#018 – Gross marketing techniques/
- February 8, 2018
The Daily Talk Show — Thursday Feb 8 (Ep 18) – Josh Janssen & Tommy Jackett.
Marketing, charities, social enterprises and all for content. Josh mentions Wednesday, when it’s actually Thursday.
Josh’s YouTube Channel – http://youtube.com/joshjanssen
Tommy’s YouTube Channel – http://youtube.com/tommyjackett
Talk Show Episode 18 good everyone it's Josh and Tommy here and it is Wednesday
yes hey jump straight into it a lot mask Yeah What a fucking weapon. Yeah they said what do you think of that guy? Yeah I think he's
super interesting. I think the thing that I've been noticing of life is I have this fear that I'm very out of touch I don't really I'm not really reading media like I used to get really into technology media and news and following all the blogs I don't do it as much so I feel like some people talk to me about these things stuff like crypto and shit
am as a person though like I guess even if you don't look into it I don't but I still get a good sense of what he's like he's doing cool shit and he's a Have you read his book now is it on the audio or the function that you have that are Maximus if I have listened to it yeah
it's a great book it's it's a it's not an auto biography is the interesting thing is he you've got a guy who's doing fucking amazing things who whose personal life is fact like he's
got he's had three wives yeah he just asked a kid yeah crazy and he recently listen yeah I remember you telling me about his ex wife talking on No No Actually I read this article his ex wife said what it's like to what it takes to be a billionaire and she wrote this thing about how it works and how fact app he is but he's mindset yeah he'd be an absolute powerhouse like you can imagine that do not sleeping and just working for extensive man times he just launched two rockets biggest rocket ever
by a massive until the landing and ship it they get excited about to write well they used to do send the rock up
right so this like I don't get it all but this is two rockets and then there's like the ship or whatever they're sending up and they they shoot up to the Rockets send out their power Rocket Power they go up but then they detach from the ship and then they fall down into the ocean Yeah Where is he's like it's too expensive or their teams are he's it's too expensive. We're gonna send them back down and actually have them have them reusable yeah and so that's that it looks and I don't know if you've ever seen this look it up they kept them kept the Rockets coming back down to earth and landing on the exact spot they took off markets are landing reverse or something literally looks like it's in reverse. Yes. Like how does this long object that's only being powered from the bottom it seems come down on that I don't understand. I am so fascinated by all of this stuff.
Rocket rocket science no fucking idea. And I follow heaps of geeks on social media and I haven't been reading up on all this stuff by just a glimpses where it's like I saw that they I think they were planning on one rocket that wasn't reusable and then just so happened that it was fucking fine at the end of it so waiting like collected so he should have made a launch sent one of his Tesla cars a roadster in the ship up into space and so now there's like I think it was his personal car or like one of these cars
Yeah, Tesla going through space I don't know if the photos legit but it was like they put a space man intuitive fakes basement into the state. It was that real from the description look like Israel. Anyway. The reason I bring up a long list because I love him. Yeah, but it's also like, he's the branding guru. Like he. I mean, he's, he's at the forefront of media all the time. Yeah, because he's playing such a huge space. And he's been so much money so much riding on it in this space in the space to space is like your pioneer. Yeah, cuz you're not doing it if you don't have the money anyway. Hey,
he's done a few things that have been like really good branding Ops, which I want to talk about, because I've seen some people doing some pretty gross ones. Yeah, I think a long z is like up there with some of the best. Okay, you're sending your car your brand in a spacecraft out of space. Like talking crazy right. Holden's not doing that it will show you're not thinking this is a bit gross but I saw this video this dude who's like a self made millionaire and I've got nothing against him actually like he's gonna souvlaki chain Yeah, wait, mother's rocky St. Kilda he's got like souvlaki Jr. Like a
sieve workings of Lackey. Sort of like you. Do you have to do the accent
is a croissant castle is I
do not cross on. Chris is a croissant. Anyway. So I said lucky guy. He's got a souvlaki G sharp
and he so lucky
up until now. So he's also as an entrepreneur, you got 40 things. Leon Yeah. He's also very much into cryptocurrency. He drives around in Bentleys and Lamborghinis and so like I don't quite know where he made his money from is I'm Sam and I actually met him in the supply coffee shop and what how he comes across online same really like confidence of like owning the space and then when I met him I didn't get the vibe was really taken back because I was like hey man I'm fully you in line or somehow came across his stuff very basic conversation but he was he seemed humble yeah just was like that's not who I thought you'd be sure so to
do what you're describing is the detachment between the external version of him within a branding or marketing space versus what he's like in real life
and I should have known that because I don't it's not like he's I didn't feel like you've really deceived me from what it is but aside I do get that people you know
Angela what you know I think it's more rare now I think that maybe you know 10 years ago it was okay to be like of the person on hey hey it's Saturday you know i sermon the straight news a piece of shit and didn't you know i think that that's okay yeah, whereas now with social media we should probably be getting more suitable I give
and infinities around these maintenance stuff in the video so he's probably a lot more comfortable there some six foot two we don't realize to how much you perception I PayPal a pulling from what you're saying it's
like the comment that you go I gotta write back to dial actually the that Dale guy who wrote to about a video that you and I were in and yes, he was saying how different I was on your video versus mine and you forget that people don't know you day to day and all they have to judge you on is this one micro piece of content? Yeah, so Sam has a Bitcoin ATM business that you can buy cryptocurrency
through they just look like an everyday ADM yeah but it's called bit Bitcoin ATM or bit ADM. I can't remember it anyways. rolled out thousands of these across Australia. Yeah in one's in Charleston is one in any souvlaki shop in St Kilda. And so you can actually put your card in and buy cryptocurrency and so I mean I don't think it's funny like you see these people online that looks like they got a lot of money drive these cars but you don't quite get it like even jack the low so I made with these guys the entourage yeah entrepreneur school and he's made he was on the BMW Rich List under 30 yeah I still don't quite know where he managed money maybe he's making his money now but it's it's a funny thing I think this flaunting and not the jack does it is how the guy I think Sam Florence he's money lot more Florence's wealth but it can shadow IT CAN overshadow what you actually how you actually made it yeah because I mean all you're getting is like short bits of people's time to tell them about something and which if you're just saying to get this Bentley they're not really getting the other stuff and it's also I think that may be that happens with like there's a lot of unattractive ways of making money yeah
so maybe it he's way of like maybe he doesn't want to be the lucky guy if you don't want to be this of lucky guy you want to be the Rolls Royce and bling bling yeah what sort of rich person do you think you'd be
I think would you put your money on definitely be traveling a lot I'd be all over the joint damn a beach house lot I'd have I'd have a nice car yeah and definitely is sports car of some sort but they're not have just shit like shit loads of electric skateboard all the latest get like electric unicycle. If I could you have some farmer records, lots of toys. Anyway, I digress. Sam
person this video where he was feeding the homeless and it's an already you could still look at the five videos of anyone going out to feed the homeless that then features on your YouTube channel. Yes. can say something about somebody and type A personality or type of thinking behind the content they created? Yeah, I would never go and post that. And I just feel like maybe wouldn't be coming from my heart. Maybe it's coming from this guy. Sam Todd. If anyway, he's feeding the homeless and putting these meals next to them. And then there was lots of shots of a big truck with Litecoin ATM
signage on it. Yeah. And I was thinking that I mean, there's a big comparison between Elon Musk and a video that features feeding the homeless but also your van. Yeah, I think he gets had I didn't think it. I felt like maybe it was a subtle marketing tactic that yeah,
I think it's gross. I mean, falling short. Yeah, I think like, I've got friends who would turn out a few hundred thousand dollars a year to different causes that don't talk about it. Yeah, and their specific around not talking about it.
And I think that and even when I've, you know, been in those types of communications, you know, I've worked alongside them before and being in meetings, they push back on any of that. I remember thinking about one idea, which is such a shit this is a grossly the idea that I had was like, You know what, I thought this would be fun. But I think it's just a bit degrading. I was like, Whoa, what if you
decided to do a have a big issue magazine? The magazine, it's the big issue big day off. And what we do is we go around and buy every big issue from every person. And I just didn't have the fucking day off. Yeah, but it affects the purpose of they're doing this because they want to fuck em work. Yeah. And then money.
What? What is the big issue and a privilege? Not a privilege. So people who have been struggling to find work, yeah,
they can make a bit of coin. And the idea is like, rather than fucking the handouts, they want to be able to give some form of value. And then this some equation where it's like, six bucks, 50 or whatever. And then $3 goes to them. I'm going to take this going off. But the big issue there's a guy that sits in sync Yoda
just near my house on this sort of entrance into the supermarket supermarket.
He's pulling me off on my pronunciation of every word. It's fine.
Anyway, this guy, he's lovely. But I think he's on heroin. Okay. Show not always on heroin
and beyond one can you all know,
well, they kind of you. You're a bit lost when you're on the heroin. Yeah. As in your absent from consciousness? Yes. Essentially, sometimes I've literally seen him holding the big issue sitting down and asleep. What, like, in on, it's called on the nod is a heroin addict. It's like, they literally just rocking back and forth and kind of coming in and out of consciousness. It's, it seems, and then some days, he's like, totally straight. Yeah, it looks like he's had a hard life. Yeah, sure. But he puts in the work man, like he's always there. And he has as he can't get up,
he's fucking on the nodes. And he
lives over in like the other side of the whiskey bridge really would take him an hour ago.
I mean, my wife talks to him a lot. And he has a lizard now he's got a blue tang lizard on his lap. And we were talking to about this lizard. I said, Mike, where'd you get the lizard fan founder on the grass in the middle of the road. It nearly been run over or had been run over its tail to come off stumpy tile. Looks like your thumb. actually tied them up. And he is just got this blue tang lizard. That he's just patting. Well, that's nice. And he said he was injured. I took it home. And now it's my friend. And if it leaks if you look at it, make sure Hi.
I say what says no and caveat joke about it. Or something fucking like people have hard lives and fucking awesome that he's like, trying to do shit. He really gives you him having the lizard Do you think that provides a little bit of more humanity to him? Like, do you feel like as a person, you're more empathetic or sympathetic to him? Because you like he's got a pet. He's like us, versus when you're on the nard rocking you like how the fact like you can't relate to Yeah, yeah, yeah, definitely
think because we. We stopped for a conversation with it. Yeah. And I me thinks he's really nice. And he told us that. He said, Do you have a name for the lizard? You said, it's it's Drago,
I said, I'll go Drought Drought? Drago, Drago, something like that. And he said Yeah, I am. When I found him. I called him Drago. But then I realized that the name I was actually wanting was Drago, the guy from Game of Thrones.
I just kept the first one that I went with.
It was funny. It's a bit of a marketing thing. Yeah, that's him. That's him hassling with these mapping technique of having a lizard on his lap for a quirky dude is very. And the funny thing is not much difference in regards to life as human Hughes you take one turn. Yeah, like Yeah, he was. He was like, fucking struggling. And
you know, he talks about he sent a link story and now he's going to fucking show is coming out of the 200 rated from a half. Yeah, lovely. Hot. Yeah. Yeah. It's fascinating. But I'm in the growth marketing tech techniques. Do you think if we dissect the thinking behind someone like Sam that guy mentioning, doing the hand homeless handouts? Yeah. Where do you think the mindset is, in going and actually executing something like that? Well, I think anyone who is doing what by the sounds of it he's doing there might be a lack of self awareness, understanding where you fit within the broader space that is like our society. So if you're around all of these things, if you're around other people who like these cars, and pat you on the back and sort of promote that, then it doesn't feel too out of place. Maybe it's that
yeah, I think it's
because I don't think we want it if he's sending a good message, that's great. I think it's the same thing I can get disenfranchised with charities where you like, how much fucking like I've had, you know, not for profits, contact me, and they've had big fucking budgets for something and they've had more money to spend, and then a corporate, I feel a bit off about it, because I feel like, Oh, fuck,
I wouldn't want my money being used this way, if I was doing it. But the thing is, I think what we need to realize is, it's like we shouldn't let that overshadow the good part. So charities are
moving something forward, and it's positive. And it's the same with social enterprises, right? You could, you could do the numbers on a social enterprise, and be like, that'd be why fucking better rather than paying all of their employees and social enterprise essentially use a company with an extra line, which says that the profits go to, you know, causes. The thing is that, and that's a very simplified version of it. The thing is, that profits are obviously after you pay everyone you pay for your, your marketing, and also think so if you decide that as a social enterprise, you might spend heaps and heaps of money on marketing on employees, and the turning $500 profit a year, which we then give to people. And I think that the thing is that any or the other example is the,
you know, you buy this packet of chips and every packet of chips you buy five cents goes to the year and then you work it out, like, Well,
what about if I buy the packet of chips I want and I just give five cents. I think the point is that if you can have a premium product that people are going to buy anyway and I think this is thank you you know, water and all the thank you ranges point is speaking to the guy who sort of helped source their products. And he was saying that they specifically their hand soap, he was saying that Good Hands up. Thank you. Yeah. So that's what he was saying. He was saying it's actually the outperforming doubt I think now like a like a huge, and the thing is, part of the reason is, it is a premium product. When they went to the manufacturer, they said, Okay, we've got these, this version with these ingredients. And this type of thing, it's all fucking paraffin free, or all of the shit that you you, you don't, you know, the things that you don't want in the product, they don't have all that stuff. So it's a really high end product. But what they're saying is that most of the companies might touch it, because the margins aren't as good. So the thing is that, wow, say another company might be making 80% on every bottle sold thank you can afford to make 30% or something like that. And so what they're able to do is they if you're planning and the social enterprise space, they've talked about the fact that they need to actually create something that's way better that's in the market already. So if they're competing with Commons, mutually bars, they need to have a mutually bad that's better than common for people to make the purchase because people associate charity and social enterprise and stuff with a lesser product. So my point being that if it's, if you're moving something forward, then you're better off like, then it's fine. I think that it's obviously a bit different to what this guys doing, which is a PR stand, or what I used to hate in the early days of social media, which is like for every like that, you, you know, give us we're gonna donate x to x. And it's just like, you know, why death a
year later? That stuff? Yeah,
if you've got $10,000, and that's how much you're giving. Just give it just give it
Yeah, I mean, this is where the fine line of that guy Sam, he's hot, might have been the right place genuinely wants to help the homeless like a lot of people do. Yeah, but did you need a rapid in that? Yeah. And that's where it's, you know, that if you were to dissect what they're getting out of it engagement, and maybe they look at it as like, we're paying say, we got 10 grand to give, we get 10,000 locks, that's going to give us a lot of engagement to our page. Yeah.
Which then we'll do, it's like, we've paid 10 grand. It's like, we've actually got something out of the 10 grand where the point of giving is not to receive, it's like you're giving Yeah, um, so I need a Shay. I mean, and everyone's like, it's a it's a strategy, which I think can play really well. It can be bad. A lot of the airlines have done it right. Like during Christmas time without you know, I remember one airline doing like people who have arrived at the their baggage claim area too old presence wrapped. And they were I think that they may have
I read their bags
bags back. Exactly. What's the point of it? So they had, so they basically I think that worked out somehow. What all the passengers wanted? Yeah. through some sort of clever survey. Yes. Yeah. And then I gave it Yeah. Interesting. Well, it's like the charity aspect of what I did what I got try. Yeah, you're a stinky boss. And
the one that I said, Yeah, I think I said it to you. Or I was going on sunrise. And I thought it'd be funny to get t shirts made up
of our bikes on a fishing hook. Because I was talking about about fishing. And then I said off me, I could sell these and I think you should not cross you can't sell them. you've either got to do it. Well, I think that the money or the point was that I'm like, how much how much money gonna make on these t shirts? And what is the reason for you're doing it? And it was like, You wanted to make something that was funny that people bought. And I think that I was like, you know, what, if you sell it as that you might make a few more sales. Yeah, yeah. And it's like, and then you can just, it's a fun exercise. And it so takes out the site. But in saying that, I think that so many people default to that. Now. It becomes, yeah,
it's becoming thinking or your thinking behind it was right. I got a lot more sales at the shirts. Yeah, in fact, it's took me a long time and cost me more than Yeah, made. But we still were able to sell more and donate more. It's a talking. It's a talking point. Yeah.
think helps. But it was my it was at gross at all. Do you think there's any grossest?
That's fine. I think, I think it's a May you can take and fucking deconstruct everything. And I mean, I think that's the point with this guy to like, I think
as we see more success and stuff, I think we'll probably build more and more empathy for these people. Because will realize that, you know, will be more aligned in the sense of, Oh, yeah, you can see how this can happen. You can see it might have been there, I can PR agency which is like, how we want to do this thing. And he's like, Yeah, fuck, I would love to be able to, to, to feed the homeless and then they've taken one step too far to the left or right, or whatever it is. And then there's so
maybe it's around idea because I remember seeing the youtubers feeding the homeless years ago and I didn't have the feeling of that's gross in the very early days as I yeah,
I think I just bought 200 bucks for the magazine. He's fading all these people. It's kind of interesting. I don't like What I don't like is using using those opportunities as a form of entertainment. I don't like this ID where we're even talking about Casey Neistat, who made a video of him taking his friend Friend to the Super Bowl ball who was a big Patriots fan the Patriots and
build this beautiful story of this Patriots fan. Who doesn't fucking Levy's town, much in one way. It's like, really nice and endearing it another way it's sort of positioning is might as a little bit of a fucking hermit, I don't know if you watch the last video. Yeah, it's like I Tony in a helicopter for the first time. It's like a Make A Wish Foundation. I know
there was a disconnect between how it comes across, I think, from being in in the radio stuff, doing headline esque content. Yeah, we think about the idea of the video from a overview point or a headline angle. And you can get a sense of what the video is going to be about. Sometimes you can fill in some really good shit. And I can't remember the example but I just had this moment or as I great title, great idea. But the white he's gonna play out. He's horrible. Yeah.
So it's like, in in just just con. And I did the day of just giving. Yeah. Which was flawed in the sense of, we're trying to film this thing. Like, we want to create content that inspires other people to do great things. And so it was just like, just going around asking people I need help with help with anything. He ends up assisting
first aid class, all these different things. But the because you you don't want your content to get in the way of the message. I think Soul Pancake, a YouTube channel started by Rainn Wilson, the guy from the office. He does a really the their content
does a really good job of doing uplifting content without it being too fucking Russ. Gross. Yeah.
What's an example
overview of a vi An example would be so and it's not tied into any specific charity. But that would do something where it's like, they would have a phone booth where it's like, rings, someone you haven't run in a while. And, you know, tell someone that you love and they have a phone there. And they have the,
the cameras pointing and they basically like they make they make the call. And yeah, yeah,
and you have these beautiful moment of it's like our dad Hi. It's like I yeah, I was just like, I'm in a phone booth. And I thought I'll just like ring and say hi, and say that I love you. And it's like these nice we made this video when I was working for kiss FM for Madison. Jane, I think it was just the Breakfast Show was making the videos and the idea
thinking back on it. And you know, like, I think I had to remove myself a bit because my job was to film and edit a video yeah, you're a shit kicker that says implementing the strategy that's been passed down and it was almost like what we talked about yesterday is higher up or like things like photo shoots to people organizing them could come across is being a bit racist where they just like we need an Asian women African we need it's like they just totally top costing because that's their job to work that anyway, this is almost of a similar so this woman was dying had terminal cancer. And she was probably going to die in a couple of months. She could be dead right now. Yeah.
Who? Yeah, she had this young boy and and they had money to give to this kind of thing. Yeah, the radio station. And so we got this woman in to sit in the board room because she thought she was going to talk to Matt and Jane and then
she didn't know but who kid these young I rolled came into the studio. Yeah. And he had written a letter to his mom and they got the they got this kid to read out the letter to Matt and john. Thank you biking ransom, note it going and then you read the fucking letter. And your mom gets a cash the moms in the boardroom not knowing anything. There are kids even in the building. And then all of a sudden the boardroom televisions go on and it's broadcasting the kid reading this letter
into the boardroom. And so the moms watching their kid who was with the kid who was his guardian okay so
okay in that respect fact it makes me sad Manti he back to the same what was the mums reaction
of fucking huge crying she's to think she was was a happy teens
man you dying it's like feeling horrible and seeing your kid like
fucking sad right now getting off on this yes it's like our this like we're listening because on your this is all like just getting like a sad movie but it's a reality and someone is fucking dying die I'm not pointing the finger at anybody for coming up with the idea or the problem the executive producers
man it's like when content becomes the you know the the driver and then humans are fucking little the secondary feeling someone's feelings and I find is that we always talk about which is all for content or for content. That was an offer content moment. Yeah, well, this kid got to go I think. Yeah, they flew them up to the Gold Coast and went to the theme parks and now
getting flown to the Gold Coast. I think we gift is getting the fracking flied out.
But that said they go
together as a family. Oh,
that's right. We sent them to see Well, I think in they love to swim of dolphin and like sure who talked about this before about sick people doing Disneyland and Disney World. And as I said if I ever get sick, it's the largest don't fucking send me there for you. You've been there that so you know is wasted all your money. I just feel like if you're sick and you're going for the first time
I guess you can you would would never feel underwhelmed would you? Yeah. Do you reckon there's anyone who was sick
they do make a wish to their whole big thing and they're like this is fact I guess because everything that you don't have is better in your head maybe I think make a wish and all that sort of thing. Like I think you just have a different perspective on life so everything becomes like just spending time maybe it's more about being with the family and all that sort of thing and I think maybe the thing with Disneyland is or Disney World Disneyland is actually better than Disney World Disneyland is the one in California
talking about people how they shouldn't go there if it if it's fucking saying or which one's better because I went there I
paid to go there I made the decision and submit it is I'm sorry to bring you down but bring it down but they offer content thing I think it does play back into the food Ilan mask off the content right. My favorite all for content story is what we did for your proposal video.
Do you remember? Yeah,
don't expand. So all for content I think these these embodies that inner light. Why that's what happens with movies I can justify I've made a video that was of my wife of may proposing to my now wife Amy Yeah. And I filmed it on a little shitty camera and I made it feel like there was nothing going on it wasn't like some be capturing of watch it it's like like I mean I went to this spot in this place in Sydney maybe 540 times and each time I went there from the moment I think was the first weekend I went up to see it yeah I put the camera in this spot on this bench and it's filming our seed you know at that point that high five of repose life now I think I'm just do something where I was like, camera in the same spot and I was like, oh can do that early days. You can just copy off
Why is it creating videos? Yeah. And then probably a month into it. I was like if I'm ever going to propose it will be the spot Yeah, and sure enough, I can die me into coming up the Sydney didn't have any idea and blah blah blah. And I put the camera in this spot. And I filmed and I got down one day and I said will you marry me darling? And it was a really beautiful moment. And the thing what you showed me the edit and the feedback that I had was might you can't fucking he talk because you've got the the waves crashing and it was shitty audio yeah recording on the little cameras and old camera
always he suggests may just fucking do what Hollywood do. And just ADR at an ADR is like adding dialogue after the fact. So sure enough, Tommy would you do I got my ad I see I mean I mean I have to get you to when I say and I'm recording this on my iPhone Will you marry me darling? Can you just say yes and she does a little
recording after the fact in post production and that is in the final video I can work to Trey can't tell the end and it was a one take from me because he was in a shitty mood or something shitty with your father yeah there's nothing more romantic that when you're fighting to be like Bob can you just reenact that
was beautiful I love that was probably that's the probably the overall content onto my
live off the content I had a friend asked me the other day Do you ever just want to do something and not fucking record capture it and record it
I don't think so. I think like the thing is that there's this idea that say with the traveling that brain I going to do very soon that like a switch off don't do it. I think I'd get fucking board Yeah, you will add in my mind for a quickly
I've city like Christmas time. I I had more fun at Christmas filming. Yeah, I would have not because it
I filmed my mother's funeral if I can live streamed it and you should see how much data I was using because I was using I was the offer Kanye Yeah, absolutely a hide it was high definition. Upload
a huge like on YouTube Live from my brother to watch it who was living in the US who still is there and
it wasn't like out there for Ras. Now.
I mean, you could I could just give the link 21 but the only had three people watching. But it was just something for me to do as well. But every six minutes I got
a text message from Telstra, saying I'd used to geek of data.
Wow, I use like I came back
to me. I think it cost me 150 bucks. Okay. And I was like,
you know, exactly. I'm like, sure. Like, we add up all the 30 bucks. She gave me in a card every if I can give them a birthday. It comes in a bit. So yes. Oh, good. I can be disheartened by seeing the content stuff that then clearly I'm guilty of it. And I've been a part of a lot of it. Yeah. And I think it does come down to and sometimes you might reflect on what you've created on that was so gross.
It just needs to, I think the key is, and it needs to align with your value. Yeah, you feel in your heart, like that's the right thing for us doing doing had a had a client the other day talking about one of their clients. So it was an agency that I was talking to one of the big clients is the cigarette industry Wow, to hardware. And so it was all talking about that like fine, no biggie and a deed I did feel a bit worried about it. What do you know where all of their market so they can't do external marketing, right? So all of the money so he was saying that a huge client they're the equivalent of a bank in spend, but what they spend it on his internal do so do these fuck off crazy videos. And it's stuff videos for the 711 dude behind the counter. So that when you're making a purchase decision around, see, he's he can say, Oh, well, try this one. Because of this. Yeah. So
it's educating the people who are
selling ceiling fucking quotation marks. But yeah, I did feel seeing because I'm like, you know what they have, they have other clients that are really positive.
And it got me thinking my car, I don't know how I feel about it. I don't know if they were like, Hey, we want you to if you were told today, you can, you can make 100% of your revenue through the cigarette companies like industry, just making videos for them internally. Would you do it
from a business sense? Yes.
But I think because. But I think business is an identity and it has values that you need to apply lie.
I mean, it's very easy. If I was to say, Would you if you could make 100% doing
human trafficking in a country that's legal? Like where you're not going to be intimate cash? Yeah,
I wouldn't do it right now. I think I'd have to knock it back. I know it sounds like the good thing decides knock you back. But I think if you're not willing to, like I wouldn't be willing to put my name to any Yeah, for share with anyone. And I
think that that's really Oh, yeah, exactly. I mean, if you're not willing, if you're embarrassed or if you're ashamed to have the thing that you've made be associated with you. And we've all had those videos character it's normally just because of fucking terrible ideas. Yeah, but you don't really want that so but interesting thing to reflect on anyway. Off content. Yep. Happy Wednesday. Everyone Hope you have a great one. Stay Stay cool chatter and feel free to actually he's something fucking send us mail to the P o box if I nice man if I get something I'll be because I haven't really gotten I don't get much mail well you realize if you're a business and you have a product and you send it to the P o box then we're gonna have to talk about it so you're basically giving access to a free plan it's fucking amazing so I don't know why people wouldn't do it so it's p o box 400 Abbotsford Victoria 3067 the first bit of mail that we get that is directed to the daily talk show will say it on air What if we make a video you need to give it a video I'll just I'll just shows is a lot for making videos so it's affecting you're getting a very good deal Isn't that funny how it's like I was talking to a client of mine who's looking at going to China because he does manufacturing and all that sort of thing and actually said to him I'm like hey if you do that I'd happily go for a few days and film for free just for the experience and bracelet What the fuck you doing but there are those cases out there might fucking experience described well you may have a whole because you might get four packages now perfect I hope he gets having really fucking we Yeah, I'm sure like a I don't know
it's either those ones are the ones I ordered on cancer. I thanks guys. Bye.