#206 – BIG MEDIA COMPANY Values/

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Wait a minute.

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conversation, sometimes worth recording with Josh Janssen and Tommy jacket daily

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talk sharks quake free Tuesday.

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squeak free since 93.

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Is that what you said just before we were just getting conspiracy Jimmy out of the building? Yeah. And he locked the

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door as he left, because he knows that something could go down. But it is Episode 260 is where

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I interrupted you. So it's fine. That's fine. You put on a timer for 30 minutes.

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Yeah, well, the 30 minute timer is is not to wrap up the conversation is actually to remind me that the fridge needs to be turned back on. Because this is a classic case of we turn the fridge off so that there's no harm. But if there's food in there, and we forget to turn it back on, we're in trouble. There'll be a lot of hums.

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Yeah, tomorrow.

1:00
It doesn't happen a great deal having like outages anymore where you lose power to your fridge. Like I remember that happening as a kid was like circuit board systems in houses were a lot crappy back then.

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Yeah, I just loved when like, the storms were good enough that it would cut power I when the FCS were had to be out there and about I know it's not good. I know we shouldn't celebrate it because ships going down. But there is something fun. Yeah, I had a good storm.

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Well, I am I am having a gal at power boards and fuse boards. I guess one of them did save my life as a kid. Christmas time. I'm cutting through Christmas paper. I is so clear. As day in my mind, I got to this point where as I it's really hard this piece of paper. So I cut harder. And it went okay, and there was surely smoke. And I looked at the scene. I'd cut through the power the fan code, and there was a chunk taken out of the Caesar. But my old man had the circuit board breaker What do you call them? The circuit breakers installed where it does turn the power off. So

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he's got a classic son that would put a butter knife in a socket to test

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putting a knife into a toaster. Now that's something that's if you're a real radio show. You should be testing that 3969 do we put pineapple on pizza? Oh to Buddha put a bit of fruit on a pizza maybe put a knife in a toaster.

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We might end up with a smaller radio industry. Yeah. That would make a lot of guys the payday wants you to get viral. Yes. I well. Yeah, Dave we got another one. dives dead he Ricky show live from Sheffield and put it put the knife in the in the toaster. Now

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it is definitely one that I'm not going to try

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electricity in general. Not

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tied back with it. I had my bro coming in here and he's electrician and he's apprehensive to do stuff. For me. That would require like there's this here's the thing if you go into a property as a bill as an electrician and you burn down the house, and it doesn't even burn down because of any electrical fault they will go through and say who didn't leave this electrical wiring Do they have so even if it just burned down like they have to go through the checks and that's where it's like he's just like Dude, I'm not touching that shit that all that wiring that you need someone to pay someone that's on the clock yeah as an actual looks like the

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testing and tagging stuff you know when you like go to you know you make it you can talking at fed square or whatever. And they say you computer needs to be like all of this stuff that you plug into their system needs to be tested,

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tested and tagged. It's a good combo of words. I think that will

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I'll feel like I've made it as a business. Yeah have enough on the line to justify getting a guy in with a van to testing tag

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testing tags like is that a milestone of a business? Is your business big enough that you need to be tested and tagged because the lawsuit that could be at hand

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and currently our assets are worth less than it would cost to go to get tested?

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It costs it would be more on the testing tag process then we do have worth of assets

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right now anyway, but Derek screw to Derek he

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that's his nickname

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is a screw to Derek what do we think screwed up? Nice have derek

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derek derek Scott real cut through for a bit old school unique. Now a few Derek's of my time or good black

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or grey or black. But Derek was just had his was involved in this game. Yeah, well, the recipient, recipient, recipient recipient. Yeah, it was game like we were walking past he's screwed a shot. Yeah, slash

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podcast studio. He's reaping the benefits of escape.

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Yeah. Is it

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so it's the government's game basically. Because what they've done these with the Australian Government have done them for everything from changing your bulbs to be energy efficient. Yeah, they've done ones where I remember the ones that we had at our house was the you would have you would instal something that would go in between the power and the TV. And you had to fucking use your remote and turn the volume up and down every half an hour or whatever, so it would know that you're still at the TV. Switch everything else.

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Okay, so it's just like for people that live TV zone. Yeah. It's pretty lazy to

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leave the house. It's the burbs. Rajesh, you've got a plasma TV for every wall. But yeah, so what was Derek's one? So that

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was so it wasn't the it was new lighting system so I don't even know about this. And it sounded like he'd been onto it for or it he'd at least seen I think in businesses that have UV lights or those old sort of longer lights they've they're going through and replacing all of the

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light What is that? Is that like the fluorescent tube

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either? I think it's the UV tubes tubing maybe it's not when I think of a light maybe they're changing it over to led Okay, yeah, because it's all about the LA day at the moment which is Yeah, lower power consumption

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but there's I feel like this when I was younger I love to go to a cult like Ray call on a current affair where they were and I One of them was the the damn lights I was we had a new house when I was at my parents and they had I'm down lines and there was all these houses that would burn down because that's right the insulation you know that there was that scheme and people were apparently just scheme is I would have guessed

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it's funny when the humans are the ones behind the schemes Yeah. Opportunity also the scheme was that what was it in improving insulation in higher to

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reduce power consumption for heaters and stuff

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around power on the

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well it's such a it's such a

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but what ended up happening was all these houses burnt down because because of putting the insulation. insulation, bad insulation insulation.

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You just why do you say insulation is a huge

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insulate you said insulation in it was an installation is it because it an installation something it's installed? In Can you Google it that can be

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nice it is really putting the as well into Leyshon is what I was trying to Mr.

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97. So we asked on Thursday, was it or Friday?

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Last Friday, we had young Mason on the show. who helps out around the big media company hole Yeah, otherwise known as the main room. The one room one room one room. Yeah, he helps her out. Look. Yeah, he's here. He's just done stuff. And you wanted to throw me a nickname?

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Yeah, we there was a few that came up on our Reddit page, including mayo. Mason key come here for a second just my son's working today, so he doesn't really he doesn't have a microphone. Can you explain why we why was your nickname Mayo as a kid?

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I used to use it for a Minecraft username. It was it was back in back in back in primary school.

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So what 27 eight?

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Yeah, it was one of those auto generated usernames for Minecraft. Now when you register, Mayor 23. So God, it's a pull from his nerd

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Mayor about what nice and once told me he said I was at my mates place over the weekend. And we're all hanging out. He got it was pretty light. And yeah, me my mates all decided to do our tax returns with

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what he does for fat. That's the kind of kid we've got in our studio is three 3am tax returns. But no better time to

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tax return. But what was this the moment that you thought we should do? Our taxes? Did? Did you might work out of hashtags game to be like a tax avoidance. But was it? What was the you remember the actual reason why you decided to do it?

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Not really, it was sort of just sort of just happened. It's not going to work? And then it just Well, he doesn't drink

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or smoke way. Yeah, well,

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either of those two. So I mean, I would if it was three I am the only difference between Matan and I is that I would have been in bed. never gotten to it. But okay, so if you had to choose between the nicknames Mr. 97, which is referring to your enter score, which is 97 better than Tommy Yeah. And brings our high score around 140. So are you happy with Mr. 97? Or Mayo? Mr. 97? Let's go with that. Yeah, there we go. I think Fuck it. Like what else you gonna use your score for? Yeah, it's this is perfect. All right. Well, so Mason's helping us at the moment with the facebook pixel. Mr. 97. But can I just quickly mention the big media company show real?

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Yeah, go for it.

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I guess I asked. No. So we'll get to that. No, Today we've been working on. So yesterday, we spent all day getting consolidating all Yeah, footage.

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Yeah, we did. And one of our new principles of our company, the value is the little things,

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little things matter. Should I go? I've actually read out them no issue. So So

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here's the thing, right. We've been working on such little things over the last week or so. Which I think you can get the feeling that you not gaining progress. You know,

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okay, so progress. Progress. It's sort of a bit Adelaide Ian, thank you.

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that a thing? I think so nice. is just Mr. 1970s walked out without values.

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I appreciate a piece of paper currently on dissipated over here.

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Yeah, but don't you agree? Like you can feel like you're not making progress moving forward? Like you're not moving forward when you are doing little things? But I think, because I feel like such a little task, but

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from little things, big things.

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Yeah, no, but that's what

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I'll let you carry the values out of us. We have celebrate others. So I'll read the moment. And then we can talk to each point like this. So this is the beginning company values, celebrate others, small things matter. Learn through action, the big picture, lead the way Yeah,

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I just want to say around coming up with values for business, I had this discussion with jewels, lon because it is something that people like jack the Llosa, the entrepreneur pushes, you know, he's people, he's people that come through his entrepreneur school to really hone in on and focus. And I remember talking to Jules lon about this, in the early days of tribe, when you haven't show you you should have manufacturing these, these set of almost rules or beliefs, before you've got into the nitty gritty of the business and really worked out stuff. And for Jules, it was really coming from doing radio into status, new tech company, hiring CEO, whereas I've felt in the past with my businesses that I've had multiple have, and I haven't seen through all they've led me to where I am now whichever way you want to look at it. I've never been able to really hold and lock onto some values, because it's probably I've been, it's, it's been a requirement of doing the business after business after business to sort of gain this understanding your perspective of where I want to be where I am and where I want to be, and what I'm holding true to. And we did this in half a day.

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Yeah, where we have such a solid like space of time, like we would have spent four hours of just,

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you know, deconstructing problems that we've had previously. And basically throwing problems at our values. Yeah. Or throwing problems and saying how we how could we actually fix this and get the outcome that we would want? through having a set of values that would filter? Yeah, and how would they apply to actions that we need to take, and what we're doing with our business, and I did find it? much an and so my thought was around the you know, trying to do this straight into high school with some new business you've got it is hard, because you haven't waited through all the slides. You haven't had the hiccups, the mistakes, the learnings yet?

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I think like the analogy that I think about with in a business is if you think about a business as a kid, it's like an actual bang. It's a baby. Yeah. And so if it's your first business, do it is creating a set of values is hypothesising. With your partner before you kids born about how you're going to raise a kid. Yeah. And so you have these perfect case in our everything is filtered through the perfect case scenario. Yeah. And where I think values actually become Mason, you can just mute that. That's just Bry trying to call me I've got it set up on my new computer site, every fucking device ring. Yeah. But so if you think about the, what we're doing, we've actually had a couple of kids by now right with and we've seen them through a decent chunk of their life. And we know where we've gotten things wrong things that have it, we've had conversations with the school about their behaviour with all of that. And what it means is that you can move forward on some things, but you can also work out what values I think are important. Yeah, yeah. Because it's Do you think that analogy works? Yeah,

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I think it does.

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I mean, I haven't had a kid. So it's a bit rich.

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I mean, all I can think about is my son who's got a mullet. So the values

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are off. I mean, this is your first one. Third, your third kid.

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Since then, I've had children. So my business babies a bit more primitive. Yeah, I'm more advanced in business babies. Yeah.

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Make sense? Well, maybe one value if we would use these values as a way of determining whether it should be Malik record and lead the way I can get rid of the big picture. Think about when he gets older, it's not good. Now I'm thinking 21st learn through action. You've you've done it. It looks interesting. Maybe a small things matter. It's turned into a big thing. So I don't know, if you it was a small thing when it was just sort of starting. But anyway. So

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what's that at the top? Because I think the first value that we came out with is pretty much because of this podcast.

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Yeah. So celebrate others. What does that mean for you?

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I think it takes some of the focus off us. And by lifting up others around you, it also lifts you up. So by default, I think it sets us up for success. When our focus is especially with clients client work, or creating something for an audience, or, you know, doing a storey on an individual, we need our focus to be on them and celebrating someone else's wins someone else's success, someone else's storey?

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Well, I think that the people that I've respected the most in life, when they get to a certain point, there's no room for negative bullshit about people because they just like there's no reason, like the only negativity comes from that projection. Yeah. And like we spoke about that early days, a lot of projecting was like a theme of every show. And I think maybe it's when you've gone through when you've done a few businesses, you've you've fallen on your face a few times, you build an empathy to anyone having a crack. Yeah. And it's, I also think it's similar to you know, you made the video about it's easier to sell others energies to sell yourself. Yeah. I think that it's an extension of that as well think that it's actually one of the same thing. So if you think about your, if you think about the negative things you say about someone as a potential projection, or you projecting how you're feeling, if you then celebrate people and have that as your default, I think that what ends up happening is we give ourselves a break. And we're actually we're less negative about our own creative ability, what we can do. Whereas I think that if someone's like, you say they, they missed a podcast. Like they said, they're going to do it every Wednesday, and then they didn't fucking do it, Warden idiot. Yeah. Where as we know how hard it is to do this. Yeah, let's do a hold ourselves up to a standard. But understand how many times that we haven't been consistent.

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I don't think that if I think about applying any of these values to early day businesses, hundred percent are wouldn't have been able to use that. Because in the early days, you're looking around with some level of fear within you, do you think because of

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other people, I reckon, if you can, if you had you, I think that what you're saying is that you want aligned with these values. aligned. Ok. So my example is competition, early days of any business. I know I don't think I reckon that you once you've gone through it enough, the realisation is that the competition is actually irrelevant in a lot of ways where it's like, if you lead with it, so celebrating others, rather than knocking people who are doing work that you want to do, if you actually shifted to Let's celebrate our clients, let's add value to them. It sort of takes it out of the equation. Yeah, it's like you. You can't. It's like that. I can't remember what it is. It's like around gratitude, but gratitude. He can't be angry. If you have gratitude. Yeah. And so by that's why having like a gratitude diary, which fell off the waggon for me, like, two years ago, because Bray was reading I think I said this was writing my gratitude diary. So then I just started writing things to sort of weird brownie points. But filtering message Yeah, exactly. I'm granted. I'm grateful for how am I which I will, which I was, yeah, but it was, it was defeated the purpose of really honest gratitude. Book. So yeah, I think celebrating others is about Yeah, it's, it's, it's less about trying to be selfish with things and realising that when, when I've created content for other people, to celebrate other people, or actually, I think the biggest one is had so many times in my life where I've said something negative about someone in a conversation, and then I've never felt good about it. I always like I've gone home, and I've been like, like, do I? It said, why more about me than it said about the person? I was saying, yeah, that. And even if I framed it like that another person's affected. So I think that just for our own mental for our own sanity, I think celebrating, this is a good one.

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Yeah. Is it positive?

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Never Too small things matter. What does this mean for you? I love blink 182. Yeah, you get the reference? I do. I do.

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I was I was not a blink 182 fan?

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Well, that was one of the small things I can affect man. Yeah, we did that song.

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For me, this one has probably not been a focus of mine. Because sometimes the small things can be really hard. I've always looked through grand and sort of like, how can I explain it? I think seeing the big stuff excited me where is it's like saying that getting into the nitty gritty of something can be the tedious part of it, but just sort of getting excited about the big trip. And then you actually have to book with each little part of it. But the booking of each little part adds to the experience of the big trip. And so for us and all the mistakes we've made in the past, and the learnings we've had the small things for it could be and I think this is what we did. We related it to the podcast, creating videos for clients creating our own original content. And we applaud the small things. And so what would that look like? And the example is the show real that we put out for the company? It was how do you use that feel? Yes, small, small things matter filter on that? Yeah, I think it's looking. I'm just getting a phone call. Sorry. It's happening. It's from it's a telemarketer. Should we sell it right there?

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Yeah.

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It'd be slightly patronising them as well. No, the small things for the show real. It is saying if if we are going to put something out, we don't just want to put anything out. Yeah, we can set some time restrictions which we did around it, which was get it out by the end of the day. And there was just a few little tweaks that, that added to the experience, adding some sound design the final product, which required us to push the time slightly. Yeah, but if the small things matter, at the end of the day, because, yeah, we needed to make sure we see them through.

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And I think and then the extension of small things matter, I think is around communication as well. So it's like making sure if the small things. I really believe that like that when you focus on the small things that bigger things fall into place. Because you can never actually, if you want to help as a whole cake, which is a beautiful ambition and one that I've had for my whole life, you want to eat the whole cake

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if you haven't eaten the whole hundred percent of it,

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okay. And brain I actually once went to the cheesecake shop, and we got this was on fat dies, we got a half half, like she picked a cheesecake she wanted and I picked a half that I wanted, and we just fucking ate fish. This idea was it would have been a joint joint. It's like if you've ever said what we walked along Collingwood, and you say like, the guy and the girl junkies are fucking walking, like encouraging each other. That was us. That was asked going to the cheesecake shop. Why is that? Why is there always it's always a couple. What junkies? I guess that's a community, they're sort of, it's annoying isn't a thing?

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Yeah, no, we did notice that the other day around here. I think it's Yeah, having someone to do something with is more fun than just

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doing it a lot. And I guess you need to know that. And that's one of our Wow.

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Now, so

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more things matter. What the fuck we are Yes. The cake analogy. You even if you want to eat the whole cake, you're gonna, you're probably going to start a slice at a time. And it's that same theory of if you want to write an entire book, you've got to start with a single page you want I think the the famous quote, maybe it was Mark Twain, or someone said it, which was every journey starts with a single step.

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Yeah, I think the one thing because it's something you really care about the small things, and you pick up on things. And one of the things I thought about around this was if you're really caring about the small things, you can't react to them. Like they are big things because more small things happen. There's more small things going on constantly. So it's about like, taking them on board. But I think if you lead with I care about all the things going on. Yeah.

26:01
It allows you to paradox. Yeah, the paradox is that small things on their own don't equal match, but all together equal a lot. And it's given the emotional importance in your head that you're going to deliver. But then it's the understanding that at the beginning, we're still identifying all of those things. And so if one of them gets dropped, what I'm happy with now is, I have three words that I can say to you when something if if we don't do something that we should have done, I can say small things matter, versus trying to come up with something like blow it up. Yeah. And saying, well, like you should have done that. Because so it's very easy now for us to identify those things. And so it for me, it goes as far as reaching out to clients or contacting them getting back to them to a shot, like if we export something, and there's a little flicker at the end. If small things didn't matter, it's all about shipping and getting it done. You might say I like it, we won't worry about that. But small things matter. It's like, Oh, no, let's do it. And I think that by being intentional like that, it will have a flow on effect, where it's like, why do we, I mean, I have fallen into this where it's like, especially when I wasn't feeling good about myself, grind my Neck Beard. And I just, and you know, and

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I would have coincided with a time you and Bray where the Chase

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was chasing cheesecake shop Not to be confused with Cheesecake Factory. If the American listeners we have a cheesecake shop, which is not the factory and the cheesecake shop is to sort of greenish imaging is a brand. Yeah. And you just get cheesecake from it. And it's more it's not an 18 you don't get the

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takeaway and you can get half half according to you can.

28:03
Josh john me? Well, it's gonna call you, Mr. Chase. Now what is your band name? Fat Man, man, Jake in the fat Jake in the fat man. So fat man would have just been pretty aggressive. Know the know. So using that sort of theory around it is how much better do you feel when you shave your neck? Yeah. And what's the weird thing is it's so small. So then you end up with? So if if shaving the next few makes you feel really good, then it's it's one of those Keystone habits that lead to all this other stuff?

28:36
Yeah, yeah, I think we're looking at I think it is a drive to look for making big change because it feels grand in the moment or has a real sort of disrupting or altering emotional response. Whereas the little things don't, which is like this stuff today, launching your Facebook page, adding a video here putting a price up there it is. But when you do think about is like these, all these things matter for something bigger,

29:07
and they're different to every single person. So if you are haunted by perfectionism, if you can't ship, and then maybe you don't need to worry about the small things matter. Maybe everyone's going to be different. So for others, it might be about like, being seen is better than perfect, or you know, good is better than done is better than grind or whatever the fuck yeah. And so I think that that's going to learn through action.

29:38
I think it's been pretty much the basis of how I've forged my career so far is by starting it not knowing what I'm doing, but starting somewhere, and then learning from that, and then coming back and try again.

29:53
And it's the it's not the analysis paralysis and avoiding getting into the cycle of theorising about the best approach rather than actually learn through action. Okay, I don't know the answer. You don't know the answer. So we need to actually do something to then come up with the the answer

30:18
Yeah, I've found that my thinking towards making a video has sometimes gone and I don't always delve into this. That's meant made meant to put the fridge back on but I'll stop that because we're having a great conversation.

30:32
It's my things better the learn through action interaction. So okay, you

30:43
wouldn't have Academy in the fridge that's why I'm paranoid.

30:46
Because it's gonna go all Do you really so you said yes. You said to me before we started you said are I fact one avocado because you kept you didn't turn the fridge? So yeah, yesterday. Did it actually. Will you being hi bollock we being over the top slightly? Ricardo, did you eat the avocado? No, it's still in it.

31:06
So when it goes from because that will me turn the the fridge open the avocado they can feel it. So it was harder and it gets in it gets rot really quickly. And then the flavour Can you said

31:16
that the fact one of the avocados it's

31:19
in there now. It's so I

31:21
haven't even worry can I know? But that was super dramatic to say, one of the advocate. Yeah, we've ruined one of the avocados. Because it could it's probably perfect guacamole texture.

31:32
True, but I wasn't gonna eat it as Glock.

31:34
Okay, I could take it high, right? I say yes. No. I love

31:43
anything else I've ever learned for action. Yeah,

31:45
so I've said, I've found that making videos is hard. And you will, essentially, if you see it as a problem. And the problem is you don't have the product yet. And the problem is you are up against all these challenges in in the process of creating this thing. So you don't have the narrative yet. You need to find the narrative you don't. So when you go back to editing, there's a whole bunch of other challenges you face. And I've always found that if I bathe in that thought to imagine of this is a problem. There's so many things going on. It can be almost paralysing, whereas if I just start and I do the process of bringing the footage, I do the process of looking through and finding the best bits. I listened to the interview, it slowly starts to evolve. And I'm learning about this problem that I'm facing, which is I don't have the product yet. And I need to go through the process to learn and and find you know, the result.

32:45
I think that people focus on the wrong m word. I think they focus on motivation and what they need is momentum. And the only way that you can create momentum I'm really hot my East other rain because I thought that was such a good idea. Isn't that good? Guy it could you imagine me doing a present? Yeah, that I've already I've already squashed the idea quest or squashed. Mr. 97 squashed or squashed? What is it? Anything questions? The thing is I'm pretty sure it's squash because he's squash a problem. You'd squash something?

33:20
crushed, crushed.

33:23
Invalid, or put it into a squashed? No, I crushed it what I missed the 97 that Mr. 97 bring in the goods. But that's good that I know the difference now because I've said squashed before should be quality what we're doing something for his personal brand. He's just going to be known as this smart guy. It's got a lot of pressure, Mr. 97? The the So no, I quashed the idea of it. We in the early days were like, you know what? Be good to be doing some speaking. You know, like now fact we need to learn through action, we need to be doing heaps of shit. We need to we've had a lot of runs on the board already with our businesses. But we want to show that we can do it within a partnership that we can, that all the theories that we have are going to work within this new context.

34:05
Yeah. And it's only gonna happen by taking action.

34:09
Yeah. The big, the big picture.

34:12
Yeah, I love this one. Because we were wanting to create something that sort of tipped its head towards strategy, and taking a care in what you know, and I guess, having the thought of the bigger picture, which is how it came out, you said the big picture was essentially what strategies where it, where's this going to go

34:41
at the very end. And if you're thinking about the small things, then it's, I think you also want to be looking at where it's placed in the bigger picture. And I think a lot of the stuff that we're doing as well, it doesn't have like a clear return on investment. From a short term point of view, I think most people, we have things that a short term, which is okay, cash flow, that is a thing that we need to think about now. And it's the we need to say return on that investment now. But then we have these other things, which is like, we don't actually need to have any cash flow related to the podcast. Yeah. And so by doing that, you're enabling the big picture to those things to still survive and flourish, because we've actually got a value around them.

35:28
And this is a it's quite a great roadmap to apply to any tasks. Or if we're getting bogged down in the nitty gritty of something to go, you know, to go from the small things matter to then apply the next thing, which is like, are we obsessing about this thing too much? Is this serving the greatest strategy in the big picture?

35:51
Yeah, I think one of the interesting things will be how much of the big picture we need to actually have locked off versus just the value. So being able to say this is where we want to be versus having buckets, which is the only reason that we're doing this is because we think it's going to be good for us longer term. Yeah. without, without having the ambiguity and uncertainty in that as

36:18
well. Well, I think it also relates to any of these are evolving process, you and I will really sort of lock in some of those future goals for our business,

36:30
as we learn through action. So we start saying, you know, what, what ends up sticking, and also giving stuff in that direction? It's like the dip, like what Seth Godin talks about is, we we do drop off a lot of times before, we're actually about to see the success. And so by having a longer term, look at these things, looking at the big picture, we have more room to fail to learn through action.

36:58
Well, that's what I think I experienced a time where I was too focused on the big picture, or the end goal was like when I was wanting to be a TV presenter. And I get to the point where I managed to get a role on a TV show hosting something, whether it was you know, was low paid bills on TV, yeah. which essentially was the goal I'd written down, but it didn't feel that good. I didn't feel like I thought it would. And I think I was too fixed on this end goal. And I hadn't realised the progression I'd made by trying to get there and sort of reassessing. So yeah, it kind of does shift.

37:37
Yeah. Well, I mean, we're talking with someone today who has had a very successful radio career, and he's sort of pivoting to something else. And you can see how he was talking about, you see the bigger picture almost at the start, as, yeah, the radio show will the TV or, and what ends up happening as you can be in a bit of a bubble, where you start actually thinking that is the only way of doing it. And so it's identifying that the big picture will actually end up dictating what you care about from a smaller level. And so you sort of need to get a sense of like, a lot of people have said, Have you guys, do you want to radio show eventually? Do you want it and it's good to be able to actually be clear on the fact that we don't. And that to me is the big picture. Yeah. And it's the big picture is is much about the uncertainty and realising that we believe in these core things around independent creation and 1000 true fans. That type of thing. Lead the way I'll final value. What does it mean to you?

38:50
We were talking, I think it was yesterday, and probably the we talk every day. So we're talking at some point over the last week, and it was around, not actually making a decision on something can be light and being in that moment where you kind of lining up all the options, looking at what you could do looking at what sort of goals you could go after what projects you could start. That being said, you can get stuck in that. Yeah. And I think if out one of our values is lead the way Yeah. And if I apply it to that conversation, it is about us making some decisions to hit in a direction. Because I think if you look at leaders, and you see what they do they make a decision to head down that path. And what's the decisiveness? Yeah, yeah. And that is hard sometimes being decisive, is difficult.

39:49
Yeah. And it's also I think it's about giving us permission as well, yes, I think that when you set you use the phrasing you lead, it gives you a, it also means may be leading over your fears or leading over the lizard brain. So I think that sometimes we feel like we can be led by the market or our boss or our clients. But lead the way actually means that you can't fall back into blaming others for the position that you're in. And so that if you aren't happy with it, it's your responsibility as the person and the company who's leading the way to make it right. So if if a client's taking the piece, and they are calling you at all hours that you know, there's a huge amount of scope creep. It's actually it's an internal process in our saying, we haven't led the way. Yeah, we haven't been able to articulate the process and what we want. And the good thing about it is, there's a lot of empowerment in saying, Okay, well, let's, let's make some changes, I'd much prefer that then blaming on someone else. And then being helpless.

40:58
Yeah. And I've also found in previous businesses, I've probably lost work or not taken an opportunity that was there, but I just didn't really know how to approach it. So for instance, we have a lot of people coming to us, they fall into a few camps, around videos, we know what the video is we want and we want you guys to create it, we have no idea what the video is that we want created, but we want to create one. And if they fall into that, that's a person that's looking for someone to lead the way. Yeah, and I probably haven't, you know, because it's harder, it's actually harder path sometimes delay the way that client because then it's about explaining to them, the you know, showing them this is a path that we can take

41:45
me through, it's why we cost more than what someone who hasn't been doing it for 15 plus years is because what we bring is, we've done a lot of this before. And so we know what works, what doesn't work. making a video, whilst exciting to a lot of people, especially clients who are coming to us. To us, that's by default, not exciting. Like if you've got that as a tool set, if you've got a drill, and there's going to be a time where that drill just becomes a tool that you're using, and that you're not going to use a drill on every single project that you're working on. And so I think that that's we bring that we lead with? Well, and I think it's also the the celebrating others and the small things matter. All these things are about the bigger picture to get the big picture to actually say what we offer isn't actually what you need. And this is what I think that you might need. And the big picture in saying that that's going to be that's honouring that client. And that relationship more than it is to try and take the cash and, you know, just follow their their thoughts on one minute. Yeah,

43:01
yeah. Which

43:02
is the easy option. Well, I think the other probably distinction to about leading, leading the way to lead the way you need to ask questions leading the way isn't saying that you have all the answers, but it's a willingness to at least ask them and to shift and approach and to. And I think that we've been able to through our journeys, as creators, we've found these key things that happen over and over again, that we can actually bring, and that's what people are paying for is that we can identify, this is what you need to worry about. And also taking that away. So if someone like I would much prefer a client to give us the autonomy, to work on something and to creatively execute on their idea, versus them holding on an ass being led on their vision that might not completely aligned with what they actually want. Yeah.

43:57
Which is a bit of a head Fuck Yeah, definitely. And I think I've never felt or had to realise that Oh, never really, I've never felt that having these was in necessity. But now that we've gone through the process, and actually come up with them, it makes total sense to have them yeah, as some guidelines for just making some decisions. But I get it, that younger version of me that wasn't quite there yet. And giving the pushback. It was like it was valid to at that point. It's just not part of the process. I just wonder if you were to force these after the stage?

44:36
Is it beneficial? What do you know, I think that it's got to be by I think that having a crack and asking those questions, what do I value can never be a bad thing, even if you're at the start? I actually think that coming up with what, what sort of parents do we want to be, even if you are remarkably wrong, the exercise in doing it will actually at least bring you closer understanding and you're at least being mindful of that process. And so I think that even if it is your first business, being suit and you know, experiences come from all different ways, it might not be a business, you may have been an employee somewhere, and saying all the wrong things and saying this is these are the things that they didn't value and I think they should have. But values are a great way to be able to determine what say yes to what to say no to and to actually dictate what you should be doing.

45:29
Yeah. And then what do you think from your personal value set isn't on this list, but you still bring it and feed it through all of these?

45:41
I think like, just like that very basic, I think the value is cake is a cheesecake is not a scrap that dairy, not a value. I think maybe around something around the gratitude stuff. I think I think that the I feel very lucky in the position that I'm in. And so I think that that's maybe part of it, too, which is not ignoring the fact that I've had a lot of lucky things happen in my life, from where I was born to the parents that I had, to the interests that I was sort of luckily found. And so there's probably something around there. There's, I wouldn't know how to articulate it. But there's a gratitude to, I think, what I want to be doing, and I think that empathy and stuff leads from gratitude. Yeah, what about you?

46:43
One that I've always employed for myself is around fun. And I've always thought that. And I think it applies to because I can bring this sense of fun into all of these things and into a business. So does feed into it. But I've always felt and it's like the gratitude, anger don't leave. Yeah, together. I've always felt like fun. And sadness don't really go together. Yeah. And I feel like when you are trying to have fun it it translates is happiness. Yeah. And you are happy when you're having fun. Yeah. And so that's just one that's not on the list. But I hold highly in, you know, how I parent, Bodie, my relationships that I have with people, my interactions with people, I want to end the podcast. Yeah. And so there, there are other ways to sort of, you can find your five values or whatever you want, however many you want 2500. But you can also then thread through things from because we are essentially the drivers of our business, and where it changes when you are trying to and essentially you have a value set of your company, when it's small, and you want the people who come in to align with those and at least try and align with them. It's hard when you have a big company, like being at the radio station walking into the toilets, and there's the shut in the wall. Yeah, but I don't actually know how they was not really an onboarding process. I didn't even know really about HR when I was working. HR was a joke, I think was like two five to five was the HR phone number. I would anyone would do it. And you know, if someone would come up and hump the back, if you chair you

48:20
remember what the number was? I don't know if that would go to I chance. Yeah.

48:23
And so I think it can be lost. But while it's still in the early days, yeah, you can really sort of embody them as founders and as just a small business.

48:34
And I think it's just a good way of making decisions. Yeah. Yes, good. It's a daily talk show, we've just put our show real live, you can go to big media company on Instagram, or just go to big media company. com, give us a follow shares, you know, share some love to us, whatever you want to,

48:52
I didn't think putting out this. You and I put out content, and it's all free. And it's all not really asking for much. And this is our

49:01
first first ask

49:03
why I like fell into a paralysed state when I was trying to work out the call to action if you will just like my my guys, if you need help with this, let us know. But I was like, why is this? Why am I feeling this is because we don't ask for much at all.

49:19
And so I think that probably the last day we asked myself Exactly. But I think probably the the ask is around if you if you have a company that's doing cool shit a brand or if you're an individual and you see that what we're doing resonates with you if you see that you actually have a storey and a need for what we're making within your business. Get in touch with us and we can be collab. Make something cool. That's it. That's a

49:51
stab at me because I use the phrase collab Robin collab.

49:55
Kalana. I thought it was cardless everyone Hi, the daily talk show.com if you want to send us an email, otherwise, we'll see you tomorrow.

50:01
Hey guys.