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Mimi Ikonn

Mimi Ikonn

Entrepreneur, Author and YouTuber

1 episodeNov 2019
Instagramintelligentchange.comlovehair.commimiikonn.com

About Mimi

Mimi Ikonn - Entrepreneur, Author and YouTuber

Mimi Ikonn is one of the biggest names in the travel and fashion space.

After finding success in co-founding Luxy hair, one of the world's biggest provider of premium hair extensions, Mimi built an incredible audience around fashion, travel and lifestyle.

Alongside creating content for her amazing audience, Mimi has co-founded Love Hair, who provide hair care products that are natural, effective, and sustainable. On top of that, she is also a Partner at Intelligent Change, a brand that creates tools such as The Five Minute Journal and The Productivity Planner.

Mimi on Instagram: https://www.instagram.com/mimiikonn/

Mimi's website: http://www.mimiikonn.com

Love Hair: https://www.lovehair.com/

Intelligent Change: https://www.intelligentchange.com/

In Mimi’s words

Verbatim from the transcripts — each quote links to the moment.

“Anything you own here, you don't really own. You're still just renting.”
Ep 522▶ 58:05
“You attract where you focus on.”
Ep 522▶ 1:08:24

Mimi’s advice on the show

How do you build a business that stays good as it grows?

Stick to your core values and philosophy as you scale; many businesses cut corners and compromise on product/service quality once they grow, which erodes what made them special in the first place.

Ep 522▶ 5:14

How do you figure out what you actually want in life?

Identify your top 5-10 personal values (e.g. freedom, gratitude, variety) individually and as a couple, then make every major decision check against alignment with those values rather than against what society or other people expect.

Ep 522▶ 14:06

Stories Mimi told

Connecting with Paulo Coelho via Twitter

Ep 522▶ 1:00:09

Mimi tweeted about her favorite author Paulo Coelho, he tweeted back, they connected on Skype, and he invited them to his house for dinner once they moved to Europe, becoming friends.

Questions these interviews answer

Drawn from the episode transcripts.

Why don't Alex and Mimi Ikonn own a home despite being financially able to?

They say home ownership is a 'false dream' sold through fear and fixed costs; because their top values are freedom, variety and flexibility rather than safety, renting better aligns with how they want to live, and they note that nothing is truly 'owned' forever anyway.

From episode 522→
How did Alex and Mimi Ikonn pick what to do after realising money didn't make them happy?

Mimi describes going on meditation retreats and self-reflecting to recall when she'd felt genuinely happy (often in moments of struggle or helping others), while Alex says it took him longer and required honestly asking himself when he was last genuinely happy rather than chasing more money, cars, or status.

From episode 522→
What daily habit do Alex and Mimi Ikonn credit most for their success and wellbeing?

Both cite gratitude practice — originally done informally each morning and later formalised into their product, the Five Minute Journal — as the habit that reframes their day and, they believe, shifts how the world responds to them.

From episode 522→

Episodes with Mimi

Every episode featuring Mimi Ikonn on The Daily Talk Show.

Alex Ikonn & Mimi Ikonn On Taking Responsibility & Designing Your Life
EP 522
71:10

Alex Ikonn & Mimi Ikonn On Taking Responsibility & Designing Your Life

Alex Ikonn & Mimi Ikonn are two incredibly driven, insightful and successful entrepreneurs and content creators. Alex and Mimi co-founded Luxy Hair, one of the largest hair extension providers in over 165 countries, and Intelligent Change, known for The Five Minute Journal and Productivity Planner, which have sold more than 700,000+ copies worldwide combined. Alex and Mimi have not only found success in business, they've built incredible personal brands in the travel, lifestyle and fashion space.