#092 – Ranking on Google/

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It's the daily talk show I'm Josh Johnson I'm telling me jack and this is the conversation sometimes with recording Episode 92 we don't know if it is with recording yet but you get

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there yeah

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I was just looking at my emails before we started recording and the built in cheap you have the in my the have the lens in your eyeball that you

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don't need that I'm just constantly looking at my computer and phone if you haven't noticed but I get Google Alerts

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these are ones you set up to trigger off if you've you know put a keyword in there is that yeah that is Do

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you have any Google I guess you don't

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know jewels land told me might you got to put sounds like the most a year to single thing to do. Put your name in Tommy jacket into Google Alerts. So when it comes up, you know who's talking about

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it? Yeah, benefits to go. Typical because I do have a Google Alert for Josh Johnson. Yeah. And you've had one girl yeah, I had one. Go off under the news section. Radio info.

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cackling jack post chats with the daily talk show. Yeah, so the the circle jerk is real but appreciated. Yeah, I'm part of the circle jerk. You are. I am. I've always been part of the circle. Yeah,

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but they were really at the front. Really just working that right out.

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You know what's annoying about the the Google Alerts. Oh, I've started started getting slightly concerned.

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There's some other Josh Johnson who's got some some good skills, athletic prowess. Okay. And he's starting to I get a notification every week after he's played some sport around these statistics. Fuck, which

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I mean, I'm happy to do an

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update segment on how Josh Johnson the sports star is going. The problem is, I just don't want anyone to with my name to be sort of peeking to much to the point that has sort of become the second Josh Well, they don't and Josh johnson.com It's true. They don't own any other related domain is too busy going out there perform like doing the athletic thing.

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I've got no problem with another Tommy jacket. Because there is faculty jackets. Actually. I've got a distant cousin called Tom jacket. I've actually been getting added on Facebook by people with the surname jacket and in some way they have to be related because our family's very, very small. Okay. And so how many

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like I mean, that quite inbred,

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saying that my family fact each other? Yeah,

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no, it's just a small family. I mean, there's not many people. I've asked a lot of people. Have you ever met or family just means okay. The jacket family hasn't. You don't have many kids? I don't think so. We'll get this Amy when she was working at an orthodontic clinic up in Sydney. They're all got great teeth out there. Invisalign as we're at. Yeah, what's that she was talking to a woman who called up who happened to have the last soon. I'm as mad with the double to the end jacket. I've never seen someone with JC k t. Really? Okay. Other than when people fuck up my name and say Jay is a k t not double te.

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And turned out she was related to me some way and I'd connect with her on Facebook. There's quite a few Americans. Yeah, we shouldn't just get another jacket on. Yeah,

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I think if we could get a Tommy jacket that would be really great. But the

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well that's what Facebook has done opened you up to be able to find these varies. It doesn't require much research at all.

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15 years ago, that would probably be a good segment on radio. Let's let's find you know, a Josh Johnson in Melbourne.

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I actually was getting some print which will do at some point getting some stamps created. Yes. And I was like, this is like this was for my stripping company was the Spanx

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that's funny

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but I got a stamp Yeah, because we were running an event and also our logo and it was like automatically inside in history didn't have to ink it it was just like it would flip around and stamp down when it is definitely going on. You know it's precinct it's not like the old yeah okay

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sure.

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Yeah the shop that I got that from now guy you know I know a tom jacket Yeah, because I mean distant distant cousin

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the I know that I'm Ryan Shelton can't get Ron shelton.com that's annoying because there's some like illustrator or some artists that has his name which is disappointing jack post you type in jack posts into Google and you'll just get a bunch of jack posts which is like

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no it's no it's some sort of I don't know I don't know anything that hardware you can tie okay. JACK post to bit unfortunate all these things

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it's it's like a jack Yeah,

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you're not explaining it so

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like it's almost looks like a car jack

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with a post like it's actually it's a it's a product rather than a person Anyway, you go on to google images look similar to jack it

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is about 150 is after the jack post. Which is the Jakarta Yeah,

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I mean, the reality of this is unless you're playing in the media space in really fucking doesn't matter because you just fly under the radar in terms of you don't really want to play in that arena. It can be on LinkedIn, you can be I get it for us, we're so immersed in, we're out on Google.

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Well, I just like the I like knowing that I if you type in Josh Jansen, you're going to get a result thats related to me. Actually, I remember I'm trying to think of the show there was a breakfast show was when kiss was mix. And I called up and one Wang curve the wake and the reason I wanted with Yeah, the anchor of the week was I got up for being like, I told them how I googled myself most days. And they and so I want tickets to like before the game or some sort of like football show, which was great. But um, no, I yeah, definitely the SEO thing like I obsess about that. Like you'll notice if you type in the daily daily talk show. Yeah.

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into Google. It will be number one. Yeah. Well, we were just looking at Craig Bruce's podcast you tried to type it in Craigie boy love you man. Yeah, we can. We can help you help you out with some SEO juice. Yeah,

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well, I want jobs i can i can say

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like the SEO juice,

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juice sling some

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SEO juice your way Craig is not how it works. You know, cross all you probably need to give us the password. Now. We don't need password. It just there's a will need to have sort of a strategy session. Yeah, sit down. Well, I'd be

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overly I'll be just there for moral support. And Josh, Josh data. That's your name. Just heading. I'm just giving you a Google

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Trump's documentary on Netflix. You say watching Yeah,

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I'm torn between whether I'll do this he falls in a position like him. And I recommend something you do. Yeah,

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there's a sane and it's it's not the same. It's a real these were coming to terms office and on his desk is a stack of these papers. And they've got little mini post it notes at the page. When you open the page. It's an article about Trump and what Trump does is go through and reads all the bits. It's a bag of words, but unfortunately, it would be the equivalent of Donald Trump opening his post it note to some fucking lacrosse player sky

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sets.

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You know, the my favorite story from that taco was

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Trump actually there was a I think was a New York Times reporter or New York reporter was this was years and years and years ago, they were taught they wanted to speak to Trump. And they was they were told that he wasn't available. But the communications person was like, hey, yeah, yeah, so the journalist is talking to the PR person. And there was saying that we're really pumping up Trump that we're still talking about how,

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you know, he's got a lot of it was about a personal situation, better relationship. And it was just saying, it was just all this stuff about how there's a lot of women that want him. So thing anyway, you play the tape back now, and it's in fact, Donald Trump

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pretending to be a

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factor fact. I honestly think there's bits of him that a year wouldn't

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do it. Can you not have your mic? So close to your chest? Bring it out. Just a tiny Yeah, we're still working on Mike. Mike technique. I think it might be okay. We're trying to. If you haven't thought my mic techniques have been an issue. Please let us know.

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I daily talk show.

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We're going to be fixing the pumping of the peas very soon. Yeah, but

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yeah, no, I don't. I don't know if I do. Maybe the closest thing would be the phone call. Like I've definitely when I was a kid trying to sort out my like dad's Telstra bill. Yeah.

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Doing the whole like, I'm going to call up as Richard fact. It's so funny. When you're a kid and you think you're gonna get away with something. Oh, you think that impersonate like people see through shifts so easily? Yeah. Have I told you the story about how we used to go to the milk bar? And we would forge a letter that was basically saying, I can't buy cigarettes and I've had to send my son and he's envelope with money. And could you please

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that is the milk bar knows what's going on?

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We're like, we were convinced that that would work. I saw it didn't

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work. It did what it would be. But it's not the bit. That's not what the bit that you're not manipulating them. That's just enabling them to be like, okay, we'll just say that. Yes,

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exactly. But we thought that we were manipulating it. Yeah. And it goes even beyond that. I won't name their names. But there was a letter written that was basically the same. You're saying I give my permission I would give my son was mission to buy a porno

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back. sail the seas, we wouldn't sell the ball on it. So I get that. I mean, it's pretty it'd be weird for your parents. Mike, can you just

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what's this day and age equivalent? Mike, can you just go out and get porn have ready for me? I'm

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gonna be there in five

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just wouldn't make it outsourcing your phone issues.

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As silly as a kid's mind. Yeah, I never.

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I've never owned a porn mag in my life. Just I guess we were sort of on that. You were a couple of years older. So you have been on the internet since you are three. Exactly.

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Exactly. So if anything jokes on the people that bought because you got for free. Well, the

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funny thing was like in primary school, they It was so sort of primitive all this internet stuff that they didn't have any filters so kids would just put up the most heavy rain. I don't know how kids knew these words. That's like you would remember as a kid that was the horse fucking video that everyone was sharing on their phones. That was sort of a big thing. Just imagine what kids share now. It's it's pretty horrendous. We're sure the used to I used to find a home for porno magazines.

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Where that would just like down along the canal. I live near I am like a su root canal wasn't doing this sounds fucking sounds dirty. We

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ship this your memoir, it's like finding pornos next to the series.

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We found a whole box of marijuana plants like someone had been growing them. Yeah. And now stealing their pots. Really? And they were trying to I don't know what. They just dumped them. There. You find heaps of stuff? In the canals they call? It's called the canal. It sounds fucking disgusting. I don't know, if I go down there. We should hang out at the like where, you know, Los Angeles have that sort of famous is it? So that's Yeah, yeah, it's a mini version of that. And so yeah,

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I had friends that would leave that enhances that backed onto that. And it was also, you know, SEO, we've been talking about it already a bit search engine optimization. So what's appearing up on Google, this is what the title of the show is going to be search engine optimization. Everyone say that, again, search engine optimization should see Josh is

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articulating but no the up the other thing that I've been doing, you know, one of the factors with search engine optimization, there's two factors, let's just talk about it for a couple of minutes. Just it I'm going to give some really quick tips good, because I'm interested, I got no fucking clue about it. So you have two levels of optimization. So if you want to be able to rank well, for Google, there's two main areas that you can play in on site optimization. And off site optimization on site optimization is things that you can do to your actual website to help it rank on Google. Okay, some of these things include what the titles I can hear a truck baby in the background, please don't panic. Everyone The Know. So the title that you call the page yet, that's, you know, that's sort of one factor. So imagine you've got a point system them and that's a couple of points for that, then the content that's within this within the the website, so the body text, so the about about the business? Exactly. So if you're wanting to rank for video production company, you want to make sure that you have mentioned our video production company within the text, the the title for instance, you can you basically have different sizes of headings. So you imagine if you go to a website, you'll say, really big title, and then you'll see some smaller titles, the big title the h1 tag should only ever had, you should only ever have one h1 tag per page, and this is what I see you glazing over song. I'm just slightly anymore.

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It's amazing. You saw that that started thinking about something, you

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know, I can, I can tell straight away basically, there's all that. So and there's one of the factors with on site optimization

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is your domain name. So we have the daily talk show.com solid. So when people type in the daily talk show, it's actually easier for us to rank I was thinking early days using our names. I went through all these different combinations to find what we ended up with that daily talk show Josh and Tommy, Tommy and Josh typed in Tommy and Josh, and it turns out that it's not available. Yeah, why is it not available? Well, we we don't have a competitor and another market or we might if depending how you look at life But no, it's um, two dudes that got married in named Tommy and job.

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Where are they? Can you show me the website now? Let's go see their American why I will. Because I married with the gay marriage.

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Josh josh.com. Surely they don't need it. Because this is sort of their around

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links to another website. Happy couple.com forward slash waiting for Tommy and Josh. You think so? Do 620 15

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I happily ever after. Yeah, so that was three years ago. We need our relationship official on a web page

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do this. Why don't we the best way that we could potentially get this domain name Why don't we? Why don't we reach out to them on their anniversary? June six this year? That's Episode 102. Yes. Why don't why don't we try and do something nice for them? I'll have to think about what are these Tony Joe you gotta tell me and Josh so they're in

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Pennsylvania?

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Willow Grove? It's in Pennsylvania

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Yeah. So that could be that could be fun. I may get them on the show Tomi and Josh they're actually married

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yeah I mean we're basically web yeah just outside of tell him so guys we've got a podcast we don't five days away which is basically what marriage yes name indicates a couple of couples the same names talking but it's interesting yeah, I wonder if they I wonder if they would ever give us their domain he even Josh calls himself Joshua on the website now you don't know he can't have you can't have that have you been so you've been you've been pretty lucky yeah I wonder if that one's a little holiday ones Josh because that one seems like you would be may and that looks like more like you

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this guy's

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this guy's got a New York Yankees hat he's let's work out who's who? I guess they don't need to if you if you need to know. And then you're not close enough.

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Well, we'll find that out before so SEO on site. Now SEO

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quick, very quickly off site optimization is things like backlinks so

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when radio today for instance, a link off those factors did

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guys if if you mention us, please make sure you tag us up is the article I thought the article went for a second. There we go. We've been on radio today yet. They haven't linked us anywhere. They have embedded our thing. But yet, so if if people back to our site. Yeah, that is going to help as well. He's juice Yeah. At what point do you stop worrying about

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like, worry about sounding like a robot when you're trying to write like, we are a video production business in Melbourne, the head is to all kinds of video and content needs. That's

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Yeah, feel man filmmaking, you know, like. So in some regards, these this advice that I've given is slightly outdated. Because Google now has like, all these metrics that they're using to base how they rank things. So used to be really easy. 15 years ago, you'd be able to, to do what's known as keyword stuffing. So you could go and what people would do is they would just at the bottom of their page, they will, and this is what's known as a black hat SEO. So you have white hat SEO and black hat SEO white had good, yeah, black white hat is also a fellow swing matte black hat is sort of manipulating the system to try and rank higher. And the risk with that is that you end up Google will notice that you're doing it and you'll be penalized for it. But basically, what people will do is they'll just keyword stuff at the bottom. So so if you want to rank for Tommy jacket, they would keyword stuff at the bottom, but will also do is change the text color to be the background color. So people can't people can say it. But Google is smart enough now to know if you're putting text that's the same color as the the background, but where people go now what where people go wrong us and it's less common now. But with the flash websites, it was the text was embedded in images and in Flash, and Google can't index on Google can't read this. So it's important that that you're actually using text within your site. But um, ya know, so

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I know when you're on a website, that's a highly optimized

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Yes, is so much takes hard to do that. And that's the thing with like, I am on the first page for video production company if you in Melbourne and type that in and

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yeah, it's a I went from when I started full stack, I was

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I went for this something that stuff that like language that was really sort of

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peeling, and that was sort of more aspirational. So it's like we, you know, we're filmmakers that tell stories and all that sort of thing. Whereas if you go on the now I made sort of decision on like Africa, I'm just going to try this whole SEO thing. So now it's if you do a search on my, on my website, do a command F and type in video production. There's like a dozen mentions. But the thing is that it's not keyword stuffing, because I then write a bunch more content so you need to be smart about Okay, I'm going to

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create a bunch of content around I paid a Indian based tech company to do my SEO Well

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that seems like the glamorous thing there's something glamorous about like I've got a virtual assistant I've got a virtual team How did that go for you I had a falling out with them did you fact I'm you that was a bit fact up but what

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are they ended up wanting? I wanted to sites done and I one of the money after the first one, but I said I only paid half or something to do with money. And sure, it's probably faculty. They actually getting paid from me. But the point was, I made it known how the payment was going down. Yeah, start and then I pitched it and so I end up just I yeah, they just Well, the risk is that they hold your website startup ransom, I changed every fucking before

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before I went out. And then the other thing too is it's a

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Yeah,

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those types of people you have to be careful of because you want it needs to be high quality code. And some of its just batch jobs, like custom shit. And it's just like, done all the wrong I paid 300, maybe 250 bucks your website and I showed a dude who basically bill he builds websites from the ground up, he's built his own, like Website Builder. And he's like, yeah, this is disgusting. He's like, he showed me so websites for people that are really fucking

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on the edge like may have not knowing anything. They just literally words code. It's all code that translates into physical things through system. Wow, well, that's bad. That's probably they probably really connected with the other people that are struggling like, bye bye. My point Bay, he showed me all this code. Yeah.

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And there was like, she just random shit. 11 looked random to me. And so the thing, but so the the problem with that two ways, one of the things that Google are looking at nowadays. So in 28, dang, some of the things that they'll looking at now, which they might not have been looking at 10 years ago. Things like site speed. So how quickly your site loads. So that's why having clean code and not over complicating it. That's why templates can be an issue if you're using a template. And it's one of those templates that can do everything. Potentially. There's all this code that's just sitting there dormant which you don't need or plugins. So what

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how much should you pay nowadays for your

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website? What do you reckon? One other thing, real quick thing, the The other thing that the Google is rewarding is people who have a responsive website or a site that is designed for mobile. Okay, so if you

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most templates will have that out of the bag. Yeah, out of the gate? I think so. What What should you pay for a website? It's, it's like asking, how much would someone pay for a video?

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It's a

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look, I say, my, I've got a business. Yeah, it's a production business, we make videos, and, you know, it's all service based. And we want to have descriptions and video examples. Like, I think that's a template of a business is the about section what they offer, you know, contact us. Yeah.

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And so I think that if you were, if you were doing that sort of site and wanted to custom build, I would say anywhere from like, and done like decently. So getting a freelancer to do it for you getting them to build it from the ground up on the lower end, I'll do 2500 on the high end, you know, sort of five grand for something that's just like old content, not sort of thing. So that's like if you go to a freelance or small agency, but then you could go on to a marketplace like involved where I used to work and buy a template for $80 or $60. And the thing is, there's a learning curve there. So that's one option. I've tried doing it myself. Squarespace. I struggled. Squarespace is a good option for a lot of people. Yeah. build some episodes in that I paid 10 k for a website once related

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to the Spanx on news. Flash

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is getting real work. Yeah,

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it was a it was a flash website had like, animated logo and video when you first came in, which was probably pretty forward at that time. Yeah. 2009 2000.

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It wasn't. I think 2008 2008

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i think was the year that Steve Jobs said that flash was dead. She actually that's it. That's a fun, but have a think of when it actually was

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2000. Let me think. When did I so When was I am How old am I now? 30. So when I was 19? I was a stripper. So not 10 years ago. What is it a 10 year 2008?

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Okay, so there was a letter that Apple wrote. So you're out. You weren't too bad. So Apple wrote a letter

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called thoughts on flash back in 2010. 2010. So please, before it was basically saying look,

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flashes is Toby flash is dead. Yeah. And so that's why a lot. And so you know, all of these user experience stuff were part of the problem. So for instance, people who might have a disability, so they have trouble reading. And so they use software to be able to read the text out to them. If you're building it, if you're embedding the text into an image, or if it's a flash side, the computer can't see that, that's 10. Yeah,

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right to that, or if they want to increase the size. So all the user experience stuff is a big a big thing. The the closest interest and digital chubby I get when I'm, when I was talking to my friend who's a coder. Yeah, builds websites, he was telling me about Facebook, and what they built their website with the tools that they built it with, you know what it was, well, they they're not using Ruby on Rails are they so they built it with an existing one. And then they created their own. Yeah, and so their own language there in code language. So I think that that's fairly

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common practice. And the biggest issue with businesses that are older who, you know, they may have been established in 2005, 2006

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or, and they're doing well, now, you have what's known as, like, legacy code. So, I was at a

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FinTech event like fine finance, technology driven. Yeah, so they off so they were talking about the biggest concern they have around that technology is that they put a time period to it. But basically, that every single person that knew the technology that was used by banks to run their systems would be retired. That's what they like, it's so old. It's such like, a legacy code that and it's the same with even the, the system, the system which is used to be able to connect like for you to work out flights. So what the airlines use, what the travel agents use, remember speaking to a client who they provide corporate travel stuff like technology, and like that is so so old as well. So you can even like, can't even deal with images on like that platform, because it's too much for it to handle. So it can only be text and so that we're doing a whole bit of work on minimizing the size of the files to be able to make it work with this system. I'm used to work for excite travel. Yeah,

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and those dudes who built that business, they're like, similar corporate, you know, looking after bulk amount of travel for businesses. I think that it anyway, they built their business in the early days on an Excel spreadsheet that I just update. Yeah, and you just plug it in, and then they develop their own. And that's what I think in a lot of ways what

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I get excited about this, about technology and how to innovate and do things kind of saying, I'm getting a digital

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it's the the thing so that's back

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on so what what you're referring to and it's something it's been out a thought through this whole thing which is minimum viable product what's the minimum thing that we can do now to try and get to a point where we're bringing it to market and that's why you know we can be having a we might have a guest on in the future and rather than saying hey let's get them next week or let's get them now it's like let's get them in five months time so then the minimum viable product is still people that we know getting like building up what we waved it back in waves the podcast I have I have a backache it's it is about and so the point is that a lot of people will look at what is out there they look at Facebook they look at these big businesses and say well they built on this so they do that so we need to do it but the thing is that there is something in starting testing and then shifting quickly so rather than trying to get obsessed you know with that in saying that their results I that other argument which is

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what I think that we've tried to do with the podcast sorry and even our businesses is create foundational things that are good foundational that you could then potentially put things on top it's not going to fall down rather than having this like really shaky foundation we're not we're not having a flash website I'll agree with that yeah it's a daily talk show different one today yeah it's sort of I enjoyed that I feel like it's been a while since we've gone into the weeds

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I think you get excited I half the time just like your excitement talking about fracking technology Michelle Michelle a mad pointing out that yesterday I called the listeners fuckers

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FUCK IS

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dear yeah it's endearing and it may be it's a way of getting them to an act of their finger out and give us

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lots broken act really I didn't do a way actually but it was all around subscribing he said subscribers review review reviewing yeah so I were Allison is building but the fact is that yeah

31:54
cuz we're reviewing the clay that's good that's a good one no but you know we might maybe we'll do something special for the people who have written you know oh geez when we're at episode thousand yeah and we've we've hired out an entire hotel you know who's going to get the facts and best rooms true it's going to be the people that reviewed the podcast obvious fucking new in May. Because there's how the tomorrow tomorrow. Let's also to loop loop back. Trevor long sent a tweet this morning. Yeah. In regards to something we spoke about and about a guest that we might be getting on the future. So

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thanks everyone. Have a good one.