Sam Koslowski is one half of The Daily Aus, a news source for millennials who want the top news in under a minute a day.
The Daily Aus posts clear and concise Instagram stories and posts for the busy millennial. It’s designed to be read in under a minute as a part of weekday morning routines.
The Daily Aus: https://www.thedailyaus.com.au/
The Daily Aus on Instagram: https://www.instagram.com/thedailyaus/
Verbatim from the transcripts — each quote links to the moment.
“So we're talking Obama, we're talking Elon Musk, Kanye, Bill Gates, Apple, Uber. They really hit the big guns.”
“Our key idea that we always think about is that the news is just one big soapy.”
“If we've got our users for a minute a day then let's not waste their time.”
“Legit, the attention span is, is, is literally about, you know, 5 seconds, double as long as our jingle.”
“We've decided that that's just kind of a fact. So climate change is a good example. We're past debating if that's a left or a right issue.”
How can a news outlet avoid reporting false or unverified information?
Only report a story once it's verified by a trusted source or directly by the person involved (e.g., wanting to hear the Prime Minister say something directly rather than relying on rumour), to avoid being sued and to maintain trust.
Sam recounts how during a meeting, Twitter was flooded with claims that Kim Jong-un had died after going missing for two weeks; The Daily Aus had prepared a graphic announcing his death but held off just before posting, and he turned out to be alive.
Drawn from the episode transcripts.
Sam Koslowski explains they can't afford to be sued for getting things wrong, so they wait for verification from a trusted source or the person themselves before reporting, citing a near-miss with unverified Kim Jong-un death rumours.
From episode 792→Sam Koslowski argues subscriptions are dead for daily news since people expect free content, and ads risk trust issues; he suggests social-first news models and possibly philanthropic or donation-based funding are the likely future.
From episode 792→Every episode featuring Sam Koslowski on The Daily Talk Show.
