The Presidents' Meeting

Tommy: The Daily Talk Show.

Josh: It's The Daily Talk Show, episode 556.

Tommy: What's happening, guys?

Josh: It's Christmas, everyone. Oh, Mr. 97, clap him in.

Tommy: Yeah, I mean, by popular demand, he's in the middle. It's what we want, son.

Josh: Yeah, it's what Rick asked. Your dad got a memo from the chairman, Rick. Chairman Rick, can that be a thing?

Tommy: Chairman Rick. Mr. 97's dad is the chairman.

Mason: Yeah, yeah, we can do Chairman Rick.

Josh: And so Chairman Rick has What's it, just over dinner? Just a bit of just cooking?

Tommy: We've made the executive decision that we want young Mr. 97 to be on camera, and now he's here.

Josh: Yeah.

Tommy: So this is the decision we've made, but this is really a president's meeting because, um, uh, as we worked out earlier in the week that we've, um, we've created 3 clubs which will see us into the new year. And so this is the sort of sit-down where, uh, the presidents get together to formalise some of the plans moving into the new year.

Josh: Work out what we all hate, admin. But it's a good time to do it just before Christmas.

Tommy: Definitely. And so have you done your homework, Sebbs?

Mason: I've got a few life hacks.

Josh: Okay. So yeah, I think that's the first. What were you going to say about it?

Tommy: Yeah, I mean, it's all just judging because we haven't made any solidified plans of how this runs out.

Josh: I think you sort of— it's a bit of the cart before the horse.

Tommy: Yeah. So for— so if you don't know, the 3 clubs that we've got are from left to right.

Josh: I am the president of the book club.

Mason: President of the life hack club.

Tommy: Mate, be more sold in it. Don't say that question.

Mason: Life hacker or life hack?

Tommy: It's your club.

Mason: Yeah.

Josh: What is it?

Tommy: You're the president.

Mason: Life hack club.

Josh: Life hack club.

Tommy: Okay. And I'm the president of the adventure club. And so today I want to reveal the first adventure that I want to take some of the Gronk Squad on, you two Gronks.

Josh: Oh, great.

Tommy: And also other people from the Gronk community.

Josh: Right.

Tommy: So I'll get to that. But Josh, what are you going to outline today? We're doing— this is like the—

Josh: yeah, sure, the formalities or whatever. Oh, look, so I'm going to talk about, I guess, the main key areas is guests for 2020 and how that looks around the, the books that we're reading. So I really want to create some alignment around guests and books. Okay, there's two parts or two elements to this. One is guests who have written books, a.k.a. authors. I want to make sure that we're having them represented. I want to build relationships with all of the big publishers, your Hatchets, your Penguins, your Wiley's. I want to be across them. I want to be on their email list. I want to be engaged with them on a regular basis. I'd love to have potentially sit-down chats with them on a quarterly basis saying, who have you got coming up? Okay, who do we need to focus on? And so that is one element of the guests, the book club, the book club with the guests. The second element is guests recommending books that they would like to see on the book club. So this doesn't mean that they need to have written the books, but they could suggest at the end of a chat. I'll just ask any books of the book club.

Mason: Is that the only avenue for recommendations?

Josh: To be decided. We're only talking.

Tommy: Yeah, it's early days. What about, um, just, uh, pointing out the obvious? Actually, what, like, a book club to me is reading a book and then discussing the book.

Mason: Is that correct?

Tommy: Correct. Is that how a book club works?

Josh: I've never been a part of 97.

Mason: I think so. I've never been about it.

Tommy: So you'll do like a— I could assume in the new year You'll release the first book.

Josh: Yeah, not written by me.

Tommy: No, no, you release the first title of the book that will be discussed within your book.

Josh: Yeah, Leah McClelland sent a DM. She had a recommendation of what the book should be.

Tommy: Okay, what is it?

Josh: The Boy Who Swallows Universe.

Tommy: Boy Swallows Universe, child's book or no?

Josh: No, no, no, it does sound like that, doesn't it? Like The Day My Bum Went Psycho, but no.

Tommy: Um, The Time My Bum Went Psycho.

Josh: Yeah, great book.

Tommy: Or definitely Do Not Open This.

Josh: Yes, also a great book. Uh, no, so yeah, Boy Swallows Universe, uh, by an author named Trent Dalton. Yeah, so on a book club that I nearly sort of was a part of, I bought the book. That was the book. And just—

Mason: you've already got it.

Josh: Uh, Bree ended up regifting it because it is in the area. Of that I'm not that comfortable in, which is made-up stories, a.k.a.

Tommy: which I think could be good too, like within the book club of doing— it's like Sammy Cav used to say, what was that? Those conferences?

Josh: Fans not listeners.

Tommy: Yeah, at that same— those presentations is the storey about him, you know, pick up a golf magazine at the airport, get some stimulus from external things that you wouldn't normally do.

Josh: Do you reckon he's getting paid by Bauer Media or someone? Magazines. But so what about like a golf, like, um, blog? Sam, what's it—

Tommy: but the point being, without specifically looking at golf, reading something that isn't an area you would like necessarily to sort of expand, or like, here's something they do.

Josh: What about faith? What about if I did all the big books, the Bible? Yeah, the Bible, the Quran, The Torah.

Mason: I mean, that's a solid effort.

Tommy: I mean, Sam Harris, someone as smart as Sam Harris, he's read those books.

Mason: I feel like Jordan Peterson would have probably read them as well.

Tommy: Definitely.

Josh: So do, uh, maybe—

Tommy: super hard is my point. Like, Amy's extensively, uh, studied the Bible. She knows, she can pull on lots of information, but hard read.

Josh: Yeah. And don't like fiction. That's a joke.

Tommy: But I think Start small, a book at some point, pick it, and then it needs to sort of be the, the get-together, I think, of and discussing the book.

Josh: Yeah. And so, yeah. And so, yeah, that's the main elements. But we can get more to My Admin in a sec. '97.

Tommy: That wasn't it.

Josh: No. So, well, so I sort of set up the guest thing, but I don't want to just sort of do all book club and then not have time for Adventure Club or Life Hack Club.

Tommy: Oh yeah.

Josh: So Life Hack Club, what are you actually thinking?

Mason: Well, I'm just, I'm still trying to figure out what the, not meetup, but what the congregation of the club is like. Is it, is it a group chat? Because it's a bit weird in person. Book club, I get in person. You could do that in person. Yeah. Well, but life hack, it's like, oh, how did you go with your life hack this week? Like, it's a bit—

Tommy: what about, why do you have— you're leading it. Like, you—

Mason: yeah, I know, but that's—

Tommy: you're getting everybody. Okay, here's one. I could, I could, I mean, I always thought giving the key—

Josh: no, no, don't give it to him. So what's that? So you're talking WhatsApp? Coach it out of him.

Tommy: Yeah.

Josh: What's the, what's the challenge here?

Tommy: What is the block? Like, where, what do you think a club is and what do you think that element involves, it consists of?

Mason: Well, I mean, a club's, you've got like a physical meeting place and then you sit down and you discuss or talk about how you went or the book or— Yeah, I just feel like a book club.

Tommy: Yeah, yeah.

Josh: Well, it's a game club.

Mason: You go meet each other and play games.

Josh: Okay. Adventure club.

Mason: You're out doing the adventure together.

Josh: Yeah. So what you're having issues with is the club that you've created.

Tommy: What about exchanging of life hacks? Yeah, I think you have a whole bunch. Reddit. Yeah, you have a whole—

Mason: Yeah, there's a great Reddit called life hacks, but then unethical life hacks.

Josh: Say, great, what would an example of an unethical life hack?

Mason: Uh, I don't know, probably taking food off a baby for free food, you know.

Tommy: Really? No, I just thought of that.

Josh: That's a good life hack.

Mason: But you know, that's what I mean.

Josh: Baby, I would say probably like a toddler. Yeah, babies can't eat much. Yeah, you're essentially stealing someone's milk.

Tommy: Yeah, I, yeah, I think The, um, get you getting together. I just want to see you, to be honest, with in front of a bunch of people trying to mumble your way through a fucking presentation about a whole bunch of life hacks. To me, that's satisfying.

Josh: So to me, that— so it'd be fun. I think like a life— it would be good to have, uh, at least one of them at the office. Yeah, we want to use the office more.

Tommy: Whiteboard. Hopefully we'll have a barbecue that by that time.

Josh: TV or projector.

Tommy: Yeah, that'd be good. TV, probably.

Josh: And so from a—

Mason: is that, is that the— oh, not conclusion of the club. How long are you planning on keeping your club going for?

Josh: I think that 12 months. 2020. Yeah, 2020. At least.

Mason: Yes, I guess maybe you could do it with the, with the life hack.

Josh: You could do like a round out of all the great life hacks in December next year. Yeah, yeah. I, I think you're thinking way too far ahead. You need to work out what's January What's January 1 to—

Tommy: Yeah. Remember, you can like a meetup club. It could be something you don't actually have much on. You just got a few hacks that you want to talk to people about, people who are interested.

Josh: Is it on like meetup.com?

Tommy: I think we have a platform already that's getting the Gronkh Squad. It's coming to the office to go.

Josh: I guess how do people know what date and stuff?

Tommy: You could do it.

Josh: You haven't even kept the blog updated and we don't want to throw him a—

Tommy: I was actually thinking about form on I was thinking about removing blog from the menu on our website, on our website.

Josh: So definitely no club blog.

Mason: Yeah, yeah.

Josh: Actually, because there's been— how about this? So my dad's part of a car club, uh, the, the American Muscle Car Club.

Tommy: Fuck yeah.

Josh: Oh, the amount of drama that's been going on with the club. So Dad— so my auntie's partner, he's in the club and, uh, they've, um, he's looking after merchandise and they've currently got $4,500 of old merchandise that they haven't sold. Richie, dad, wants hoodies. Reece is saying, mate, we've got $4,500 worth of stock, there is no way that we're getting the hoodies. And so there was a big argument around that. Apparently the supplier they're using is a bit slow and doesn't have hoodies on their options. And that's another friction point. And so I was trying to coach that because they were getting very heated about the whole thing. In front of you or just in front of me? And because they were saying— so the— I don't know if I'm speaking out of school.

Tommy: It's pretty low level, sounds like. It's important to them.

Josh: So the president and the treasurer, a husband and wife, they have inside job. Yeah. So they've got the vote, they've got vote, they've got like a lot of, they've got a lot of voting power and they're very sort of hardheaded. And so Reece doesn't feel comfortable that he's going to be able to get a new supplier across the line. And so the thing is, what I was coaching Reece on was Reece was saying, you know, they don't care. Like all they care about is this excess stock and, you know, they don't care that it's going to be quality and all that sort of thing. And this is why I said to Reece, I'm like, Reece, I said, is the supplier that you're currently using giving the best deal financially? He said no. I said, okay, so you're dealing with the treasurer. The treasurer's— her job, her duty is to make sure she's getting the best value for the club. And so it doesn't matter if you've been using one supplier for 10 years. Build a case, get 3 quotes, and say, look, I don't care about quality. Let's ignore the fact that Richard wants a hoodie. What are— what are they? Because I think they were big into the college jackets. Yeah, the college jackets. And so they've got like 3 different styles of college jackets with the old logos, which they're not moving stock anymore. And so I was, I was even— so I was saying, if you build a case to the treasurer specifically around finance if they cockblock that, it feels like you've got a good case to say, hang on, is this nepotism? Is this supply— you just using this supplier because you like him? Because we just want hoodies.

Tommy: It's an inside job. Yeah, potentially.

Josh: But it did seem a lot— having the conversation with Dad and Reece, it did feel— it reminded me of year 12 trying to get hoodies.

Tommy: So I think, Mr. 97s, there is a reality that you could just start something, put on a little event, not have too many answers, and then just like have 3 life hacks that you want to get through and you want to discuss, have an open discussion. It can go for 45 minutes. Sure, it'll be filmed because I'm sure you'll be at the front in a tuxedo. Um, but then it's— this is a chance.

Mason: Yeah, I could do the tux. I don't know about the 45 minutes.

Tommy: Now this is you just Facilitating.

Josh: But what would actually be great?

Mason: 3 life hacks in 45 minutes.

Josh: No, you know what? I think that potentially there's a messaging group. I think like, I'm thinking Slack.

Tommy: Oh yeah, okay.

Josh: I think you could have a Slack group where people can join and you talk about life hacks in the group.

Tommy: Any of those, any of those messaging services, like the text messaging services that you've looked into, could you get just text numbers and you're just sending out a text with like You know, the if this and that, it's like you have reminders that fucking Aldi have got peanut butter for sale.

Mason: Yeah, I like that.

Tommy: You could just send one.

Mason: Yeah, definitely.

Tommy: Every 2 weeks. And if we could work out a text message, so we get to be able to use those systems, which we want to try and implement one day of the text message.

Mason: Yeah, great.

Tommy: And then you can send out a hack to texty. You know, it's going to get open, high open rate on that if we've learned anything from Gazza V. And so he's getting a bit hot over the technology, you know, using SMS.

Josh: You're liking that?

Tommy: Yeah.

Mason: That's great.

Tommy: And you could have Mr. 97's Hacks.

Josh: That's the name.

Tommy: Name that it comes through as.

Josh: Yeah.

Tommy: Oh yeah, so look, life hack. I don't know, that could be cool. So we'll support you in how, you know, as long as it doesn't cost a shitload of money.

Josh: So someone's going to say, okay, so what you're saying is that people can text a number, text a number with their name, and that name will then go into a database with their phone number, and they will, they will get into a weekly life hack.

Tommy: Yep.

Josh: On a Sunday, every Sunday night.

Mason: Yep. Or what? I mean, it depends when, because if there's like a sale on—

Tommy: if he's excited, so it depends, right?

Mason: Because if there's a sale on, then it'll be you, you can buy your peanut butter between these date ranges.

Tommy: Because it's the thing you— at Woolies, the thing you didn't know you needed to know is basically what you're doing.

Josh: So you only get one.

Tommy: So I'm signing up for this.

Mason: I reckon you could do, you could do the weekly one and then any special ones every hour. Yeah, any special ones on top.

Josh: Okay, so you do a Sunday, a Sunday one, but then maybe it's called like an emergency hack.

Tommy: Emergency. Yeah, incoming.

Josh: So you do, you do an SOS, like, hey, there's probably rules around sending SOS in a text message to a group of people. Definitely. But, um, I love this, but I think there's definitely something around the hack alert.

Mason: Hack alert.

Josh: Okay, hack alert. There is, um, uh, I was gonna say Dick Smith.

Tommy: Dick Smith used to have heaps of these things, but obviously he's probably more your go-to.

Josh: Dick Smith is out of business.

Tommy: Yeah.

Mason: Ozbargain. Yeah, there's something good on there.

Tommy: I mean, the thing is, and you get your information from wherever you get it from, I mean, this is you— what you don't realise is the, the places you like, the Reddit shit you signed up to, like, it's too much for me. I just want Mason to tell me. And so this is why people will like it. So don't feel like you're just relaying someone else's hack. Yeah, sure, because that's fine.

Josh: You're curating.

Tommy: You're curating, exactly.

Mason: Okay, cool.

Tommy: And you can build it out from there.

Mason: Yeah, great.

Josh: And so yours is, you've gone from in person to just a text every week, which I like that. I think it's more safe. February 29th, 2020.

Mason: Yeah, 2020.

Tommy: Yeah, I mean, there's more probably good solid value in that. I'm glad you're building an email list for us. Yeah, text message. Yeah, we'll just convert that straight to our—

Josh: yeah, yeah, yeah. And so, so then from an Adventure Club point of view, you're just gonna text?

Tommy: Ah, no, no, no, there's a few elements. I really think that there's something in the small group, whatever the group becomes.

Josh: Like a WhatsApp group? No, I feel like you could get real nasty.

Tommy: No, no, no, I'm talking, I'm talking face-to-face group. Okay, so the face-to-face group looking like, for instance, I know you've done this but I haven't— Werribee Gorge. Oh yeah, did you go? Was that your Coconut Crew? You got left behind.

Josh: I've been before.

Tommy: It's not, it's not the best example.

Mason: No, we didn't, we didn't go.

Tommy: It's not very hard. It's not about hard and it's not about adventure.

Josh: So what does that mean?

Tommy: It got popular in Melbourne this year, I think, and it was, it's just in Werribee, it's near the airport. You fly out, this nice big gorge.

Mason: Oh yeah, that's right, because Jace flew.

Tommy: A drone, nice easy fuckwit. It's 1 kilometre from an airport. Yeah, but my point being is imagine meeting there Saturday morning, Sunday morning, whatever it be, and you've got 10, 15 people and we all go on this walk together. It's just about the adventure.

Josh: How often? Once a month?

Tommy: Once a month, an actual meetup.

Josh: Yeah.

Tommy: And then there is the adventures I go on. I don't want to take everyone on my adventures.

Josh: So maybe you could do— maybe you do a weekly adventure for yourself if you can. It can be small, low level, but if there could be something fun in you wherever you're going to take people, you go cheque it out first.

Tommy: Do a recce.

Josh: Yeah, just do a recce, work out where's access to water, toilets.

Tommy: Could I maybe start— so we're just working this out, iterating— me starting by doing them weekly. Once I've sort of got a handful, you know, half dozen, 6 of these things, I can then take people on a curated adventure which I've done. Yeah, so you start— so by the end of the year, 52 adventures. At week 52, I've got 51 previous adventures that I could pick from to take, you know. So it's always getting bigger, it's always getting bigger. Say if you do 12 actual meetups a year, one a month, but there's 52 adventures I've been on. So I'm not taking everybody on my adventures, but I am choosing.

Josh: Yeah, I like that.

Tommy: And so then you can Yeah. So then people can get the, the reel or they can live vicariously through the video or whatever I create, the storey I tell on the podcast.

Josh: On the idea of curation, our mate Zoe Foster-Blake does a very good job of playlists, Spotify music playlists. How do we feel about creating a playlist for our clubs? Hard for life hack.

Tommy: How do you do it? Hard when it's my wife's account. What about the daily?

Mason: You want a life hack for that? If you sign up and use Google Chrome, just install an ad blocker and you can use Spotify on your, on your computer for free without ads.

Josh: Yeah, we can just pay a family member.

Mason: I just get the free version, or we could pay a family membership and split 5 people and you end up paying $3 a month.

Tommy: Fuck, you're good.

Josh: It's against the terms.

Tommy: Just like that time.

Mason: No, it's— they're not checking. What app was it that was checking? Or maybe it was Spotify.

Josh: That was Spotify. That asks you, hey, They're checking locations now.

Mason: Yeah, yeah, you can get away with it. But I think there could be, um, if you cheque into your club each week, then you've got your location.

Josh: So what about like the Daily Talk Show? Um, because we've got a Daily Talk Show Spotify account, maybe we can start curating some lists on there.

Tommy: People actually use this shit?

Josh: Yes, Zoe has 1,600 people following like a single playlist.

Tommy: And what does it mean? Like, I'm not even across the list.

Josh: Like, so imagine like you want to create a vibe So like, for instance, for me it's like, um, summer book club list. Also, for instance, I've worked out a, you know, fucking Boy Swallows Universe. I've created a playlist perfect for that, all about— they're all songs about a boy.

Tommy: Yeah, I mean, is it a consistency thing? Like, would you have to be updating it? But you're gonna be in it, right? Yeah, mine's— mine would be so boring, just fucking Post Malone.

Mason: Yeah, and it's not very adventurous.

Tommy: Hey guys, it's like, so maybe you I've heard this is in every other fucking list, so mine would be real shit.

Josh: I guess as the presidents we can probably all agree that it's not good for our clubs but good for the show.

Tommy: Like a show.

Mason: I think you do a show one. I don't think you do a club one.

Josh: Yeah, so that's why I'm thinking. But I think that the show has— we have an account and I created like JJ's— JJ's Mix, JJ's Bangers or something. I think that I could there's a bunch of work that I could do around really curating because I've got a very specific taste.

Mason: Well, you've got to do your covers. You could have your covers playlist.

Josh: There's actually a great playlist.

Tommy: Is this going slightly off the club thing?

Josh: Yeah, that's completely off, but I think that this is just something to consider, I think.

Tommy: Yeah, yeah, yeah. Um, will you do a meetup, Josh? We actually do a roundtable or like a, a library meetup. Like you'll have to speak quite softly because you have the library.

Josh: No, I like what you do. No, no, no, I think that's great. I think, um, how are you going to select who comes? I think actually I'll do it, uh, virtual. I'll do a webinar to start.

Tommy: Oh, like Pete Shepherd was telling us, the virtual conference discourse.

Josh: Now I'll probably use— I'll just use Zoom.

Tommy: Zoom conference. Okay, get 17 people.

Josh: Zoom call. Probably record it. No.

Tommy: Oh.

Josh: Just had another idea. It's very around the show. Could we do— is there something around, uh, nah, that's too much work. I was just saying, oh, maybe it's not. I'll just, I'll say it to you. So if we record our clubs, like we do the monthly club thing each, and then they go on our feed as like club bonus apps. So you can say, if I did the Zoom call, I'm recording it and we're having robust conversations about a book, we have the author on and all that sort of thing. That our conversation becomes a club episode which goes into the Daily Talk Show feed. Maybe a bit messy.

Tommy: Oh, into the podcast.

Josh: Yeah, we could put it— that would be good to put on the blog.

Tommy: Yeah, but you took it down.

Josh: I haven't. It's just out of the— it potentially could get out of the menu soon. I just want people clicking on the blog and saying, oh, what, Ep 500? That was 57 episodes ago.

Tommy: It's a fair while ago. Um, yeah, but I think this is all creating content that feeds it. So, um, Sevs, can you have a blog post that keeps getting pushed into the feed? It's like you're just adding to it so it becomes a list, or do you do a new post each time? You know what I mean? Like, say if you get to your 60th life hack, but you could have it in one, so it's like a blog post that gets updated each week but gets pushed back to the top. Is that a thing, or you need to create a new one for it?

Mason: I'm sure there's a way to do it.

Josh: No, we could definitely just— we could do something where we could pull a category.

Mason: There'd be a WordPress plugin.

Josh: Actually, how about this? So we want some exclusivity around the clubs. We want people to sign up. Yeah, we don't want people just leeching off the, the hacks put somewhere else. But what I think we could do is we could, on the home page of the website, have last week's hack. So 24 hours after it appears within the text message it then is put onto the Daily Talk Show's website. So it's Mr. 97's Life.

Mason: Once the sale finishes, it goes up.

Josh: Yeah, like, yeah, once the— you get 20, so everyone gets a 24-hour exclusive.

Tommy: Yeah, yeah, I see what you mean.

Mason: We could just be about $35 scrolling.

Josh: Fuck, this is good, this is good, this is good. We have a club section on the website, on the home page, 3 columns, book club, life hack adventure, and it's the next adventure will be Werribee Gorge. The current book is Boy Swallows Universe. The current life hack is fold your socks.

Tommy: Yeah. And then, um, no, I see what you mean though, trying to create like some level of I got to commit to the club because otherwise I don't know, I can't find out.

Josh: We want to hold that shit off, but I don't think people knowing the book I don't think I can hide the book.

Tommy: No, you can't hide the book. No, that's fine because then it's like the, the actual— they don't know together and the conversation is the, the meat.

Josh: I would definitely use opportunities for affiliate links. So there's a clear one for me for monetization. Yeah, yeah.

Tommy: Oh yeah, yeah.

Josh: So I'm going to use an affiliate link. So when people buy, I'm going to encourage people to buy through my Amazon link. 97. Could you use affiliate links through Sales or something, but you're gonna have to be on all of them— JB Hi-Fi, like Apple, any affiliate programs.

Mason: Now you'd probably just sign up for Amazon and eBay and do it through that.

Josh: So you're only selling people stuff that's available?

Mason: You just wouldn't make any money through any of the other ones.

Tommy: Sorry.

Josh: Yeah, you wouldn't make it. You've got it. You're, you're doing a club. How are you gonna have a treasurer? Uh, wait, so your idea is that you just don't have it? You don't— you guys don't make any money?

Tommy: It's just jabbing. It's just— yeah, but I've got content. Jab, jab, jab.

Mason: Yeah, exactly.

Josh: Are you making a $2 donation, uh, for snacks, fuel? Oh, I think what you could do is get a food— get like a Kellogg's or whatever, and they're pushing their new—

Mason: you can have your food guide for each adventure.

Tommy: Food Guide.

Mason: Yeah, so, so what do you need for the Werribee Gorge? You need like scroggin' or whatever.

Josh: What's scroggin'?

Tommy: Scroggin'.

Mason: It's like, you'd remember these, you'd remember the chocolate nibs in there. Oh yeah, yeah, you'd be all over it.

Josh: The snacks.

Tommy: Yeah, but it was like a health food, it was like a mix, but it had, oh, lolly, you know.

Josh: Yeah, the dark chocolate.

Tommy: Yeah, yeah, it fucking melts in the bag.

Josh: One of my secret skills is just getting the dark chocolate bits out.

Tommy: Amen.

Josh: Yeah, no, but that's almost like—

Tommy: no, I know what you mean.

Josh: It's like a mix.

Tommy: I think there's, um, I mean, to be honest, we're not starting these as moneymakers. It's about spreading some, uh, adventures. There are, I mean, merch, merch, Zecclea merch. So when we're all—

Josh: it's like, let's not get to the point where we're we have $4,500 worth of merch that we need to move, you know. Yeah, yeah, I agree.

Tommy: It's, um, I'm excited.

Josh: I think it's gonna be great. All right, um, yeah, there's, there's definitely something in, I think, the getting brands on board, using it as a mechanism for brands. So I'm thinking for me, Milligram might give 10% discount for any book club member. Potentially looking, if I was to charge—

Tommy: who owns Milligram?

Josh: Uh, his name's Simon.

Tommy: Melbourne. Melbourne.

Josh: I wonder if it's— you haven't Googled it?

Mason: Sure.

Josh: Don't know, they own a few things though. But anyway, I'm just looking up— no, it's fine talking. The, uh, so I think that potentially one value add that we could do if it was a subscription, if it was say $50 a year So $50 to be on this, on the Adventure Club, $50 to be on the Lifehack Club, $50 to be on the book club. We then incentivize that by giving them more value in regards to discounts, like an entertainment guide, like a book. So what I'm thinking is, yeah, things around like a bookshop discount, potentially, uh, a write— the Writers Festival discount. Maybe for you it could be, I think there's something around if you pay the $50 a year, you get a free snack for every walk, the adventure you go on. And then you partner, like Bri went to the gym at Field and Function the other day and they had Kind bars, you know, Kind bars.

Tommy: K-I-N-D. Or is it spelled K-I-N-D?

Josh: Delicious bars that from the US. I don't know if they're coming to Australia or what's the deal, but they were doing the sampling thing. I need to cancel my, um, gym membership. Yeah, I just remembered that. But Fitness First did it as well. Remember we ate those like, um, yoghurt things?

Tommy: I think a friend of mine owns a business called Brand Crush.

Josh: Use Brand Crush.

Tommy: And they— it's all about have you got people come into your space? We want to do sampling at this space. And so there's a fitness brand that has muesli bars that wants to connect with a bunch of people. So we give you a whole bunch of samples for your adventure club.

Josh: So have you—

Tommy: we need, we need people to sample it.

Josh: Have you seen— so there's a, there's a podcast called, um, uh, This Week in Startup. Brand Crush, a part of a, um, so what is it called? Blackbird Ventures, the VC firm, have an accelerator program. I'm trying to think of what it's called. I've just gone blank. Startmate. So Brand Crush is part of Startmate, and they recently went to the US and did pitching. And so if you go, if you go to This Week in Startups on YouTube and look at the last like 2 or 3 videos, there's one that says Startmate in it. And it's got around 10 different Australian startups doing 3-minute pitches.

Tommy: Amazing.

Josh: And Brand Crush is on there, but it's very interesting. Yeah, I watched it the other day. Anyway, there you go. It's a daily talk show. Tomorrow, Scooter Derek, uh, Queen Gronkh, Tall Gronkh, going to be on the show. We are going to be doing it from Mr. 97's house. I'm excited. Hopefully we'll get to meet the dog Gabby and we'll get to sit in front of the $1,000 or $2,000 tree. How much is it now? $2,500. Yeah, $2,500 tree. Yeah. And hopefully Rick will be happy because you're on the show today. Your face is on there. We're getting more of you, Chairman Rick. If you go Chairman Rick, Josh at BigMediaCompany.com. Rick, if you want to, Chairman, if you need to send me any personal emails and what we need to do.

Tommy: If you want to be a part of the club, any of these 3 clubs, hi@thedailytalkshow.com, and it will go to the, uh, collective.

Josh: Yeah, president goes to the president. Uh, enjoy your Christmas and we'll see you tomorrow, guys. Have a good one.

Tommy: See you guys.

Josh: Ho ho ho!

Mason: It's tomorrow, mate.

Josh: I'm sorry.