Gen is the founder of one of Australia's first digital talent agencies! Day Management uses a tailored approach to talent management, representing top tier digital influencers and media personalities. Gen started her career as an intern at a PR firm before moving up to Security Account Manager.
In 2012, Gen launched Day Management when she saw a gap in the market as companies began to focus on social media for campaigns. There were few options for talent influencers to connect with larger companies, so she jumped on the opportunity and has grown Day Management into a successful digital talent agency.
Genevieve on Instagram:
@genevieve_day
Day Management:
www.daymanagement.com.au
Verbatim from the transcripts — each quote links to the moment.
“I kind of refer to it as an ecosystem in the sense that everyone has a lot of work in different lanes.”
“I'm not that cool enough to kind of have a finger on the pulse, I don't think.”
“Yeah, you can kind of set your own depending on the person.”
“We say no to so many jobs that come in. We get so many really questionable things or things just aren't right.”
“If you're super creative and not making any money, that's that's great, but don't waste my time doing that.”
“And I think I just said like, fucking try, Tim, and hung up the phone.”
How should an influencer or brand think about ROI from influencer marketing?
Genevieve Day advises that brand awareness is the guaranteed starting point of influencer campaigns, with sales as a secondary byproduct; campaigns should be spaced out over time (e.g., across multiple influencers) since consumers often need multiple touches before purchasing.
How do you manage multiple influencers/talent without conflict?
Keep the roster 'complementary not competing'—ensure signed talent occupy different niches so they're never fighting for the same brand jobs.
When should an agency sign emerging talent?
Approach talent when they're 'about to pop'—watch for growth signals around 20K followers, build a relationship early, and avoid talent who are already too established since they won't see the value of representation.
How can influencers avoid damaging their personal brand with sponsored content?
Say no to brand deals that don't align with your authentic image or audience; maintaining a 'brand no-no' list protects long-term trust, which is more valuable than short-term payouts.
Genevieve recounts calling a furniture company after they delivered the wrong-coloured chair legs, insisting on a partial refund despite her boyfriend's embarrassment at her persistence.
Genevieve describes touring the US at age 15 with the Young Australian Broadway Chorus, performing a musical called The Silver Donkey at Disney World in Orlando alongside future TV star Rhiannon Fish.
While working in PR for a hotel chain, Genevieve recalls being the first person contacted for comment after a murder occurred at the hotel, an early baptism into crisis communications.
Drawn from the episode transcripts.
According to Genevieve Day, pricing is based on 'influence' rather than just follower count—factors include audience demographics (gender, age, location), engagement data, and whether the person has authority or substance in a niche, not a simple followers-to-dollars formula.
From episode 322→Dame Management is an influencer/talent management agency founded by Genevieve Day in 2015, representing personalities including Tully Smyth, Sarah Holloway, Jessa Lizzie, Kristy Hu, and podcast talent like the Shameless Girls.
From episode 322→Genevieve Day describes selling out as taking deals purely for cash without alignment to the influencer's authentic content or audience, such as awkwardly holding a random product next to one's face—damaging audience trust that is hard to rebuild.
From episode 322→Every episode featuring Genevieve Day on The Daily Talk Show.
