticks
String’s new partnership
New age networking
LinkedIn content and personal brands
String Nguyen – Linkedin’s Top Voice 2017 & 2018 – Video Innovator & Strategist
String on LinkedIn:
String on Instagram:
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A conversation sometimes worth recording with mates Tommy Jackett & Josh Janssen. Each weekday, Tommy & Josh chat about life, creativity, business and relationships — big questions and banter. Regularly visited by guests and friends of the show! This is The Daily Talk Show.
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Is the daily Talk Show episode? 326? What's going on? Guys? We've got a pumper in the house. No, no very LinkedIn. Have you string you and you may recognize her from blowing up on LinkedIn. That's how I first saw you anyway. Like,
you know, you were not even friend.
Well, that's what I was saying to tell me. You added me you connected to me on LinkedIn, but I see your content constantly. Yeah,
like growth hack the algorithm. Yeah, I like I knew that.
Well, the easiest way is when you have second or third parties coming to you come into my Yeah, videos. What's gonna happen is people who your network is gonna see my content on their feet.
There's a few things that we need to work on with Josh he was not actually accepting people who were requesting him if he didn't know them, which I was like, it's kind of counter to networking, Facebook. Yeah. Facebook.
what's what's your role on? accepting we just accept anyone? How many SEO experts do you have on your LinkedIn?
Not that many actually. Like I have 30,000 followers 4500, or maybe more now, 4005 4500,
including you guys on LinkedIn. So I only have connection list of list and four and a half.
Okay, so the you've got the followers then the connection list? Yeah.
Because I've made that switch really clear, really straight away. And people asked me like, how come you don't ever want because I it's like a black book. Yeah. And you could actually download these like, emails as well and then spam them if you want to. But that's illegal. Interesting.
Up on the instructions. So you can you export within LinkedIn, you have to use like some but you can
export it. A lot of people don't know what these little hacks what happens when you like just hanging out on LinkedIn. Oh.
You're not like full business. Like you're not the sort of the the classic. You know, you're what is Friday chick? You're a fried chicken loving, quirky person like me, like, I feel like I'm not very linked. I'm not very LinkedIn.
Guy. Let's talk about it. Like, what is the LinkedIn perception?
I think the perception of LinkedIn is corporate, pretty sort of like it's the anti, it's the anti social media in regard to like, it's not it, there's a formality. There's a formality to it. And if you try and go to Facebook, whatever that means, people will be like, I didn't sign up for this type of content.
They didn't have to sign up. Exactly. 500 million, maybe 5500 million users on LinkedIn. I'm not gonna expect to be popular with everyone. Yeah, I just want people who vibe with me. Yes, they protect me from trolls.
He said troll is trolls a big thing on LinkedIn or
not? Well, like, it depends on the way you do it. I love them. Because fried chicken at them. Like when I get someone who disagrees with me, I hang out with vegans with vegans together. Yeah. And then make them chat. What they do is like they talk to each other. And against that algorithm. Yeah. Oh, I for them. Because also you have to remember, like you're leaving digital footprints behind. I always like go back to you like pmes like, you know, what's original Casey?
Within how long of every conversation is the word fried chicken mentioned? Like,
every day, I get like about three people talking to me about at least and so what's you guys are like last year was one per day now. Three times per day. Okay. And
we the first because it's really early. Yeah, you're still got two more to go. Yeah,
I mean Josh loves I mean, you've kind of you've got a great content mind which is how I guess you've been able to build your your following Josh
talks a lot about things being sticky and things we do that sort of have. I guess traction sticky is a great word because you can see it's sticking to people's heads in terms of what they remember fried chicken is something that is sticky. Yes. How how it's cool. Yeah,
to relatable. The idea of personal branding or logos to make it relatable, and a lot of vegans will hate me but I don't mind you need people who hate you. People have this concept of of haters, but I just like dealing with trolls because they always give me the best lines. So I get inspired by them all the time. So you know, it's like a like a love hate relationship. But I love
this project. And they were just quickly what was that from, of the love from
give a massive shout out to my best friend, Bella because she loves fried chicken. She organized fried chicken patties and we kept on doing it and then I kept the I bought the idea outside of our circle and she's like, I hate us. I ever write a book of like, you know, acknowledging that
we used to do conspiracy Jimmy a friend of ours within proximity he you might not see him because he's a conspiracy. But he human I used to go I remember when fried chicken came to Melbourne in terms of like those gamey fried chicken.
Fried chicken and beer. Is that is that?
Is that your background curry?
What's your well good for us? Because
it's got more cut for
Very popular name. Yeah, yeah, it's like we're like the
live version of Smith. Oh, yeah. live version. Okay. Yeah.
When you when you are chicken, begin Vietnam.
Speaking everyone in the world. Every culture I loved one of my biggest dreams a couple years ago was to try every fried chicken in every culture. Mm hmm. It because every culture have their own variation of fried chicken. Yeah. And that's why like, I just wrote fried chicken. People don't get it. Some people get it. But they eventually they, every time they see KFC or fried chicken, they think of me and that's like,
the stickiness the branding thing. What's accessible. It's like, the fried fried chicken. It's like, it doesn't matter where you are on the spectrum of you know, like, how you doing in the world? It's like, fried chicken is fried chicken. Like, it's not like I know in New York, they did like a gold. Yeah.
Everyone send me that link. Like I had like three times. I mean, a lot of people will send me like, when are we gonna try this $1,000 thing? Yeah, usually influencing powers to like say if you could get even to it. I'm like, I'm laughing because if anything I just made people think of me as Yeah,
well, you need to crowdfund to actually have it happened.
actually think that that's doable, but I think they dropped down because the food it might look cool, but the flavor probably wouldn't taste good. Yeah,
well, that's the thing like you're buying. Like, that is like the ultimate hype, isn't it? Like, we're going to put this thing on it to make it like less accessible for people? Yeah, it doesn't actually taste great any better.
Well, the thing is, like I used to just like a community talk because I get a lot of inbound so normally uses fried chicken in my messages. I know they look, listen to my content or know my reference. So they drop fried chickens. I love fried chicken Turkey and like that's my person. Yeah, I'd be the nicest person to them.
Hot Chuck night should be the hot chop guy. So when I was I did a trip around the world with him Vasari where I was filming. And I tried to hot chocolate everywhere I went, which was a great idea, but it's not that sustainable. Like from a lifestyle point of view. Because I want to squeegee God now. Chocolate. a whole nother thing.
Right? You kidding me? It's like, visually because I didn't have to get fat. No time. Yeah.
There's a decent amount of protein there. Oregon. you struggle getting fat anyway.
It's too fast. The fried chicken can't even do anything upstream. We were talking before. about where you grew up. In Melbourne. Yes. Out West.
West. Is it Flemington? Is that West? Like No, this
is no definitely No, it's not that far from the CBD. Midwest or west. It's still West LA, right? Yes,
the guys were asking me where I grew up. And I told them I grew up in the condition flats because my mom was like a parents were refugees. they skipped the war in Vietnam. Like most first generation minis are generally like refugees, but uh, grew up Yo, yo was born here. So we get chucked in the commission flats.
And all of us. And so what? Like, what is the what's the experience? You now versus your childhood? What What can you reflect on now? What was it like?
It's the same? Yeah. Australia is public housing. Yes. public house. Oh, but I guess like a lot of people when they hear that they feel like, Oh, poor you. But I'm like, I had the best childhood. Yeah, like, I ran a muck. I played with the boys. Like I thought they taught me how to play soccer. They taught me like self defense in many ways. So like, like, they, my street instincts were from there. I trust my instincts from that. And a lot of guys will look up to me anyway. So I'll people ask me is like in or did you had a poor child? And like, no, it's the best child? I was laughing all the time. Yeah.
Because I guess like there is the the one thing I think about is like mental health and mental illness, like just going along, say, the victorious straight or certain sort of areas where there are commission flats in Melbourne. They are like hotspots for crime. Yeah. Crime, you know, drug use for mental health type of issues. And so essentially, all of that sort of coming together. Do you think is that changed? Like when you were growing up? Was it the same type of experience?
So if anything, I feel more empathetic? Because I can relate to the situation because at the moment, it's the Sudanese community in that situation. But like education, I think my mom drummed into us because like she, like she was a single mom, taking care of five kids as well. So she drummed into us, like education means like Albert to escape poverty. And my sister works for the army as well. And me, like we all like hang out at the library. So like my love for learning. Like she was like, my mom was super resourceful. So she checked us into the library. The librarians loved us. Yeah, so I did was like, hey, and like hanging out with Sigmund Freud and learn about psychology. And when I was like, 12 years old,
I don't think I could take my kids to the library is too noisy. Be so noisy? I mean, he's only two. But he's just started screaming
Oh, well, I won't move Harmon school and my brothers love chess. So that's where like, they they played chess and like, they're really good. can't compete against them. But I think the librarians love us because they've never kicked us out. Yeah,
that's nice. Well, they said there's definitely I was speaking with scooter Derek who's been on our show a few times. His partner She is like a librarian and talking about how the shift between what libraries used to be versus what they are now they're like, positioned as community centers, it's an open place where people can go and you know, not only access things like you know, the internet, but also a place that you can sort of find quiet time for study and things like that.
And I think that's the library has transitioned to because Google is the library now Yeah. But I think like there's a little like shit content out there as well. Just saying this because there's a lot of like you know, what's in that's what's happening on LinkedIn now is like people pushing out really generic content with no value or like they don't for the sake of values and now people are like becoming LinkedIn influences Yeah, and getting really caught up with the candy game of like likes so the becoming the new Instagram
How did that happen? How did you end up deciding is LinkedIn is the game that you wanted to
play? Well, I went on to video because video I find this to be the tool that's going to amplify everything and Mr. Consumption The internet is for video these days right? Cleaning Netflix YouTube and things and I knew that video was gonna be the trend that we go be that I need to jump onto so I started using makeup Have you heard Amiga? Yeah, I remember me. Me cat died. He
was Periscope and Meerkat side by side I feel like Gary Vee was a media guy.
So me can actually like you like technology integrated so well into Twitter. Like beautifully like periscope had doesn't even integrate into Twitter like in the first couple of years which
is funny because periscope is now owned by Twitter. Yes, yes. still around. Yes. Sarah stripe is still around me catwalk actually came out. I think my spring 2014. Yes. And I came out is South by Southwest. I was there that you and it was crazy. It was like the two the two platforms was the thing you side by side. Get on a Mac. Yeah.
I was really thinking that Mika would like get bought up by Twitter, but they're already like finding conversations with Periscope. And then when Meerkat came out, that's when my periscope came out. Because I had to because I they sold the movement and they going and squish me cat cell grew like
no Meerkat. I was just picturing featuring a little Meerkat getting the best
Legos as well. And now I have like one logo. Well make a drink at that it's dead, you know.
But I grew 44,000 followers and six months and like top 20 Wow, on recap on me doing just streaming every day just being you.
So what did you find from? Is that? Is that a case of first platform like do you feel like it was
at first that it's always first movers, right? Yeah. And that's what happened on to LinkedIn. I went on to Snapchat. And it was a no one, a snapchat Award for Best Snapchat channel for women in tech. So I was a producer for that. What was that channel called women in tech? Yeah, cool. But it kind of dwindled a little bit. Now it's on Instagram. But saying that, like I was trying to monetize within like six months of like going on to Snapchat I realized it was really hard to monetize. Because it's your and businesses quite conservative. If I wasn't in America, like bola, but it wasn't USA, like I couldn't monetize it, that Facebook Live over Snapchat.
What's it isn't like Snapchat, you can't see your following
like you still have a community new because like the people, it's just a different stickiness. Like I developed content that people loved it. I thought people called like messaging me like a stream. Where do you be number one for your snapchat channel? Yeah,
it's almost a bit more like direct sales as well. Like, it's like if you know, you don't know, right? You can see that, like, how many people have a view but if you're not having interaction, yeah, yes, maybe that's the guy draw.
Well, like, um, it's just business. But then I realized I was more
than link like the day that I was like, on Instagram was going to rise and I projected there was going to like, continue that thing you said, when I was like, cut down Snapchat and switch to Instagram. When LinkedIn knocked on the door and said, string I love your Clinton. Would you like to be a beta user for a video on LinkedIn? I'm like, hell yeah. Then I went viral. Yeah.
Well, I remember when the LinkedIn video stuff was happening. And I was my knock. Oh, I think that the i was i was knocking I remember speaking knocking on the door. No, you're gonna have them knock on your door. Yeah, no, I was no I was knocking on your door Tommy Whiteley the wrong door.
This is I was ringing a doorbell you had ring you looking on answering. But the I remember speaking with Jules and I like as I went in one of my sort of manic modes where I'm like, this is gonna, this is happening. And at the time, you could only upload through mobile, yeah, or whatever. So I was looking at, I want I thought doing a LinkedIn only series and building all that selling. But if there's so many people who have these ideas and theories and wants to be first to market, but you're actually someone who did it. What was the what was the daily practice that you sort of, you know, started on to see that grow that
for years? Yeah.
Literally like me catalyst like my like, structure for things because I created the framework for it. create content every day. Be authentic as yourself, but you have to know your vision, your values. Oh, hang on
you six days, 777.
711 of them is a German word. So
listen to last and we talking about the Mighty
30. Like, like, over the course of the years, I've been developing my personal brand, and I create a framework around it. And it's been something that I've been super consistent about yet. People pay me for this now. Amazing. Are we getting this afraid right now?
Are you ready? Yeah, here we go. So think of it.
Like when she's got a little pipe house thing it's already taken.
So you know, tell me you like you have to listen to it. Just saying. Yep, I got that. No, I don't got that. I need to work on that. I think of it as an ordered list. Yeah. Are you ready? Yes. Okay. So do you have a vision, a vision that like, it's like a little messier legacy, your North Star, something bigger purpose than you, but allows you to fulfill your vision for the next 10 years? Yes. Cool. What is it? I got that it's this.
This is amazing. It's the daily talk show. It's the business I have with Josh
that's a goal. And vision is like our vision though, is it's like almost like your North Star like what is your purpose? It's like, you know, like, for like, Elon Musk is to bring humanity outside of Oh, shit. I'm not
just saying that. So you know, it's to create a environment where I'm surrounded by people that we can all bring each other up. We're all creating, we're all like we are Yeah, I think part of it too is for our audience, it's realizing that the future of work can be a bit isolating, and it can be like, we're spending a lot of time on slack. We're spending a lot of time on our own working from home. Yeah, the daily talk show is something that whether you have a tab open on your browser, or you know, you're going for a walk, you know, through the through podcast app, you can feel like you're connected. And we have that daily touchpoint.
So I'm going to like streamline that. And so you want people to feel connected. Yeah, absolutely. Especially in the future work. So that's the vision you're going for. The V is values, there's two types of values. That's like business values, because even then, you know, you have to make money. Yes, believe that. And the second value is your personal framework values. It's like it protects you from allows you to say yes or no and no keeps your integrity. Yes, as personal brand new at the end of the day, or branding is walking in your own truth every day. And that's like a lot of respect to decode, like, do that every day. Right? And the third one is Vogue, which is a German word for people. It's like Volkswagen. Yeah. So here are the people that you're trying to serve.
And a lot of times, you need to want to grow even more like the extra blur is like, Who are your partners? Yeah.
Did you learn German? No.
No, but actually, my friend gave me that string. I found the word for you. It's like, because everyone's all about collaboration. Yeah, like you mean he likes like this word is the word. How do you spell it?
The lk Volk,
Volkswagen? Volkswagen. Yeah,
it's gonna come through Yeah, having a word that's outside of English. I feel like this. What if it makes you ask questions? Yeah.
But the fact that you remember this awesome Josh is good. That is good. Yeah. Was the visuals. So what is your visual so like, the stickiness that you guys were mentioning? For me? It was like fried chicken. Even my glasses, my black hair. Like how you look visually presenting wise. Sometimes people knew simple things like what color you're wearing? Yes. He likes wearing black. Yeah. Yeah.
Well, you know, we've kind of just some into that the show which has been, it's been good, I guess. It's like, I just didn't work because he was the same thing every day, I actually come usually in a different color. And so I was like, I can't be maybe I could start doing something different started off Tommy started pure white. And now it's slowly working towards sort of a more of a crane. The white balance is picking up is crystal clear why it's called I need a bit of nappy said we need some integration in every said place. The visual stuff makes a lot of sense. Like I noticed that
Dr. Jason Fox who have had on the show as well. Yeah.
A talked about like, the the,
he talks about, like the psychology of the things that we were and like, by changing the things that we were we can actually change our like, even the way that we present ourselves and how we communicate. That's a part of the reason why I went sort of minimal got the sort of like Steve Jobs glasses with the idea of like, I used to wear snap backs, and being sort of like the classic creative with a big Neck Beard. And I still fall into that. But a part of me was like, I want to also go to meetings and not be put into the into that sort of cap box. I wanted to sort of move beyond that. Not everyone is is like, Well, you're right.
headphones just fell off. I was
gonna take that brandy. Yeah. The visual doc here.
I mean, a lot of people think about it. How much were you thinking about the your, your visual?
Well, like, I think in spite a lot of people to use images on LinkedIn. Yeah, yeah.
Do you have emojis in your name? Can you have emojis in you know,
it's like a trademark lawyer about that. Yeah. He said no. Interesting. Like, I was like, Can I news like, s? Pepsi? celebrity chef KFC? Yeah, yeah, you can do that. Not the same color string. And there's
only seven. Can you look up? Who created the emojis? Because I don't think it's apple. I think there was a different business Sydney, Australia. I
like emojis, the economy to open source. And I think I'm just decided, Well, I have to look into it. But I do think that emerges has become like, an everyday lexicon. My, one of my girlfriends, she's like, communicator, she says like, I'm pretty cold on emails or like communications, because I don't use enough energy to make it look like I'm warm and fuzzy. She says like, I'm very cold. And like, Whoa, so people do like emerges in the compensations.
Or some people like
the habit that I really don't like, is where people won't say hi, they just say your name. And then they do a comment, you know, like an email. Yeah, yeah. And that's always feels like the anti, the anti emoji, but working in the auto they taught me about like, the use of smileys like cola stayed, would always who is the CEO, he would always do where he got me into the smiley with the nose. Like, you know, I used to just do it is like the colon and
he got the other one where you use the like, actual lettuce? Yeah, what for it? Yeah,
it's old school. Well, I saw actually, Seth Godin has a book that he made that all on the different. Like, this was early 90s. I bought I bought a copy just to to have but it was a dictionary of emoticons. But he also has on the set of the same page on his blog, he talks about don't use emojis in email.
Interesting. Well, all
right. So you'd see the code Yeah, of what the emoji was. Now, you know, most devices and stuff are actually showing up there. Or Mr. 97 doesn't say all of ours, you don't see the the celebration now on on Android there. They've got a different image g7. So it just ends up with like a box with the cross. Yeah.
If I can ask Andrew, what's the what's that? Sorry. It was actually a bloke who created them a Japanese interface designer. So it wasn't actually a company created the first set. Yeah,
the Japanese are great, because like they made a line, which is a communication app. They made like $21 million. Just selling stickers.
Wow. Yeah. Those stickers as in like visual like a virtual.
You see it everywhere. Like my virtual assistant says, like, stringer amazing.
I saw that on telegram, where when I would put a Mogi it would then replace it with a sticker. Yes. And yeah, we've seen that. And so then all of a sudden, but I've got friends who get right into the gifts. And like my girlfriend braid gets right into it. Like she's got a group like a message thing for our work. And it just becomes this string
of I love how
you exactly how you string it as I said I was a string
replying with GIFs That's awesome. You guys are in chipset.
Yes, we're going to get it right.
Um, you know, you don't like to become your own Kiki kameez, like he loves its own back up. And you could like actually do a whole like your whole lot of like, that's cool. And then use the standards one is Hi. Thank you so much. I love you.
That's right. And you can you do I'm guessing you probably could do like green screen like you could even get right
now you can just do the basic things
production company we need to make sure that
so that's like a lot of things like a lot of people don't leverage and the trick it's like how do you get it so then when people search when they say thank you that you are the top of the Thank you Yes, like just like that, you know, you just want to be the first one yeah, so
that's a trick that was like on Instagram you can find Gary Vee ones can you like yes and that's through the gym never know if it's a soft G or a hard g? I'll say God because I feel like you have more
Jiff gift the same Yeah, people get upset with
the goofy I say Goofy, I think but the to get onto the Instagram stuff from the research I've done in need to be part of their partner program because it used to be open then I like to say people are racist. And so he's like,
I'm not surprised.
Like so they had to cut it down. So now you have to be a goofy partner to then be allowed into the in like the API to put on Instagram and stuff like that.
So speaking of which, visuals, we went on to that. My boyfriend says like string you need to be a meme in life. You become a meme. That's when you know your favorite.
Someone becoming a
You guys, let's do a challenge. One of us has to be in life. Yeah.
I feel like I've
just that right. Just Episode 14 episode. Yeah, well, yeah,
I mean episode all you
have to listen, we did this radical honesty thing. And so I just like you told, told like a personal secret or whatever, which people have really stuck. Like, it's really stuck in the ass because you think the intention to become a main versus just being you and becoming your name is two different things. Like what happened if you're trying to become one?
I don't know, man. I think eventually. The course you have to plant seeds. Like Yeah, I'm what's your staging? I just thought this agency which ones do
okay, so you're not so yeah, okay. No, that makes sense. But if you were to become a meme of a byproduct of one the seed you created, and that would be natural. Yeah.
I want like, for example, I should do a fried chicken perhaps? Oh, yeah.
Well, yeah, I think there's something in
so you can have an intention to do it. Because like, Tommy, I think the reason Tommy's the least likely is because
I feel like TJ like you're more conservative in regards to your brand. Well, it's like it's more you're more protective that you know, what is a main now let's discuss that. Because you could say that a fishing box out of the hour, because you also don't like something stupid. He had a viral video on my back. So I think that either. Yeah.
But I remember the Bs, right? Yeah.
When you drink it, that's a trigger.
For good in a good way. Tell me triggers a lot of
us definitely. There's definitely a thing. Yeah,
it is like you bring it up, everyone will like you. Then sometimes, like what happens is like you You became a meme, and then it has its life lawsuits are Yeah, people use it for different contexts. That's what I realized.
He also did a 711 Coffee sting where he worked out that you could fit a $2 711
coffee and a $1 cup. That was also
ended up on the project for that. Yeah, yeah. But you see, you see how these things do. And it might come from something could be come from something that you end up wanting to be serious? And then it's like, take some live life of its own in the opposite direction. Yeah. What about? What about if you have you ever created something or done something where you didn't want it to get the traction that it did, but it did?
Well, like, I kind of like laugh at those moments. Because the whole point is like you didn't have controlling See, I guess, like I had the creative like, lack of creative control. Because I just like doing lots of things and set intentions. I think intentions is really important. That would kind of like help the universe control the narrative of the thing. And so that's probably why I wanted to go online because I realized that the traditional path of the nine to five didn't suit me because every time I go up, I noticed like this some barriers I want to squish me will like push me down long. So I realized like, I'm better off going on the internet and creating my own path. Yeah.
So we got visuals. What are the
melody of voice? What are your key messages out there? Like your tone of voice like you guys have it like, you know, Larkins chilled? Kind of hipster ish?
crisp white t shirts, you know, I think that is and what you explained is essentially what we are just a bunch of cheeky blokes having a bit of fun. Yeah, they'd love
you know, complex things, but silly shit. Yeah. So it's like shits and giggles. Yeah. And I think that's why I live with the guy that came in and like, Yeah, I'd like to associate with these guys. Yeah,
I think that's like the if you're being a true self, becomes a lot easier. And I think we could do, you know, 300 odd episodes, if we were like, doing a persona as well.
Well, you can't that's like, do you want to be a person or personality? Yeah. Which is sustainable? Yeah. Yeah. And so that,
so there is a voice then what's after voice?
Then validation? What is it? Like, you know, marketers, we have to be KPIs, what are your goals, but people, when you go visions, you need to like break down you what you want to achieve. And you don't show us like a validation, and kind of like, this is what we need to like, achieve. So you put your calls in there as well. And the last one is victory. It's like make money. You make money on this, if you want to, like be a sustainable content curator, or for later or whatever you want to be, you have to make sure that you make a business out of it as well.
There's two ways I feel like it the hardest for most people the validation and the victory. Yeah,
I'm validation, because a lot of people don't think big enough. And there was confused the vision with a goal. Yeah. And so that I realized that the goal is a short term thing. And a lot of times, like, what I realized is like, a lot of times, people only think three months ahead, not even 10 years ahead. Yeah.
Well, I mean, that's part of our whole thing is it's like the long game of doing it. Like saying, we're doing this for at least 10 years, it gives us the opportunity of like, we don't have to feel like with leveraging everything. Now we don't have to like squeeze everything we can actually just, you know, use your eyes and develop. I think also sometimes this the say, if you don't have it all mapped out, and so too overwhelming to sort of think about this vision. The short term goals actually help you see a vision. Yeah, it's working this way.
Yep. Well, along the way, I'm not saying I just happened to be the person like only at 10 years to think about things. Yeah. And it kept on like, moving towards every time I go the opposite of creativity, my life gets a shit. I'm sorry, I realized like creativity is like the core ethos of my life. North Star. Yeah, that's my North Star. And what I've like done is like, video has always been something that I'm like, gravitate towards, and always have hyper growth when I focus on video. So like, whenever Tom and I created America, like Think of it this, you have to go to America go outside Australia to get recognition. Yeah. How like, ironic and stupid is that that we have to like to pop the tall poppy syndrome and to get outside of US, Australia to get recognized. Even in our own country,
do you find that there are a lot of limiting beliefs that are applied to you through the the strain community?
Well, like? I think what happened was like I had to break my own limiting belief because other people kept done, like pushing me up. And so I'm quite thankful for the people champions that like back to me up in the long hallway.
Was that was your vision, limiting belief?
Oh, it was like, I'm not good enough.
I'm like, let's talk about Meerkat because that was a, like a really foundational point in my life. The people that I met, there were the communities that I continue to talk to from this Hangout. And one of them like, became almost like, a patron, you know, like someone like a creative person, and this person got back by someone else. And he's always, like, back to founders got to live in the most expensive city, San Francisco, you know, and he like how like, it's almost like a entrepreneur residence or something. So I get to hang out for six months. And then I got to hang out with all the amazing geeks cuz like, you know, San Francisco and Silicon Valley's like tech nodes. And no was able to have conversations with everyone at them
and so expensive as well, like living like living there is crazy. It seems like that sort of patronage sort of model is something that there is like it's happened for Simon cynics. I remember hearing him talk about how it's been, you know, for years and hundreds of years, it's been a thing where this have been supported by financial backers. But there is like a Patreon
that's Patreon as well.
I mean, what's that? What's your vibe on Patreon Patreon.
Well, like I say, mentors is like trying to like ruin your brand by doing that, so I
like the direction I'm going he's like he knows the direction I'm going to use to help more like professionals and professionals didn't really hang out on Patreon Yeah.
Such a hard I think Patreon This is select audience so it's good for Yeah, but I've never I haven't seen anyone in Australia making over 1000 bucks a month on it. It's like the amount of energy that they putting into it feels like it's a lot of what it's
done is like I feel like it's unconsciously pushing people down. Because it's like putting because I've framework already in the use cases that already it's like very small, like one dolla dolla is not great because it's, it's, I'm going into the financial things. It's like, that's like your credit card, or like your face or PayPal already. So you need like one million, you know, $1,001 to get $1,000 but there's a lot of phase a long battle.
The anchoring seems wrong, right? Yeah, you're being anchored in this like, versus, like, what would it look like if someone was to give a thought like if you can give one yeah, if you had like, I supporters giving you $1,000 or whatever you able to? I guess there's a mix match of I could imagine like the future being in this mix of that sort of patronage versus retainers and like great clients. Yeah,
I had a massive argue with my capitalistic American friends about
where does where does those arguments happen? But
no way stop
your PhD for whiskies you yelling at each other like
it was it was in Sydney, and I told them like, Oh, you know, we can't have single, single malt whiskies after 11pm. Because like I make you drink something.
A single mom. Yeah, but
only god that's maybe I don't Well, I just signed Don't ruin I had biggest argue with my uncle. Is that Matt, can I have some bourbon? He's like, Yeah, sure. And then he sees me pouring cocaine dude. He's like,
go, Well, that's like without mocking master at home, which is drip coffee and Bry bought milk. And she's been putting milk in it, I think that I used to do you actually, Is that allowed? I told you that place we went to they were like, no, we're not going to do that. So it's like, but in a drip coffee. I don't even think that like,
this is my thing about like, I don't know if we recorded it. But this story is incredibly busy when it comes to coffee, as you can tell by these two guys.
I mean, what's your like? Sorry, the so the argument that you had
was like, I'm so thankful following up on that? Well, because, you know, buffer was one of decentralizing and they send out all the money of like everyone's paycheck.
buffer. So they what they did was like they just made open transparency is like, This isn't how much everyone's getting paid. Yeah. And you know, to say, this is like the standard or roughly the standard. And I was saying, it being because like craziness and freelances, they an artist, what they do is they we seem to undercut themselves or don't know where to position themselves in terms of like, le right cost and things like that. Right. And I was like, wouldn't be awesome, if we like, help them with standardizing the LA riots or something like that. And there's a no don't do that. Yeah,
well, I think that like we were talking about that just last week around what happens when you start being more open and transparent. With salaries, there's two sides of the coin. One side is that it's great for things like
diversity in the workplace and having a fair go for people because it means that we're being transparent. The other side of it is the the the intangible things that people are bringing to businesses. So it's like, for instance, say with you, your Meerkat experience, might have a higher value for one business. But you are positioned with someone who's got the same LinkedIn following or whatever. And they want to, they end up paying you more, because it's like from this thing. Yeah. And so I think that's what like, money is a very complicated thing. What you're talking about makes so much sense, which is like, the artists like as artists, we devalue it, like so many of us
value, but then I think it's also because like, we're never taught to think about business. But we have to know because every crazy person is an entrepreneur now. And that's the future of work. Like, we're actually in a position of like training, because a lot of like corporate people, a sheep mentality, people who want to escape the nine to five job, but they don't know how to
get out of it. What do you think about like, for free work, doing work for free.
I saw something online where it was a woman in tech talking about like, not working for free. And I charged this marginal sort of thing. And I understood that to a certain degree, but I also felt like it's a limiting belief or limiting opportunities. And it actually is going to hinder people who are at the early stages of their career, where it's like, now you actually do like, we do have to work for free. And that's how you build up with stuff. And so if you're like, No, I'm worth something. Yeah. Is that actually positive or negative to pay gap? So
I work for free? Yeah. Like when I started out to build up my reputation, and my systems and stuff like God, and if anything, like,
I feel like everyone has to grow for that, because you want to know, he has that mindset, right? He has the perseverance and, and the ability to persist, because that's like a for me, that's like a really strong requirement for when I hire an intern, for example, is like, do they have that kind of ability? Yeah,
I think that's like, completely underestimated that. And I think there's probably like we said, over corrections in everything. And so I think that people probably realize it's like, it's nice to be able to charge. But if you're at home, if you're not doing anything, versus going out and having skin in the game and getting experience at what point though, is the time that you say we don't do anything for free anymore?
Well, you just start charging people and things based on market, right?
It's like when people start wanting to pay, and it's like, I've only got a certain amount of time. Yeah,
but you also have a deadline. So I always say like, six months of portfolio would have well just give yourself a deadline and then start like trickling in increasing your prices or putting a price down and see how many like actually bite. So that's your market value that
the San Francisco experience that you had. So we say it was six months. Yeah.
And then since then, like, he continues to support me because he has a history of on on his actual, what's the thing where it's a stairway to heaven, my name is like, along with product and cool. A few other people there as well. So he's like actually investing in me because he thinks I have found our capabilities, right?
So it's like an angel investor, because they talk about like, VCs and angel investors. products are one thing, but where it lies is the people
right? founders, right? Yeah.
So financially, they he supports you in this.
I just like you just gave me his space.
Amazing. What can we have? He's number. It's
a good spot?
Well, I mean, what it's a good spot. Yeah. And so what was the when it comes to business deals? What has that journey been? Like? How do you know what to ask for?
Well, it's not like he's actually wear shoes multiple times, because I didn't think he was like, I was like this this world, there must be some kind of catch. But he did it as a general, if anything, I find that my best champions dad's it, because they want to make sure that that is like their daughters have someone to look up to. And it's not a shit world that we live in.
That's right. It's such a small investment for these 1% is that have so much, which is amazing. We have a choice, right? Like, I think that if I think even with what we do with our business, it's about like, how can we, we want to get to the point of success, not for ourselves, but so then we can like share it and we can invest in other people as well. So it ends up bringing up everyone.
Yes. And I think that's what like this sometimes like the dark side of LinkedIn as a content creators, like I noticed people are pushing people down
as a great headline, by the way, the dark side of LinkedIn and how they doing this? What's that look like?
Um, unfollow me, all say some nasty GIFs Oh, like, that unfollow me, or they like disk, you know, like, chop the code, the list, and now was one of them. And I wasn't really upset about it, because they probably see me as a competitor. But I'm just like, Oh, okay. I wish you'd said something to me. But it was very high school like, and a lot of people don't I get upset that I have access to. I have LinkedIn live now. And I'm probably one of you, again, to have access to it. So
what happens? What is that just like a live streaming fact? like Facebook? Yes, yeah.
And I have access to that. And I push out content on it. But it doesn't seem to have hit the algorithm at the moment. So for me, I'm just like, just enough to see what I like. Has that boost?
Actually. So within the app, could I even say that? No, right now as it What about like, as a consumer that like,
it's still a you could watch it? Yeah,
I can watch it comes up as live. Yeah,
it comes out alive and gum. And it's Christmas. And it's not bad, actually. But saying that, like, you know, LinkedIn is not, because it's the fav experience. It's not like, people don't get trained to like, stay there for an hour. Whereas like on YouTube, because like you're leaving on a different tab, and you can go and like hanging out on them. Thinking doesn't have that experience yet, because it's a very much a food experience. Interesting. And when you have experience, like all your content gets pushed down, or it's not suited for LinkedIn live or long form content. And
if the people who are using LinkedIn actually spend hours, there'll be nothing done around the world.
People people like to hang out on there, because I get a lot of like, inbound, and people have conversations with me. Because that's like a point of contact. So I have it, I leave it open. And I just want to see what kind of like things come my way. I've
I asked because I like some of the videos have done well on LinkedIn. For me, I end up getting a bunch of inbound stuff,
small fish compared to what you would have do, I asked.
I asked Jules land, if I could just have his phone for a second and go through his LinkedIn inbox. The stuff that he hadn't opened my God, like, hundreds and hundreds of people inbound, but half of them was so cringe. Is there a way? or what have you identified from your inbound? The stuff that's resonated? fries? Fried chicken? Fried chicken, so if you want it is actually I think that's a great mechanism, right to say whether people a serious having these sort of short filters was like, okay, we know, like with our show, we have in jokes that if we know that people bring up, there's a certain level of buy in, and you could almost almost understand where they fit in the communication funnel. Yeah, they just don't have a communicator. So that's
like, because like, I realize I'm getting all these inbound, and they're terrible. And I screenshot them because I want to like do a whole video around it.
But I think the biggest one is like using the fried chicken save me so much time, because I don't generally like buy into my stuff already. So they already know within the communication journey, that they're already part of my tribe. Yeah. So I that and a lot of people should have more in jokes. And you should have like the fact that you have more like people come to you and share they inject so you might not know their name that know that they get it. Yeah,
yes, I'm language you're building out like a language, right? Which it's almost extending the voice beyond yourself and saying, okay, like, this is a voice that we use as a community. In radio, they talk about benchmarks. So it's something that, you know, it's like segments. So with Hamish and Andy, they used to do something called Fred Bassett, or whatever and so he was a Friday. Or you look at things like we do fat Fridays here. And so on Friday, when people are eating shit food.
Fried chicken. Nice. Yeah.
Absolutely. We haven't done fried chicken, we should definitely do that.
I was watching hot ones over the weekend.
That was outrageous. I watch the Gordon Ramsay one.
I got to say, well, cuz he's a big baby. You handle it. He likes spice.
I could handle it. I could handle it. So along the way, like you get, you want to use these little signals, because that's how I get a lot of like, I just cut for the crap that happens and
And we're talking about
Yeah, we're talking about the voice. They're those visual, or sorry, the voice stuff. So it's like the the language that we have. And so you've gotten good to the point where it's like, you can identify quickly, you can see based on signals can say this person has buy in.
Um, and I think that's really awesome. Because like, I did that, and I that's why I pushed fried chicken even more now. Because then you have to have a
match yet? Yeah, yeah,
I have. I haven't pushed that out.
On my roadmap is like doing a fried chicken. Party brand.
Amazing. That'll be good. So you said the last one. So it's a victory? Yeah. Money doesn't always mean victory.
No, I'm glad that you pointed that out. But I'm creative people, I need to jump that into them, then for you to be sustainable in your career, you need to have some kind of cash flow. So then you don't because you know, creativity diminishes, if you increase your stress level, yes. So money should not be like money should be an easy pathway. For a lot of people. Once they know that budget, they creativity actually increases. They don't have to worry about like housing and foods and stuff like that. Yeah. So what I noticed is like, as soon as my one of my stress has gone away, my creativity goes up. Yeah. And my sister says lucky stress a lot. It must be a crazy thing.
Have you set like an amount? Because I think that's where when you haven't worked it at, like my wife and I did that budget last night. And once you know, it, it's like, it's four grand extra month that we it's cool to do something with like, whatever. Right? Yeah.
Because like, we're not taught this stuff. And like if you have to think about it, like personal finances, one of my goals this year, and I realized like a food investor. Yeah, I read that book too. And that my mom was like, not a person to refer to. And I learned a habit, like personal finance habits from her. Like, she grew like pretty much scavenged hard MMOs Russell, but she spent it really fast. Because like he goes to like schools for you, things like that, you know, five kids pretty expensive. Yeah. And so I learned that like a lot of my habits of like, just like when I go money I spend it was like, so she never told us the basic thing where it's like, you know, put away 20% or 10% into another bank and don't look at it. Yeah, stuff like that. Yeah,
most of our peers are doing the best with what they've got, you know, it's I have, and so it is like when you look at it and put it down. And so we reduce the stress by taking into account whatever it is, and then ramping up the creativity. Is there a point where you go, okay, I've built a following. And there's an X amount of time that I'm going to allow myself before I need to start seeing some dollars, you know, like, you build an influence, I think that's what a lot of people have done. early days of Instagram, maybe early does a YouTube, they build these following. And I'm not making any money, but I have
created these packages, like a couple of grand. And I just need to, but I have to like what I did was like I tested out the packages styles, and then send it off to people because when they asked me to do these packages, I made a very pretty and everything like that professional and things. So they know that I'm professional as well. And then follow up with your proposal so they could sign off as well. So like,
enjoy your service. Yeah, yeah.
back end. Why is like I've like, didn't expect that. So I realized, like the basic influence of probably is disorganized, not business orientated. So majors like stepping up and being business orientated. Will I get you a lot of inbound and stuff. So like I did a wicks one and they gave me to bounce. So the more powerful you getting terms like these global brands, just go get up a portfolio things that you need to step up the back end, because creative people has, like a reputation of being business non business like Absolutely, yeah,
there's, there's definitely advantage of merging that, you know, being a hybrid. Last week, you announced more sort of formal relationship with shooter. Yeah. What's the conversation? Like, when you're doing something like that you still positioning yourself as an artist that's doing creative work? Or is there sales components
on there, I'm just lead lead gen for them. Yeah. And I'm okay with that, right. It's anything I built up like that partnership, or compensation or my relationship with them started two years ago. So it's like, when you want to be a like a video evangelist and stuff like that, or evangelists or a brand ambassador, it's not going to be one of those one where it's going to happen overnight. It's one of those one where you have to set out and build up relationships, because these are the key brands that you want to align your brand and values with as well. And they happen to align with my values a lot in my vision a lot as well. And so like, every month, I hang out with them like a retainer, but I act as almost like a team. Yeah. and promote them.
And do you find that that the first conversation? Did you bring like a deck to them and saying,
organized, but I think over time? Now, like, if I look in hindsight, like I became more organized, that with them, they just kept on backing me up? Yeah, I love them. Super champions of mine. And if anything, became more business orientated, because I was associated with them, and they taught me things unconsciously as well. Yeah.
How do you network with that being gross? Because I feel like there's, there's a sense that networking, the old style comes with this, like,
oh, Do I seem like I'm getting this right, you're not.
You're bringing, I think that you're bringing creativity and content and personality. And so there is the the gross end of the spectrum, like we've done SEO work. So when people type in video production company, they see our brands or whatever. And that gets a certain type of person where it's like, to whom it may concern, you know, or the stuff that's very transactional, where it's like, hey, I need a job, or I want this thing versus this is how I'm going to bring value
or you can use it myself as well, because I'm like, the opposite. Because I sort of like I don't even do outbound. Yeah, it's all inbound, hundred 90% of the time. 10% of the time, I'm just like, hyper targeted if you don't want to be like, associated with, so I stopped building those relationships really early. So I play the long game. I guess. I know how to do it in a way that's like, not gross. Because networking for me means like building relationships.
What about the other side? Because you do get so much inbound? I guess you get that knowledge of what is good and what is bad. What's bad. What is the what's the commonality of a good, you know, inbound communication versus a bad one outside of the fried chicken emoji,
okay? A good one. connoisseurs like,
acknowledges what you're doing and find a commonality of interests. A bad one feels like a cut and copy paste. Yeah. Or you feel like you're talking to a sleazy salesman, like, so it's all about the vibes. Yeah, that's what I say.
And LinkedIn as a community, has it changed much since video started, I think
I never hang out on LinkedIn two years ago. Yeah. So it's like old school, but because it changing form, I feel like LinkedIn, as much as I love them, they're like 10 years behind in terms of content and social media. And they already started adding, like the feed experience and becoming more content driven, because that's when they realize that's what making it sticky. So then moving towards a media company. Yeah.
I mean, the good thing about is it didn't you know what, everyone's kind of therefore,
it's all work related. Right? And that's what I mean, like, people know that I'll talk about business. Yeah,
I think that's how when you're on Instagram, and then you start speaking business, and they're like, Where's the fried chicken? FedEx? Well, it's good for beta say, I guess. Yeah, definitely. The but LinkedIn, I think, definitely, I probably say like, I'm on LinkedIn, I'm not really on Instagram anymore. But LinkedIn, I definitely, I took some time away. And I saw how powerful like I started getting LinkedIn recommendations when I was, you know, 21, or whatever. And so I've got, you know, 30 odd recommendations from people who have gone on to work at massive companies who have, you know, founded their own, and I found that to be amazing social proof. I think a lot of people with LinkedIn, tend to only use it when they're looking for a job. Yeah,
change now, right? Oh, man, use it as like a move on. I'm like an expert in the video space. And that kind of like gave me domination and the framework to build up community and I realized there's like an opportunity and gap, where there's a lot of people that they want to create. So I created those startup, which is like a Toastmasters for video. Cool. Um, where video like professionals, so it's like almost similar to Toastmasters. And speaking, right? public speaking people super scared of like being in front of crowds, yeah. Or how they present themselves, because professionals is all about the face, right? Know the professionalism, but they want to be authentic as well. So I created my video, which allows like professionals to be better communicators, and future proof that communications
isn't I mean, we're in the boom of personal brands. And I think more
when you think that is, well, I think
it's the job scope for the future, what the future of work looks like. And I think that there's more emphasis on people's personal brands and people as individuals, focusing on themselves as business. And it is, I mean, this is it is great that we can take lessons from companies that huge McDonald's only things that have built this amazing branding experience that you can apply to yourself. Yeah, and those touch points, and like, you're saying, You're, you're you're one of the people leading this personal brand, where the stickiness, you know, what's the vision actually looking at yourself as a potential business? And what's the business model of that business?
Because then people back up with you, when you think far ahead? It's like, Yeah, because businesses, bigger businesses, like they think very long term. So you want to be associated with the long term thinking cuz they want to associate with you as a brand. So you didn't want to go and become like, an a brand ambassador, you had to think like a long term thing.
And people want to follow other people as well.
Yes, business wise, it's all about people. And yeah,
this might be starting a business page. It's super hard, you know, like that not driven by a person because the connections are hard to make. Yeah.
And at the moment, like virtually LinkedIn doesn't, you know, you could base views and stuff on LinkedIn profiles is all organic? No, because you can't even use those ads or views and like use videos, anything like that says organic.
I think that LinkedIn is probably where Facebook was in, like, 2013, or whatever, where it's this like, yeah, it's like, there is there is that opportunity where it feels like the taps on and you can get like, a lot of views. organically. Do you think based on your sort of insider knowledge and your relationship with LinkedIn, do you think they're just going to become very sort of switched on algorithm turns that tap on and off
some massive base at the moment? Because it's such an old platform? Yeah. And but I feel like they're moving towards like Facebook, because I see a little excellent around cheese between Facebook and LinkedIn as well. Yeah.
And they also bought up lynda.com.
Yeah. And so I think like, there's definitely something there where it's like the edge, you know, combining education, and controlling or, you know, being a part of the whole career journey, if they can help you learn video, when you're like 15, and you have a cat and all that sort of thing. Imagine what that looks like the in terms of your nimbleness to a platform or your I guess, what is it agility? Yeah, to the platform, are you willing to leave LinkedIn? You know, if it's, if there's something that you think is going to be better, like
America was like a valuable lesson 10th edition? Sir, I do like diversifying and putting my videos up on to YouTube, because it's better SEO at the moment. Yeah.
I think that by being platform agnostic, yeah, has its advantages, but I think you're a great example of, if you can pick a platform and you can be first to it, you can then use that to leverage and then you know, spread far
my content hasn't changed that much. Yeah. If anything, it's just like, I'm more focused now. Because of the seven days and stuff so people know my messages and my values. That means like, it could help me be consistent with my messaging on all the social platforms. And when then like, I've noticed like someone found me on Sydney Airport and she thought I was bubbly and things I was like, man, I was fucking tired.
In the airport Yeah, it's like Greg Yeah, you got hit by a piece of fried chicken
that's left to take that literally Yeah,
I'm excited that like following you on youtube I think for me from a platform point of view I just like that it's all the videos their LinkedIn is is great. I think that the thing is that it's like I don't always have a sense I'm seeing all of someone's content I'm literally getting your content currently based on whatever it delivers to me Yeah,
I'm pushing I realize like people still like my writing and I'm doing more writing because it's just better thinking sometimes in small some embedding my videos into video articles as well. But I realized like I should start like promoting my website more just in case your website is your digital castle at today.
Yes, I empire building. What is it? What's your website?
Strong story. Okay, yeah,
it says that is that the string story? Have you sort of wanted to ever lean more on a business brand versus your own personal one or have you always felt the importance of that personal
what's true story?
Like started 10 years ago yeah, I'm certain story is I can just like a an art project. And I just happened to like own all the social media assets of it and then people kept on calling me string afterwards and then it became a thing amazing.
That's so funny. We would love to have you back on for a fat Fridays and to
say this is what I love that all right, yes, because it goes uh yeah,
yeah when we get it from if we get to get fried chicken
it's like a roller coaster. Oh, you're gonna be
we're gonna be so near victorious right Surely there's a bunch of like Korean BBQ down there. Yeah,
they've been amazing Koreans as well. Like just trust me this Okay, yeah, like I will get fried chicken delivered
We can we can do like the hot sauce thing too. Yeah, back to you that a lot higher than I could handle it. Yeah, yeah. Yeah,
I like hot but I I like to eat it
gets medium and I think a good heart doesn't just blow your mouth open for hours like I think
a good nice source like adds to the flavor and doesn't ruin it.
I love it every time
Yeah, I'll do okay. I'll do that. Bells hot chicken they're more sort of like a powdery
guess my throat Yeah.
Oh, look, look Um, I think
Have you ever tried hot sauce fried chicken? No. It's like It's like city or something. Yeah, yeah, it's like missing 97 just react I
guess that's the one with blue branding. Yeah, it's the blues like sake Yeah.
And what what it is is like it's sort of the confab late at night have a like this massive fried chicken that's flattened out and it's like because my head yeah Ada
Barnes go or no buys
bones mega juicy. Okay, but I do sometimes like if you want ease of use I have to say eating fried chicken on vinegar
that's what's so funny about like the whole hot ones YouTube thing you've got celebrities and they like, but I do I'm a boneless kind of guy just because I like like speed. I just don't want to get fucking the bones in why
I guess like you know, I'm one of the livestreaming ones who's like it's good.
Thank you eat it will in time. Yeah. They have like a whole bunch of food around them and people get paid them just in real time.
Wow, Hulk smash food. He gets
interesting watching anyone.
That's like a big thing of phenomenon in that standard or in Korea. Yeah. Like
people love it. What's the what's the term when you hear people eating? You like the sound of it? Yeah. Is Emma audio sensory something something if they want that they just have to go the latest fad Friday's episode of mating string. Thanks for coming on the show. Thanks for having me. It's a daily talk show. Hi, the daily talk show.com if you want to send us an email. Otherwise, we'll see you tomorrow and say guys, bye.